Chapter 32 Series of Investigations 4: Survey on the Image of Shanxi Coal Bosses

Shanxi Coal Bosses are always associated with wealth, "stupid, black and thick", and "old-fashioned hats". This is the impression people have of Shanxi Coal Bosses. In our one-year investigation on the "image of Shanxi coal bosses", we found that the following are some of the "keywords" with the highest "evaluation rate" for this group: insatiable greed, selfishness, only wealth, and bullying Poor, indifferent, uneducated, old-fashioned, good at making money, speculative, and uncultivated. During the investigation, we also discovered a particularly interesting phenomenon, that is, most Shanxi coal bosses hardly admit to being "Shanxi coal bosses", or they don't like being called "Shanxi coal bosses".

When answering "how do you view the society's evaluation of you", 30% of the coal owners think it is "not comprehensive", 60% of the coal owners think that this is the society's "prejudice" against Shanxi coal owners, and 10% of the coal owners think My attitude is "broke the can, smash it - it doesn't matter". That is to say, coal bosses are generally disgusted with external comments. According to the above survey, 100% of coal bosses have a "cold" attitude when answering this question. When answering the question "What impact does the name Coal Boss have on your business", 40% of the coal bosses think it has a "negative effect", and 60% of the coal bosses think it has "no effect".

When answering the question "If there is an afterlife, will you still be coal bosses", 40% of the coal bosses said "I don't want to be a coal boss anymore", 40% of the coal bosses said "it depends on the situation", and only 20% of the coal bosses said I "still want to be". It seems that the "crown" on the head of the "coal boss" is not the "Ninth Five-Year Honor" that everyone yearns for.Because from the above survey, 80% of the people answered "not sure" to this question. When answering the question "Where do you think society's negative impressions of coal bosses are mainly concentrated?", 30% of coal bosses think it is "greedy", 30% of coal bosses think it is "mining disaster", and 40% think it is "greedy". coal bosses think it is "no public welfare".

We know that "greed", "mine disaster" and "no public welfare" are all negative "keywords" that are widely criticized by the public at present. Judging from their "answer central theme", this group seems to have some A kind of "self-knowledge". When answering the question "Do you think being a coal boss is happy?", 40% of the coal bosses think it is "happy", 50% of the coal bosses think it is "unhappy", and 10% of the coal bosses refuse to answer. It should be said that these coal bosses who refused to answer were telling the truth. As everyone knows, everyone says that it is easy to be an emperor, but the feeling of being above ten thousand people will inevitably have the silent pain of "lonely family".Don't you see, since ancient times, the phenomenon of "the rich are short-lived" has continued to this day. Who can understand the tension, anxiety, confusion, and pain of the rich?

When answering the question "Do you think the source of the society's negative impression of coal bosses is hatred of the rich?", 40% of the coal bosses thought it was "sour grapes psychology", and 40% of the respondents thought "this is the coal boss's reliance on wealth". 20% of the coal owners think that "it is only natural to earn money and consume it yourself." As a group in Shanxi's economic and social life, the marketing thinking and level of Shanxi coal bosses cannot be denied.In other words, as a businessman, they are qualified, because their business wisdom has also been "hardened into steel" after being baptized by the market.

This shows that, on the one hand, they have extraordinary business intelligence in the market economy environment, but on the other hand, they have a lifestyle that has not been generally recognized by the public. Against such a background, coal bosses have been afraid to bear the title of "coal boss" because of "fear of bad reputation", which may explain something. In life, their words and deeds have attracted overwhelming "negative comments" from all walks of life, but the hardships and pains they have put in on the road to entrepreneurship have all been "returned to zero" in the almost "one-sided" denunciation of the world, let alone being recognized by the society. Compassion and respect.

In front of the media, the Shanxi Coal Boss has endless "news points". From this perspective, the "establishment" of the "Shanxi Coal Boss image" is largely "completed" through the media In this regard, the media can be described as "indispensable". Also, in the special political and economic environment of coal-producing areas, the embarrassing economic status and special industry status of coal bosses have played the modern version of "Dou E" to a certain extent.At certain times, coal bosses "contribute to local economic construction" and "contribute to local GDP." In the face of repeated mine disasters, the "economic contribution" of coal bosses is described as "bloody GDP." .

To use an inaccurate metaphor for the sadness of the coal bosses: Even Chopin can't express their sadness! Of course, the role of coal bosses is also reflected in another aspect, that is, they are the gray source of income for some departments or people, in other words, they are the source of "black gold".