Chapter 16 Appendix 1(1)

--------------- Appendix 1(1) --------------- Italy wasn't designed in a day Twenty-Four Hour Design History Scrapbook Exercise Rome, ah, they say, wasn't built in a day. Even if you go to Rome, it is absolutely impossible to see the Pantheon, the Colosseum, the Roman Forum on the Palatine Hill, the La Cala Baths, the Arch of Constantine and Victor Ayman in one day. Niu Memorial Hall, as well as the Spanish Steps and Trevi Fountain and so on and so on.Not to mention the urban traffic that has never been criticized but has never been improved. If you want to visit the Vatican, you can experience the majestic St. ", that would take another two or three days.There is no rush, especially in Italy.

To see Leonardo Da Vinci's "The Last Supper", you have to sit in front of the Notre Dame de la Grazie in Milan for at least an hour; it takes about fourteen months for Parmigiano cheese to fully mature; the best acetobalsamicotradizionaledimodena vinegar can be brewed for thirty Fifty years; there is time here, and of course everything that happens is not orderly because of this, but it is slowly chaotic, and a beautiful scene is also created. In order to outline a page of the history of Italian design from scratch in the past century (sorry, it’s really not just a page of history), I moved books from the bookcase and the file rack that were stacked higher than several people Magazines and newspaper clippings, and accidentally knocked down a whole giant building, I really understand the fear of challenging history and being buried by history.In front of me is the "official history" that I read carefully in the design history class before, and there are gossip about this designer's product that I curiously cut and pasted later, as well as Italian furniture and lighting product catalogs and promotional materials collected over the years.There are a lot of research books published in the mainland that elaborate on Italian industrialization, modernization, and 20th-century culture and art, and those periodicals of DOMUS, ARBITARE, and CASAVOGUE that are expected every month and quarter... Paperback, the two-dimensional presentation alone is huge and amazing, not to mention the Italian furniture, lighting, kitchen utensils, tableware, clothes accessories in the closet, bed pillows and beddings that occupy every corner of my small room... The history of Italian design is not a book A page of dry materials, she is alive and jumping right in front of her eyes, breathing together.

It is not a textbook, nor does it have the professional qualifications and ability to explain the cause and effect of such a powerful Italian design clearly like a teacher.This ball is still destined to be kicked for everyone, if you are interested, hurry up and play.I'm just thinking, if I'm only given one day, how can I read and digest the stack of interesting materials in front of me within 24 hours, and then cut and paste a rough introduction that can still be used for reference? Due to space and copyright issues, What is supposed to be rich in pictures and texts can only be shown to the public in text, and the rest is for everyone to work hard to supplement exercises.

Before sorting out a context of the development of Italian design in chronological order, we must first understand the various background reasons that lead to Italian design being able to take the lead in the international arena—— It's design, it's art, it's life It is often said that Italians have artistic cells, cells? This should be left to biologists to study.As we all know, Italy has a long cultural and artistic tradition, which has long been recognized, loved and valued by all walks of life in society.From architecture to painting to sculpture to music to literature to film, from the Roman Empire to the Renaissance, from the futurist art trend in the 1920s to the response to the international modernist movement in the 1950s, in the turbulent and changeable Despite the political and economic environment, the love and pursuit of art in society as a whole has continued.

Art is not a purely abstract concept, and has long been integrated into daily religious life and leisure life.The outstanding all-round artists of the Renaissance, such as Da Vinci and Michelangelo, were top representatives who integrated architecture, sculpture, painting, mechanical inventions, and even medicine into life.Artists and designers in the 20th century who value tradition and try to break through it, even though they are still keen to entangle and discuss the relationship and division between pure art and commercial design, have a long-standing consensus that both come from life and must return to life .

Italians' love for life and their high regard for home living environment and personal quality of life are an "internal" requirement for the positive development of Italian design. Economic structure behind design development Every design project, at the level of development, production and marketing, is not just a pure "creation" of a certain designer in the middle of the night.The Italian design industry was able to gain a foothold in the country and enter the international market, which was directly linked to the changing characteristics of the Italian post-war economic structure and economic strategy and the development process of modernization.

The reason why Italy was able to quickly recover and achieve industrialization after the war and create an economic miracle was mainly due to the vigorous intervention of the state.In 1948, the government decided to accept the "Marshall Plan" of the United States and received more than 3.1 billion U.S. dollars in aid.And joining the North Atlantic Treaty Organization in 1949 is a national policy with a clear purpose and a precise direction. In fact, before the war, Italy's railway and postal services were already run by the state. During the global economic recession in the 1930s, a state-controlled company was born.The intensified state intervention after the war aimed to change domestic disadvantages caused by insufficient primitive accumulation of capital and lack of private capital.Therefore, from the IRI (Industrial Revival Corporation) established in 1933 to the ENI (National Oxygen Carbon Corporation) established in 1953, they are all large and complex enterprise groups with the participation of the state, creating various advantages for the development of private capital and private enterprises. condition.Such as providing good infrastructure and preferential prices, ensuring energy supply, communication facilities, etc., and thus adjusting the speed of economic development, assisting private enterprises to reorganize and transform, subsidizing crisis enterprises, developing domestic backward areas, and reducing the imbalance in economic development between the north and the south. gap.The biggest benefit of such macro-regulation and intervention is that it supports the development of private capital, enables domestic enterprises to participate in international competition, occupies a position in the international market, and establishes the international status of Italian brands.