Chapter 8 Global Night (1)

--------------- Global Night (1) --------------- Suddenly everyone is talking about globalization, and suddenly everyone is talking about localization. Someone hastily appealed to everyone to look at the front and back of the coin in a fair and fair manner, and repeatedly explicitly hinted that this is indeed a "money" coin-why no one uses the two ends of a sweet potato as a metaphor? I wonder if potatoes are allowed? Go ask her, she is Miuccia Prada, a stage actress who was once obsessed with burlesque comedy, a young Ph. The multinational famous fashion brand has specialty stores all over the world, and the net worth is conservatively billions of billionaires.Ask her how she evaluates the conservative attire of politicians and merchants in the venue of each economic summit, and the carnival attire of the demonstrations outside the venue; ask her how to subtly transform the clothes in her closet that are actually very native to Milan, Italy and very indigenous PRADA, MIUMIU, PRADASPORT and other production lines of PRADA, MIUMIU, PRADASPORT and other production lines that have become crazy people around the world; ?) Ask her why she is interested in sponsoring the sailing cup in the world; ask her what the next exhibit of the art museum that she spends a lot of money on will have; ask her how to cooperate with Rem Koolhaas, the most controversial and troublesome architect in the architectural design industry, Renovate an old store on the ground floor of the Guggenheim Museum in Soho, New York, into a PRADA epicentre that combines a museum, a shopping mall and a dance floor; there is also a fresh and hot diamond-shaped glass house flagship store completed in Minami Aoyama, Tokyo. The architect is today The most popular and hottest Swiss architectural design group Herzogandde Meuron, who is building the main venue for the Beijing 2008 Olympic Games, asked her why she spent so much $80 million on architectural design?

Go ask her, and the last and most important question, why she likes the films of Italian director Michelangelo Antonioni so much, especially the 1961 one starring Mastroianni, Jean Molo With Monica Vitti (LaNotte)? If you don't want to bother, you should take the liberty to ask the old director who has retired for a long time due to illness, because in his classic works that people can recall repeatedly, from the early "A Certain Love Record" and "The Vagabond" to the three The trilogy "Enchanted Love", "Love Between Ten Thousand Mountains", and "Red Desert", "Happy Together", and "Infinite Spring in the Dangerous Peak", have repeatedly revealed the truth behind the entanglement and struggle of modern men and women. Interpersonal alienation, class divisions, and disparity between rich and poor caused by the proliferation of social materialism.Love is not abstract and can no longer be pure and natural. What is displayed in the window is clearly marked (maybe even the price tag is removed for some aesthetic insistence, anyway, it will not be cheap).All relationships are calculated interest relationships. In this way, whether globalization or localization, it has become a bargaining in business operations.People, men or women, (men's clothing or women's clothing?!) are even more frivolous and cheap in this world's largest shopping mall.

Night, a post-capitalist night that spreads like a bacterial virus in every corner of the globe. Because I really can't stand the all-weather crowding in the old store of ViaSant and AndreaPRADA head office in Milan, and the seemingly polite but disdainful faces of the salesgirls in all navy and dark blue uniforms, plus they will always recognize me as a Japanese tourist and I say hello in Japanese. I have never bought those black backpacks or wallets made of air force parachute nylon cloth that were popular throughout the 1990s. I am probably afraid of the triangular PRADA logo with black letters on a silver background that is actually very restrained and elegant.What I have to confess is that I bought a blue-black knee-length nylon raincoat, and received a pair of beige blue-lined plaid shorts that couldn’t be any shorter as a birthday present. Haven’t worn it——PRADA is still so popular, but in fact, it has never been advertised as “popular”, but it seems to be a certain kind of vintage classic. You seem to have already owned such a suit jacket and a one-piece skirt , so it belongs to you, but in fact you don't, and you continue to look forward to it.I don't design and produce clothes just to get richer. Miuccia Prada once said that I make money to gain more freedom to develop and explore clothes and materials, which is my greatest interest now.Because I am Miuccia Prada, now I can have a hundred material samples in front of me to choose from as soon as I open my mouth. This is the benefit of having money.

She is all too aware of her strengths, just as she is too aware of her regrets.She grew up in this leather family called PRADA. Her grandfather Mario started the family from scratch in 1913, and her mother Luisa worked hard. In 1978, Miuccia and her husband PatrizioBartelli took over the family business that was on the verge of bankruptcy. Very neutral sense of life, jumping out of the range of leather boutiques, more adventurous and bolder to set foot in the field of all-round clothing.It has taken a step ahead before simplicity became a popular attraction, and it fell into the arms of a large number of intellectuals who were at a loss in front of the flashy luxury in the 1980s. unstoppable.

Just because we have too many man-made gaps and deficiencies in our daily life, we have experienced the emotional wandering from Antonioni's black and white color light and shadow pictures in the 1960s, 1970s, and 1980s to today's digital images. Although we know the futility of being flashy and beautiful, but we can’t get rid of the need for all these material entities and their symbolic meanings, so we still wear them willingly, which is exactly like Mastroianni, Jean Molu and Monikavi The close-fitting white shirts and black suits, black and white floral skirts, and black chiffon suspender skirts worn by Dee that night are all the shapes and tailoring that PRADA will inevitably appear in every quarterly fashion show.

We choose to go back to the past, which is actually very complicated and can be very helpless, not because we have given up on the present.To put it positively, it is to give ourselves a little flexibility to travel in time and space, knowing that there are already predecessors who are exploring and doing everything possible to solve a crux of human nature that may not be able to be solved.I also hope that I can absorb some wisdom from other people's experience to add a little energy. Clothes are not just used to keep warm, if you believe that they have other functions.