Chapter 11 1. Appearance

After Jin Weimin and Li Xinru got off the plane, Jiao Yunlong took Mayor Wu's special car to the city hall.When he walked into Wu Dongming's office, Feng Baochun, director of the Municipal Economic Commission, was also there.Wu Dongming warmly shook hands with Jin Weimin and Li Xinru, and personally brewed Tieguanyin for them. After exchanging pleasantries, several people sat around on the sofa. Wu Dongming said sincerely: "Mr. Jin, to tell you the truth, for Dongqi Group, we have no ability. It was given to Dongqi, but Dongqi Group is like a terminally ill patient. No medicine can solve the problem. We are only short of one medicine and have not taken it. That is capital operation. I heard Ding Nengtong introduce a lot of your legend Experience, I hope you can create a legend for Dongqi Group to bring it back to life!"

"Mayor Wu, the biggest problem facing state-owned enterprises is that the people who manage the company cannot decide the fate of the company, and the people who decide the fate of the company have no blood relationship with the company. How can they do it with heart?" Jin Weimin said bluntly. "Then how can the person who decides the fate of the enterprise have a blood relationship with the enterprise?" Feng Baochun interrupted and asked with great interest. "It's very simple. Reform the shareholding structure through capital operation. You have me, and I have you. I invest in packaging and finance, and Dongqi makes use of its expertise in automobiles. Wouldn't it be enough if we put them together?" Jin Weimin said frankly.

Wu Dongming and Feng Baochun glanced at each other, and Feng Baochun asked critically, "Mr. Jin, are you a financier or an entrepreneur?" "Director Feng, can these two roles be separated? I think one of the obstacles hindering the reform and development of state-owned automobile enterprises is 'experts run factories'. People who learn to work are always thinking in a forward direction, while those who think in the opposite direction People cannot dominate decision-making power in an enterprise." Jin Weimin said frankly. "It makes sense, Mr. Jin. Since you are an expert in capital operation, you must have unique means. Can you tell me what is the secret of your success?" Wu Dongming asked in a suspicious tone.

"Mayor Wu, there are no secrets that cannot be told. The key is the timing. In fact, capital operation is just a layer of paper. If you break it and tell it, others can do it, but it may not be as fast as mine." Jin Weimin made no secrets say. "But you are a layman after all when it comes to making cars!" Wu Dongming questioned. "Mayor Wu, Japan's Toyota Motor has a history of 70 to 80 years, but they started from looms back then, and now the Oval van is Toyota's fourth-generation technology. If Dongqi Group reorganizes with me, I will The auto industry has the highest starting point. Mayor Wu said that I am not a car person and have no car background. Didn’t the founders of Toyota also have no car background 70 or 80 years ago? After all, I got on Toyota at the first step For the fourth-generation technology, do you know what I will build in the second step? It’s still the old saying, 30 years in Hedong, 30 years in Hexi, as long as you have money, you can make people around the world serve our ideas.” Jin Weimin said eloquently talk.

"But what we lack is money!" Wu Dongming sighed, "Where does the money come from?" "Mayor Wu and Director Feng, high-tech not only refers to information technology and biotechnology that people are familiar with, but also financial technology that is not widely known. You must know that Huang Hanchen's method of swallowing Hong Kong Telecom is shocking. I can say responsibly, Mr. Jin has superb financial skills no less than Huang Hanchen." Li Xinru, who had been listening from the sidelines, interjected. "Miss Li, I'm not going to hide it from you. Mayor Wu said that you are coming. I took the time to read some biographies of auto giants carefully. In Henry Ford's autobiography, he believed that industrialists and financiers are two kinds of people. People with different temperaments. Industrialists are naturally sensitive and repulsive to financiers, and have found a strong sense of superiority and circle awareness for themselves. Industrialists firmly believe that they have been immersed in this industry for a long time, and can be called the real masters of a certain industry People, and in their view, those who are outside the circle and want to squeeze in, or do not know the depth, whimsical, or have no emotion and understanding of this industry, just want to make a profit and leave. Financiers think in terms of money The problem is that they see the factory as a place to make money rather than goods. Their eyes are on money, not on the productivity of the enterprise. Old Ford also stubbornly believes that bankers because of their special training and their own status Restrictions and other reasons are simply not suitable for guiding industrial production. Mr. Jin, what do you think of Ford? Do you have feelings for the auto industry?" Feng Baochun said in an indirect way.

Jin Weimin laughed. "Director Feng, it seems that you are worried that I will leave after I get something! To put it mildly, I have the duality of a financier and an industrialist. I think it is a transition to simply say that a person is in finance or in industry. A special argument in the process. In the process of improving the market economy, this argument will be absorbed and digested. In the environment of a sound financial system abroad, there is no clear division of finance and industry. The key is to look at the output value of the group If the output value of the financial business exceeds the industrial part, it is a financial-based group, otherwise it is an industry-based group. Looking around the layout of China's automobile production plants, I found the so-called 'three plus nine' The pattern is just an appearance, three refers to the three giants of China's auto industry: FAW, Dongfeng and SAIC, nine refers to GM, Ford, Daimler-Chrysler, Toyota, Volkswagen, Renault-Nissan, Honda, Peugeot-Citroen and BMW, Behind the appearance is the shadow of "six plus three" multinational auto giants. The six here refer to the first six multinational auto giants, and the third refers to the relatively independent Honda, Peugeot-Citroen and BMW. In the era of monopoly of large global auto industry groups , the production and sales of automobiles of these nine companies accounted for 92% of the world's total. They are all in their hands, and most of our manufacturers are assembling foreign models. This is the true status quo of China's auto industry. A market pattern dominated by multinational auto giants has formed. This is an unavoidable reality. We stand like this At a crossroad." Jin Weimin said with certainty.Wu Dongming and Feng Baochun were speechless for a while.

After a long time, Wu Dongming took a sip of tea and asked, "Then Mr. Jin thinks, should we continue to rely on foreign capital for processing and assembly, or should we concentrate on independent research and development?" "The automobile industry is the pillar industry of Dongzhou City, as well as the pillar industry of Qingjiang Province and even China. It is not only an important guarantee for Dongzhou City and Qingjiang Province to maintain sustainable or faster development in the future, but also an important guarantee for China to maintain sustainable or faster development in the future. Important guarantee, therefore, the development and growth of national brands is very important. I think there are three kinds of losses in China's auto industry: the first is joint venture; Cooperation and division of labor. I think there is a fourth model, which is that we should jointly develop with global auto experts, share resources and platforms, and divide the market. I hope that the fourth model can be used to build Dongzhou's auto industry." Jin Weimin Said hopefully.

"Okay, Mr. Jin, you are not only an expert in capital operation, but also a person with dreams. Chinese entrepreneurs must embrace the world with open arms, but I did not invite you here to listen to your story. What kind of car does Automobile Group build?" Wu Dongming said excitedly. "Mayor Wu, the Ouhua car in my mind not only has its own brand, but also sits like a Mercedes-Benz, drives like a BMW, and is priced like a Santana. To achieve this goal, I need two engines, one is a car engine and the other It is the system engine, I am not worried about the car engine, what I am most worried about is the system engine. A place that repeatedly imposes various restrictions on those who want to do things will not become a place for entrepreneurs to stay and stand." Jin Weimin said bluntly Frankly speaking.

"Mr. Jin, I can understand your worries. As long as you can bring Dongqi Group back to life and ensure the preservation and appreciation of state-owned assets, as long as I have the final say, I will give you what you want. The province and the country have the final say. I will lead the charge for you. Although I am still a little skeptical about your ability, Mr. Jin, I can see that you are a person who dares to think and do things. Since the reform is to cross the river by feeling the stones, you, Jin Weimin, have to do it once. In a word, the Dongzhou Municipal Government fully supports it!"

After Wu Dongming finished speaking, he looked at his watch, and Feng Baochun interjected, "Mayor Wu, I asked Ji Dongxiang, chairman of Dongqi Group, to prepare a lunch in Dongqi Building." "Okay, Mr. Jin, Ms. Li, I will welcome you at noon. In the afternoon, Director Feng will accompany you to the Dongqi Group for a walk, have a look, and then let Ji Dongxiang introduce the situation to you. If Mr. Jin really likes you Dongqi Group, then you can talk to Ji Dongxiang about the specific cooperation matters, Ji Dongxiang is in deep trouble now, and he is struggling! I wish you, the God of Wealth, would go and grab him!"

After Wu Dongming finished speaking, he laughed, and Jin Weimin glanced at his beloved Li Xinru, and the two of them also laughed heartily.