Chapter 19 Chapter 18 Super Planning

In order to undertake a project, the foreshadowing before the event, the warming up during the event, and the reward after the event, none of the links can be ignored.This kind of investment has long been a practice, and no one can easily change it. Xiang Tiange looked through the calendar, today is the new year, and in my hometown, every household will be busy stewing meat on this day.The current festival is different from the previous family gatherings. In fact, what is spent is money.Jin Changsheng listed the amount of red envelopes from various gods who should be thanked.Gift giving is a compulsory course at the end of the year, and it also pushes this year's reciprocity to its climax.Xiang Tiange is going to implement the policy of "priority for incumbents and a one-year transition for those who are gracious to retirees". For seniors like Liu Yuanda, we must not let them lament that some of them have passed the tea, but we must keep a little bit of gratitude, because they Although it is no longer giving orders, a comment on some occasion may give some inspiration or reference to the current leader.Although some names have been replaced, the list of thanks is still growing. There are about 50 people, each ranging from 1,000 to 10,000 yuan, and the total is about 80,000 yuan.Xiang Tiange knows that gift-giving is a cost that advertisers have to pay, and the media is no exception. It is unwise to feel distressed about it.

Xiang Tiange asked Jin Changsheng to take stock of the gifts that were replaced by advertising pages, including high-end cosmetics sets, Haijiang jade liquid sets, beer, health care products, thermal underwear, phone recharge cards, hot spring coupons, glasses coupons, It's like a small supermarket, but there are very few things that can be sold. In the big customer reception room of the supermarket, Xiang Tiange checked the samples with the list that Jin Changsheng made.This year, most of the people on the list were given shopping cards. At the same time, according to their identities and ages, they also listed a lot of additional items. For example, Mazda is a set of "Twenty-Four Histories" in thread binding, and Hui Jingxuan is a boutique set. China's four famous wine series sets, Li Caini is a set of original cosmetics imported from France and a crocodile leather handbag, Shengziren is an EVD and a set of ten classic cartoons, roughly calculated, nearly 100,000 yuan.Originally sending the card was the easiest and most concealed, but Xiang Tiange always felt that the card was too cold, square and lifeless, like the magnetic strip on it, going straight, leaving no aftertaste or thoughts.Xiang Tiange didn't feel bad about spending so much money. Anyway, if he wants to get something first, he won't suffer in the end. He even regards buying gifts every time as a pastime, feeling like he is in a big transportation hub. Prestigious scheduling, or Santa Claus in a new dress, imagining the expressions of the recipients when they see these things, is tantamount to testing the greed or tranquility of human nature with money.

The final big account came out. There were 100 supermarket cards, each with a denomination of 500 yuan, a total of 50,000 yuan.Jin Changsheng paid the check and made an appointment to pick up the goods. Xiang Tiange was about to leave when Ai Xiaomao's call came after him: "I have ordered so many things, don't forget to buy some nice new year's goods for my uncle and aunt, and I will return to the agency to see you later." radiant image." Xiang Tiange woke up with a start, yes, in the eyes of the country people, spending so much money is like spending money like dirt, but the parents who gave birth to him are always ignored, and their names cannot be found on the list of dozens of people , There is not even a bottle of the most common liquor left for them in the carload of New Year's goods.Is being busy an excuse to ignore?Is business priority and family relationship lag behind the grand reason?Xiang Tiange said to himself that this year, he must prepare a new year gift for his parents that the neighbors would envy.

Going back to the advertising department, Xiang Tiange took a closer look. On the wall facing him, there was already a big blessing character, with Xiang Tiange's head cut out on the word, and the one underneath was a New Year's greeting doll in Tang suit. Body, it turned out that this was specially planned by Ai Xiaomao's design department, it was very funny.Xiang Tiange's head pouted into the gate, and a large string of circles led to a sentence: Let me use a piece of blessing, two strings of lanterns, three talents and beauty, four-way access, five blessings to come, six longevity to gather, seven stars to pray for prosperity, Baxi Bizhi and Jiujiu sincerely wish all comrades in the advertising department perfect every day in the coming year!

Xiang Tiange's heart was warm and itchy because of the strong taste of the New Year.He thought, Ai Xiaomao is good, this kind of good is not good in a certain part, but all-round good that is what the heart is and what the action is. If you have 10 million yuan, you must want to do more than 10 million yuan. In the business circle, this is the only rule.Xiang Tiange has watched a TV feature film about a female scorpion king who learned that there is a scorpion with high medicinal value on the mountain. She rushed there alone and found the most experienced old shepherd in the area to take her up the mountain.The old shepherd said that there are many snakes on the mountain, and it is extremely unsafe to go up at night. The woman said that she came here to learn art, and I will admit it if the snake bites to death.In this way, she followed the old shepherd up the mountain in the middle of the night for three consecutive months, observed the habits of scorpions, and thoroughly understood the various laws of scorpions. After returning, she set up a scorpion breeding factory.Don't look at such a little guy, after getting fried in a restaurant, he can sell it for one or two hundred and eighty yuan. The woman said that this life will be handed over to the scorpion, and her current family property has exceeded 30 million.This film gave Xiang Tiange a strong impact, and realized a lot of enlightenment, the three elements of making money, creativity, choice, and hard work are all indispensable. If you can taste the roots, you can do everything.

Desire is like a balloon that gets bigger and bigger.Xiang Tiange had lost his mind, he knew that some money in the advertising industry was not acceptable, but he really wanted to make money through diversification.Ai Xiaomao immediately poured cold water on him. She said that as an advertising department, the best way out is to sell ideas instead of specific products, otherwise the advantages will become disadvantages.Ai Xiaomao suggested that the next year should be used as a recuperation year for the advertising department and a year to fill up the gap. Otherwise, the battle line will be too long and the funds will be occupied too much. Once it is held back by any project, it will feel very passive and difficult.Ai Xiaomao has already made a specific plan. The most important action is to withdraw from the "Xiong" brand mineral water project, because this kind of product has a very short cycle from sunrise to sunset. When it reaches a certain share, it is almost impossible to rush up. Possibly, this is the rule.But Xiang Tiange was reluctant, he felt that it was his favorite work, hard work or famous work, just like his children, how could he just leave it alone?Moreover, the beverage company is planning to launch "Xiong" brand beer and "Xiong" brand slimming tea. At that time, there will also be market development problems. As long as manufacturers launch a new brand, they must keep up with sufficient advertising costs.At that time, there was no suspense at all about who would act as the agent for the new product advertisement, and "Haijiang Metropolis Daily" could continue to cooperate with the "Xiong" brand as a matter of course.

When the child was mentioned, Ai Xiaomao's heart twitched, because she and Xiang Tiange jointly created a life and killed it together.In this round of repetition, subtle changes have taken place in the relationship, whether it has strengthened or weakened, whether it has become closer or distant, they themselves can't tell.A friend of Xiang Tiange who works on the Internet once told him that extramarital affairs are not terrible, but the terrible thing is choosing a bad partner.After the object is selected, the end is either wedding candy or coffee, which either starts with sweetness or ends with bitterness, or a cup of tea, which can be drunk for years and tastes bitter; if the object is not selected properly, troubles will follow. There are only two results, either tears or blood. This is the truth that has been proven by countless examples.He has always advocated that when looking for a lover, you must find a married woman, so that both parties are at least equal in terms of family structure and psychological status. When it is good, it is stimulation, supplement, novelty, and alternative feeling. There is also a place for each other to avoid, and it is also possible to find a moral excuse for moderation.At that time, Xiang Tiange smiled and said that it is theoretically possible, but in practice it is impossible. Finding a lover is not looking for a wife, what is important is the spark at that moment, it is neither rational nor safe You have to have the calmness to shop around, and besides, most of the extramarital affairs are death by sight, how can it be possible to use a ruler to measure around to find a lover?

On the public opinion platform of extramarital affairs, women are always active, and men are always blamed. Lines such as "You delayed my youth" or "It was you who ruined my whole life" can be applied by women in any situation with peace of mind. History cannot be assumed, and the future cannot be assumed either.Xiang Tiange also thought about it more than once, if Xie Zhenzhen was replaced by Ai Xiaomao, what would his life be like?Will Ai Xiaomao's ability, gentleness, and understanding still surround him so vividly?Can the act of not adding a little bit of concealment still attract admiration?In Xiang Tiange's view, these beautiful things are like bait for hunters. Once they are caught up by the prey, they immediately lose their function. It is not easy to compare, and it is impossible to judge. Even the same person, in different situations, will have the same difference as a lion and a bird.

Xiang Tiange made up his mind, originally he was discussing the plans for the new year, but for some reason his mind turned to the future with Ai Xiaomao.After the topic was brought back, the two people still talked about their own reasons, and neither of them could make sense, nor could they convince each other.Xiang Tiange felt that he came from the countryside, but he downplayed Xiaofu Zean's consciousness. Ai Xiaomao felt that Xiang Tiange was getting better and better.Ai Xiaomao said that a public company is different from a personal business. If you make a profit, you are happy, but you lose your heart. Once you make a decision, you are willing to gamble and admit defeat.Xiang Tiange said: "If you can't reach an agreement in the end, you can only reserve your opinion." Ai Xiaomao said quietly: "I understand this truth, you are the boss, of course the decision-making power is in your hands, but you have to insist If you do, you will regret it sooner or later.”

The two stopped talking, and Ai Xiaomao knew that talking too much at this time would be superfluous.Youth is a woman's greatest capital, but also the shortest capital.Ai Xiaomao has always remembered Wu Zetian's words in his heart, how can sex be the king for a long time?Although she doesn't admit that she and Xiang Tiange are getting what they want, she doesn't know where they will go, how they will continue to write love or end the fairy tale. Ai Xiaomao has been making herself work hard in the direction of Xiang Tiange's shadow, and she will come and go as soon as she is called, and she will tie up all the willful things, put them in the dressing box, and then hang the lock. She knows that this is to make this kind of The only way to have a long-lasting relationship.Xiang Tiange may also feel that the few words just said are a bit blunt, so he quickly eased up: "Don't argue, let me think about it again. Do you know why I was distracted? I was thinking how life would be if I married you. What does it look like?" Ai Xiaomao said: "If you don't taste it yourself, how do you know the taste of pears? Marriage is a trial, and you can't get happiness like you and scouts." Xiang Tiange said: "I really I have some hesitation, but the most important thing is to give you fairness. In fact, I am very specific in my relationship. Maybe you think it is a bit ridiculous to tell you that I am specific, but I am really not colorful in my heart. People." Ai Xiaomao said: "That's what you men think, not what we believe in. Not all ideas that are widely believed are true, and ideas that don't seem to work don't necessarily mean that no one believes in them. It sounds like a tongue twister. In fact, this is the reason. I think that when it comes to emotional issues, feeling is always more important than loyalty." Xiang Tiange said: "According to what you said, if loyalty is gone, how can the true feelings be manifested? The true feelings without marriage packaging How long will it last?" Ai Xiaomao said: "I should have asked you this, Tian Ge, in fact, you are contradictory, you forgot that you said that a home is good, but an empty home is worse than Nothing is more tragic. But you can't deny it, and you can't ignore it. After more than ten years of living together with Xie Zhenzhen, it's not that they were strangers from the beginning to the end, but the taste changed later. Marriage has no shelf life, let alone a shelf life. So I believe in stage specificity. This is not frivolity, but reality. There will be no permanent specificity. There is no such thing as before, and there will be no future. You can't do it, and I can't do it. The so-called old age together needs Covering up a lot of things also requires paying a high price, don’t you think it’s ridiculous to use a constant theory to regulate an uncertain reality in the emotional field?”

Xiang Tiange felt a quick-frozen feeling in his heart.The perfect relationship he had expected was shattered by Ai Xiaomao's words.Think about it too, people are alive and life is fluid, who can guarantee that a person's mind will never fluctuate?It's best not to get to the bottom of this kind of thing, and you can't find out why. Ai Xiaomao suddenly asked Xiang Tiange: "I have designed two roads for the future. I remember I mentioned it to you before. One is to go abroad for charging, and the other is to start a new life. Which road do you think I should take?" Xiang Tiange said: "Many choices in life are like betting. At that time, it was difficult to judge who was good and who was bad. It was all about luck. Sometimes I woke up crying in a dream, because I couldn't find you all over the world. As long as I can't marry you, I know that it will be a matter of time before you leave. It is impossible for you to carry this ambiguous identity all your life, but I don't want to think about it. I would rather live like this. Therefore, I admit that I am selfish, so since you propose This idea, I will not stop you, and I have no right to stop you, although I feel reluctant, but I have to build a long shed for thousands of miles - there is no banquet that never ends, and you have to take the big idea yourself." Ai Xiaomao said: "Hypocrisy, I am reluctant, why don't you keep me? You always let me make up my own mind. If I can make up my mind, why would I ask you? You still don't regard me as a relative. On the surface, it seems I’m afraid of complaining, but actually I don’t care about you at all!” Xiang Tiange said: “You wronged me again, didn’t I say it many times, from the very beginning, loving you is not just a formality, thinking of you is not It's just desire. But this matter is different. Choosing a career is equal to choosing a way of life. Some people only ask about salary, while others value leisure. There is no uniform standard. Besides, the reason for your departure is mine. Responsibility delays you? It’s just that you must tell me in advance when the day you really leave.” Ai Xiaomao said: “I won’t tell you, I will read you a text message. The wind is transparent, the rain is tick-tock, and the snow is The night is pure and white, and the night is peaceful, anyway, the wife and the lover are always different, I added the last sentence." Xiang Tiange said: "I have never understood, you are a woman, why do you want to understand so much? So why be strong?" Ai Xiaomao said: "In order not to let yourself fall when you encounter troubles when you have nothing to rely on." Xiang Tiange said: "Most people have strong minds, that is, when they don't encounter things or watch When the tragedy happened to others, I was strong, but when it was my turn, I would be so panicked that I even forgot to cry. I have seen many people like this, and I have lost my composure. What is being strong is just a piece of A fig leaf for bravado." Ai Xiaomao sometimes felt like a puppet held in Singer to the Sky, she couldn't move without him pulling the strings.Among all the emotions of a woman, the one that will never disgust a man is this just right little bit of jealousy.As for marriage, they have already started planning, and at this moment it seems that they have reached its shell with their hands, and they just need to open their mouths to taste it, but they have been indulging in the intoxication of the flesh. A wave of pleasure was overwhelmed, and while the passion was surging, reason became a clown. Ai Xiaomao's few words hit Xiang Tiange's sore spot.Xiang Tiange is very clear that divorce requires costs, and for men, the costs are generally high, in terms of finances, emotions, mentality, and public opinion. In short, it is not a matter of leaving immediately.Most extramarital affairs are complements rather than replacements.Stealing wine is fragrant, stealing is strong.From Ai Xiaomao, what Xiang Tiange got was a madness he had never had before.This kind of madness may be born outside of marriage. It is guilty of being a thief, living beyond its means, not calm, not down-to-earth.This is probably the main reason why so many people understand the dangers of extramarital affairs but are reluctant to quit, and it is also the fatal roadblock to turning this kind of emotion from outside marriage to inside marriage. In Xiang Tiange's eyes, women are divided into three types, one is the one that makes men impatient, and they can't survive the short spring night if they don't get it right away; Still can't win the heart; one is to make the man feel distressed, she has done a lot for the man silently, endured a lot, but does not ask for anything in return, and even comforts the man in turn. Xiang Tiange said to himself, a gentleman is so good, why must he be refined or free from vulgarity?Why do you have to fly against the wind and go against your nature?Isn't woman an eternal topic in men's world, isn't it an eternal landscape in life?Isn't it to a large extent that men work hard to show their talents in front of women, show off their abilities, and get affirmative eyes?It is said that women look good for those who please themselves, and scholars die for those who know their confidants. If a scholar has a confidant, this confidant must also be a confidante.Therefore, Xiang Tiange thinks that human beings are finally trapped to death, not by energy, not by pollution, not by hunger, not by war, not by disease, but by emotions, emotional stagnation and despair. Xiang Tiange is very clear that the cake in the advertising industry in Haijiang City has already been cut into pieces, and it is almost impossible to make it bigger. It is not easy to keep the piece he cut. The only possibility is to add a few cream decorations to the cake. , Relying on creativity and superhuman ideas, that is, relying on the added value brought by planning to win and retain customers.Xiang Tiange pays special attention to the success or failure of the newspaper column on Shengli Road and the "Love Angel" fashion festival.If the sky is what people want, then in the future, relying on the troika of symbolic projects, social activities and commodity hype of the Shengli Road newspaper reading column, "Love Angel" and "Xiong" brand mineral water, plus the inherent advantages of occupying the eight special issues Territory, Xiang Tiange will be very active and have a lot of room for maneuver when bargaining with customers. The budget for the newspaper column came out. One group of newspaper columns is 6 meters long. Anyway, 4 bar chairs are needed on both sides. Based on the total length of the section he is in charge of, it is calculated as 2 kilometers. There are at least 200 groups of objects and green flower beds, so the total is 800 bar chairs. The installation costs of a group of newspaper boards and a chair are 1,000 yuan and 100 yuan respectively, so the total labor cost is nearly 300,000 yuan, which is a sum of money. No small overhead. Ai Xiaomao suggested: "The cost of chairs from work to materials is transparent. The stronger the more reliable, but the newspaper has a lot to do. At least under the premise of ensuring the specifications, you can consider reducing the height. I have not settled this account. If each group is 5 cm shorter, will the overall materials be saved? I think it will not be uncomfortable for adults to be 5 cm shorter, and it can also take into account the student population, can it be considered a humanized design? Also, these count It's all small money, and I always feel that no matter how I save it, it's better not to waste a single shot." Xiang Tiange said "Oh", "You want to be a white wolf?" Ai Xiaomao said: "It's a white wolf, But it’s not a white wolf, it’s another reward for others. The newspaper has so many connections, didn’t you find a construction company before, and if you can’t afford one, you can find a few more. Let’s send them a set of soft articles in the newspaper. It’s so good with pictures and texts, it’s almost May Day, and these companies have to advertise anyway.” In a word, Xiang Tiange was awakened.Really, relying on the mountains but looking for scenery everywhere, relying on the water but thirsty yourself, holding a media in your hand, why do you have to pay for everything? Greeted Tiange and the operation team, and set up a rationalization proposal award. The first winner was Ai Xiaomao, with a prize of 2,000 yuan.Ai Xiaomao can understand Xiang Tiange's painstaking efforts. Although it is only 2,000 yuan, what he gave her is a reason for peace of mind, so as to save the teacher from being unknown and both of them are not natural, and she often unknowingly agrees with Xiang Tiange's point of view.What is love, if there is no specific support, love is nothing, at best it is an ordinary Chinese character.Xiang Tiange and Ai Xiaomao said that to see if a man loves a woman, you only need to test two conditions, one is whether the man is trying to fill a woman's wallet, and the other is whether the man is trying to fill a woman's desire , Only by doing these two things well can he be called competent and true love, that is to say, a man should use his own hard work to give his beloved woman a rich life and a full mood.Ai Xiaomao is sometimes very contradictory. She feels that when a married man falls in love with another woman, the only way to prove his heart is to divorce his wife and remarry.As long as a man can make the woman he likes happy and feel safe, he is considered to be in love. The Municipal Federation of Industry and Commerce organized a European investment group, and Li Caini was included in the list, and it took more than ten days to return.On a whim, she invited Xiang Tiange and Hui Jingxuan to Maxim's restaurant to eat western food. Li Caini's jet lag has not completely reversed, there are a few bloodshot eyes hidden in her eyes, but she is in good spirits: "I used to stay outside for a long time, but I was not so worried. I was thinking about the progress of the newspaper's revision every day, and I slipped away when I was in Germany." I went to visit the newspaper office. Human plasticity is really strong, after using chopsticks for decades, this knife and fork can be used smoothly in just a few days.” Although he has practiced many times, Xiang Tiange's posture for eating western food is still not elegant enough. When using a fork, he can't draw the kind of arc that Ai Xiaomao said, so he simply serves it like a big saw.Xiang Tiange is most annoyed that people use knives and forks as the standard to measure whether a gentleman is a gentleman. He said: "Nowadays, many people are not authentic. They judge everything by the standard of flattering foreigners, and then turn their backs on their own people. For example, watching foreigners use chopsticks is stupid. I think it’s cute, but when I turn around, I insist on Chinese people eating Western food decently, otherwise it’s a lack of education, what do you think is this?” Hui Jingxuan said: "That's right, one side raises one side, and those who pick gifts are actually fake foreign devils." After returning, Li Caini locked herself in her room to carefully discuss the pre-launch plan for the fashion festival, but she was still worried : "Look at you two, we're talking about fake foreign devils again. After the change of shareholders, we must first change the dilapidated appearance of the 'Haidu' from the image, the image is also the productivity, and the image is the spirit. Don't underestimate this decoration, the meeting The office, editorial area, and reporter Internet cafe area must be differentiated according to their functions and properties, and they should be unified as a whole. They embody new mechanisms and new vitality everywhere, and CI must be the best among Haijiang Media." Xiang Tiange nodded while listening, He admired this woman even more from the bottom of his heart. He felt that Li Caini's will seemed to have a pinnacle of stability. Everything was calibrated precisely, and no slack or regret was allowed. Moreover, she was like a car running on the highway. at one speed.In this cooperation, he feels that he has learned a lot of things that cannot be expressed with money.Hui Jingxuan said: "Cai Ni is right, this is not a facade project, it is a comprehensive reflection of strength, confidence and spirit, Xiao Mao and Shen Chang, I will entrust this matter to you two, I will only say four words, as fast as possible "The two said in unison: "Don't worry, we will calculate like decorating our own home." Li Caini left beforehand, Hui Jingxuan lay reclining on the sofa as if falling apart, panting heavily, exhausted physically and mentally from more than a month of overspeeding, he finally tried the difficulty of independently managing a newspaper, he was worried that he would struggle When he reached the shore, he no longer had the strength to climb up.He fiddled with a few Go pieces on the coffee table, and said, "Tiange, find time for us to play a good game and change our minds." Concentration." Hui Jingxuan agreed: "To be honest, chess is too fussy. My mind is full of how to make money, how to negotiate, and I don't even think about the golden horns and silver edges. Maybe I can't even look at the dead chess. Come out." Xiang Tiange said: "It's okay if you can't see the dead chess, but it's too low-level if you don't make any money." Hui Jingxuan has always felt that his chest is not strong recently, and even his smile is full of fatigue: "Look at you, isn't it vulgar when you talk?" Xiang Tiange said: "I tell you, old man, people in the vulgar world, the six senses can't be quiet. You are climbing a slope now, and you are looking at the road with your body bent down. Tired, when you climb to the top of the mountain, you will look up at the sky tiredly. If you want to say chic, no matter whether you are doing advertising or editing, you have nothing to do with these two words. In fact, it is the same reason to work for yourself. Like Li Caini, in life Where is the fun? It’s just a top spinning at high speed, unless something goes wrong, it will never stop on its own initiative. Hehe, seeing how tired you are when you just do something now, you know how comfortable you are!” Hui Jingxuan said: "I used to be too leisurely. I was so used to not working hard that I didn't talk about it. The most terrible thing is my mind is full of inertia. So it's good to work hard this time, otherwise this life will be like this. I say Tiange, you Saying good things about Li Caini all the time, is it love?" Xiang Tiange glanced at him in surprise: "Master, why did you come up with such an idea? Li Caini is a strong woman, and in life, a strong woman is just You can stand in admiration from a distance, but you can't enjoy it in front of your eyes." If a city newspaper wants to build momentum and become famous, it must rely on activities.The Haijiang City Small Commodities Fair organized by Jin Kexiao gave Xiang Tiange the inspiration that he would also tailor a signature event for Haijiang City.After much deliberation, it was finally determined that the Haijiang International Fashion Festival would be the leader, and the "Haijiang Metropolis Daily" would be the rallying point for serving the citizens.Haijiang people are the most particular about clothing, known as "golden coat, grass belly", starting from the clothing festival, it is easy to resonate with everyone. Xiang Tiange received a call from Li Caiqiang, and heard a sentence that surprised him: "Mr. Xiang, I'm a smart person and don't do secret things. I can get a few points after this fashion festival. I hope you can give me a good word." , This is the issue I am most concerned about at the moment." Xiang Tiange still couldn't believe his ears at first, Li Caiqiang is Li Caini's cousin, why should he take a bite out of his sister's activities? Xiang Tiange really couldn't tell whether Li Caiqiang's words were true or not. Was he trying to test the truth of his quotation, or was he using this to lower the price, or was it really him who was cheating?He said perfunctorily: "Cai Qiang, I can't answer you for a while, I have to go back and settle the accounts, and I will call you tomorrow." Xiang Tiange said to himself: "It's true that people's hearts are not ancient, and their own affairs have to be kicked back. I can't guess this Li Caiqiang." Ye Zifan said: "Let's stop guessing, who cares about his situation? He came out to give some things, to find out his reality, and the rest is best to pretend to be stupid." After Xiang Tiange and Tang Guang made an appointment to meet, they spread the newspaper budget book on the desk.He was pressing the calculator when the intercom phone on the desk rang, he picked it up, and the voice of Sheng Zhiren came from inside: "You are in trouble now, and there is a secretary in the way?" Xiang Tiange said with a smile: "Come on , Ziren, arranged someone to answer the phone outside, isn’t it to hide from those creditors?” Sheng Ziren said: “Tiange, killing people to pay for their lives, debts and money, it’s only right and proper, when did you become an unbeliever? "Xiang Tiange said: "Ziren, as soon as you hear this, you know that you have been sitting in the office for a long time, especially in a yamen as big as yours. Everyone respects you, but to be honest, you are respected. People in China can’t see the truth, forget it, these things can’t be explained clearly in one or two sentences, and officials as big as you can’t figure it out right away. Advertising and owed money are necessary means, which belong to the technical level and morality. It’s irrelevant. What’s the matter? Is there any clue about that?” “I’ve learned about it from the side. The relationship in Mr. Zhu’s school is very complicated, and the old method is still used. The deputy mayor in charge of education wrote a note to him, and you run away first. Run and see, and strive for a peaceful solution, even if you suffer a little, it is worthwhile to be less angry." Xiang Tiange is most afraid of noon and night, because at this time he will give himself to endless dinners.Many things cannot be settled until the dinner table.Xiang Tiange sometimes asks himself, "What's wrong with me, where have all my pursuits and dreams gone?" It's a pity that such thoughts are often fleeting and then overwhelmed by repeated entertainment.Today's Xiang Tiange, getting more advertisements is his only spiritual pillar, he feels that he is driven by the inertia of making money and the treats and gifts that form this inertia.After getting the letter from Sheng Ziren, he hurried to his appointment with Li Caiqiang. Xiang Tiange and Ye Zifan sat on a table near the window of the bar and waited for Li Caiqiang. Next to them were two girls, about seventeen or eighteen years old, whose hair was bleached and dyed golden. After hitting, one by one, they stood upright.They were smoking cigarettes and humming Naying, the tune was still the same, but the lyrics had been changed: "I was conquered by you just like that, you took off my pants like this, my chastity has been paid, your **** *has been injected..." Ye Zifan looked at them in confusion, shook his head, and said in a low voice, "What do you think they are doing, who are they protesting against? Rebelling against tradition does not necessarily mean insulting yourself." Xiang Tiange was helpless Said: "Look, the beat generation is like this, if this is my girl, the first thing I do is break her legs!" As soon as we met, Li Caiqiang asked straight to the point: "Mr. Xiang, I don't know how the research is going with the request I made last time? I think this is one of the prerequisites for our next cooperation. As for the specific plan, I believe that 'Haidu' strength." Xiang Tiange was a little stunned when he heard that, rebates are nothing new, what is new is how Li Caiqiang would not let his sister go, will doing business really materialize family affection to this extent? Seeing Xiang Tiange's doubts, Li Caiqiang said, "Mr. Xiang, you may think that I'm cheating and unrighteous, but it's actually normal. My sister's salary is not enough to meet my daily needs." Expenses, so I can only take a share from you, but I am not black, and I will not ask for prices. I have been chased by the media and advertising companies all year round. There is no way. This is how companies make their reputations. If you are not willing , there will naturally be other media who want to squeeze in in the future, I hope you can understand." On the contrary, Xiang Tiange admired Li Caiqiang in his heart. It is not easy for a person to be so frank. It is better to eat in the open than in the dark, at least let the people who are eaten have the right to know. Xiang Tiange said happily: "Okay, Caiqiang, I like your straight-forward style. I only admired your sister as a strong woman, but I didn't expect that you two are similar in purpose. Well, our finances are not like yours. It is convenient and flexible, I can only promise you in principle, the commission is negotiable, let's not calculate it according to any point, no matter how the cost is amortized, I will give you 20,000 yuan for the manuscript fee, without your signature, you see How about it?" Li Caiqiang didn't speak, just drank beer with his head sullen, Xiang Tiange estimated that he was calculating in his heart how far this amount was from the point he had hoped for.After a while, Li Caiqiang made up his mind and said, "Just do as you say, but there is one thing, don't let my sister know." Haitian Media Co., Ltd.'s shareholder change application was finally approved. Haijiang Daily Newspaper Group holds 51% of the shares, and "Love Angel" Clothing Group holds 49% of the shares. The countdown board in the newly renovated conference room of the advertising department reads: There are still 15 days before the official revision of "Haijiang Metropolis Daily", and the preparations have entered the final sprint.Hui Jingxuan and Xiang Tiange simply divided the work, confirmed the details of the implementation one by one, and then summarized the list and typed the details. Several major outdoor promotional activities have been arranged, and the live talent show of famous calligraphers and painters has not yet been finalized. . Said Hui Jingxuan, which arrived half an hour later, was blocked on the road, Li Caini was a little anxious, and said to Xiang Tiange: "I have an appointment at 8:30, and I have to go now. You and Mr. Hui will meet first, and the first shot will definitely Start it, and set an example. The boss of Angel Homeland is my friend for many years. They will open next month, and they can post advertisements on Haidu for a week. I think this kind of meaning should be reflected. The purpose of buying property is Display function: display of identity, wealth, lifestyle, and brand style. For the owner, this display implies an identity appeal. That is to say, the house is just an external shell. Satisfy my pleasure of success through it. In addition, the starting point and time of the house inspection car will not be published in other media, and all of them will be marked. Please pay attention to tomorrow's "Haijiang Metropolis Daily". There are more than 10,000 pieces, with a word 'love' embroidered on them, and you can exchange handkerchiefs for a limited time and a limited number of times to see the homeland, and first create a momentum. On my side, everything is coordinated by Caiqiang." Xiang Tiange said: "Okay, it means that other media have taken care of Haidu, Cai Ni, I wonder if I can add a few more cars, make two more stops, stop at the flower market and forest park, and look at the house Watching the scenery and enjoying the Haijiang River, the news is good, and more people will go there.” Li Caini said: "No problem, these things, you can decide." 向天歌一个人在会议室里踱着步，欣赏着艾小毛设计的门窗和屏风。楼道里传来回敬轩标志性的踢踏作响的脚步声。他一进门，就愤愤地说：“我刚才去了一趟时尚广告公司，那个老板是我原来一手捧起来的，现在做着铁艺厂和印制厂，我想让他把活动的所有布标包下来算作赞助，然后咱们给他发一个同贺广告，你猜他说什么，既然回总来了，就给个特优价，七五折，你说，这不是混蛋嘛！” 向天歌对这种事早已见怪不怪：“人和人，可不就是互相利用嘛，但是这互相利用也有技巧，不是终身保修的。你的遗憾是只被别人利用而没有有效地利用别人。人在官场，头衔是面子，人在商场，实力是面子，所以，你已经到了这个岁数，要给自己赚些养老的本钱，也就等于积攒些退下来的面子。别总担心总编那个帽翅，大不了不干了，工资他还是要给你的。你呀，在这个圈子却顾忌着另一个圈子的面子是不现实的。如果连这一点都搞不清，那这学费就是白交。” 回敬轩的胸脯还在明显起伏，向天歌打岔说：“得了，老回，过两天，也找几个人让你利用利用，门口新开了家海鲜馆，咱俩去喝两盅。” 回敬轩用汤匙仔细切割着一只扇贝的贝肉，对向天歌说：“听说吴企全出事了，他的手铐上，是不是也有你加的一把锁？说说你是怎么腐蚀国家干部的？” 向天歌说：“我只能算添了一小把柴。走到这一步，不管是谁，都只能怪自己。要是没人堵路设卡，谁愿意挖空心思花钱送礼？有毛病啊？无官一身轻，无债一身轻，无欲一身轻，老吴确实太贪了。贪来之物多了，就会把人压死。刚才说了一半，我先找个让你利用的人，你看墨禅怎么样？” 墨禅是海江市书法界的三大家之一，号称海江隶书第一人，近两年很是活跃，不断穿梭于上层与商界之间，以字会友，书法外交，给许多政绩工程题了匾额。他的字，目前市场价已经达到一字两千元。向天歌曾经托人找他索过一幅字，结果写的是很落俗套的“淡泊明志，宁静致远”，向天歌本来是想让他写“临渊羡鱼，不如退而结网”的，但是墨禅认为十个字从结构上不好摆布，就临时改了主意。向天歌心里好大不满，觉得墨禅过于小气，把笔洗砚台当成赚钱流水线。那时墨禅的字，官价一字一千元，朋友价一字六百元，向天歌心说，你要是能宁静下来就不会心安理得地拿那些银子，何必写这些淡话呢！正因为这些，回敬轩一直看不起他，就说：“请谁不好，非给墨禅这个脸？墨禅是典型的？？人字，没有风骨。”向天歌倒还替他辩解几句：“嗨，不就是炒作吗？只要出其不意，效果明显，你管他的人品呢？风骨现在不值钱，顶多落一个天马行空的美誉。我看不单经济有泡沫，名声和荣誉也有泡沫，很多提倡的事情，提倡者本身或是颁奖者本身都未必做得到。再好的人也是毁誉参半，人的一片舌头啊，就是最没有风骨的，软软地一转，就能把人从天使转成魔鬼。”回敬轩还是不以为然：“爱叫的鸟没肉，真的是包子有肉不在褶上。这个墨禅，哪里还有文人的志气，一天到晚抛头露面，把个书法家糟践成了广告明星，我看他离走下坡路不远了。人与人的竞争，拼智慧、拼资金、拼计谋，归根到底，拼的是内涵。把他搬出来，花那么多钱，你说，咱海江能有多少老百姓知道有个墨禅？” 向天歌说：“老百姓就是都知道他，又能拿出多少银两？咱不是醉翁之意在乎山水之间嘛！再说，咱利用的不就是他这个抛头露面的爱好吗，你换一个低调做学问的人，活动还就做不成了！”向天歌就把自己的想法说了，让墨禅在人民广场铺开一块巨幅白布，用扫帚般的笔当场写出“海江都市报”几个字，事后在公证处的公证下，将五个字剪开分别拍卖，墨禅按照买主的意思无偿加写不多于五个字的内容凑成条幅：比如买走“海”字的人，墨禅可以再写“心胸如”三个字凑成“心胸如海”，买走“江”字的人，可以再写“宽云开”三个字凑成“江宽云开”，买走“都”字的人，可以再写“市情怀”三个字凑成“都市情怀”，买走“市”字的人，可以再写“天天利”三个字凑成“天天利市”，买走“报”字的人，可以再写“好人好”三个字凑成“好人好报”，毕竟是海江市的当红书法家，估计会有人附庸这份风雅，而且又是现场书写，心明眼亮，不会买了赝品回去，这样，活动费用也就出来了，说不定还能有些赢余呢。回敬轩似乎刚明白过来，不禁拍案叫绝：“嘿，天歌，真有你的，这个点子算是空前绝后了。”刚说出“空前绝后”几个字，回敬轩像意识到什么：“天歌，这'海都'搞创刊六周年报庆，报头却被拆开了，有没有什么忌讳？”向天歌说：“无所谓吧，这又不是原版报头，不过是一幅书法作品，再说，如果能拍出个好价钱，也说明咱'海都'的人气呢，更何况拆了之后组成的意思又都是吉利话。” 回敬轩默认了，他预感这个活动是能够炒出点滋味的，只是有些单薄，缺少呼应，也就是说，泼水的效应有了，如果不找个器皿收集起来，很容易水过地皮湿。向天歌也想到了这点，他制定的策略就是活动、广告、发行三马套一车，具体思路是活动打影响、广告做长线、发行抓订阅，一同往前跑。 回敬轩不一会儿就抽光了一盒软包中华烟，桌上的烟缸里塞满长短不一的烟蒂，向天歌用手赶着烟雾说：“老回，你够品位呀，抽上软中华了。”回敬轩说：“人家送的，我自己哪里抽得起？不过多贵的烟也是呛人的。” 向天歌说：“老回，跟你说句心里话，李彩妮的眼光、你的办报能力，我都不担心，我最没把握的是广告。如果，改版三个月，广告版面还是稀稀拉拉的话，内行一眼就能看出咱的破绽，客户投放的信心就要打折扣。你知道吗，国内广告商将城市分成四个等级，北京、上海算一等，成都、南京算二等，海江虽然规模不小但是被划到三等城市，西部一些不发达城市被划到四等。品牌的广告战略很是气人，他们往往选择一等和四等城市，因为一等城市的消费能力卓尔不群，四等城市的消费潜力最为看好，二三等就成了鸡肋，可有可无，有全国统一行动时，可能挂上你，其他时间都无所谓。海江就是属于在全年预算切块时被跳过去的，所以，大的品牌拉不来，本地企业又有在晚报和电视台投放广告的惯性，要是不用些非常手段，一年八千万是无论如何达不到的。”回敬轩无奈地叹口气：“就像我们抽烟，烟的牌子有时就是人的牌子，不用谁给你排顺序，自然而然就划出来了。”“不过，抽烟的人也不是第一口就抽一品中华，老百姓看报纸，最想看的还是硬梆梆的新闻，因为从严格意义上讲，日报只是文件纸，晚报只算半张新闻纸，商报又有些俗，在都市报领域，咱们还有空间。”在报纸的新闻样式上，向天歌的看法和回敬轩完全一致：如果抛弃新闻，就注定被读者抛弃。 创意方面的事情，回敬轩对向天歌言听计从。他搞不懂向天歌那些鬼点子都是怎么琢磨出来的，个个不同凡响。向天歌不仅总体基调把握得很准，细节也十分出彩。他还有一个和现场书写“海江都市报”五个大字匹配的创意：用硬塑料做成一个桶状的东西，人套在里面，只露出头来，头上戴着一个铝片做成的圆箍，上面连着一把撑开的小太阳伞，太阳伞和桶上都印着《海江都市报》的大红报头和主要栏目，强档推出“HD”概念，也就是“海都”的拼音字头，配以“爱海江，看海都”、“《海江都市报》，你我都需要”的系列广告语，用彩色喷绘做出整幅15米的《海江都市报》有代表性的头版报影。回敬轩兴奋地搓着手：“高，实在是高，策划真是个动脑筋的活儿，不出新还真没出路。” 向天歌有些得意，回敬轩毕竟是老报人，一连得到他的两次赞赏很不容易：“其实也没什么，勤能补拙嘛，鲁迅说他把别人喝咖啡的时间都用在工作上，我是连喝咖啡时都在工作着。活动的总体原则是能调众口，反正这些人来了就不能让他们闲着，一定要物有所值，该唱的唱，该跳的跳，该画的画，然后拉出一个签名的场子让读者各取所需，秩序可以乱一点，要不没有气氛。时间也可以往后拖一下，只要读者乐了，以后的事情就都好办，不要小看追星族的能量，购买力都在他们口袋里装着呢！”向天歌说累了，从包里掏出一个铁盒的Fisherman's Friend润喉糖，递给回敬轩一块，回敬轩看了看，不知何物：“这是什么？”向天歌说：“亏你还是都市报的总编，一点生活品位都没有，这叫渔夫之宝，英国产的一种润喉糖，很清火的，广告部是客户的喉舌，是喉舌就要注意保护嗓子。”回敬轩嘿嘿一笑：“老了，我早就被你推崇的这种生活抛弃了，我只知道酒量就是发行量。”向天歌说：“你现在不能只知道发行量，还得懂得点位，懂得经营报纸。”回敬轩一拍胸脯：“得了，经营报纸是你的事情，我能做的，就是在你需要版面支持时，保证你一路绿灯。” 谈广告最讲究欲擒故纵、一张一弛，太急了，就没有讨价还价的余地。大生意有大开销，对生意人来说，永远都是钱紧。但是纵擒有度，纵过了，对方就顺坡下驴；擒过了，又可能把对方吓跑。向天歌这些年修炼的最大本领就是不管在哪种场合，没有一句羞于启齿的话，什么样的想法都能拐弯抹角地表达出来。 其实，很多谈判都像演戏，过程很重要，因为结局只有两个，共识或者分歧，甚至大多数结局都是双方事先认可的，只需要寻找一个走到终点的理由，同时要在寻找路上做完讨价还价的工作。向天歌觉得很可笑，双方早已知道结果，但还要郑重其事地把那个已经多余的过程走完。 海江市的第一家媒企联合项目正式开始运作，但没有什么特别响动。姜还是老的辣，回敬轩费了很大劲才说服李彩妮低调启动。李彩妮原打算在海江大礼堂搞一个专场晚会，向各界代表免费赠送2000张门票，请市领导出席。但是回敬轩觉得不妥，他说，走都市报的路子，就必须全面对接市场，如果还禁锢在日报思维里，什么事情都想着请领导出来装门面，只有死路一条，所以，一份全新改版的都市报还是尽量不引来领导过多的重视，领导和对手还没有注意的时段是最容易长大的时段，否则，一旦他们处处设卡，咱们可就寸步难行。回敬轩在采编中心贴出十六字条幅：高调做事，低调做人；重视对手，不惧对手。他的自信来自两方面，一是韬光养晦之后一鸣惊人，二是机制可以弥补硬件上的不足。 最后，三个人找到一个折中点，把服装节和《海江都市报》六周年庆典两个活动捆绑在一起，这样，不但能够借助服装节的声势，让《海江都市报》巧妙地穿插进去，还能够省下不少费用。 再好的创意如果不变成现实也只是一张废纸。向天歌仅用五天时间就拿到市公安局和市文化局的批文，预付了人民广场管委会的押金，签下模特队的演出合同，落实了军乐队的到场时间，还约了气象台的中长期预报。李彩妮对向天歌的效率很是欣赏，她一直认为机制决定一切，这样的节奏是一个良好的征兆。 对于“文化搭台、经济唱戏”的路数，向天歌驾轻就熟。这是一个炒作的时代，人们的耳目过于灵通，信息过于泛滥，所以，没有特别的刺激或者超大的声势，很难引起他们的注意和兴趣。李彩妮想请明星的提议，向天歌完全赞同。明星就像寄生虫，靠追星族供养着，只是他们大多见利忘义，过河拆桥，人气旺时，挑三拣四，嫌拥趸搅乱了生活，一旦失宠，又耐不住寂寞，隔三岔五地给自己制？ ?gossip.可如果没有他们，商业活动又很难有号召力，失去号召力，就等于失去了票房。 李彩妮最后一刻认可了沈唱的方案，圈定的歌星是大海。大海是海江籍歌手，后来去北京发展，很快站稳脚跟，主打歌曲《好日子追随着你》连续三周稳居流行音乐排行榜首位，目前的出场价是一首歌五万元。他的经纪人说回家乡演出可以按八折计费，算是对父老乡亲的回报，他还表示可以考虑出任“爱天使”服饰的男装形象大使，接拍这个品牌的电视广告。向天歌心里很是不平，一个毛孩子家，台上蹦个一刻钟，沉甸甸的四万元就装进了口袋，而且还是税后收入，顶得上工薪阶层一年的收入。但他认同请大海还有更深一层的意思，就是在这一回合的较量中压倒靳克晓。你不是用大海做楼盘代言人吗，但那只是停留在纸面上，现在我把他请到你面前，让追星族和他一起疯狂，你比得了吗？ 活动定在4月18日，星期六，两双合一。公众人物仿佛天生就有煽动性，《好日子追随着你》的前奏刚一响起，大海就在背景射灯打出的光柱烘托下，三两步从侧幕蹦到台上，台下的追星族一下子骚动起来，人人伸展双臂，尽情挥舞着手上的荧光棒，从远处看像一簇簇的鬼火，他们扯开喉咙，和着刚刚响起的强劲音乐，喊着“大海大海我爱你，就像爱着我自己”。 看那场面，向天歌、回敬轩和李彩妮都很兴奋，人民广场已被围得水泄不通，数十名交警把住广场的四个入口，还有数不清的胸前戴着工作证的人员穿插其间维持秩序，几个亮点闪耀在人们的视野中，一是巨大的吹气拱形门，挂着几只气球，气球上飘着长长的条幅，分别写着“活跃市民生活”、“提高文化品位”、“好城好景、好心好报”、“《海江都市报》，你我都需要”之类的内容；二是高高架起的T型舞台，背景是深蓝色的幕布，上面的“裁剪生活、设计自我”几个大字和“爱天使和你一起美丽”的口号十分抢眼；三是海江电视台的现场转播车，从远处就透出一股气势。李彩妮问：“向总，你是舞文弄墨的高手，打算怎么形容这个场面呢？”向天歌乐呵呵地说：“此时此刻，任何词汇都无法表达我的激动，我只能俗气地说，现在，海江市的人民广场变成了欢乐的海洋。”