Chapter 39 Chapter Thirty-Eight

Now that we have our own stores and our own products, my first task is to get the sales going. But sales are not easy to grasp. There are so many similar products on the market, why should customers buy our products? I walk around the market from time to time to see how other outlets are doing. Most stores are similar to us, waiting for customers to come to our door.Answer customer inquiries and then give the customer a business card.If the customer needs it on the spot, sell something to the customer by the way. This will not work.Because what we sell is not firewood, rice, oil and salt, but bridges and wires.Most of these products are sold in batches, and the retail volume is slightly smaller.

After careful consideration, I decided to divide it into two steps: one is to wait and see; the other is to follow up information. The former is guarding the store to collect information, and the younger brother and Xiaoyu are in charge. I asked Xiaoyu to stand at the door as much as possible, like the staff in other stores. When someone passed by our door, I greeted them and asked them to come and have a look in the store.I asked my younger brother to prepare a pen and a notebook, and make records of all customers who enter our store, whether it is a simple inquiry or an in-depth communication.The record should be careful, not only the information disclosed by the visitor, but also his and Xiaoyu's observation and judgment on the customer, and it is best for the customer to leave contact information.In short, try to be careful.

The latter is door-to-door sales, which I am responsible for. Before leaving get off work every day, I will communicate and communicate with Xiaoyu and my brother about the customer information they recorded, and analyze customer value.For group users and possible large transactions, I will make a door-to-door visit. In addition, for our former old customers, my brother and I will call them in turn to maintain the relationship. I said to my younger brother and Xiaoyu: "As long as we persist in this way for two months, the business will definitely improve." Maybe it was my words that infected my younger brother and Xiaoyu. They were eager to try and worked hard in the store every day without complaint.And I carry a bag every day, shuttling between various customers, occasionally being a little lazy, and contacting old friends from the past for a small gathering.

There was no improvement last month, but this month the effect will be there.Through the meticulous work of my younger brother and Xiaoyu in the store, we learned that a customer needed 1000 meters of bridge and 20000 meters of RVV cables. I sent samples to customers several times to show them our product quality and service quality. The customer finally decided to buy our products. The total payment was more than 70,000 yuan, and we could get a net profit of more than 12,000 yuan. My brother and I summed it up and felt that we were able to get this opportunity mainly because we did a relatively detailed job.

There are many people coming and going in the market every day, and many of them are the customers you need.All we have to do is to discover him and get his approval. But finding customers is not enough. Our ultimate goal is to turn every customer we have dealt with into our regular customer.It takes a lot of energy. Basically, whenever my brother and I are free, we will look through the list of old customers, take turns calling to say hello, and visit key customers regularly. I know that this is a systematic work, not a matter of overnight, so I keep telling my younger brother and Xiaoyu to make them more patient and confident.