Chapter 43 The future of Chinese football

Doing a good job in Chinese football is so simple, market + legal system + people's hearts = football takes off, such a seemingly subjective and naive syllogism is actually the only way for all football powers, but because of special times, China has missed this way. And we believe it's trying to go down that path. The promotion of guessing should be regarded as the sports lottery center's efforts to restore the decline.According to a simple sample survey, Shandong Sports Lottery Center estimated that in 2009 alone, the outflow of underground gambling funds in Qingdao City was as high as 20 billion, which is equivalent to the sales of sports lottery and welfare lottery in Shandong Province for two years.A few years ago, when the football lottery was first issued, the sales volume of each lottery in Shandong Province could reach more than 10 million at most, and it was about 6 million at a low level, but now the sales volume of each issue is only more than 1 million.

The relevant person in charge of the sports betting center believes that compared with underground gambling, the main problem of football lottery is that the reward rate is not high. There is still a big gap. Another problem is that the football lottery issued by the state is not as flexible and exciting as the underground gambling. It can’t be too flexible and exciting, mainly to prevent some lottery players from getting addicted to it.” From the standpoint of the sports betting center, this seems to have become a general consensus.However, such an understanding is problematic, too problematic.First of all, public lottery and private lottery are not comparable in reward rate at all. Public lottery must undertake certain social functions. Can we blindly increase the reward rate in order to narrow the gap with private lottery, and add 5 more point, is not the situation will be better?Adding to 90%, is that still a public lottery?Secondly, the state issues lottery, because it has to balance various factors, it follows a rough line. The British lottery can bet on when Margaret Thatcher will leave office. Can China do it?Of course, the reason why the public lottery cannot be too flexible also reflects the shortcomings in understanding. Could it be that if the guessing method is stupid, no one will be addicted to it?One bet of Football Lottery is 2 yuan, and I buy 1 million bets, does it count as indulging in it?Even if it is a game as simple as rock-paper-scissors, if you win or lose 1 million with one punch, is it considered addicting?In essence, perhaps there is a problem with such a comparison, reflecting the hope of knocking down the private lottery technically, so as to eliminate the solution of the private lottery.

The most advanced British gaming in the world has been "public and private" from the very beginning.The UK is the birthplace of guessing sports lottery. In 1921, the first gaming company was established in the UK, which mainly issued football lottery tickets. In 1922, the "Little Forest Team" of Liverpool, England invited fans to bet on the score of the football match. This was the earliest football lottery in the world.The British National Football Lottery is printed and distributed by the British Sports Aid Company and sold through Texaco supermarkets all over the country.It is generally issued once a week, and draws are drawn on weekends. For every £1 bet, the jackpot is as high as £1 million.In the early days, the football lottery was played in 50 to 56 games, predicting 8 draws except 0 to 0, guessing correctly and getting 3 points, the highest score is 24 points, and the bonus is determined by the level of points in each round How many.

In recent years, on the basis of simply predicting the results of winning, losing, and tying, football lottery has added guessing who will score first in the game. , the score of the first half and the second half, the total score of the game, etc.These new ways of playing make the football lottery scene atmosphere more enthusiastic.In addition, in order to meet the requirements of bettors, private gaming companies also include the champions and top scorers of the World Cup, European Cup, Premier League, FA Cup and other competitions, and even the results of the national team participating in international competitions, the next coach of the national team, etc. Listed to the predicted range, greatly improving the attractiveness of football lottery.

Obviously, in terms of gameplay, China's original football lottery, plus the soon-to-be-launched lottery, is actually no simpler than their national lottery.But the biggest advantage of British gambling lies in the fact that both public and private businesses complement each other.This is a problem that the Chinese government must face. Blindly implying that the leaders of the lottery management department at all levels set up more lottery games, think more about games, and find more excitement. Put it plainer.In the past 30 years, there have always been three forces in the Chinese market: state-owned companies, private companies, and foreign-funded companies.A history of Chinese enterprises is basically a process in which these three forces ebb and flow and compete with each other.The division of their interests and the resulting industrial and capital structure finally constitute all the appearances of China's economic growth.Deng Xiaoping went to Japan in 1978 to talk to Konosuke Matsushita, sending a strong signal for China to seek foreign capital.This is the demeanor and vision of a generation of masters. For Chinese people who believe that "man can conquer nature" and "everything depends on oneself", this is a fundamental breakthrough that truly transcends traditional concepts. On the second day of New Year's Day in 1979, the American Hantec, the representative of the Coca-Cola Company in China, signed a contract with China National Cereals and Oils Corporation, and was allowed to sell the first batch of bottled Coca-Cola to China.Li Qiang, the Minister of Foreign Trade at the time, deliberately added one item in the reply: "It is limited to selling in foreign-related restaurants and tourist stores." Although the attitude of cooperation is prudent and cautious, the opening of the mind is the beginning of fusion.At the same time, those private businessmen who were once called "small businessmen", "self-employed" and even "speculators" have gradually entered the stage of history.For Lu Guanqiu, Yu Zuomin, and later the Shanxi Coal Bosses, what the state allowed was not just selling fried dough sticks. Even the energy or resource industries, which the state valued the most, were no longer restricted areas for no one to set foot in.

Now, whether it is the change of China's own development pattern or the new economic situation under the financial crisis, the Chinese government is asking the Chinese government to set its sights on deeper restricted areas. On March 28, 2006, the Beijing Guoan Club officially announced that the Austrian BW Group became the sponsor of the team.This is a sports investment group headquartered in Austria, which owns the BetandWin.com website, and its main business scope is gaming projects. This time it signed a contract with Guoan, although it was through its newly registered BetandWin China Sports Information Network Company (Bwin. cn) operation, but everyone can understand that the international gambling group hopes to intervene in the Chinese football industry through a curve, and strives to obtain the government's approval through the football club that has always been closely related to the government.In the past two years, Shenzhen Jianlibao tried to join hands with Macau gaming companies in the name of tourism development, but was urgently stopped by the Chinese Football Association.Two years later, when the billboards and ticket advertisements at Guoan’s home venue began to promote the words of the company, and the logo of the company was also printed on the chest of the training uniforms, many optimists even thought that this was A signal to break the ice.However, after paying a sponsorship fee in vain, Bingying failed to open a gap in Guoan in the end, but in the view of Bingying's management, they did not lose money on this deal, because through this contact, Bingying Established a good communication channel with the top management of Chinese football.

Still the same sentence, whether the mind can be let go is the root of solving all problems.South Korea has opened casinos a long time ago, but has always insisted that it does not accept nationals, and all entrants must check their passports.The method always follows the idea, how to ensure national interests, how to restrain and restrict outsiders, and how to set up the threshold for private companies to enter, not to mention a small note from the Minister of Foreign Trade back then, even a small cadre in the sports lottery center can do it Come up with a whole set of plans.The Chinese government has never had to worry about the power of the state machine. In Dongguan, Guangdong, where the foreign processing industry is well developed, bathing and saunas have been open for many years due to the gathering of Taiwanese and Hong Kong businessmen, and it has gradually evolved from supporting services to large-scale industries. Strike hard, but that is more like expressing an attitude and control.

Going back to the level of Chinese football, thinking about its competitive ability is worse than thinking about its entertainment space.The original F1 used to be a stage for several major automobile manufacturers to compete in technology, but today, as a more ornamental gaming platform, it has become a more important function.At that time, football was the preferred platform for quiz-based lottery issuance. It was definitely not because of the strong recommendation of Wang Junsheng and Yan Shiduo. Only in a future world where gambling is open, Chinese football can maximize its entertainment and appreciation. Only by making fakes, gambling, and cheating, can they be truly constrained by the market.

Suddenly wanted to insert a memory of Nie Weiping.Nie Weiping still clearly remembers that in the summer of 1983, in the crowded stands of the Beijing Workers’ Stadium, he and Xi Jinping witnessed England’s Watford team ravaging the Chinese national team 5-1. At that time, China’s political and economic reform and opening up had just begun. full of national pride.But this score made them very frustrated. When the Chinese goalkeeper went to the net to pick up the ball again and again, every Chinese would be frustrated.For some reason, Nie Weiping was reluctant to describe in too much detail the state of Xi Jinping when he was watching football, but we can easily connect the summer of 1983 with his confession to his German friends that "Chinese football still has a big gap" , whether as a national leader or an ordinary fan, he will never ignore the huge influence of football on society.

In fact, starting from Mao Zedong, He Long, and Deng Xiaoping, many national leaders are die-hard fans. Comrade Xiaoping even called the person in charge of CCTV specifically to make it easier for fans to watch the Olympic team games: Can you take care of the fans’ emotions and stop live broadcasting the game? From time to time, the unshakable news of the past will be broadcast. Even if the black and humorous truths of many football management departments are revealed, I understand the helplessness of Yuan Weimin, Cui Dalin, Xie Yalong and others. Understand why Chinese football is"... It's not that they don't do anything, but they can't do anything in that historical environment.

However, there are good reasons to be optimistic about Chinese football.Politically, Chinese football has always received high-level attention, but the definition has not been clear for a long time, and the high-level management has not taken heavy hand in governance.Although this anti-counterfeiting crackdown began in Singapore, although we don’t know which “big fish” will be caught in the end, the vigorous actions of the Ministry of Public Security have indeed given people a glimmer of hope. The 30 people who were taken away unprecedentedly can be seen It is clear that the top management supports this.Economically, the huge market provides the basis for the real rise of Chinese football. Football needs to burn money. As long as the market order is sorted out, the huge market and fan base will be easier to achieve a rebound or even a qualitative leap than other Asian countries. What makes people feel more optimistic is that in China, more and more people realize that football is no longer a simple sport, but a big project related to the image of the country and public opinion. The branch of education is no longer a department under the management of professional sports teams.People are beginning to understand the need to operate in accordance with the laws of professionalism, and strive to turn football into a commercial engine, and under the supervision of the legal system, it will become a huge industry with an annual output of hundreds of billions. Doing a good job in Chinese football is so simple, market + legal system + people's hearts = football takes off, such a seemingly subjective and naive syllogism is actually the only way for all football powers, but because of special times, China has missed this way. And we believe it's trying to go down that path.