Chapter 26 Twenty-six, unspoken rules

As soon as Jiang Xin went to work, she was notified and had a meeting immediately.The editor-in-chief's office is responsible for convening the meeting, but the original plan was to open the day after tomorrow.Today, all the big heads in the station are there, which means that the leader will be on a business trip tomorrow, so he can only drive today.Jiang Xin hurriedly ran to the meeting room with the notebook, and found that she was still late.As soon as his head was already seated, Jiang Xin hurriedly slipped aside and sat in the corner of the back row.The director of the editor's office, Zheng Zheng, was stroking Jiang Xin with his eyes, and when he saw him coming in, he quickly greeted him and sat behind him.Jiang Xin bent over, as if following into a movie theater, quietly went around behind the director, found a chair and sat down.

The topic of today's meeting is "Next Program".The TV station has been contemplating the mechanism of "programs can be up and down" for more than a year, but it has not been implemented.Each program center channel has its own small calculations, the program can be downloaded, but another one has to be uploaded on the spot.Otherwise, the budget will be reduced, the department will have less money, and there will be no place to arrange personnel.But the leaders of the station also rubbed the fire, with a clear eye, it was very clear which program was good and which was bad.The bad show just can’t be taken, if it’s not because of the people’s own money; or the producer has a background; or someone from the higher up speaks out to protect the show...Anyway, when it’s time for surgery, the problem will come .The editor-in-chief's office is responsible for conducting research on each program, making a four-in-one evaluation of ratings, advertising revenue, popularity, and reputation. There are big ranking lists for programs every year and every quarter.The good name is that those who rank in the bottom three for two consecutive times will definitely win.But this list is like farting for the center and the program.Jiang Xin followed the director of the editor-in-chief's office to the pre-editing meeting every month, and handed the report to the participating directors every time.To be more polite, the director of the center of a program with good quality usually nods and says "thank you"; often the director of the center whose program is on the list does not even look at Jiang Xin, and at most says "put it there".Under normal circumstances, Jiang Xin has to leave quickly at this time, otherwise, people will have something to say immediately, often muttering to any of the directors around him: "You said this is a broken list, why do it! The function of the editor-in-chief's office is What are you doing? There are too many people and there is nothing to do!"

Jiang Xin's ears were callused when he heard this.He has a good temper and pretends not to hear when he hears it.The main reason is that he has done shows before, and he knows how much pressure it takes to make a show.The ratings are like a knife hanging on the head, and you can be awakened by this knife every morning.The weekly program is okay, and I am in a hurry once a week.The program aired on Monday had to rush to the station early in the morning on Tuesday to watch the ratings online.At that time, Jiang Xin arranged all her daily work after noon on Tuesday, and even changed the regular meeting of the program, which was usually held on Monday, to Tuesday afternoon.The reason is the ratings, and all work takes it as the core.Otherwise there will be trouble.

Once, Jiang Xin came back from a business trip.The first episode of the program was not reviewed, and it was handed over to the editor-in-chief.It stands to reason that the editor-in-chief will read it after the editor-in-chief is finished, and the director will watch it after the editor-in-chief finishes reading it.Even without his producer, the problem shouldn't be too big.But when Jiang Xin came back and saw the film, she became angry. In principle, there were no major problems, but there were a lot of minor mistakes.First of all, the screen editing is too rough, and there are actually "jumping axes".There were also two typos in the subtitles, which Jiang Xin, who is learning Chinese, could not forgive.He has always believed that, as a public media, it should be responsible to the audience in the fields of these basic cultures.So many children are watching, because the words on the TV are wrong, and they will also be wrong, and they may be wrong for a lifetime.

Jiang Xin immediately called the editor-in-chief and director, and had a meal with the two of them.A typo was fined 100 yuan, which is the rule in Taili, and the two were each deducted 200 yuan.The editor-in-chief was also guilty of lax control, and an additional 200 was deducted.Jiang Xin was about to talk about this at the regular meeting to remind everyone, but the ratings dropped. This episode, which Jiang Xin thought was horrible, actually got the highest ratings since the program started, and got "3".Jiang Xin gave herself a big blush. Although he was still emphasizing that rewards and punishments should be distinguished at the meeting, the weird expressions of the director and editor-in-chief made him unable to speak.According to the regulations of the program group, if you reach the rating standard, you will be rewarded with 500, if you reach "2", you will be rewarded with 1,000, and if you reach "3", you will be rewarded with 2,000.The director was fined 200, but was rewarded with 2000. In front of this "0", Jiang Xin felt that such things as "viewing ratings" were really fucking mentally handicapped.Seeing that the worst episode of her life actually got the highest ratings, Jiang Xin's standards for judging TV work collapsed.He once said to his colleagues: "If the ratings are the only criterion, the TV station should just show pornographic movies. Nothing is as high as the ratings!"

Later, Jiang Xin made up her mind not to do shows anymore.Because he didn't know who he was doing the show for.for the audience?The ratings research company only installed 500 set-top boxes in the city, and the installation process was very funny.It is said that at around 10 o'clock in the morning, the staff knocked on the door of a randomly selected community, and asked for advice when they encountered someone at home to see if they could install a set-top box in their home.Jiang Xin scoffed at the 500 set-top boxes installed like this.He said to Jian Ning: "Do you think there are people at 10 o'clock in the morning? They don't go to work or school? Most of them are old men and old ladies. Who can open the door for anyone and agree to install this crap in their home?" ?It must be kind, easy to be fooled, or even old men and women with low quality and culture, who don’t have much contact with society. These people care about how your pictures are taken? Whether you have typos? Whether you have high artistic thinking? Our TV program is made for these 500 households. Whether the program is good or not, they have the final say. It is ridiculous that you still study the ratings every day. What is there to study? Ask the vegetable market every day Auntie, you must ask those over 60 what they like to watch, and you will do it. Guaranteed high ratings!"

After Jiang Xin was transferred to the editor-in-chief's office, she was in charge of program management.The first thing he did when he arrived at the post was to convince the director to make the program's evaluation system scientific.It took him a lot of time to convince the leaders that the ratings are just a single standard, which is not enough to measure and evaluate the entire program system.The quality of a program depends not only on the decimal points obtained from those 500 households, but also on its popularity and reputation, as well as the associated economic benefits.At that time, CCTV's "World Forum" was popular, and everyone was talking about it in the streets and alleys.Jiang Xin used the data from "Forum" to talk things out. For such a highly praised program, the ratings are only 0.5. Don't they also have advertisements?In the end, the leader was convinced by this case.Jiang Xin persuaded her own leader, and she had to put her ideas into words to convince even bigger leaders.

Before and after, Jiang Xin worked hard for a year before the big leaders at least recognized this matter in face.Therefore, Jiang Xin began to organize expert discussions, held audience viewing sessions, and worked out a program evaluation system.In this system, ratings have become one of the criteria, not the only one.But here comes the problem again. Programs that are judged to be poor in popularity and reputation, or poor in cultural connotation pop up again, saying that your standards are very vague, why are we so bad?You say bad is bad?We did it for the common people, not for the fake pedants.

Jiang Xin was devastated.But the leader is happy.Because the series of programs evaluated by Jiang Xin's system basically match the program rankings in the minds of the leaders. There is an excuse.Jiang Xin sent the report to the leaders at all levels on time according to the evaluation frequency once a quarter.Now that it has entered the fourth quarter, the leader said that this meeting must be held, and it will be scheduled today, using the report figures of the first three quarters as an issue, and which programs have poor performance must be withdrawn.From New Year's Day next year, these programs will disappear from the TV screen!

Before the meeting, Jiang Xin carefully checked his statistical report.He found that his reports had been fine-tuned after the leadership review.Some programs were not listed in the bottom three in his original statistics, but they were impressively listed in the final form he got before the meeting.For some programs, even though they were in the bottom three twice, they disappeared from the form in his hand.After staying in the editor-in-chief's office for more than three years, Jiang Xin has long been used to going to work with only his ears but no mouth, especially in this kind of meeting, he has to be like the shopkeeper Qiu in the movie, wishing he could be in front of the leader Bite off your tongue to show that you will never talk nonsense.

The meeting started, and the leader of the editor-in-chief presided over it.It is nothing more than to introduce what is going on with the form that the leaders got.In fact, these are all nonsense. All the leaders have already learned about such a form at the beginning of the year.What happened to the data has long been investigated clearly.Sitting here today, the bosses are all mentally prepared, the worst thing is to cancel the show.With so many program center leaders, only two or three were involved in the cancellation of the program.These two or three people still have different ideas. After the leader of the editor-in-chief's office finishes speaking, the editor-in-chief will speak.In principle, the new program evaluation system has been routine for almost a year. After many evaluations and discussions, we think this system is very scientific.The purpose of implementing the new system is to promote the "up and down" of programs. In order to add more highlights to the screen next year, existing programs must be adjusted.According to the statistics on the table, the programs that are in the bottom three for two consecutive times will be won.Nothing to say! Although he created this evaluation system single-handedly, Jiang Xin was still a little nervous when he saw that the leader was going to be serious today.For no other reason, Jiang Xin is afraid that he will become a target of the TV station from now on. Of course, good programs are not afraid of him, but if the center and programs keep aiming at him and dislike him, his life will not be good. better off.When I first started this job, it was because I hated the ratings deeply, and I was eager to introduce a more scientific evaluation system to save a bunch of TV colleagues who were tossed by numbers.But Jiang Xin overlooked one point, no matter what evaluation, there is always a front and a back, where there is the first, there is the old.Whoever is the youngest will be happy?Especially seeing the discrepancy between this form and his own data, Jiang Xin became even more uneasy.He knew that the last person to change the table data could only be the biggest editor-in-chief, but why did he change it?What was the basis for the change? There were no discussions at the meeting, and the agenda was basically followed.After the editor-in-chief finished speaking, the director of the editor-in-chief's office said that he introduced the status of the last three programs, ratings figures and other evaluation criteria.Jiang Xin noticed that the three programs belonged to the three program centers, and he carefully observed the faces of the three directors.The director of the city center looked the most relaxed. In fact, among the three programs, their program was the worst.Jiang Xin was very strange. In his list, there were at least two programs in the city center. Today, he was reading a weekly program and a daily program. They disappeared from the list, probably because he was being led "Nudged" too.The leaders of the economic center had a bad face, which made Jiang Xin feel uneasy.Because this program of the Economic Center was also "fine-tuned" by the leader, and it was not in his original form.The face of the other leader of the center has been calm for many years. This leader has never displayed any emotions, and Jiang Xin can't get any information from his face at all. After announcing the cancellation of the three programs, it was as expected that the leaders of the economic center fired.They brought the statistical tables of the previous two quarters, and said loudly that our program was not in the bottom three in the previous two times, why did it suddenly come ahead of us.A few words caused the directors of other departments to whisper, and several directors turned their heads to Jiang Xin, signaling with their eyes that he should give an explanation.Jiang Xin really had nothing to say, but she couldn't remain silent.Fortunately, the director of the chief editor's office who was sitting in front of him spoke in time: "That's right. The form we made in the first three quarters was just an evaluation of the content and appearance of the program. This time, because the station leader asked us to In terms of economic benefits, we went to the advertising department to obtain the advertising revenue figures of all programs, and made a big ranking based on this. In fact, everyone has seen that most of the programs with high ratings and high popularity are also from our station. This is directly proportional to our evaluation. However, there are also individual programs whose content evaluation is not at the bottom, but the advertising revenue is zero, which is a drag. The specific evaluation method for this is to be introduced by the head of the advertising department. Bar!" The director of the editorial office tactfully kicked the ball to the advertising department.Only then did Jiang Xin suddenly realize that her form had been "fine-tuned" because of the intervention of the advertising department.He breathed a sigh of relief, this time the target of the whole station was finally clear.He was thinking of thanking the director for helping him out after the meeting, but then he thought, what is there to thank, the director is helping him out.How much scolding can he get for a little Jiang Xin?Even if you are a target, you are still the director!He is saving himself! Somewhat reluctantly, the director of the advertising department began to explain how advertising revenue is linked to the program rating system.Basically 1:1:1:2.That is to say, the audience rating is "1", the popularity is "1", the reputation is "1", and the advertising revenue is "2".This is how the program of the economic center was "2".The director of the economic center turned pale and didn't say a word. The editor-in-chief went on to say that these programs will be won next year.After the show is finished this year, all the personnel who have signed a one-year labor contract will be dismissed, and the personnel department and the security department must work together to do a good job.In addition, each program center has to make preparations. Any plans for new programs next year should be reported as soon as possible, and no delays will be made. The meeting lasted for a long time and broke up.When going out, Jiang Xin subconsciously felt that the director might have something to say to her, so she waited at the door for a while.When the director of the economic center came out, Jiang Xin sincerely expressed her apology on her face, but it was not easy to go up to say hello, so she nodded vaguely.The leaders of the economic center quickly left the meeting room.Jiang Xin watched the director of the city center and her own director come out with the editor-in-chief. The two directors bowed their heads and listened to what the editor-in-chief was saying.The director of the editor-in-chief's office helped them press the elevator button and watched the two of them get on the elevator.The other directors walked up the stairs wisely.The director of the editorial office turned to Jiang Xin and signaled him to go back to the office. On the way, the director said to Jiang Xin: "The leader is very satisfied with your evaluation system. The data and evaluation methods provided by the experts you found are good. The city center will soon I want to be on a new column, and the editor-in-chief said that you have so many resources in your hands, so you need more help. I have already promised you that the city center will contact you in one or two days, and you are responsible for helping us find the evaluation of the program. Experts give advice. They watch a lot of advanced programs in Europe and America, so let them give some constructive advice." Jiang Xin asked: "Is it a new program for next year? Who will do it?" The director said: "This is the program that was withdrawn, and the original crew will do it. It will still be broadcast weekly, and it will be aired in prime time next year!" Jiang Xin said: "It's still these people! Then... will it be successful?" Jiang Xin thought, this show was ruined by these people, and it's no wonder that it looks good if it's changed to another show! The director said: "We don't have to worry about that. Let us help! Didn't you see that the program that was finally canceled was different from your statistics?" Jiang Xin immediately bowed her head and listened.The director said in a low voice: "It was changed by the big leader himself. He told us personally yesterday that in fact all the data are not important. Advertising revenue is important and even the only evaluation criterion. Why isn't the daily program in the city center on the list? It is co-organized with the Bureau of Industry and Commerce, and 10 million yuan is injected every year. Many enterprises in the city have been hinted by the industry and commerce department that they must advertise in this program. No matter how bad he is, as long as he has money, he will be dismissed for a week. If the program is broadcast, he will be approved to appear on another one immediately, otherwise, people will dare to say that the 10 million will not be signed next year. Get it!" Jiang Xin said: "Understood." In his heart, he said: "I completely understand. I used to work for the ratings, for those few illusory and unscientific figures; now I work for money." Jiang Xin I comforted myself that it wasn't for the "television career" anyway, so it didn't matter why.