Chapter 30 Appendix Suning Innovation Chronicle

□On December 26, 1990, Suning was founded in Ninghai Road, Nanjing, opened Suning's first air-conditioning franchise store, and pioneered the professional operation of home appliances. □In the early summer of 1993, Suning stood out in the air-conditioning battle against the eight major state-owned shopping malls, demonstrating the "Suning phenomenon" that has attracted wide attention from all walks of life. □In March 1994, Suning was the first to launch free maintenance activities for air conditioners, established a customer database, realized information management, and established a 100% customer return visit system.

□In 1994, Suning ranked No. 1 in air conditioner sales nationwide with annual sales of 560 million yuan, and it has remained so for 16 years. □ On March 28, 1996, Yangzhou Suning was born, which opened the prelude to the chain development of Suning. □In May 1996, Suning independently developed and implemented the informatization of the sales system, and took the lead in launching the computerized invoicing system. □In February 1997, Suning invested 30 million yuan, acquired 36 mu of land, and established the first-generation logistics distribution center in Jiangdongmen, Nanjing. The strong logistics and distribution capabilities supported the rapid development of Suning Appliance Chain.

□In 1998, Suning launched the first after-sales service chain network in the industry, and set up 10 after-sales outlets in Nanjing. □In 1998, Suning won the first famous service trademark in Jiangsu Province. □In September 1999, China Electric Network was opened, and Suning started B2C online transactions. □In December 1999, Suning Appliance Building was successfully opened, and Suning expanded from traditional home appliances to a full range of integrated electrical appliances including home appliances, computers and communications. □In December 2000, Suning implemented the second entrepreneurship strategy to comprehensively promote the development of the national electrical appliance chain.

□In January 2002, Suning established the first standardized customer service center, and the "1+3 mode" of Suning's four terminal service systems was established. □On May 1, 2002, Suning entered the capital Beijing and Shanghai, and the chain layout in key cities across the country kicked off. □On November 1, 2002, Suning launched the first phase of the "1200" project to recruit 1,200 outstanding fresh graduates from colleges and universities across the country. At present, the project has been continuously implemented to the ninth phase, and a total of tens of thousands of fresh graduates have been recruited. And become the backbone of Suning's management team, which is defined as Suning's "successor" plan.

□In January 2003, Suning launched the membership system to provide high-quality services for Suning users. □On March 15, 2003, Suning Appliance's 3C flagship store on Nanjing Shanxi Road, Asia's largest and most comprehensive comprehensive shopping mall for professional electrical appliances, opened, and the chain operation of Suning Appliance entered the "3C" era. □In December 2003, Suning's chain development entered the fast lane, expanded horizontally and penetrated vertically, established a national chain network, and successfully opened up Shenyang, Dalian, Jinan, Shijiazhuang and other important northern markets, laying the foundation for opening up northern markets; advancing to Guangzhou, establishing The bridgehead of the South China market; locked in Xi'an, opened up the Northwest market.

□In January 2004, Suning implemented the "Double Hundred Project" and established the goals of "Hundred Stores" and "Ten Billion". □In March 2004, the "Hundred Store Managers Project" was officially launched, laying the foundation for the training and reserve of talents for chain development. □In June 2004, in the 2004 "China's 500 Most Valuable Brands" compiled jointly by the World Brand Lab and the World Economic Forum, the Suning brand was valued at 6.362 billion yuan and ranked first in China's home appliance chain. □On July 21, 2004, Suning Appliance Co., Ltd. was officially listed on the Shenzhen Stock Exchange and became the first IPO share of a home appliance chain.

□In November 2004, with a total investment of 136 million yuan, Suning Appliance launched a series of enterprise information projects (business intelligence BI system, group ERP system, decision support DSS system, supply chain B2B system, e-commerce B2B system, CRM system, OA system, etc.). □On March 15, 2005, Suning Appliance launched the "5315 Service Project" to establish a nationwide integrated logistics distribution system, after-sales service system, and customer service system to comprehensively improve Suning Appliance's ability to provide services to consumers. □On May 1, 2005, Suning opened 22 stores across the country on that day, and Suning chains entered the stage of "mass production".

□On July 1, 2005, Suning Appliance developed the information system of modern commercial chain enterprises, implemented the No. 1 project of China's retail industry informatization, built a world-class information technology platform in one year, and strived to enter the world's top 500 companies in five years. □On July 2, 2005, Suning successfully entered Wuhan and took the lead in completing the layout of the national first-level key market. □On September 24, 2005, Suning showed the latest new VI logo including the logo to the news media, comprehensively upgraded the VI of the national chain system, and made every effort to build an internationalized Suning.

□On November 20, 2005, the foundation stone of Beijing Suning's third-generation logistics distribution center was laid. □On March 1, 2006, Suning launched the "1+1 Sunshine Tour - Suning Social Worker Volunteer Action", becoming the first enterprise in China to promote long-term and institutionalized social welfare. □On April 1, 2006, Suning Appliance's SAP/ERP was successfully launched. This enterprise informatization project set two records of the largest SAP implementation scale and the shortest implementation period in the global retail industry, and became a new milestone in China's retail industry informatization construction.

□On May 22, 2006, Samsung & Suning Marketing Academy was established in Beijing Xianghe First City. □On October 1, 2006, Suning's national 24-hour unified service hotline was upgraded to 4008365365. □On November 15, 2006, the list of China's top 500 private companies jointly organized by the China Federation of Private Enterprises, the Enterprise Development Research Center of the Chinese Academy of Management Sciences, and the China Statistical Association was released, and Suning Appliance ranked third. □In January 2007, Zhang Jindong, chairman of Suning Appliance, was selected as "2006 CCTV China Economic Person of the Year".

□On February 4, 2007, at the "Spring Warm 2007——I Have a Dream" public benefit party jointly organized by CCTV and China Youth Development Foundation, Suning Appliance won the gold medal with 1.72 million yuan, and all proceeds were donated to Beijing Daxing Xingzhi School for Children of Migrant Workers. □On April 24, 2007, Suning Appliance formally signed an endorsement agreement with first-line stars Wilber Pan and Sun Li. During the agreement period, they will serve as image ambassadors of Suning Appliance and fully interpret Suning Appliance's corporate culture and services.Suning Appliance has also become the first national large-scale retail enterprise to use first-line celebrity endorsements. □In May 2007, the main body of the Group's third-generation logistics base——Nanjing Yuhua Logistics Base was put into use. □On June 17, 2007, Suning Appliance and IBM jointly announced the establishment of a strategic partnership at the headquarters of Suning Appliance in Nanjing. In the next five years, the two parties will carry out close cooperation in the fields of enterprise management, process change, application system development and IT management. , to assist Suning Appliance to comprehensively improve enterprise management and IT application level.Two "blue deep giants" in their respective fields joined hands to launch the "blue deep plan", opened up a blue ocean of retail management, and opened the prelude to the internationalization of China's retail management. □In July 2007, Suning Appliance and Haier signed a new ECR (Efficient Consumer Response) cooperation agreement, jointly creating another innovation model revolution in China's home appliance supply chain. □On August 2, 2007, the Chinese version of "Forbes" released the 2007 China Top Enterprise List, and Suning Appliance topped the list. □On November 20, 2007, the Tenth Member Congress of All-China Federation of Industry and Commerce (hereinafter referred to as All-China Federation of Industry and Commerce) successfully concluded.The meeting elected the tenth executive committee of the All-China Federation of Industry and Commerce, and Zhang Jindong was elected as the vice-chairman of the tenth All-China Federation of Industry and Commerce. □On December 12, 2007, Zhang Jindong, Chairman of Suning Appliance Group, as the guest speaker, made a speech titled "The World is Made in China, China Made for the World!" 》The keynote speech also triggered a heated discussion in the international public opinion on Made in China. □During the snow disaster in the south at the end of January 2008, Suning Appliance donated 3.1 million yuan to the disaster area, and took the lead in launching the large-scale public welfare activity "Sunshine and Snow Melting to Warm the New Year" in the whole country. Participate in this nationwide anti-disaster activity with various forms of activities such as emergency repair of electrical appliances, installation of "safety telephone" in crowd stranded areas, and release of common sense on the use of electrical appliances in snowy weather. □On March 19, 2008, the press conference of "Whirlpool Air Conditioner's full launch in China and Suning Appliance's exclusive underwriting listing" was held in Shanghai Suning. □On March 25, 2008, the WMS system of the shelf-type warehouse in Nanjing Yuhua Logistics Base was switched over smoothly, and it was officially put into operation on March 28, marking the official start of operation of the group's new generation of logistics base. □On May 12, 2008, a magnitude 8.0 earthquake occurred in Wenchuan County, Sichuan Province.That night, Suning Appliance established an earthquake relief team, and at the same time urgently launched the "1+1 Sunshine Tour" disaster relief plan, and took the lead in donating 5 million yuan to the Sichuan Provincial Department of Civil Affairs for earthquake relief and disaster relief.Chairman Zhang Jindong personally donated 50 million yuan. □On June 2, 2008, the World Brand Lab released the 2008 China's 500 Most Valuable Brands List in Beijing. Suning Appliance ranked 16th on the list with a brand value of 42.337 billion yuan, ranking first in China's commercial chain brand. □In August 2008, the Hurun Research Institute released the 2008 Hurun China Brand List for the third time in Shanghai, and Suning Appliance ranked first in the industry with a brand value of 14.5 billion yuan.In the same month, the Chinese version of the famous business magazine "Forbes" released the list of China's top enterprises in 2008, and Suning Appliance ranked first in the home appliance chain industry. □On September 16, 2008, the 2008 World Entrepreneur Summit was held in Beijing. At the meeting, the 2008 Asian Top 500 Brands compiled by the World Brand Lab and published by the "World Entrepreneur" magazine were officially announced. Among them, the Chinese home appliance chain The giant Suning Appliance ranks 127th in the overall list, ranking fourth in the retail industry and number one in China's retail industry. □On November 5, 2008, the support base for household equipment independently developed by the after-sales department of Suning Appliance obtained the patent right granted by the State Intellectual Property Office.Suning Appliance has become the first leader with independent research and development capabilities in the home appliance retail industry. □On November 20, 2008, Suning Appliance won the bid to promote home appliances in all provinces of the Ministry of Commerce. On November 30, the Ministry of Commerce and the Ministry of Finance jointly held a promotion meeting for home appliances going to the countryside, and Suning, as the only representative of the retail channel, signed the contract on the spot. □On December 22, 2008, Suning launched a large-scale research project of "Thousands of Villages and Towns" jointly with several research institutions, and set up a research team of 400 people to accelerate the expansion of retail channels in the rural market. □On June 24, 2009, Suning Appliance and Japan's Laox Company jointly held a media briefing, announcing that Suning would subscribe for Laox's private placement shares, hold 27.36% of Laox's shares, become its largest shareholder, and officially become the owner of Japan's Laox Appliance A chain enterprise, becoming the first Chinese enterprise to acquire a Japanese listed company. □On July 20, 2009, Suning officially released the 2008 Corporate Responsibility Report (CSR Report for short) to the public.This is the first social responsibility report issued by Suning Appliance, and also the first social responsibility report in China's retail industry.Experts said that the release of this report marks that my country's retail industry has entered a "mature period" for actively fulfilling social responsibilities. □On July 28 and August 4, 2009, Suning Group reached strategic direct supply cooperation with Hewlett-Packard and Lenovo respectively to optimize the supply chain and join forces to further strengthen the close cooperation between the two parties.Suning has also become HP's first and only direct-supply channel provider in China. □On November 18, 2009, the first SAP/CRM system in the home appliance retail industry was successfully launched in Suning Appliance, marking that China's home appliance retail industry has truly entered the era of customer-centered sales models. □On November 29, 2009, Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, visited Suning Appliance to inspect and guide the work, and encouraged Suning to become China's Wal-Mart and surpass Wal-Mart! □On December 16, 2009, the first service for home appliances to the countryside and the experience exchange meeting on the construction of home appliance repair service outlets in counties, townships, towns and villages in rural areas were held in Beijing.Relying on the comprehensive after-sales service network and the vigorous development of the home appliance service double-going to the countryside activity, Suning won the "2009 Outstanding Enterprise of Home Appliance Going to the Countryside Service" issued by the China Household Appliance Maintenance Association. □On December 26, 2009, Suning's first new business store in the country - SUNINGELITE boutique opened in Shenzhen Jinguanghua Plaza. □On December 30, 2009, Suning officially announced the acquisition of Laser Electronics and entered the chain development in Hong Kong. □On January 23, 2010, Suning opened its first store in the country with a new type of business—the self-operated convenient community store Nanjing Xiaolingwei store. □On January 24, 2010, the group launched the second-generation image spokesperson, announcing that it has reached an endorsement agreement with first-line star Huang Xiaoming and rising star Wang Luodan to further enhance Suning's brand affinity. □On January 25, 2010, the group held a media briefing together with IBM, GFK and other partners, announcing that the group's e-commerce platform Suning.com will be officially launched on February 1, and strive to occupy more than 20% of China's home appliances within three years The online shopping market has become China's largest B2C website for 3C home appliances, leading the development trend of China's e-commerce. □On January 30, 2010, Suning's first new store in the country—a self-operated convenient township store opened in Nanjing Jiangning Moling store. □On February 1, 2010, the first TMS system in China's retail industry was launched in the Nanjing logistics base of Suning Appliance, marking that China's home appliance retail industry has truly entered the era of punctual and fine management distribution mode with customer satisfaction as the core. □On March 1, 2010, Suning Appliance held the "Suning Appliance Hong Kong Region Spring Tea Party" at Conrad Hong Kong Hotel, announcing the official establishment of the Hong Kong region directly under the headquarters, and opening 10 stores each year in the next three years. The total number reached 50. □On April 12, 2010, Suning fully launched the 2010 national rural home appliance market survey, stepped up efforts to expand the third and fourth tier markets, and announced the opening of a number of township stores suitable for the rural market. □On the evening of April 20, 2010, CCTV's "Love for Yushu and Love Without Borders——Special Program for Large-scale Earthquake Relief Fundraising Activities" was held in Beijing.At the party, Suning Appliance donated 10 million yuan to the disaster area in Yushu, Qinghai, and a total of 15 million yuan was donated to the disaster area in Yushu, Qinghai.