Chapter 21 Chapter 21 The Story of the Long-tailed Monkey, Zebra and Lion

Chapter 21 The Story of the Long-tailed Monkey, Zebra and Lion Bei said: "Cao Cao is the one who is in conflict with me. If you are anxious, I will be lenient. If you are climbing, I will be benevolent. If you are trying to seduce, I will be loyal. Whenever you go against Cao, enjoyment will be an ear." ―Tang Zhao Rui "Long and Short Classics Three Kingdoms Nineteen" The blind man walks with the lame on his back It is said that Zhuge Liang and Xiahou Dun have fought against each other in the market several times, and they all won with brilliant planning.Seeing that Xiahou Dun could not complete the sales task, he had to go back to the company headquarters to plead guilty to Cao Cao.Cao Cao said angrily: "The tiger doesn't show its power, it thinks it's a sick cat. Let's see if I use thunder to force Liu Bei and those bastards to have nowhere to go."

Xia Houmao asked: "Could it be that Mr. Cao already has a plan to defeat the enemy?" Cao Cao said: "I was thinking, this Zhuge Liang is good at blooming on the ground. In this case, we dug his roots from the ground to see how stinky he is." Xia Hou asked in surprise: "How will Mr. Cao dig out his roots?" Cao Cao said: "Liu Bei is a distributor of Royal Color TV, but he is just a mercenary of the Jingzhou Group. As long as the relationship between him and Liu Biao breaks down, it is like breaking his foundation. At that time, he will be like a lost dog. "

Xiahou clapped his hands and exclaimed, and said: "Instead of raising the pot to stop the boiling, it's better to draw from the bottom of the pot. Mr. Cao's trick of pulling the bottom out of the pot is really ingenious. However, the current Royal Family Company is doing well in the market, so how could the Jingzhou Group stop their cooperation?" ?” Cao Cao said with a smile: "You only know that there is a cooperation of interests between them, but you don't know that although they can gain a foothold for a while, there will be changes after a long time. For Jingzhou Group,

Because of the inability to grasp the market, they must be panicked all day long, and will be paranoid at the slightest sign of trouble.We just need to try to drive a wedge between them, and we'll be done. " Xia Houzhun said: "Since there is a gap to intervene, it is of course easy to sow dissension. However, the cooperation between Jingzhou Group and Liu Bei is like a blind man walking with a cripple on his back. No one can do without the other. For the blind man, A cripple on the back is a nasty burden, but what the blind need is the eyes of the lame!" Cao Cao said: "Does it mean that Liu Bei has eyes, and I don't have eyes? Besides, I am not lame, and I don't need to carry my back. There are enough reasons to replace Liu Bei. Instead of letting the Jingzhou Group work for Liu Bei, it is better to let the Jingzhou Group work for Liu Bei." Work for me. We can merge Liu Biao and turn Jingzhou Group into an industrial park of ours, specializing in manufacturing."

Xiahou Dun rejoiced and said: "Since this is the case, we can kick Liu Bei's opponent out of the market." Cao Cao said, "I'm going to draft a letter of intent right now. Please go through the trouble and pass the letter of intent to Liu Biao. At the same time, you prepare a few more copies and distribute them to the senior managers of Jingzhou Group.I heard that Cai Hao, the vice president of the Jingzhou Group, has always been at odds with Liu Bei. You can enlist his support. " Cao Cao's E-mail Xiahou Dun and Cai Mao met at the Romance of the Three Kingdoms bar and told him Cao Cao's intentions.Cai Hao said: "I tend to rely on Mr. Cao. It's good to enjoy the shade under the big tree. However, we have cooperated with Liu Bei for several years and have always gotten along well. Besides, Liu Bei and our president Liu Biao are blood relatives."

Xiahoudun said: "At that time, Emperor Gaozu of the Han Dynasty entrusted the kings surnamed Liu, thinking that the world would be peaceful from now on. Who knows that the chaos of the Seven Kingdoms all started from the power disputes among the children of the surname Liu. If Zhou Yafu, who was not surnamed Liu, had not tried his best to turn the tide, the history of the Han Dynasty would have been possible. It’s about to be rewritten. Therefore, don’t be blindfolded by the veil of the clan, Liu Bei’s real identity is just the leader of a mercenary army of the Jingzhou Group.” Cai Mao forced a smile and said, "You're right. However, Liu Bei's mercenary army has made some contributions to the Jingzhou Group after all. Sudden termination of cooperation is unreasonable both emotionally and rationally?" Xiahou Dun Said: "Cai is always a sensible person, and he will naturally look at the pros and cons of mercenaries rationally. If you have time to check online, many company operators are cited as werewolf companies because of marketing crises or expansion of operating capital. The partners turned away and drove out, thus losing the foundation they had worked hard to build over the years. Why did this happen? Because their respective interests are different. Liu Bei’s mercenary army is like a bomb around the Jingzhou Group. exploded."

Cai Mao sighed and fell silent. Xia Houdun said: "There is one more thing, Mr. Cai, please rest assured. Mr. Cao said that after the merger of our two companies in the future, we will re-establish a new company structure, which will consist of a color TV business department, an air-conditioning business department, a refrigerator business department, and a water heater business. Department and other branches, you will be the general manager of the water heater business department. As for the salary, multiply your current salary by five times." Cai Hao instinctively stretched out five fingers, and stared inwardly.

Xiahou Dun continued: "Our President Cao said that no matter what conditions you have with the Jingzhou Group, you can raise them." Cai Mao said, "Let me discuss it with Mr. Liu." Xiahou Dun smiled and said, "Then I'll go back and wait for Mr. Cai's good news." He lifted the backpack next to the seat, unzipped it, and revealed a laptop, saying, "This is the latest laptop in the world. , It’s worth a lot. Mr. Cao said, a sword is given to a hero, so I’ll give it to you.” Cai Mao stared again in his heart, and said, "Is this considered bribery?"

Xiahoudun said: "How can you understand that? Mr. Cao means that there will be a lot of file information to be processed during the company merger process, and you just need it. For example, you can use it to send and receive emails Mr. Cao also specially entered his E-mail into this computer, hoping to keep in touch with you." Cai Mao was a little flattered, and said: "Thanks to Mr. Cao for seeing love, Cai Mao will definitely try to make this happen." Five Negative Effects of Dealers Coincidentally, the next day Liu Biao called a meeting of the company's management to discuss the problems Liu Bei encountered.Liu Biao said: "As a cooperation between manufacturers, there are always bumps and bumps. I also know that some of you are quite dissatisfied with Liu Bei because of this. But anyway, he has made great efforts to charge forward. So , we must seriously consider his request and give an answer that takes into account the overall situation."

Cai Hao said: "Like a coin has two sides, I think what Liu Bei encountered was only one side of the problem. The other side of the problem is on our side. The so-called taking care of the overall situation, we must first look at both sides of the problem. Let’s take a closer look. To be honest, without Liu Bei, we probably wouldn’t have introduced color TV production lines; without Liu Bei, Royal Family Color TV probably wouldn’t have the market influence it has today. It should be said that as our partner and dealer of Royal Family Color TV Shang, Liu Bei has indeed contributed a lot to this project. However, we should also clearly realize that due to the special relationship between Jingzhou Group and Liu Bei, there are still many factors that are not conducive to the development of Jingzhou Group."

Liu Biao's expression changed, and he frowned and asked, "Cai Mao, what do you want to say?" Cai Mao said solemnly: "I mean, Liu Bei, as the general distributor of Royal Color TV, certainly provided us with various conveniences in developing the market. Re-examine and weigh. After a long period of observation and thinking, I think this partnership has five negative effects on the development of Jingzhou Group." Liu Biao forced a smile and looked at him. Cai Mao said: "The first negative effect is that the long-term adoption of the general distribution system will make us fatally inert. Since the arrival of Liu Bei, Royal Color TV has grown from scratch, and its market share has grown from small to large.I was wondering if Without Liu Bei, if we do our own marketing, the areas involved will be very wide, and the contact links will be very complicated. There will be quite a lot of problems.However, if we always rely on Liu Bei because we are afraid of difficulties, in the long run, with the The market environment is becoming increasingly severe, and we will never be able to understand what marketing is and how to do it. " Everyone was speechless.Cai Mao expressed the pain of Jingzhou Group in one word. Cai Mao said: "The second negative impact is that because the general distributor is in charge of marketing, our control over the market is too weak. No matter how big the Royal Family Color TV market is, in fact, it is not our market. It's the dealer's market. Therefore, we can't stand a small storm in the market." Liu Biao snorted and said, "What storm? Don't make sensational stories, okay? Everyone is familiar with Liu Bei, and he is righteous. He is honest and honest, but he is trustworthy. If it were someone else, there would be no such cooperation." Cai Mao said: "Liu Bei has a bold and unrestrained ambition under his benevolent and honest appearance. Didn't he raise some questions now? Is it? This means that the wind rises from Liu Bei, and the waves are born at this time." Liu Biao said, "How can you make such a big deal out of a molehill?" Cai Mao said blankly: "My family members discuss behind closed doors, so it's okay to make a big fuss." Liu Biao opened his mouth, but stopped talking. Cai Mao said: "Why is there such a storm? Because both parties have their own pursuit of interests and their own behaviors, it is reasonable to have conflicts. Therefore, there is a third negative impact, which is the dealer's business decision-making. , often inevitably deviate from our goals.” Liu Biaojian: "Is there any more?" Cai Mao said: "There is also a fourth negative impact. Because the dealer controls the market, we are at a disadvantage in the process of bargaining with the dealer, which directly affects the company's financial management." Liu Biao snorted again and said, "Every employee's behavior may deviate from the company's goals, not just Liu Bei as a distributor? As for the fourth negative impact, we can't just see our own difficulties and ignore them. The difficulties of others. Otherwise, how about you go to the market to experience it yourself?" Cai Mao said: "Don't get angry. There is also a fifth negative effect. Because we lack a team of soldiers who can recruit and fight well, we cannot take the initiative to pursue profits." Liu Biao looked at the ceiling and asked for a while, "In your opinion, what should we do?" Cai Hao said: "Didn't Cao Cao send you a business letter? Everyone knows that we follow the trend and seek good fortune to avoid evil. Why don't we take refuge in Cao Cao, a mountain, but tie ourselves to Liu Bei, a weak tree?" ?” A Tale of Vervet Monkeys, Zebras and Lions Liu Biao asked in surprise, "How do you know Cao Cao's business letter?" Cai Mao said: "Almost all of you here today have received the attachments to this official letter, and everyone is waiting for your reply!" Liu Biao sat deeply in the chair and said slowly while thinking: "There is a zebra on the grassland, and he is going to choose a partner to hunt together. The lion is strong and the monkey is smart. Of these, who do you think is the best choice for a zebra?" Cai Mao said: "Of course it is the lion of the king of beasts!" Liu Biao took out a copy of "Management Fables" from under the speech script, turned to a creased page, pushed it from the conference table to Cai Mao, and said, "Look at this story." Vervet monkeys and zebras hunt together cooperatively.Long-tailed monkeys climb high and look far, so they are easy to spot targets.Zebras run fast and can catch prey in time.One day, the zebra and the long-tailed monkey had a quarrel, so they thought indignantly: "The monkey is too cunning. He specializes in light work, but he always makes me do the hard work." The zebra left the long-tailed monkey and went to find a lion as a partner.The zebra thinks that they can run together, and neither of them will be lazy.Unexpectedly, after the harvest, the lion divided the prey into three parts and said to him: "Because I am the king of all beasts, I want the first part; I will help you hunt, so I want the second part; If you don't run away quickly, the third copy will be the cause of your death." After Cai Mao finished reading, he pushed the story back. Liu Biao said: "Our company is also a zebra. Choosing who to cooperate with is a big issue related to survival wisdom." Cai Mao said disapprovingly, "Liu Bei is not necessarily a monkey, is he?" Liu Biao said: "Liu Bei may not be a monkey, but Cao Cao is definitely a ferocious lion." Cai Mao asked, "You can compare Cao Cao to a ferocious lion, and I can also compare him to a gentle dolphin. These metaphors are very good. One-sided, unable to solve any specific problem. Since Cao Cao has the sincerity to cooperate with us, why do you refuse him with a fable that glances at the foot?" Liu Biao was furious and said, "Is Cao Cao your brother or your brother-in-law? How can you have such a deep relationship with him?" Cai Mao said: "Anyone who has seen it will know that you are my brother-in-law. Mrs. Cai in the 40th chapter of "Mrs. Are you going to discuss offering Jingzhou to your sister again?" Cai Mao asked back: "What's the matter? Will my sister and I still harm you?" Liu Biao said: "Of course you don't intend to harm me, but because of your ignorance, you are likely to be used by others and become tools to harm me and the Jingzhou Group." Cai Mao looked innocent and said, "How can you trust me?" Liu Biao thought for a while and said, "Go and tell Cao Cao that if he is sincere, we can cooperate. But there are two conditions. The Jingzhou Group must own the controlling stake and personnel rights of the new company." That night, Cai Mao sent Liu Biao's opinion to Cao Cao via email.For a long time, Cao Cao did not respond.After several urgings, Cao Cao also told a story. A lion fell in love with a young female zebra and proposed to her.The female zebra was unwilling to entrust her life to the beast, and dared not refuse, so she thought of a way. So the female zebra lion said: "You are a hero in the animal kingdom, and I would like to marry you. However, I am very afraid of your fangs and claws. If you cut them off, I will marry you immediately." The lion immediately agreed to go back and cut off his fangs and claws.But in this way, the female zebra is no longer afraid of the lion.When the lion came to his sweetheart again, the female zebra turned around and kicked him to the ground with her hind legs. Cao Cao said later in the story: "A lion is a lion precisely because of its fangs and claws. In cooperation, if I lose the controlling stake and personnel rights, it is no different from a lion giving up its fangs and claws." What?" Cai Mao was astonished like a timid zebra.He stared blankly at the computer screen, like looking at the ferocious face of a lion. author comment In the game of corporate restructuring, there is no such thing as a happy "marriage" -- and even if there is, it's a fleeting illusion.When Party A takes control, he will no longer care about the interests of Party B. However, Party B relinquishes control for a reason.Perhaps, he has been unable to improve the company's management and must choose a way of failure, and corporate restructuring is the seemingly best option among them.Perhaps, he resorted to a subterfuge trick, in exchange for giving up control, but he also achieved a new goal.Not long after, he either passed away sadly, or planned to reappear in another form. Whether you are Party A or Party B, you should be clearly aware of: 1.Corporate restructuring is one way to solve the problem, and you may find other ways; 2.Don't suppress the problem - just like a virus, the more you suppress it, the more it will attack you; 3.All you need is problem-solving skills.