Chapter 128 Sadness of Shanxi Merchants: If you don’t know how to be a rich man, where can you be a new Jin merchant?

It is an interesting fact that the coal mine bosses in Shanxi, who were once very prosperous, have encountered a common problem faced by wealthy people from all walks of life in China today: How to reshape the social image of the rich? With one foot on the "golden mountain and silver mountain" of wealth, and one foot on the "hall of hell" of social image, while they become "wealth giants", they first become "dwarfs" of social morality. This is the real dilemma faced by Shanxi coal bosses today. Is this just the sorrow of a group of coal bosses? In today's society, everyone has the desire to seek and pursue wealth, but in the real environment, not everyone can achieve a seemingly simple "dream of achieving wealth".

Some people believe that the root cause of the mentality that makes Chinese people widely criticize the image of coal bosses is mainly due to the coal bosses themselves.This is explained by the current fashionable point of view, and some of them are derived from a kind of contempt for "non-culture" and "non-technology" by "culture" and "technology". The reason is very simple, because it is the intellectuals and the public opinion that hold the right to speak in society.When the media and the general public focus on the mine disaster and the extravagance of individual coal merchants, while ignoring the social contributions of the many small coal mines in Shanxi, it is bound to cause coal bosses to fall into a situation where "everyone speaks for money".

But today, when someone respects the coal boss as a "new businessman", there are immediately overwhelming voices of opposition from "a new businessman who can't even be a rich man". So, how does the coal boss who became rich become a rich man today? We know that a common criticism of coal bosses that people despise them is "being rich but disrespecting".In our opinion, the reason why coal bosses are "disrespected" by the world is mainly reflected in the fact that one of the social treatment that coal bosses receive today is "being envied by others".To be precise, of course this is not respect and admiration for the personalities of coal bosses, but admiration for their "luck" in getting rich.

The fact is indeed the case. Shanxi Coal Bosses' wealth is an opportunity given to them by the society, but they are getting lost in the process of becoming rich. So why are Shanxi merchants who have dominated the world for more than five hundred years still admired by people? Some people say that this is mainly because they have always put the respected words and entrepreneurial essence of "integrity", "diligence", "self-denial" and "responsibility" throughout their business avenues. How does the coal boss become a rich man today? We believe that being a rich person requires you to have a sense of morality, public morality and sense of responsibility in the environment of personality and universal morality, and you should be "respected and recognized" by the society.

This, perhaps, is exactly the "title" that the wealthy Chinese seek from the world. In fact, the "name" they care about is obtained by some entrepreneurs with a "sense of social responsibility" on the premise that they will not be confused in front of wealth and not be "lost".In other words, this is like the "concentration" and "conduct" that a devout religious believer naturally shows when he resists all kinds of temptations in the world after years of practice. "Do something for the local people, no matter how little the money is, you must show your sincerity in doing things for the local people, and you will gain the recognition and trust of the villagers." Feelings from the villagers after the road building bridge was praised by the villagers.

There is a saying, "give roses to others, and leave fragrance in your hands." And pay attention to the society, care for the weak, in the name of responsibility, integrate one's own meager efforts into the giants who support the social building, and get the due "name" , What a joy in life! In short, learn to be a rich man, learn to be a "coal boss" in the new era, and learn more about the fine traditions of our ancestors, Shanxi merchants, which will benefit a lot.