Chapter 5 Preamble 4 Marketing is the keynote, service-oriented

There is a saying in Suning that all employees are businessmen and all employees are marketing. The company takes marketing as the key link, everything is marketing-centered, management serves marketing, and after-sales supports marketing.No matter which position, no matter which level, there must be the concept of Suning marketing. The middle and high-level managers of the enterprise, especially the general manager, must come from marketing. The reason why Suning attaches so much importance to marketing is not only because Suning is a retail enterprise that is sales-oriented, but more importantly, Suning's marketing concept has given birth to the essence of unlimited development of the enterprise.

Inside Suning, when it comes to marketing, everyone in Suning knows a big concept of marketing. "Service is the only product of Suning, and customer satisfaction is the ultimate goal of Suning's service." Suning people talk about marketing, and they must talk about service marketing, serving suppliers and consumers; and serving suppliers is Suning's service to consumers The first condition is that only by better serving suppliers can we better serve consumers.Therefore, adhering to professional division of labor, social collaboration, integration of resources, and win-win cooperation has become Suning's unswerving business philosophy since its establishment 20 years ago.

In recent years, as Suning has become the industry leader, a new round of Suning marketing innovation is quietly emerging.As an industry leader and leader, the goal of Suning's marketing innovation is not to be oriented by the interests of the enterprise itself, but to be oriented by the scientific and healthy development of the industry.Today's Suning is more than ever able to understand the incomparable importance of a good business ecological environment, efficient supply chain, and rational competition to large companies. Chairman Zhang Jindong once clearly emphasized to Suning's marketing team that the market cannot be negotiated, and the game cannot make profits.The value of Suning marketing lies in creating greater and more unique value for suppliers and consumers.

Therefore, Suning's new round of marketing innovation has returned to the origin of Suning's business operations, serving suppliers and consumers; but different from the past, the foothold of services has changed.Guided by customer segmentation, through the innovation of storefront form and channel format, and the improvement of customer demand response timeliness, we will continue to meet rich and diverse customer needs.Product-oriented, enrich product categories, strengthen category management, optimize supply chain coordination, innovate market-driven procurement and sales models, and better serve suppliers.

In the past 20 years, Suning has entered a vigorous youth from a toddler and an ignorant teenager.Youth is a period of aspiring and capable people in life. Suning, with lofty aspirations, takes transforming the industry model and reshaping industry standards as its mission. start.We hope that through 5 or 10 years of unremitting efforts, we can once again improve our capabilities to create greater and more value for suppliers and consumers.