Chapter 37 What is an "advertisement" trying to tell me?

Once, in order to prove that my "rules" originated from the "legal system", I went out in Hong Kong for a period of time, and I carried a digital camera with me wherever I went.Once at the Central Pier, a 200-meter-long seaside avenue, I took 5 fine notices.Some of them are for pedestrians: "Do not destroy or take lifebuoy without authorization, and those who violate the law will be prosecuted"; some are for fishermen on the seaside: "Please use fishing equipment carefully so as not to hinder others or cause anyone to be injured, otherwise you will be prosecuted "; also for Hong Kong citizens and all tourists visiting Hong Kong: "It is illegal to dump garbage outside the paper scrap box", "Wrap the sputum in a paper towel and put it in the paper scrap box, offenders will be fined 1500"...

1500 again! The "fines" on the streets of Hong Kong impress me very much. They are often 1500, without decimals, but the various facilities in public places that facilitate civilized behavior are really "convenient", such as "trash cans". Standing on the street, one guard at three steps, one sentry at five steps, it is simply a team of silent guards.Citizens not only have to accept the "solemnity" that "littering" is "illegal", but also the garbage must be put into the bucket accurately. If you don’t wrap it in paper towels beforehand, you will be fined——1500, which is only the lowest level; the upper limit, that is, the "highest fine" can reach "25,000 yuan and Six months in prison"!

The "laws" of Hong Kong are deeply rooted in the hearts of the people, and the "strength" of punishment is also deeply rooted in the hearts of the people. It takes a lot of time to water the two "roots in the hearts of the people".However, if a society wants to improve the civilized level of all citizens, publicity and guidance are indispensable. In addition to education and persuasion, it is indispensable to put on a straight face, "Legislative priority" and "Enforcement must be strict."But a society is also fined, how to punish?What is the purpose of punishment?There are a lot of articles in it, a lot of emotions, and the effect is completely different.

In the near summer of 2005, when I was still in Beijing, I saw that Beijing hired many traffic coordinators in order to intensify efforts to crack down on motor vehicle overloading, speeding, and illegal parking. The task is to take a digital camera and press the shutter as soon as a vehicle is found to be violating the rules. When I got my driver's license online, I realized that I had fallen into a passive state.I don't like this kind of fine method, and I don't agree with this kind of fine mentality, so some people call these "coordinators" "groundhogs" (the clothes are khaki, and they can be hidden in the dark), and I also call them.Thinking about Hong Kong, I wonder if there were such law enforcement officers on the streets of early Hong Kong?If there is, the public will definitely protest strongly.Administrative personnel take to the streets to “fine” the function. On the surface, this function does seem to have the function of “bearing the consequences”, but the purpose of the fine itself should be to “warn off repeat offenders” and maximize the effect of preventing bad behavior. What is "cat and mouse"?It's a game, who would be convinced by "playing" this kind of game without complaining?

So what methods does Hong Kong use to persuade citizens to abide by moral norms?What is the method of permeating the regular "legal system" propaganda and enlightenment? "Skynet is well-established, sparse but not leaky", I found that it is often soft here, and majesty is precipitated in goodwill. For example, the Hong Kong subway reminds children that when they grow up, they should buy their own tickets and get on the train. Hong Kong people will not use blunt methods to check, and suddenly catch a few suspicious children at the entrance of the subway, call them aside and measure them with a ruler. height.Hong Kong’s approach is to post very eye-catching cartoon pictures on the wall. There is a giraffe in the picture, and there is a centimeter scale on the neck of the giraffe, so as to attract "children" to measure by themselves: one meter is passed Second, as an "adult", you can have your own "fly" (ticket)!Such a child looks forward to growing up every day, and wants to evade fares when he grows up?Do you feel blushed?

There is another advertisement, this "advertisement" is not eye-catching in the vast ocean of Hong Kong TV, newspapers, printed materials, and street signs, but it is seen and remembered by me—— In the ad, there is a funny boy holding a label applicator in his hand, which is the kind specially used in supermarkets to put "price tags". Press, and with a snap, a price tag of 1,500 was stuck to the actor.The little pretty guy has a friendly expression, but the "price tag" is so sticky that the consequences are serious.However, because of the "kindness" first, the persuasion becomes sincere, putting oneself in the shoes of "you", which makes people comfortable.

I think that if Hong Kong children watch this TV commercial, they will not have nightmares when they go to bed at night; but when they go to the street again, after eating candy, they will definitely go to the trash can, and they will not find it for a while, and they will not throw it away. I will definitely hold the colorful candy wrappers in my little hands—the little hands later turned into big hands, and the children gradually grew into big men and women. At this time, wherever they go, of course they are not used to messing around. Throwing garbage, littering cigarette butts. Spitting?I'm afraid that this function is gone, so he can't even vomit...