Chapter 23 4. A fair lady is a gentleman

Sima Xiangru and Wang Ji made up their minds and decided to act.In my opinion, even if Wang Ji is not an official, he will definitely not starve to death.The reason for saying this is because he is familiar with marketing advertising. Wang Ji planned it like this. Sima Xiangru is a down-and-out son. If you use market words to evaluate it, this is a slow-moving product; if you use today's stock market terms, it is a stock that is going down. Having said that, there is no problem with Sima Xiangru's product itself, what is problematic is his fate.Therefore, the status quo must be changed through mechanics, so as to change the destiny.

This mechanics is advertising.In ancient China, Liu Bang was the one who perfectly combined politics and advertising.Before Liu Bang rebelled, he first boasted that he was the son of the dragon; then Lu Gong boasted that he had the appearance of a nobleman;Liu Bangzhi's success has become a classic in the history of Chinese advertising. What Wang Ji has to do is to use the powerful driving force of advertising to create the first man-made Wenqu star for China.In fact, he succeeded. Since Sima Xiangru, many literati in Sichuan have learned and used this coup to stand out.The most typical ones are Chen Ziang and Li Bai in the Tang Dynasty.These two, who first came out of the rivers and lakes, became famous all over the world, and they studied Sima Xiangru's advertising communication.This is gossip, let's not show it for the time being.

At this time, in order to advertise, Sima Xiangru repackaged himself.There are two highlights in this packaging positioning.First of all, you must play the role of a romantic and suave son; second, you must pretend to be an unpredictable guest. To accomplish the second goal, the cost is not large, as long as you put on airs, show up less and talk less, and Wang Ji will go out to promote it, and the effect will come out.To complete the first idea, it seems necessary to find a sponsor, change Sima Xiangru's beautiful clothes and a decent residence. The so-called sending the Buddha to the west, this sponsor, Wang Ji had no choice but to take it up himself.He moved Sima Xiangru to the hotel (Duting) in Linqiong County at that time.Then, as the county magistrate, Wang Ji went to visit Sima Xiangru every day.After seeing Wang Ji a few times, Sima Xiangru announced to the outside world that I was not in good health and asked the magistrate Wang to stop disturbing me.

As soon as these words came out, Linqiong County was shaken. At that time, the land of Shu was far away from the city of Chang'an, and there were few high-ranking officials.Looking around, in the mountains and beyond, Linqiong Ling is the biggest official.Such an official like the king of the mountain came to see you, which is a beautiful thing that can't be found even with a lantern.Sima Xiangru actually wanted to refuse. It seems that this person is not a distinguished guest, but also an extraordinary person. The charm of advertising lies in the fact that it blows vigorously every day, but you can't see its true face.It's like I want to watch "Red Cliff", and the advertisements have been blowing for more than half a year, but the release has not been seen for a long time.

Therefore, one loves to blow, one loves to wait, and the audience's expectations are higher.This move, in military terminology, is called "playing hard to get". Sima Xiangru's actions immediately attracted the attention of rich people in Linqiong County.At that time, due to the prevalence of iron smelting in Linqiong, there were many rich people.But there are only two richest people, one surnamed Zhuo and the other surnamed Cheng.The Zhuo family claims to have eight hundred children, and the Cheng family also claims to have hundreds of children.The two heads of the family met to discuss: I heard that Linqiong has a distinguished guest, and he is a friend of the magistrate Wang.Why don't we show our friendship as a landlord, host a banquet and entertain us, and let us satisfy our curiosity?

Zhuo Cheng and his family made up their minds and immediately started.On the day of the banquet, in order to heighten the atmosphere, Zhuo Cheng's two rich men invited hundreds of diners to join them.Of course, as one of the protagonists, Wang Ji cannot be absent.After Wang Ji arrived at the scene, he asked Zhuocheng and his family, where is Sima Xiangru, has he arrived? The two landlords said: "The man hasn't arrived yet, but it should be soon."Because, we have already sent someone to invite them.So, everyone is waiting, waiting for the legendary guest to appear.Soon, the person who sent out to treat the guests came back.He told Zhuo Cheng's family in frustration: Sima Xiangru said he was not feeling well, so he would not come.He asked me to send a message, thank you.

Nuoda's banquet can't be dismissed with just two words of thank you.The honored guests are not coming, and the county magistrate doesn't want to move his chopsticks, so it's better not to set up the banquet.What should I do now, I'm really anxious. At this time, Wang Ji stood up and said: Don't worry, let me invite you in person. When Wang Ji said this, their plan was already half successful.The two pushed each other in the hotel and put on a show.Finally, Sima Xiangru pretended to be reluctant and came to join him. Hundreds of them wait for one, which is bigger than the shelf of Wang County Magistrate.When Sima Xiangru came to the banquet, everyone saw that he was handsome and extraordinary, and they couldn't stop being amazed.

Wang Ji smiled. The next play will be much smoother.When everyone was happy, Wang Ji suddenly suggested that since it is rare for Linqiong to have a distinguished guest, let the distinguished guest perform a show for us.I heard that our distinguished guest is very good at playing the piano, so let him play a song for everyone. When everyone heard this, they applauded like thunder.Sima Xiangru stuttered and couldn't open his mouth to reveal his secrets at critical moments.His task is to follow Wang Ji's command.Playing the piano in public is an important part of their design.Because the purpose of this piano is not for the guests, but for Zhuo Wenjun, the daughter of a rich man.

Cupid's arrow is about to be shot. It is an ancient Chinese trick to please the opposite sex with the drum and qin.For many years, no matter the nobles or the common people, they have always been able to recite the first love poem in the book: My Fair Lady, Qin Se Youzhi. Having said that, not everyone who can play the piano can use the sound of the piano to attract people of different surnames.The premise must be that you can't play the piano to the cow.However, Wang Ji has already investigated, Zhuo Wenjun loves the qin, and he will never be wrong to pick it with the qin. The people who listened to the piano were very enthusiastic.At this time, Zhuo Wenjun was also leaning on the gate, waiting with his ears.

Sima Xiangru finally started playing strings.The following story is even more trite: Wang Ji sent someone to observe Zhuo Wenjun's reaction to listening to the piano, and the person who reported back said that she was mesmerized by listening.This effect is what I want.Immediately afterwards, Sima Xiangru acted quickly, bribed Zhuo Wenjun's attendants with a lot of money, and sent letters to express his love for Zhuo Wenjun. As a result, the two love satellites successfully connected. That night, Zhuo Wenjun's head was congested, he packed his bags, and eloped in Sima Xiangru's carriage.