Chapter 21 Chapter 21 Dancer

As a small leader, Xiao Kaiyuan usually arrives at the company early every Monday, at 8:30 or even 8:00, because there are a lot of things to do on Monday morning, and he needs to receive some emails from foreign customers last weekend .Moreover, as long as it is past nine o'clock, there will be a lot of phone calls and E-mails coming in, and at that time, I will definitely be very busy.In normal times, Xiao Kaiyuan always arrives on time at nine o'clock. Today is Tuesday, and Xiao Kaiyuan arrived at 8:30 in the morning, because he tossed and turned before going to bed last night: Why did he forget to print out the tender and contract when he left last night?What if Ada called again this morning, urging me to hand over the tender and contract to sign and seal right away?When I first entered the company, I didn't know who to ask for signature and seal, so I had to print out the things that should be printed before everyone went to work, and when I got to work, I went directly to the signer.

"These things must be done within 5 minutes!" Ada's cold and piercing voice seemed to linger in Xiao Kaiyuan's ears. After arriving at the company at 8:30, Xiao Kaiyuan started to print like crazy. He had forgotten how to use the printer, and it took him a long time to get used to it. After all, he hadn’t been at work for a long time.Besides, this kind of rough work should not be done by Xiao Kaiyuan, but by Zhang Qing.But there is no other way now, Ada is "handling special affairs" over there, and Xiao Kaiyuan can only "handle special affairs". Sure enough, at exactly nine o'clock, Xiao Kaiyuan received another call from Ada.

"Eric, I have two things to do today." "Tell me." Xiao Kaiyuan thought, there are only two pieces, so it's okay. "First thing, you send the contract before eleven o'clock in the morning, and I will sign the contract before five o'clock in the afternoon, and then I will send it to you." "Eleven o'clock? The courier is not so fast. The earliest I can finish it is ten o'clock. Where can we have such a fast courier in Shanghai? Usually it is sent in the morning and arrives in the afternoon." "Do you have to use courier? Are you the only one in your department? You won't find someone to deliver it?"

"Okay, okay, then at five o'clock in the afternoon, I will also send someone to your place to get the contract, right?" "No, I'll send it myself. This is the second thing I want to say. The time schedule of your bid documents says that the first working day of the project signing is to write the outline of the in-depth interview and the outline of the focus group discussion, right? " "Yes indeed." "Then your department is going to start writing today, right? It's almost five o'clock in the afternoon? It stands to reason that you should send me a few outlines you wrote, and then our company will provide comments and you can modify them, but this is too wasteful Time, our bosses all over the world and in China are very concerned about this matter, and I am fully responsible for this matter. Therefore, in order to buy you time, I will come here in the afternoon to communicate directly with you about every aspect of the outline. detail."

"Ah, good, good." "Five in the afternoon, can you finish writing?" "more or less." "What does almost mean? Can or can't?" "Yes!" Xiao Kaiyuan bit the bullet and agreed. "Well, you should have a project kick-off meeting this afternoon, right? Well, after communicating the outline, I will also attend." "Come on!" Xiao Kaiyuan sighed. "Okay, see you this afternoon." Ada hung up the phone. This Ada is really full of energy, she worked overtime very late last night, it seems that today, she has to work overtime with her again.Xiao Kaiyuan himself is not afraid to accompany Ada to work overtime at all, because he leaves work very late every day, but his "three auspicious treasures" have always tapped the card to leave work on time at 6:00 p.m. .Moreover, Ada has to attend the project kick-off meeting. Even if Luo Sanlang does not attend the kick-off meeting, people from the Visiting Department must also attend.Xiao Kaiyuan had to persuade the people in the visiting department to work overtime.Difficult, really difficult.

Xiao Kaiyuan thought: In fact, Ada worked so hard, probably because their big bosses around the world and the bosses in China paid close attention to this matter. This is her opportunity to perform, so she did her best.She thought it was understandable for her superiors, and she could accept dragging herself into the water to fight with her, but it was obviously not enough for her alone. She had just joined the company and was not familiar with everyone, so why did she ask everyone to fight with her? At work, Xiao Kaiyuan can only manage himself, not others. Xiao Kaiyuan ran around looking for someone who signed and stamped it, and it took less than half an hour.It seems that since getting to know Ada, Xiao Kaiyuan's work efficiency has indeed improved significantly, and he always runs involuntarily.

"Zhang Qing, send these things to this address. When you arrive, look for Ada ZHAO, Zhao Ge at the front desk." Xiao Kaiyuan handed over a thick stack of printed contracts and attachments to Zhang Qing. Zhang Qing is now very willing to play for Xiao Kaiyuan, no matter what Xiao Kaiyuan asks her to do, she is very happy.Even when Xiao Kaiyuan asked her to act as a courier, she was willing.If it were Luo Sanlang who asked Zhang Qing to do this job instead, Miss Zhang Qing's temper would definitely come up: let me do the courier job?I don't do it. Xiao Kaiyuan can only ask Zhang Qing to do this, he dare not ask He Huahua to do this, she is too restless.If Xiao Kaiyuan asked her to be a "courier" again, she would break the mouse.Besides, He Huahua has considerable qualitative research experience after all, so she should be asked to write an outline for a focus group discussion on the current usage of ABAB's current users.

What is Qualitative Research?What is a focus group discussion?Ergou thinks that he must explain something here, otherwise the following will not continue at all. Xiao Kaiyuan's company is mainly engaged in market research. The research methods and contents are ever-changing, but they remain the same: quantitative research (Quantitative research) and qualitative research (Qualitative research). Noun interpretation: Quantitative research: It is a research process that mainly collects data or information represented by quantity through questionnaires and other forms, and conducts quantitative processing, inspection and analysis on the data, so as to obtain meaningful conclusions.For example, when we are walking in Xujiahui or Sichuan North Road, aunts often stop you: "Sir, let's do a market research questionnaire."Congratulations, you have met someone doing market research. Perhaps the mastermind behind this market research is Xiao Kaiyuan, and of course it may be Kong Ergou.

Qualitative research: It is a market research on a group of small-scale, carefully selected sample individuals. The research does not require statistical significance, but it can effectively gain insight into the behavior of consumers in daily life by virtue of the researcher's experience, sensitivity and related techniques. Behaviors and motivations, and the impact these have on products and services.Commonly used methods are in-depth interviews, focus groups, etc.In-depth interviews are usually one-to-one or many-to-one face-to-face interviews, while focus group discussions gather 4-8 interviewees at a round table and are hosted by a moderator. within hours.

Xiao Kaiyuan's project this time is an "industry research" project. Compared with ordinary research, this project is higher-end and involves more marketing and economic theories.The method used this time is mainly "qualitative research". The survey methods are mainly: (1) Through in-depth interviews to understand the market strategies of some competitors and the purchasing behavior and habits of core customers. (2) Through the focus group discussion to understand the current status and needs of some current users and potential users. (3) Visit some industry associations and experts, and also visit some manufacturers that provide hardware equipment for the software.Among them, (1) and (2) are key, and (3) belongs to supplementary research.Xiao Kaiyuan came from a class of economics, so he is very handy in doing these things, and frankly speaking, he is better than Ergou in this set of industry research.Ergou's specialty lies in quantitative research. He is good at arithmetic, and doing factor analysis, cluster analysis, and corresponding analysis are Ergou's strengths.Xiao Kaiyuan is not as good as Ergou in doing the work of analyzing data.

Now, under the order of Ada, Xiao Kaiyuan will design five things: (1) Outline of in-depth interviews with the main competitors of ABAB Software. ABAB software currently has about 12 or 3 companies in China. Except for one Korean company and two Chinese companies, the others are all European and American multinational companies.Moreover, all of them are the world's top companies in this field. (2) Outline of in-depth interviews with core users and core potential users. The ABAB software system is applied in a specific industry, and the total project amount of each case is at least 2 million US dollars. Therefore, the target core users and target core potential users can be easily determined. (3) Outline of the focus group symposium interview on current user usage.At the beginning of 2008, there were less than 30 successful cases of this software nationwide, so there are only a few current users. (4) Outline of visits by industry experts. (5) Outline of in-depth interviews with major hardware providers. Similarly, (1), (2) and (3) will be the focus of this study.Xiao Kaiyuan decided (1) and (2) to write by himself, (3) to He Huahua to write, and (4) and (5) were not too important, so Feng Ran was to write. Xiao Kaiyuan had only learned Feng Ran's English proficiency and the level of writing pornographic novels, so Xiao Kaiyuan was somewhat skeptical about his professional ability: Can a person who studies English and American literature do these things well? At 10:00, Xiao Kaiyuan arranged the work tasks, and he also learned Luo Sanlang's routine.What kind of routine is Luo Sanlang?Luo Sanlang is as long as his subordinates do their best, then he will definitely not hesitate to praise him, and encourage far more than criticize: "He Huahua, you are an expert in focus group discussions. You must be handy in writing this outline. The client will come to our company to discuss this in the afternoon. Your stuff is too important. It's up to you!" "Feng Ran, customers are very concerned about the opinions of industry experts and hardware providers. The E-mail they sent me yesterday emphasized this point. I think you can write well. I will send you some outlines of previous in-depth interviews. You Learn from it." At the end, Xiao Kaiyuan also added a sentence: "Customers are more difficult to deal with and may be more picky, so it is best for the two of you to finish writing before 3:00 pm. We discuss and revise this thing from 3:00 to 5:00 , The customer came to discuss with us at 5:00. You have worked hard, hurry up." Xiao Kaiyuan had tasted the power of Ada yesterday afternoon, but He Huahua and Feng Ran obviously hadn't tasted it yet, so Xiao Kaiyuan hurriedly vaccinated them to prevent them from having a nervous breakdown when they saw Ada in the afternoon. After the work was arranged, Xiao Kaiyuan started to work himself.In a company like MIF, Luo Sanlang is responsible for the company's profits and indicators, that is to say, Luo Sanlang is solely responsible for poor performance.The quality of the project is responsible for the level of Xiao Kaiyuan and Pan Dongzi. In other words, the level of Xiao Kaiyuan and Pan Dongzi represents the level of MIF.The quality of the entire project depends entirely on the personal abilities of Xiao Kaiyuan and Pan Dongzi. At 10:30, Xiao Kaiyuan looked up and saw He Huahua writing furiously, and Feng Ran staring at several past in-depth interview outlines in a daze. At 11:00, Xiao Kaiyuan looked up again. He Huahua was still scribbling, and Feng Ran was still staring at the outline of the in-depth interview in a daze. At 11:30, the courier Zhang Qing came back and said, "The Zhao Ge from the customer company is not bad, but he doesn't seem to talk very much. She said she would come to our company in the afternoon, right?" Xiao Kaiyuan scratched He closed his eyes and said, "Yes". At 12:00, He Huahua, Zhang Qing, A Mi and others all went to eat, but Feng Ran didn't eat and was still in a daze. At noon, Xiao Kaiyuan was called to the office by Luo Sanlang. "The person you interviewed with Yuan Hai that day, please make an appointment for another interview. I'll check if there's no big problem, so I'll hire you. Now you are short of people." "...Okay!" Xiao Kaiyuan originally wanted to say, "Boss Luo, can you find some experienced people under your command before? Now we are short of manpower here." But after thinking about it, he still held back his words. At 1:00 in the afternoon, Xiao Kaiyuan asked about their progress, so he first asked He Huahua on MSN. "How is the completion? Can it be completed by three o'clock?" "It's almost the same now, and three o'clock will definitely be fine." Xiao Kaiyuan asked Feng Ran the same thing again. "How is the writing now, can it be completed at three o'clock?" "I haven't written a word yet, and I can finish it at three o'clock." "Didn't you write it?" Xiao Kaiyuan asked knowingly. "Well, don't worry!" "it is good." Although Feng Ran said "yes", Xiao Kaiyuan still had no idea: buddy, you may not have written this thing, you haven't written a word until now, there are two hours left, can you finish it? When it was two o'clock, Xiao Kaiyuan, who had finished writing by himself, looked up again: Feng Ran was immersed in writing, and He Huahua was obviously writing almost, and was checking. At three o'clock, Xiao Kaiyuan summoned He Huahua, Feng Ran, and Zhang Qing into the meeting room.Although there was nothing wrong with Zhang Qing, Xiao Kaiyuan hoped that Zhang Qing could learn something during the listening process. Xiao Kaiyuan first carefully read the symposium interview outline written by He Huahua. He Huahua's writing cannot be said to be bad, because He Huahua's interview outline basically covers the content that needs to be understood for this research.But it is absolutely impossible to say yes, because this outline does not reflect the industry characteristics of the industry corresponding to ABAB software, does not ask questions at an appropriate time, and does not incorporate some unique skills and methods. If Xiao Kaiyuan grades He Huahua's outline, then Xiao Kaiyuan will score 60 points.Definitely a pass, but it seems to be just a pass.The level of He Huahua is also the general level of a researcher in a foreign-funded consulting company in Shanghai. If MIF always presents such things to clients, then MIF will become second-rate in a few years even if its reputation in the world is good. Xiao Kaiyuan is not annoyed, he has a good attitude, because he understands: You can't expect all his subordinates to be at the same level as himself. The reason why he became a small leader and took care of a few soldiers is because he is better than them, otherwise Everyone is close in age, why should I get 1 times, 2 times or even 3 times more salary than others?With so much salary, I have to tell them what to do, or even help them do it myself. "He Huahua, your stuff can be said to be very good." "Hehe." For the first time in two days, He Huahua smiled sincerely. "Well, both the structure and content of the entire outline are very good." "...Ha ha." He Huahua was a little embarrassed by Xiao Kaiyuan's praise. The current Xiao Kaiyuan is countless times smoother than a year ago.He has experienced ups and downs, received the cold eyes of everyone, and tasted the warmth and coldness of the world.He knows: it is not easy to be respected by others, and he must respect others while being respected by others.Changing to the former Xiao Kaiyuan, I’m afraid he would have said: He Huahua, your outline design is too poor. The shortcoming is... the current Xiao Kaiyuan has only established his prestige with his professional ability, and has not yet established his reputation with his own personality. prestige.He cherishes He Huahua's respect for him. "However, I think you can design this outline better." "Tell me, Eric." No matter what Xiao Kaiyuan said now, He Huahua would definitely be willing to accept it. "I think that if you add a little more, then your thing can be said to be perfect. For example, when you ask the interviewees what they are dissatisfied with the current system, if you can ask some details, such as the image Clarity, transfer speed, etc., it's even better. And..." "En, en." He Huahua remembered patiently. When Xiao Kaiyuan was talking about this to He Huahua, Zhang Qing was looking at Xiao Kaiyuan very nympho again.Maybe she didn't notice the specific content of Xiao Kaiyuan's words at all. She just fell into a nympho when she saw this knowledgeable, logical, and clear-headed man talking about things politely and patiently.Although Xiao Kaiyuan is very handsome, if Zhang Qing goes to a nightclub like Babyface, it is not difficult to find one or two people who look like Xiao Kaiyuan, but who can be as capable as Xiao Kaiyuan among those embroidered pillows? Anyone can feel that Zhang Qing is extremely nympho Xiao Kaiyuan, only Zhang Qing doesn't know it.Xiao Kaiyuan didn't dare to look at Zhang Qing, because Zhang Qing's eyes were too hot. Xiao Kaiyuan clicked on the two outlines designed by Feng Ran. Xiao Kaiyuan felt a little shocked: no matter in terms of content, structure, grasp of problem points, and questioning skills, he was impeccable.The things written by Xiao Kaiyuan are probably at this level, maybe not as high as this level. If Xiao Kaiyuan rated Feng Ran's two outlines, then Xiao Kaiyuan would rate 90 points. The main reason for deducting points is that Feng Ran had too many typos, and he didn't have a single typo when he wrote pornographic novels.Xiao Kaiyuan was really puzzled: Is Feng Ran really the legendary genius? "Have you designed this kind of in-depth interview outline before?" "No." "You started writing in the afternoon?" "Yes indeed." "Then what are you doing this morning?" "I'm studying the outlines you gave me that you wrote in the morning." "Your writing is really good." Xiao Kaiyuan's vocabulary is really lacking, and he can't think of other words to praise Feng Ran. "Compared to drawing a gourd and drawing a ladle, write according to the thinking and logic you used to write, how far can you go?" Xiao Kaiyuan was a little excited, he always thought that the three under him were completely loafers, how could he have thought that there was still a piece of jade hidden here. In fact, the intelligence quotient of people is different from person to person.The difference between excellent employees and ordinary employees is that excellent employees can devote their minds to work and know how to think, while ordinary employees work step by step, doing whatever the leader tells them to do, and doing whatever they want. Xiao Kaiyuan suddenly understood why He Huahua, who Luo Sanlang did not have several years of experience, brought Feng Ran, who had almost no experience in market research, to the bidding.Luo Sanlang has been in contact with them for 2 or 3 months, so he may have already understood their abilities. "Feng Ran, you can do it!" "Hehe." Feng Ran smiled. "He Huahua go back and make some changes according to what I just said, and the client will come in a while. With you guys, I can rest assured about this project." Xiao Kaiyuan added a sentence when he arrived. It can be seen that He Huahua and others have a good feeling for Xiao Kaiyuan.Our Chinese sages all despised people who "love everyone in the country", thinking that such people are unprincipled, smooth, and uneducated.But there is no way, life has forced Xiao Kaiyuan into such a person. After returning home, Xiao Kaiyuan called Angela, the elder sister of the interview department: "Can you send a senior supervisor over? The client is coming to a meeting again today." "Mr. Luo is so concerned about this project, I should go there by myself." "Maybe have to work overtime until late." "It doesn't matter, our department works overtime all the year round." The sister Yu from the interview department is really saving face. When it was almost 5:00 p.m., Xiao Kaiyuan's nerves were tense again. Ada must be there soon, but she has always attached great importance to the concept of time.Xiao Kaiyuan asked Zhang Qing to put the six printed outlines in the conference room, and waited for Ada to arrive. Sure enough, at 4:59, the phone on Xiao Kaiyuan's desk rang, and a call came from the front desk: "Eric, there is a lady surnamed Zhao looking for you outside." Xiao Kaiyuan walked to the front desk and saw Ada holding a laptop in his left hand and a file bag in his right.Today Ada is wearing a dark brown suit and skirt with a white shirt inside, looking as glamorous as yesterday.In fact, in Shanghai, usually only consulting companies are strict about the dress code of female employees. In ordinary European and American manufacturing companies, the dress code is not strict, but Ada is strict enough to be self-disciplined. Xiao Kaiyuan met twice in total, once. Dress professionally than ever. "Eric, are all the things that should be prepared ready?" Ada didn't even have simple polite words. "Get ready, let's go directly to our conference room." Ada never showed any expression, and Xiao Kaiyuan was too embarrassed to even laugh with him. "it is good." On the way Xiao Kaiyuan and Ada walked to the conference room, Pan Dongzi walked over. "Hi." Pan Dongzi greeted Ada. Ada nodded back.Pan Dongzi continued to walk forward. Ada spoke: "We will have a meeting right away, won't you attend?" "Ah, I'm not going." "Why don't you participate?" Ada didn't know the internal structure of Luo Sanlang's department yet, and she didn't know that Pan Dongzi's department was parallel to Xiao Kaiyuan's. Just looking at the business card, she thought Pan Dongzi was Xiao Kaiyuan's leader.Besides, because there are too few people in Luo Sanlang's department, Xiao Kaiyuan included Pan Dongzi, A Mi and others in the team introduction of the bidding document, so it's no wonder that Ada thinks so. "I have something to go out." Pan Dongzi was not as good at telling nonsense as Xiao Kaiyuan. "Is it important?" "It's not particularly important." "Then let's have a meeting together!" Ada said and continued to walk forward. Xiao Kaiyuan looked back, and Pan Dongzi seemed to be very useful when he heard Ada's words. His expression was just like that in the movie "Sparkling Red Star" where Pan Dongzi slaughtered Hu Hansan and then followed the Red Army's large troops on the rough road.The "immature" face showed courage, and the eyes showed uncontrollable excitement.The twinkling red star shines brightly, and the twinkling red star warms the heart. It's no wonder that Pan Dongzi is excited, no matter how he is, his level is one level higher than Xiao Kaiyuan's, but he was an extra all morning yesterday.Xiao Kaiyuan stole the limelight by speaking, but he, Pan Dongzi, didn't say a word, he just played tricks on someone.Ergou’s father taught Ergou since he was a child: “Ergou, even if you carry bricks and bags to clean the toilet in the future, don’t be the dancer behind those stars. Standing behind the stars, twisting and turning, the audience has not It looks like a big old man, shame on you. If you were a girl, it would be nice to be a backup dancer, but you are a man, you must not do that." Ergou's father always changed the channel immediately after saying this .Ergou was deeply influenced by this sentence, so far no matter what he does, he is determined not to play tricks. The purpose of Ergou's talking about this matter is to say: Pan Dongzi must have been aggrieved yesterday and danced with Xiao Kaiyuan.But today, Ada seemed to value him very much, which made him very excited.