Chapter 7 Chapter 6: Bad luck in Dalian

The "Chinese Turtle Essence" company bought Ma Junren a luxurious villa in Dalian.Lao Ma hastily bought a building to set up a base, and has since become independent. When I left Datian, I broke away from the old system. Those who left were colleagues who had been with me for many years, and those who came in were rural elders.Is it auspicious to beat the team members on the day of moving?Dalian people welcome the old horse in surprise. The final end of the "Chinese Turtle Essence" commercial. So, how did Ma Junren bring the team to Dalian, where a tragic tragedy happened in the end?Now that a lot of funds have been raised, it is more than enough to complete the two buildings envisaged in the original feasibility report. Why give up?And why don't you go to other cities and have a soft spot for Dalian?

Yes, Dalian is indeed the place where the tragedy happened, but Dalian is even more beautiful Dalian.There is a very famous song called "Dalian is Good". Ma Junren's Spanish-style villa is located here, facing the sea.That day, the setting sun reflected the sea surface in front of the villa red and golden.Lao Ma and I stood in front of the villa for a long time, watching the charming scenery.I said that I used to live in the Taihang Mountains, where people have never seen the sea for generations.I only saw the sea when I was in my 20s. At that time, I felt that the sea was very magical. I still like to watch the sea very much. Maybe it’s because of my lack of thinking.Ma Junren also murmured: Yes, people in mountains like the sea. My hometown in Liaoyang is also a mountain, so I especially like the sea.It will be even more beautiful if you go to the junction of the Bohai Sea and the Yellow Sea.In fact, I have already chosen nests along the coastline, from Beidaihe Gold Coast in Qinhuangdao in Hebei to Rizhao in Yantai, Weihai and Qingdao in Shandong.Everything else is a little out of place.There are also many good places in coastal cities in other provinces, but there is a problem of the source and distribution of athletes. We are the Liaoning team, so it is not suitable to go there. ...Look at how wonderful this place is, with mountains and water, it is a good place to raise people.The small village next to it was also bought by Beijingers, and it will soon be developed into a villa area.The common people here have been eating seafood since they were young. They are full of high protein, mixed races, well-developed, and have a good foundation. The materials for sports are all over the street.The one that comes over has long legs, and the one that comes over has a thin waist...

What he said is very reasonable. Dalian is the hometown of football, and there are endless international football players. Not counting young people, there are more than 70 stars who have officially participated in the national team. From 1985 to 1986, there were more than 150 players in the National Football League A, and there were as many as 82 players from Dalian, accounting for more than half.Sometimes the stadium is full of Dalian people playing.Dalian is also the hometown of track and field. Liu Changchun, the first Chinese to participate in the Olympic Games, is from Ganjingzi District of Dalian, and he and Wang Junxia are authentic fellow villagers.Later, Chen Jiaquan, the famous Chinese sprint king, was born.The three world champions Wang Junxia, ​​Qu Yunxia and Liu Dong are also from Dalian.There are also many national champions in men’s track and field, such as Mu Weiguo, Sun Ripeng, Zhang Fukui... Everbright Dalian athletes won 26 gold medals in the 7th National Games, ranking fourth among all provinces and cities in the country. Only one Jinzhou District won 14 pieces, which can be ranked 10th among all provinces and cities in the country, ahead of Shandong and the PLA delegation.Let's see if it's great!

These factors are all important factors that make Ma Junren love Dalian and finally enter Dalian, but they are not the most direct, critical and decisive factors. After the establishment of the base was decided, and a large sum of money was available, more enthusiastic people from all walks of life came to join in.In the market economy era, it is normal for everyone to want to make money. The first to intervene were some veteran cadres in Shenyang who had gone into business after retirement.The most beautiful thing is the red sunset. These veteran cadres are very serious about their work. The company's business is tight and they are busy with their spare time. The original center building was built on the west side of the college's track and field field, which happens to be along the street. Including the external joint management of the first floor, Sun Yusen and Ma Junren of the track and field team also had this intention, but the veteran cadres did not plan to invest much money, that is to say, although the intention was good, it was still unaffordable at the time.If you can't cover it, it's over?No, victory often lies in holding on to the end.By the way—these veteran cadres also have a branch company that happens to be stationed in the Dalian Development Zone. The Shenyang building cannot be built here, so they propose instead that they hope that Ma Junren can go to the "open window of the entire Northeast" Dalian Development Zone to seek development.

The development zone has been under construction for 10 years. The scale and weather are very unusual, and it is located on the coastline, which immediately met Lao Ma's mind.At this time, the provincial editorial committee approved the document for Ma Jiajun's construction of the base. After all, in early 1994, when the farce of Lao Ma's resignation had not yet come to an end, shortly after the Spring Festival, Ma Junren and Sun Yusen immediately went to Dalian with the veteran cadres to conduct field inspections. They were warmly welcomed by the local party and government in Dalian and treated them as honored guests.The mayor Bo Xilai personally met him and supported Ma Jiajun to settle in Dalian. He immediately said: Ma Jiajun can choose the land in Dalian, and he will give it to the land he likes, so as to add splendor to the hometown of track and field.

Development zones should not focus solely on economic benefits, but should pay more attention to the construction of a soft environment.The sea breeze in early spring is still bitter, and the host's good wine warms people's feelings.But how easy is it to establish a world-class track and field base?The wind direction of the venue is sunny, "seven connections and one leveling", training and competition facilities, not only consumption, but also benefits; not only singles, but also families.All factors must be considered, and the investment budget is really huge. Even if the Dalian Municipal Government supports it, the Ma Jiajun will not be allowed to station in vain under the conditions of a market economy.Accompanied by veteran cadres, Ma and Sun went deep inside and outside the development zone against the winter sea breeze for many times, but it was still difficult to make a decision for a while.

Coincidentally, the cooperation between Zhejiang Shengda "Zhonghua Turtle Essence" Nutrient Liquid Company and Ma Jiajun has entered a new year of victory. Watch me "Chinese Turtle Essence" - TV show Shenzhou, and see Ma Jiaotou, advertising to promote sales , Since then, he has become a celebrity.The people of the country compete to drink, the essence of turtle is as expensive as oil, and they are overjoyed to get off to a better start—it doesn’t matter if they go to a higher level, Ma Junren is indeed interested in the Spanish-style small western-style buildings in the villas in the development zone.He said to people with emotion: "I am too tired, I should go to a place with mountains and rivers to have a good rest!" Zhejiang Shengda did not pay Ma Jiajun much advertising fees, and the two sides got along very well.According to the current domestic market, Ma Jiajun's major TV commercial for "Chinese Turtle Essence" is worth at least several million yuan.The shrewd Shengda Group naturally understands this very well.Then, the price of a villa building in the development zone is about 4 million RMB.It seems that there are many things to prepare for the construction of the base, and it will take some time, but there should be no big problem with the purchase of villas.Under such circumstances, Zhejiang Shengda Group has almost no doubts, and soon sent personnel to the Northeast Dalian Development Zone to run for the old horse.After a short negotiation, the payment will be concluded.As expected, Shengda bought a brand-new Spanish-style villa next to the mountains and facing the sea, and then handed it over to Ma Junren in the name of a reward, and soon the ownership of the property was settled.At the time of the transaction, because the real estate company sold the house to the coach Ma Junren, it also specially lowered the house price, which was 200,000 yuan cheaper.

Shengda Group, the landlord, and Ma Junren are all happy.As for the aftermath of the Majiajun mutiny, many athletes and parents raised the issue of where the advertising expenses of the "Chinese Turtle Essence" went, and the calculation of this villa is another story, so I won't mention it here. Ma Junren (left) and the author Zhao Yu took a group photo in front of Ma Junren's villa Since Ma Junren had the beautiful villa on the coast, of course he did not hesitate to move his family from Anshan and Shenyang to settle in Dalian.Things move very fast, as long as there is money these days.Shengda Group helped people to the end, equipped the villa with a full set of home appliances and completed the decoration.Ma Junren himself only bought an expensive big bed, and Shengda Group took care of the rest, so he can live in and eat at any time.Later I went to the villa as a guest, and what I saw was indeed luxurious.There are 5 purebred Pekingese pugs in the corridor outside the gate, which are the property of Lao Ma when he worked hard in the past.The interior area of ​​the three-story building is more than 330 square meters. The living room on the first floor has a high peak, and the large flower chandeliers illuminate a large classical Spanish oil painting.The indoor appliances are all available, which is indeed luxurious.It’s just that Shengda bought everything, but forgot to equip Lao Ma with two bookcases and two shelves of books—unfortunately, I didn’t see a book here.As a result, the plan to build the Majiajun base in Shenyang was revised accordingly, and the villa became a new axis.The original plan was to build buildings in the development zone at the lowest possible market price. After completion, it can be used for training, business, and tourism development. Now I don't care about so much.There is a place to pull the team over first.

It's better to be closer to this new home, so it's easier to take care of.In this way, the order of building the base first and then settling down was reversed. Under the new guiding ideology, Ma Junren, who was originally shrewd and business-minded, hastily chose the current roadside building, which is not at all cost-effective, as his base.The asking price for this building was more than 7 million, and Ma Junren paid more than 5 million in advance because it was not fully completed.There is only two or three meters away from the front and back of the building to the main building, and the barbed wire fence is behind it. There is no land outside that can be used as a track and field field.A solitary building is beside the road, resembling a roadside hotel, but it doesn't look like a sports center.There is a lot of traffic on the road at the gate. Trucks roar past all day long, and it is even more busy at dawn. Not only the athletes do not have a good rest, but also there are always dangers.There was no field training, so Ma Junren made do with the playground of the No. 1 Middle School in the development zone a few kilometers away, and needed a van to pick up and drop off the players every day.During the training, the world champions mixed with groups of high school students on the court, which was far from closed.Athletes must be drenched in sweat after training, but it is difficult to take a shower nearby in time, and they have to go back to the building by car.And Ma Junren will never understand all these things. In fact, he understands better and more comprehensively than ordinary people.Why do you come here?According to an insider, in the established overall plan of the development zone, this building is located in a commercial and dining area. In the future, this will be a bustling area with a large concentration of restaurants and hotels. Ma Junren has always been good at business. After doing sports, let's make full use of this building!Some people also said that Lao Ma wanted to divide the building into two for his two sons in the future... There are various theories.

Alas, what the old horse is thinking, we don't have to pursue it, even if it is true. Now that the tide of business is booming, everyone thinks about business, why can't he think about it? Things have been done so quickly and smoothly, which is exciting. Lao Ma is grateful to the Dalian Municipal Government for its self-care.Besides, the future is long, and after the team is officially stationed, the support of the local elders will be needed even more, so Lao Ma intends to further develop good relations with various parties in Dalian.It just so happens that Dalian City holds the International Fashion Festival grandly every year, and the opening ceremony is like a grand ceremony.For this reason, the leaders of the municipal government specially invited Ma Junren's old colleague, Tan Bingtan, the principal of Dalian Sports School, to come forward and invite Ma Jiajun to come to the clothing festival to add to the fun.In Tan Bing's words, Ma Junren really gave the boss face at the beginning, and specially led Wang Junxia, ​​Qu Yunxia, ​​and Liu Dong, three famous generals from Dalian, to the International Fashion Festival.Three world champions!As a result, a huge portrait of Ma Junren stood on the streets of Dalian.The conference carefully arranged Ma Junren's appearance program.Since the main venue for the opening ceremony of the conference is located in Dalian Stadium, the organizers decorated a luxury convertible car in an international style. Surrounded by flowers and ribbons, Ma Junren was asked to stand in the center of the car, Wang Junxia, ​​Qu Yunxia, ​​Liu Dongfen Stand on the hatchback, hold flowers high, drive the car slowly into the 400-meter runway of the main venue, circle the venue for several weeks, and pay tribute to the enthusiastic Dalian audience and guests from all over the world!The whole venue erupted with cheers one after another.People are deeply proud of the outstanding Dalian daughters and their outstanding coaches!With smiles on their faces, Ma Junren and the three female generals shook the flowers in their hands to the audience frequently, pushing the opening ceremony of the fashion festival to a climax.The leaders of the city government were very excited. They didn't know how to thank Ma Jiajun for a while, but someone suddenly suggested that Ma Jiajun should be supported and rewarded. In desperation, the leaders of the city government met for a while and immediately decided:

In addition to rewarding Wang Junxia and Qu Yunxia with a set of new houses, they also donated RMB 500,000 to Ma Jiajun.The closing ceremony was arranged to be held at Tiger Beach, a famous tourist spot with beautiful scenery. Ma Jiajun made another appearance and repeated his glory. Ma Junren was really tired.Like every ordinary Chinese citizen, he has rather peasant limitations.The purchase of villas in Dalian is objectively a turning point for Lao Ma to slide from the peak to the downhill.Mr. Cui Dalin, who knew Ma Junren best, told me later: Human energy and fighting spirit are limited. Lao Ma has been fighting for a long time and is sick, so he is already exhausted physically and mentally.I understand that he wants to take a rest. He wants to settle down his family and the future. I also understand that Ma is buying a house in Dalian. I also know that.In a broad sense, we are all the sons of Chinese farmers, and the transformation of farmers is a matter of many years and generations.We can't ask him to have high athletic performance and high ideological level, so he won't be a perfect person?The old horse is also an ordinary person.Lao Ma once said emotionally, "Old Cui, I thank you. You have supported me for many years. Without you, I would not be Ma Junren. Now we are successful, the money is a lot, and the interest is enough. I can't enjoy this alone." Fu, I will also get you a villa in the Dalian Development Zone. Now do what you can, and rest there if you can’t.Of course Lao Ma is very sincere to me, he can say what he thinks, but I still criticized him unceremoniously at that time, I said that I would not go to the development zone, and I would not live in the small western-style building, I want to criticize you The idea of ​​a small farmer who has been guarding food for several years, you are retreating!Therefore, the subsequent thought fluctuations of athletes are not isolated... Cui Dalin is relatively sober. His words remind me of our folks in Shanxi and Shaanxi. They have food in their hands, don't panic in their hearts, and get rich soon.In fact, not to mention farmers, there are many Chinese intellectuals including ourselves. In July 1994, the relocation of the Majiajun Track and Field Training Center finally became a reality.Judging from that time, it was obviously difficult to move all the multi-track and field teams to Dalian. The Dalian base had no venue and equipment, except for an isolated building.And Ma Junren's home has been settled in the villa area. He insisted on bringing his women's middle-distance running team over first. The entire team consists of 20 female soldiers and 10 newly expanded male soldiers.In fact, the key is that Lao Ma wants to set up a new account in Dalian Development Zone and transfer tens of thousands of money there.During this period, Lao Ma has been one-sided in the Liaoning sports circle. No one can dissuade him, or he doesn't want to dissuade him at all. After all, Yan Fujun was forced to transfer away!In the eyes of ordinary people, Lao Ma has already proved that he is strong in the long-term struggle.However, transferring from Shenyang to Dalian is by no means an easy task for every ordinary sports worker in the sports team. Ten years ago I wrote an article called "Taihang Mountain Fracture", which talked about the rigid transfer of a group of cadres from the ancient city of Shangdang, Shanxi to Xinjin City, 100 kilometers away, to settle down. Still haven't got a good death.At this moment, although Liang Yuan is good, it is not a place to stay for a long time, and no one else has bought a villa to live in by the seaside of Dalian. Who else would be motivated in the entire track and field team except Lao Ma?Shenyang is nearly 400 kilometers away from Dalian.Shenyang is the capital of the province. There are families, old people and children in Shenyang. Shenyang has a deep-rooted relationship with people. Shenyang has convenient transportation and a developed economy. It is the center of politics, economy, culture and of course sports in the Liaodong Peninsula and even the entire Northeast. In a word, I am from Shenyang. Shenyang is my home, and I love my home.Dalian is remote. The Dalian Development Zone is even more remote. Shenyang has been built for hundreds of years, and the Dalian Development Zone is still a newly developed new area. If a job does not work for most people, and only one or two people want to do it, and insist on doing it alone, I am afraid that this matter is doubtful, and the consequences will not be difficult to predict.Wang Junxia, ​​Qu Yunxia, ​​Zhang Linli, Liu Li, Zhang Lirong and other veteran players did not want to leave Shenyang, nor did they want to leave this lively sports compound full of honor and sports atmosphere.On the afternoon and night before the move, the members of the Majiajun team were all sad. In the cafeteria and in the dormitory, they could be seen everywhere with tears in their eyes, saying goodbye to young friends in various ways.There are hundreds of domestic first-class athletes and coaches in almost all sports. Year after year, everyone gets along in the same compound in harmony and enthusiasm, and we will see each other tomorrow. away from friends... "Go!" The old horse was decisive. In the early morning of July 27, before dawn, the Ma family army was about to set off.Hundreds of journalists with keen sense of smell poured in from all directions, holding cameras, tape recorders, and interview notebooks in their hands.People may not realize that this day will be a major turning point for the Ma family army from its heyday to its decline. People just think that the relocation of the Ma family army is a dream come true and a happy event worth recording. Dozens of cars of different models gathered in front of the track and field team building. At 5 o'clock in the morning, I suddenly heard Ma Junren yelling downstairs: Come down quickly!You bastards want to fucking get beaten!What are you dawdling on! The team members looked like frightened little rabbits, and they were in a hurry at that time.The players later told me: As soon as Director Ma yelled from below, we were even more anxious to sweat. Washbasin, notebook, do you want this tea mug?A ruined house is worth tens of thousands of yuan, and it won't do to throw it away.Bedrolls, handbags, sneakers, drying racks, alas, someone help me!From the fifth floor to the first floor, dripping, making a mistake in a busy schedule, swooping down, before reaching the entrance of the building, just listening to popping!Maybe it was Wang Junxia or someone who got the old horse's big mouth!After rushing to the outside of the building, the old horse shouted to stand in line, and everyone quickly gathered together. In front of all the reporters, the old horse crackled and slapped his stinky mouth.He was furious, beating and cursing: Spoiling you little cunts!The team members wanted to hide and run, but Director Ma yelled, and they all sat down where the hell they were!This is how the armed police treat prisoners. We all had to sit on the ground, and it was difficult to hide or run. The director gave another stinky training, and then the assembly was completed.The convoy set off to Dalian mightily.On the Shenyang-Dalian Expressway, the road card does not pay the road management fee. Yes, Ma Dao never pays the toll, and just passes it with a nod, because this point has caused a lot of trouble on Anshan Road.In the afternoon, I finally arrived at the Dalian Development Zone.Go there and see, my god, there are construction sites everywhere, messy, guarding a big road, cars whining, and nothing in the building, just a dry bed, nothing you want, we My heart was so cold at that time... The children scrambled to tell me.Wang Junxia wrote mischievously in her diary that day: In the afternoon, after the brigade arrived in Dalian, the local welcomers had already pulled out a long red banner saying "Warmly welcome the Ma family army to enter Dalian!" and held a welcoming ceremony in the open space at the gate of the base. Dalian people were very happy!The staff of the Provincial Sports Commission immediately turned around and returned to Shenyang.Lao Ma also doesn't want more people to stay at the new base. From that day on, the foundation for the team members to rebel and leave was laid, and the curtain of tragedy opened a terrible gap from this day. This is where the complexity of the real contradiction lies. The rigid old system is not desirable, and it is impossible to eliminate it all at once; the old concept of sticking to the city is undesirable, and it is impossible to leave the city all at once. What should we do?And the old horse, he doesn't care about these. Longing for independence, Lao Ma finally consciously or unconsciously broke away from the ancient track of the planned economy, and bid farewell to the Chinese sports system that he relied on for survival and development.This system used to be like a selfless womb, which gave birth to countless Chinese competitive sports elites, and made Chinese competitive sports a great success in a short period of time. Table tennis, women's volleyball, and Ma Jiajun were all without exception.This system was originally the god of Chinese sports workers in a certain era. It is the first element of the three elements of the right time, place, and people. The country needs to ensure that the five-star red flag is frequently raised in the international arena by means of blood transfusions for the whole people to win glory for this nation. , put on a beautiful coat for our current politics, and the country will use a steady stream of human, material and financial resources to ensure everything athletes need in their growth.For many years, more than one billion yuan is invested in this huge team every year. Even in the most difficult years, we will not lose face.Ma Junren, the reason behind your success is because of this incomparable one-stop system that has sent all the players for the Ma family army. The Liaoning Provincial Sports Commission has ensured your annual basic funds and Jackie Chan's supporting staff. Every athlete comes from a large group of schools. The hands of teachers and basic coaches have been painstakingly and meticulously polished, and these collectives and individuals are all-inclusive national staff under this system. Thousands of players have been eliminated tragically, and there are no outstanding athletes who have retired. Find a way out... Without such a big sky, any Chinese would not be able to make a name for himself in the international arena, and Ma Junren is no exception.But at the beginning, Lao Ma didn't take it seriously.Objectively speaking, it can be said that he has launched a comprehensive challenge to this powerful current system.He's a bit like Don Quixote by Cervantes... In short, the old horse is now alone, and he walks alone.Ma's army has become an incomparably tragic lone army, and the future journey will be full of dangers and dangers. All this was overshadowed by the atmosphere of sincere welcome from all walks of life in Dalian.With the sound of gongs, drums and firecrackers, Ma Junren was warmly welcomed.Since ancient times, heroes have traveled the world and won fame both in front of them and behind them.Ma Jiajun is so strong. I checked the newspapers in Dalian at that time, and on the front page, a large photo of Ma Junren and Wang Junxia came into view. The headline of the report said: "Fengshui treasure land attracts the most beautiful phoenix", theme: "Ma Jiajun moved to Dalian Development Zone", the article is wonderful, excerpt as follows: What a refreshing and exhilarating thing to do! Ma Junren's three long-cherished wishes in life, which he expressed many times, have finally come true.He spoke to the reporter emotionally: I am happy!Although I am new here, there are indeed many difficulties, but with the support of the people of the whole country, I can overcome even the greatest difficulties!You see, there is no training ground, and the No. 1 Middle School of the development zone gave me the space. The field was too far away, and the manufacturer sent a Jinbei Sea Lion van worth 280,000 yuan. The moving funds were not enough. Zhang Guoan, the executive deputy general manager of Shengda Company I made a special trip from Zhejiang to Shenyang, and donated 300,000 yuan for the start-up. Manager Chang of Xinchao Furniture Mall provided us with furniture for free. My hometown, Liaoyang Qianshan Winery, sent us Qianshan fine wine... We are not here to play, the climate here Food and diet will have a positive impact on the training of Ma’s army members. Although 9 of our female members and 3 of our male members suffered from appendicitis and underwent surgery recently, we, I, Ma Junren, will never disappoint the wishes of the people. Play well for the 12th Hiroshima Asian Games and win glory for the people of the motherland!Let Ma Jiajun's history turn over a new page - Lao Ma's joy is beyond words. So far, all 20 female soldiers of Ma's army and 10 newly expanded male soldiers have all been stationed in this new base.And as early as two days before the team entered the base, two pairs of parents Wang Junxia and Qu Yunxia also bid farewell to the folks in the old village and moved in happily. A small group of authentic peasant elders settled in the base. Ma Jiajun went to Dalian in this way, at the county and regiment level. Ma Junren is almost completely independent. He gets along with President Cui Dalin of the Sports Institute, Secretary of the Standing Committee Yu Xijiu, captain Sun Yusen of the track and field team, deputy captain Su Kuisheng, several assistant coaches, team doctor Ms. Zhang Qi, and driver and staff member Meng Qingquan. And all the colleagues of the track and field team, all the masters of the canteen champion stove, and many other colleagues bid farewell.At the base, only Wang Junxia's father Wang Youfu and mother, Qu Yunxia's father Qu Guoli and mother joined him again at the base, plus Zhang Juan, the Anshan niece and daughter-in-law introduced earlier, and Sun Youwei, a cook temporarily recruited from Jinzhou.Look, Lao Ma's independence is still not complete!Just arched out of the mud pond, but stepped into the swamp again. Can this lone team still play the world championship? In the summer of 1994, Dalian City once again held a grand International Fashion Festival. Ma Junren set off from the development zone nearby. He was still accompanied by Wang Junxia and Qu Yunxia, ​​but Liu Dong was missing. He embraced flowers and sunshine again, and once again joined hands to open the Dalian International Fashion Festival. The festival is full of colorful curtains.The sky is blue, the sea is blue, the wind is blowing, the spirit is strong, and the clothes are gorgeous. On the contrary, the happy cooperation between "Chinese soft-shelled turtle spirit" and Ma Jiajun has always attracted the attention of the Chinese people. In the spring of 1995, during my interview in Northeast China, I also learned a little bit by the way. I will insert the report here for readers. The "Chinese Turtle Essence" advertisement features Ma Junren and Wang Junxia as the main body. It is a celebrity advertisement, and the TV audience is already familiar with its content.It’s just that compared with the big names in literature and art, these stars are not very calm in terms of time. Therefore, when shooting commercial shots, they basically used the messy stadium as the background, and completed a few very straightforward lines in a hurry. It is exquisite, and the lighting and editing are extremely careless. It is the simplest production, and there was no film and television expert at the time to give guidance.With a hoarse voice, Lao Ma just said: We often drink Chinese soft-shelled turtle essence!it is good! ——Unfortunately fell into the cliché of third-rate advertising.For this ad, there were many complaints and frowns among the audience.Even until March 1994, some criticisms appeared publicly in the newspapers.What stands out is the report in Pengcheng Evening News, with the eye-catching title of "Chinese Turtle Essence Advertisement Damages Ma Jiajun's Image", which attracted the attention of readers and was reprinted in many places.The newspaper stated: People who admire Ma Jiajun probably never imagined that Ma Jiajun's advertisement for Shengda brand "Chinese Turtle Essence" is recognized as the worst among celebrity advertisements.College students agreed that the ad fell into a cliché of hype, which made it look fake and damaged Ma Jiajun's image.One respondent wrote: "As we all know, Ma Jiajun's success depends on hard work, but the advertisement attributes his achievements to a tonic, which is unrealistic." Contrary to Ma Jiajun's cold reception, Lewis, who is also a sports star The color TV advertisement for "The King of Painting" was almost unanimously praised by college students... Oops, Ma Jiajun's publicity commercial was rated as the "worst" by college students, which is very sad.So, some enthusiastic people cut out this report, wrote a letter very responsibly and earnestly, and solemnly sent it to Mr. Cui Dalin, the supervisor of Ma Jiajun.The letter's unit is Xuzhou Railway No. 1 Middle School. Judging from the tone and font, it may be a senior teacher.He voted for Cui Dalin, which is a very discerning choice and can play a role: Mr. Yang's letter really played a role.Perhaps Cui Dalin also heard a lot of similar reactions from the upper class inside and outside the province. Perhaps Cui Dalin himself had the same opinion. In short, Mr. Yang's letter brought about a turning point.Cui Dalin didn't hesitate any longer, he took up a pen to approve a very clear opinion on this letter: "Chinese Turtle Essence" advertisement has a bad image and should be stopped.Please Lao Ma and Yu Sen read this document.Obayashi on April 25. That day, the letter went to the track team. Both Sun Yusen and Lao Ma have heard many reactions to varying degrees, and they also deeply feel that the issue of advertising cannot be ignored.It was nearly May at this time, and the purchase of villas in Dalian was basically completed.It is really harmful and not beneficial to spread the advertisement day after day like this.Don't lose a few sums of money because of this sum of money, which affects the image!So, Sun and Ma Fu asked Dalin again, and decided to have a face-to-face talk with Shengda Group to seek a solution without hurting harmony and enhancing friendship. To be on the safe side, the hard-working Sun Yusen made a special trip to Zhejiang to have a sincere interview with the bosses of Suntech.Based on reports from various places, Lao Sun stated the passive situation of Ma Jiajun and analyzed the pros and cons of both sides, which attracted the attention of the manufacturers.Shengda is also very reasonable, everyone loves Ma Jiajun, and finally agreed on a short-term solution: first stop the broadcast in Liaoning Province, and then wait for CCTV to broadcast for a cycle and then stop broadcasting. It can still be played, and there is a chance to reshoot and record a new commercial. Since then, Ma Jiajun's advertisements on CCTV's channel have gradually decreased.But it still appears from time to time in TV programs in various provinces and cities.It lasted until the Majiajun mutiny in early 1995, and it was basically invisible. Instead, it was replaced by baskets of steaming soft-shelled turtles. Gossip, judging from the needs of the product itself, it seems to have enhanced credibility, but judging from the level of advertising , its taste is still unflattering, but I think it is not as good as Ma Jiajun's unique personality. It's over.In any case, the villa that Shengda Group bought for Lao Ma in Dalian is real and practical, and the grade of the house ranks first in the country, which is top-notch.I have seen some similar villas in Beijing and along the coast, and the overall conditions are not as good as those of Lao Ma. We should see that Ma Junren, as a person in the sports world who stood up and advertised on TV relatively early, although he received a lot of criticism, and also caused dissatisfaction among some upper and middle-level people, the advertisement was finally stopped. However, Ma Junren objectively drove the advancement of sports people to the big market.At this point, some people who were the first to eat crabs are not without tragic colors.Since then, we have seen sports stars Xie Jun, Nie Weiping, Guo Shasha, Mo Huilan, and Gao Min in commercials on TV and media. Accusations were heard.These world famous generals are also Chinese heroes. According to some people, they can also be called national heroes. They or they can advertise, so why just blame Ma Junren?Of course, it can be said that people start out from caring for old horses, which is good intentions, but Chinese people are not used to many things that first come to the market, they are always uncomfortable, and they always have resistance, and it is difficult for them to go out. One point, cannot but arouse our sigh and deep thought. In any case, Lao Ma is now in Dalian with a last stand, and his future is unpredictable.I think of an old saying, "Those with heavy responsibilities and a long way to go will not choose a place to rest." Now that the old horse has chosen a place to rest, would he rather know that the way can still be far away? unknown!