Chapter 117 The characteristics of the times that the "New Era Wealth View" should have

The concept of wealth refers to people's basic attitude towards wealth choice under certain social conditions. The concept of wealth in the new era is constantly formed and developed under certain social conditions, and it is "advancing with the times". The content and implication of the times". In general, the concept of wealth in the new era has the following characteristics of the times: First of all, from the point of view of the means and methods of accumulating wealth, this requires that people's acquisition of "wealth" must be obtained under fair and reasonable conditions.

The "fair and reasonable" we are talking about here, in layman's terms, means "correct means", "appropriate methods" and "benefiting oneself without harming others". The "way" mentioned here is to emphasize the "reasonableness" and "legality" of the "way", "method" and "means" of obtaining wealth.At the same time, we must also emphasize the "opportunity" and "fairness" of "opportunity" to obtain wealth.That is to say, the accumulation of wealth should be sought on the premise of "benefiting oneself and benefiting others".

We know that the biggest feature of business principles in the current market economy environment is "win-win and mutual benefit".Facts have proved that under the universality of this kind of "trading principle" that everyone is happy and mutual "win-win", all parties in the market transaction voluntarily take out their own "trading objects" and integrate them with the "stream" of one object. The "ocean" of all things has made today's market prosperous. There is a saying, "All the prosperity of the world is for profit".

Obviously, it is the nature of a businessman to seek profit. If it is profitable, then what a sight it will be on the commercial road leading to wealth.Of course, what I want to emphasize here is that while we are "interesting ourselves", we must never sacrifice the interests of the other party. The "fair and reasonable" we talk about here is to emphasize that those who seek wealth must obtain wealth through reasonable methods and legitimate channels. Let us give a negative example, such as the current coal bosses, in real life, they either mine beyond the border or dig beyond the layer privately. This kind of self-interest ignores the interests of others (or the public) for the sake of personal temporary interests, emphasizing their own interests while ignoring Behaviors that only care about the interests of others (or the public) and damage the country's precious resources are incompatible with the concept of wealth in the new era.

Secondly, from the perspective of the basic principles of wealth accumulation, the "New Era Wealth Concept" first emphasizes "social responsibility" rather than "personal interests".It does not agree with "money first", but instead emphasizes the "social contribution" and "social responsibility" of entrepreneurs. From the perspective of the traditional concept of wealth, some people believe that the amount of wealth represents the "personal social value" of an owner, but today, the "new era wealth concept" believes that the amount of money cannot fully reflect a person's "social value". personal social value".

On the contrary, for a wealth owner, your "intangible assets" such as "commitment" to social responsibility and "attention" to vulnerable groups will gradually replace the previous "intangible assets" that were determined by the amount of money. Trends in the "representation" of overall wealth. Looking at the world today, any large enterprise that has become bigger and stronger and has become more famous and famous in the world, all of which focus on the "operating profit" of the enterprise with one hand and the "social responsibility" of the enterprise with the other hand.It is this practice of advocating the most basic moral principles of enterprises - social responsibility, that has made them brilliant today.George Merck, the founder of Merck, one of the world's top 500 companies, once said: "Merck's first purpose is to benefit mankind with medical innovation, and making huge profits is just a by-product of the successful completion of the mission."

"Skillful hands gather wealth, and iron shoulders shoulder morality." This is exactly the personality charm of modern entrepreneurs who shine with the brilliance of human nature under the moral code of "New Era Wealth View". We advocate "treat people with sincerity, treat customers with sincerity, promote profit with righteousness, and give consideration to both righteousness and profit". This requires us to establish a good business relationship with customers, which is the noble character that modern business operators should possess, which also improves the value pursuit of the company and sublimates its spiritual realm.