Chapter 15 5. Negotiation

Jin Weimin is sure to win Dongqi Group, and after several days of in-depth investigation and understanding, his determination has been strengthened.Of course, the one who is more excited is Ji Dongxiang, chairman of Dongqi Group.Ji Dongxiang was the executive deputy general manager of Dongqi Group before Pan Zhengzhao retired, and he built the Ouhua Automobile Factory.Among the thousands of large state-owned enterprises in Dongzhou, Ji Dongxiang is the leading reformer and factory management expert. He has a strong sense of integrating into the capital market in the intricate governance of state-owned enterprises, but he feels like a headless bird. Flies can't find their way.

At present, the mold equipment of Ouhua Automobile Factory is leased from Japan, and most of the parts are also imported from Japan, and the same as above is priced in Japanese Yen. However, the exchange rate of Yen in the international currency market has skyrocketed, which has increased the cost of imported parts. , plus the outstanding receivables owed by various places, Ouhua Automobile Factory is in a state of debt, and its production liquidity is seriously insufficient. Ji Dongxiang felt that he was at the end of his life. He strongly realized that only by cooperating with capital operation experts can an entrepreneur be able to ride the wind and waves in the vast ocean of the capital market. .

In just one week, Ji Dongxiang and Jin Weimin transitioned from talking to heart-to-heart, and from heart-to-heart to negotiation.The negotiation did not take place in any kind of conference room, but in a restaurant in the Caohekou Scenic Area with a Chinese classical courtyard style and surrounded by mountains and rivers. The restaurant is located between pavilions and pavilions, showing tranquility and elegance , the restaurant has a name similar to that of a rich family, called Tang Mansion, it is a place where only the rich, powerful and status can afford to enter and pay the bills. Although the topic of negotiation is very substantive, it is conducted on a small scale.Ji Dongxiang brought only one vice president of finance.To be on the safe side, he specially invited Feng Baochun, director of the Municipal Economic Commission, and Pan Zhengzhao, the retired chairman.

After three rounds of wine and five tastes of food, Ji Dongxiang said sincerely: "Mr. Jin, tell the truth, tell the truth from the perspective of financiers, what is the problem with us industrialists who are engaged in manufacturing?" Jin Weimin wiped the corners of his mouth with a paper towel, and said with a candid smile: "With all due respect, you 'eight banner boys' who build cars, for so many years, have been unable to do Dongqi. An important obstacle is the expert management of the factory, Thinking, people with reverse thinking have no right to speak in the enterprise. An important manifestation of forward thinking is the lack of awareness and ability to mobilize capital from the capital market. Technology is the only way to look forward, but the result is that they still cannot grasp the initiative of independent development; Only the scale is the top priority, and the result is rare accurate calculation of cost and profit. Under the globalization of the manufacturing industry, it can only be reduced to other people's big workshops and chess pieces. At the bottom of the value chain, it relies on the meager profit to survive, and then Lost the ability to move forward."

Ji Dongxiang said convincingly: "Mr. Jin's words hit the nail on the head, so in terms of Dongqi's current situation, is it better to take the road of domestic listing or Hong Kong listing, or the road of listing abroad?" "The United States has the most abundant funds," Jin Weimin said ambitiously. "Why don't we use their money back for our use? This is very good for the country and the company! My goal is to bring Dong Dongqi Group was listed in the U.S., making Dongqi Group the first N-share listed in the U.S. in Qingjiang Province.” "Mr. Jin, Dongqi Group is a mess. It is not easy to go public in the United States! My opinion is to consider listing in Hong Kong first. Mr. Jin is very familiar with the situation in Hong Kong, and you can use your long-sleeved capital operation skills!" Feng Baochun conservative say.

"Director Feng," Li Xinru interjected, "You don't know how many times Mr. Jin went to Wall Street to observe and study in order to connect state-owned enterprises and American financial channels. He is a person who constantly challenges himself. They are all studying financing from the international capital market. If Dongqi Group is successfully listed in the United States, it will not only revive Dongqi Group’s glory, but also show the international community the reform of Dongqi Group, Dongzhou City, and even Qingjiang Province. Open new image!" "Miss Li is right," Pan Zhengzhao took over the topic and said, "Why did the Dongqi Group come to the point where it was almost at the end of its rope? If you say a thousand words and ten thousand, you dare not go overboard. It’s the south wall, so we can only be trapped in the besieged city and wait to die! The risk of going public in the United States is indeed very high, but if it really succeeds, it will write a heavy stroke in the history of China’s automobile development!”

"I agree with Mr. Pan," Ji Dongxiang said excitedly, "'Capitalist', a term that has long been taboo and feared by the Chinese instinctively, is indeed time to be re-examined today. Any enterprise in a market economy They are all like ships, sailing in the vast ocean of capital, and I hope to become a socialist red capitalist through cooperation with Mr. Jin." "President Ji said it well," Jin Weimin praised, "What is a red capitalist? In fact, it is a 'capital operator'. Experts in capital operation, they have the knowledge and skills to increase capital value under the principle of profit maximization.You've heard of financial magnate Andre Meyer, right?He successfully planned for the French Citroen Automobile Company and helped its credit car company become the first broad-based consumer goods credit company in France.To this day, it is still rich and powerful. Not only that, when Citroën was in debt and paralyzed due to improper expansion of investment scale during the Great Depression in the 1930s, it was also Andre Meyer who came forward. Negotiating with its largest creditor, Michelin Tire Company, it took over Citroën and injected new capital, which finally resolved the worst industrial crisis in France during the Great Depression.Mr. Ji, if you are the "physicians" of the company, then Xinru and I are the "surgeons" of the company. So, Mr. Ji, go and find a piece of good assets and divest the liabilities, and I will Responsible for packaging and listing in the United States, get money, you build cars, let's join hands to meet the challenge together, I believe that Dongqi Group will definitely be able to create greater glories! "

"Okay! Mr. Jin, what I want is your words," Ji Dongxiang said excitedly, slapping his thigh, "It's just that Dongqi Group must hold shares!" Jin Weimin laughed out loud. He understood very well that the bosses of state-owned enterprises should not lose their rights in a joint venture, especially in a joint venture in an industry that concerns huge local interests, such as the automobile manufacturing industry. Understand the advances and retreats here, and immediately said: "I just said that I make money, you build cars, and the controlling rights are handed over to you. I ask for 49% of the shares. Don't worry, state-owned assets are worth a penny. It can’t be lost, it can only maintain and increase value!”

"Okay, Dongqi Group finally sees hope. If you don't leave the small world of the courtyard house and the small business of one-third of an acre of land, how can Dongqi Group be internationalized!" Pan Zhengzhao said with emotion. "Mr. Pan, this matter is not so simple. I don't know what the province's attitude is or what the country's attitude is. It is inevitable that the Beijing Office has to go to the Ministry of Money!" Feng Baochun said worriedly. "Director Feng is right. This matter is indeed inseparable from the support of the province and Beijing. It is good that the province has Mayor Wu and Director Feng to do the work. Should we also set up an office in Beijing? I mean Let Xinru be the director of the Beijing Office of our joint venture, what do you think?" Jin Weimin's suggestion was a bit strange, he felt that with Li Xinru's talent, he should be able to handle affairs in Beijing without hindrance.

"Mr. Jin, is Ms. Li an outcast to be the director of the Beijing Office? I think you can just find a middle-level cadre in Dongqi Group." Ji Dongxiang asked cautiously. "Mr. Ji doesn't know that we have to remove all obstacles for Dongqi Group to go public in the United States. Beijing is the first barrier we need to overcome. Xin Ru, the director of the Beijing Office, has the heaviest burden." Jin Weimin seriously Say. "Well, I agree with you. It is very necessary to set up the Beijing Office, and we have a deputy director," said Ji Dongxiang, holding his glass high, "Chen Danran said in "Words", 'Those who plan to do nothing If you don’t plan for the overall situation, you can’t plan for a region.’Let’s join hands, and if we seek success, we will succeed for a lifetime, and if we succeed, we will establish a career for thousands of years, and if we promote it, we will be famous for all generations! Do it!”

Everyone was full of passion and drank it all in one gulp!