Home Categories Essays Rockefeller's 38 letters to his son

Chapter 29 Twenty-ninth letter: the end is the beginning

Motto: The best is the enemy of the good. The first person to discover the opponent's weakness and hit hard is often the winner. Most people fail not because they make mistakes, but because they don't put their heart into it. (I believe it to be an invariable rule that competitors of genius are succeeded by warriors.) August31, 1908 Dear John: Mr. Andrew Carnegie was interviewed by reporters again. I have never been able to understand why he always likes to show his face in newspapers. I guess he must be suffering from amnesia of fear, lest people ignore his existence. But I still appreciate this guy who often competes with me, because he is diligent, ambitious, like a tireless iron man, and always regards moving forward as his first, second, and third most important thing; maybe because of this, When asked the secret of his success, he told reporters: The end is just the beginning.

It is unbelievable how the blacksmith could have said such brilliant words.I believe that this short sentence consisting of only three words will soon spread far and wide, or Mr. Carnegie will also get the title of business philosopher because of it.In fact, he is worthy of people's praise. Isn't it possible to condense his successful life into a short sentence, which shows the great wisdom of this business giant? However, Mr. Carnegie only gave a successful formula for a successful person, but did not give the calculation process. It seems that this guy just can't change his selfish nature, and he is always afraid that others will see the secret of his success.I'd like to try to explain the formula for the blacksmith, but don't spread it out; otherwise, he will give me not only whiskey at Christmas, but also cigars, because he knows I don't drink. No stick, better know I'm a non-smoking guy, fun guy.

"The end is just the beginning", in my opinion the blacksmith is trying to show that success is a continual reproductive process, like a fertile cow that immediately conceives another after giving birth to one calf Cow cubs go back and forth like this, endlessly.The epilogue is the last stop of a journey and the beginning of a new dream.Every great winner builds himself up with small successes. They use the ending to celebrate the realization of their dreams, and use the ending to send off new dreams on the road. This is the quality of every person who has created great achievements. .

But how do you start a new dream?Mr. Carnegie "forgot" didn't say it, and this is precisely the key to hoping to make it to the last stop smoothly, and it is also the key to starting the next new dream.In fact, the answer is very simple, that is, you must do everything possible to grasp the advantage from the beginning.My experience has taught me that there are three strategies that give me an advantage. The first strategy: make up your mind at the outset, focusing on the competitive situation and the resources of competitors.This means paying attention to what I have and what other people have, and it means understanding the fundamentals that lower my chances.When starting a new business, you should not take initial steps until you understand the whole situation. The first step to success is to know where and how much resources are needed to achieve your goals.

From the beginning, I managed to anticipate what opportunity would present itself, and when it did, I would pounce on it like a lion.And I also know that it is best to be the enemy of the good.Many people always like to pursue the best things and give up the good things.It's not a smart strategy to do this because the good always outweighs the bad.The reality is that ideal opportunities rarely come to your door, but there are often many that are not ideal. Although there are shortcomings in good opportunities, they are definitely far better than no opportunities at all. Second strategy: Study and review your opponent's situation, then use this knowledge to your advantage.Understanding my opponent's strengths, weaknesses, style of doing things and personality traits always gives me an edge over the competition.Of course, I also need to know who I am.Using this strategy, I once defeated Mr. Carnegie, the inventor of "The End is Only the Beginning."

Mr. Carnegie is a well-deserved Iron Giant, challenging him is like challenging death.But his weakness can help his opponent a lot. He is stubborn, maybe his wallet is too big, and he always likes to look down and underestimate others.He doesn't take me seriously, he stupidly thinks that the oil industry is my stage, and he stubbornly believes that only stupid people will go to the mining industry, because he thinks the price of ore is too low, and the ore comes from Endless. So when I invested in the mining business, almost everyone he met would ridicule me, saying that I knew nothing about the steel industry and that I was the most failed investor in the United States.In fact, Carnegie is a person who can only see the mountainside but not the top. He doesn't know that there is nothing sacred about the price. The important thing is the value. If the mining industry cannot be controlled, his proud refining The steel mill can only be moved to a pile of scrap iron.

When others don't regard you as an opponent, it is when you earn the most capital for future competition. Therefore, from the very beginning, I will invest confidently and boldly in an all-round way.Impulse outweighed prudence, and soon the proud blacksmith discovered that the man "famous as the worst investor in the world" controlled the iron ore industry and became the largest iron ore producer in the United States, gaining a dominant position in one fell swoop , To fight against him, he couldn't sit still, so he could only beg me for peace in a low voice. In competition, the person who first discovers the opponent's weakness and hits hard is often the winner.

The third strategy: You have to have the right mindset.From the very beginning, you must be determined to pursue victory, which means you must be morally bound to be aggressive and ruthless, because this attitude comes directly from the goal of ruthless and ruthless. Since you are determined to pursue victory, you must go all out.Only by going all out can there be brilliant achievements.Even more so at the start of the competition.To put it nicely, this is trying to gain an early advantage, hoping to establish an exclusive position. To put it bluntly, putting in effort is equivalent to reducing an opportunity for others.At the same time, we must be positive and brave, and have the courage to swallow a whale.I believe that the contenders for genius are always borne by warriors, which is an eternal law.

In the "New Testament" in 1 Corinthians, the apostle Paul said: "Faith, hope, and love now abide, and the greatest of these three is love." At the beginning of each new dream, the most important What matters is the determination to win.Without a winning attitude, focusing on the competition and knowing your opponent is of little use.Gaining knowledge, maintaining control, and evaluating competitive situations are just the things that build your confidence and assist you in reaching your highest goal of winning. Look at the people who have failed, and you'll see that most people fail not because they made mistakes, but because they didn't put their heart into it, and it's the same with businesses.

John, don't forget Mr. Carnegie's soon-to-be-told quote, "The end is only the beginning," and, of course, my three strategies. Oh, I'm not rescuing a strategist who doesn't need a rescue. love your father
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