Chapter 56 Hujiamen

That year, when the new year was approaching, Hu Tiancheng was really worried.He is not worried about the Chinese New Year, what he is worried about is that he has nothing to give.Seeing that it has been closed in recent years, what can I give Lao Qiu and the others "consolation"?In those years, Hu Tiancheng had been busy with the construction of the "new village". By the time the houses were built one by one, the village was already empty.In the past, every new year and festival, he would give something away.What should I give this year? On that snowy morning, after walking around the village, Hu Tiancheng walked into the noodle mill absent-mindedly.At that time, there were already two small steel mills in Hujiabao.At the close of the new year, the noodle mill was very busy, and the machines were rumbling.The surface of this kind of small steel grinding is very rough, known as "one wind blowing".Hu Tiancheng walked around the steel mill, glanced at it inadvertently, and shook his head slightly.When he turned around to leave, he couldn't help but said, "Can this side be polished a little whiter?"

At that time, Wang Bingcan, a demobilized soldier who had just returned from the army, was helping to work in the flour mill.Wang Bingcan is a capable person. Although he has not been back for a long time, his shrewdness is already known to everyone.Wang Bingcan hurriedly said, "Why not?" He continued, "Uncle Hu, how white do you want to be?" Hu Tiancheng stopped and said, "Isn't this 'a wind blowing'?" Wang Bingcan said: "It's 'a wind blowing', but I have a way." Hu Tiancheng smiled and said, "What can you do?" Wang Bingcan said: "I tried it. If you want to be white, put two more layers of fine baskets, and grind it several times, as white as you want."

Hu Tiancheng smiled and said, "Is it that simple?" Wang Bingcan said: "It depends on who did it. I did it, it's as simple as that." So, Hu Tiancheng said: "Then you can grind it for me. Don't be sorry for the grain. If you want the whitest one, you can grind a hundred catties for me." Wang Bingcan said: "I read in the book that there are three types of fine noodles: 75%, 65%, and 50%. Which one do you want?" Hu Tiancheng looked at him with admiration, and said: "Then ask for 50% of it. If you want it to be white and chewy, you can pack it into a bag for five catties."

Wang Bingcan immediately said: "I see, I want a small bag." Hu Tiancheng took two steps outside, then turned back and said, "Bingcan, work hard, and I will leave this stall to you in the future." Later, a bag of the fine white flour milled with this ordinary small steel mill was sent to the home of Lao Qiu, the deputy secretary of the provincial party committee at that time, and of course there were some others, all of which were kept secret.At that time, the whole country was still eating 85% noodles. Even the secretary of the provincial party committee had never eaten this kind of 50% noodles that were as white as snow (although it was "indigenous method").During the Spring Festival of that year, Laoqiu’s family used small bags of white flour from Hujiabao to make dumplings. The flour was indeed white and chewy.Lao Qiu ate it and praised it greatly.After the new year, the province happened to have two sets of large-scale noodle grinding equipment. At that time, it was still in the period of planned economy, and the machinery and equipment were allotted by the province.When assigning indicators, Lao Qiu thought of Hujiapu.So, with a swipe of his pen, Lao Qiu approved one of the sets to Hujiapu.At that time, it made no difference whether the equipment was granted to you or to him, as long as it was collective.That set of equipment is worth millions, but Hujiabao didn't spend a penny...

When that set of equipment was transported to Hujiabao, Hu Tiancheng didn't pay much attention to it at first.I just feel that the noodle mill room is a bit bigger, and I can grind more noodles.However, in the winter of the second year, a word from the accountant in the village stunned him. The accountant said, "I typed out the numbers. This year, our noodle mill earned 470,000 yuan, and left 150,000 catties of bran." Hu Tiancheng was stunned, he said in a daze: "How much? Did you make a mistake?" Accountant Lao De said: "That's right, four hundred and seventy thousand."

Hu Tiancheng asked again: "How much?" Lao De said: "470,000." At that time, 470,000 was a huge number!Even Hu Tiancheng didn't expect that a noodle mill would earn such a large sum, isn't that just "multiple noodles"? !However, in Yingping County, they are the only ones who can grind "multiple noodles".Later Hu Tiancheng stopped talking, he didn't say a word, just kept silent for a long time.Later he said: "This number must be kept secret." That winter, Hu Tiancheng made an unimaginable decision, it was a big deal! Just before the end of the new year, Hu Tiancheng asked the flour mill to rush to produce 10,000 small bags (five catties) of refined flour, plus other gifts, and sent seven groups to "consolate" those who were with Hu Tiancheng. There are "everything" associated with the home fort. "Everything" has become a personal pronoun here, which is a long list made by Hu Tiancheng.From the county seat to the city, from the provincial capital to Beijing, this is a "consolation" that cost a lot of money.Hu Tiancheng called this operation "sending goose feathers from thousands of miles".In the entire Hujiapu, no one except Lao De knew that the first huge sum of money Hujiabao received - 470,000 yuan, more than half of it was "gifted goose feathers from thousands of miles away"!

That year, the people of Hujiabao did not pay dividends.During the Spring Festival, people in Hujiabao still eat dumplings made of 85% bread, even Hu Tiancheng is no exception. However, just after "sending goose feathers from thousands of miles", Lao De, the accountant in the village, retired honorably.From then on, "Iron Abacus" Lao De became a vegetable farmer in the vegetable field, doing light work. It should be said that Hu Tiancheng did it unintentionally.What he values ​​is the "people field", and what he wants to plant is a radioactive voice.During those seven years, he gave such "consolation" almost every year.But what he didn't expect was that, unintentionally, he made a huge "advertisement"!In some families with "status", the name "Hujiamian" spread like wildfire!

The brand of "Hujia Noodles" has entered the market from people's mouth.It was first quietly popular in some "decent" people, and then it went to the society.This small bag of flour became a symbol of nobility and decency in a period.Later, when the whole society moved towards a commodity economy, the convenience and quickness of the small bag of food has become a kind of packaging that all food industries are vying to imitate. Three years later, when Hu Tiancheng decided to replace the equipment of the flour mill, the "people field" he cultivated played a great role.At that time, the purchase of imported equipment needed to be approved layer by layer, and those "approval documents" needed to go through a series of checkpoints and stamped with countless official seals.In cities, many units live in Beijing all year long in order to run "approval documents", and they may not be able to run away for a year or two.However, all the "approval documents" for the imported flour equipment that Hujiabao wanted came out, but it only took 37 days!

It should be said that a person's atmosphere is infected by time and experience; but a person's arrogance is paved by material.When Hujiapu's annual income exceeded ten million, Hu Tiancheng's stick-like handwriting became an invincible "golden signboard" and a series of "hand orders" that were hard to buy.In this regard, Hu Tiancheng has never spared money.He said, money counts as a turtle! However, the most brilliant point of Hu Tiancheng is that he never engages in "personal behavior".He never gives presents.In Hu Tiancheng's dictionary, the word "gifting" never existed.In this regard, Hu Tiancheng can be said to be unique.On all occasions and in all interactions, he always said: Hujiapu doesn't engage in that kind of thing!But Hu Tiancheng values ​​friendship the most.Hu Tiancheng's dictionary is full of words such as "consolation", "visit", "support", "sponsorship" and "reward".These words made him more magnanimous, and they gave his actions a noble appearance, an organized right behavior.

In 1981, when "Hujiamen" officially entered the provincial capital, Hu Tiancheng also made a phone call.Hu Tiancheng said to Qiu Jianwei, Director of the Cadre Division of the Organization Department of the Provincial Party Committee on the phone: "Jianwei, the noodles from our hometown have been shipped to the province. You can try it." Qiu Jianwei understood, and immediately said to the phone: "Hubo, Don't worry." Then, he made a series of phone calls one after another, causing "Hujiamen" to drive straight in, with a green light all the way, and entered the market in the provincial capital first.Feng Yunshan, deputy editor-in-chief of the provincial newspaper, heard about it, and planned a live advertisement for Hujiabao for free: "This year's popular 'Hujia noodles'!" One is "Hujia noodles".

In 1982, when "Hujia Noodles" entered the Beijing market for the first time, although it passed a series of checkpoints, it finally got stuck in the hands of the manager of a food company. Beijing is too big. Even the leaders of the central ministries and commissions cannot directly command a small manager of a food company.That time, it was Wang Bingcan who brought the car into Beijing. He took five trucks of flour in total, and they all got stuck there.It's the manager surnamed Wu who refuses to accept it!That was Hu Tiancheng's first defeat in the commodity field.The flour produced in Hujiabao traveled a long distance to Beijing. The manager surnamed Huang originally agreed, but now Manager Wu has changed. If he just said a word, he would not want it!At that time, Wang Bingcan, the sales director of the flour mill who went to contact him, went to more than a dozen food companies, but none of them were willing to ask for it.Five cars!At that time, Wang Bingcan was really worried. When he passed Tiananmen Square, he had a whim and ran to the square and cried a lot!In the end, his famous "iron beak" was worn out, and he still couldn't sell the flour.In the end, he really had no other choice, so he called Hu Tiancheng overnight. After Hu Tiancheng heard this, he couldn't sit still anymore. He said, "I'll go and meet this manager Wu." So, Hu Tiancheng rushed to Beijing overnight.The next day, when Hu Tiancheng saw Manager Wu, Manager Wu said, "I'm very busy, so I can only give you three minutes." Hu Tiancheng immediately said: "Okay, Manager Wu, let's make a long story short. How about this, we don't want these noodles, can I give them to you for free?" Manager Wu was stunned when he heard this, and said, "What, what, free gift?" Hu Tiancheng said: "It's such a long way, since we have brought it here, we can't transport it back. We will give away these flour for free. You can try it and see how the flour in Hujiapu is." Manager Wu was stunned for a while, then said coldly: "Isn't this a waste? Isn't it appropriate? Besides, we are also very busy..." Hu Tiancheng said, "I know you're busy..." Manager Wu interrupted him and said, "Do you know what this place is? This is the capital. If you say you give it away for free, we can take it?" Hu Tiancheng looked at him, took a breath slowly, and said, "That's right. I see that the company has a lot of business and is indeed very busy. The managers don't even have cars. It's very hard to commute by bike every day. Let's The workers and peasants belong to one family, so we don’t want noodles. In addition, we, Hujiabao, will ‘support’ you with a car. These days, coming and going has caused you a lot of trouble, so it can be regarded as compensation.” Manager Wu glanced at Hu Tiancheng inadvertently. It was winter at that time. Seeing that Hu Tiancheng had a dark face, was wearing a black cotton padded jacket on his upper body, black cotton trousers on his lower body, and round cloth shoes on his feet. He looked rustic, so he even said Want to "back up" them with a car?He felt that the cowhide was blowing too much!At that time, Manager Wu almost laughed out loud.So, he said in a dismissive tone: "Okay, okay, that's it, that's it. If you really don't want it, just take it off, and I'll let them try it." Unexpectedly, Hu Tiancheng said again: "I'll write you a 'note' now, and in three days, you can send someone to pick up the car." So, Hu Tiancheng immediately wrote a note to Manager Wu and put it on the on the desk.Then, he stood up and left. Manager Wu hesitated for a moment, then stretched out his hand to pick up the "note" to read, only to see that the words were written crookedly and with eight branches, it looked like a joke at all.So, Manager Wu shook his head with a smile, balled up the "note" and threw it into the ashtray. Three days later, when Manager Wu picked up the lumpy "note" as a joke for others, a brand new "Santana" car had already driven to the door of the company! Later, "Hujia noodles" became the first flour from other provinces to enter the Beijing market. Manager Wu, who got into the Santana car, said to people more than once: "Old Hu, as long as you write a word, it will be a handbook!"