Chapter 15 13

Player resume Dong Bing, male, born in 1972, master's degree, political science major. entries AR Dr. Car Repair.The goal is to be the most professional electric vehicle repair and comprehensive service enterprise in China, providing electric vehicle complete vehicles, second-hand vehicles, maintenance, parts wholesale, and high-tech product development. Site briefing "Win in China" Season 2 Promotion Chapter 1, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. Jack Ma Comments Doing business can’t rely on emotions. I asked you why you chose electric vehicles. You said that because the industry was suppressed, and being a business is not a knight. Do you think electric vehicles will still have a bright future because it is an environmentally friendly product? They all make electric vehicles because their market is very good. The important thing is that you can create value for this market, so you do it.Instead of helping it because it is suppressed, you can do this alone, you are leading a group of people now, so this is one of my thoughts and suggestions.Generally speaking, I think the four of you have left a deep impression on me. Anyway, "Win in China" is a game. Some people play it three times, and some people play it five times. At the end of the game, they win "Win in China" You may not win, and you may not lose if you lose. I have not won in all the competitions I participated in, but I am still working hard. This is my suggestion to everyone, thank you.

Just now I heard you talking about your philosophy. I would like to give a suggestion to those of us who have just started our business. When the company is still very small, don’t talk about your philosophy. Others may not agree with your philosophy, but they will follow you. do.Only when you do this is your philosophy manifested. Let others say that your philosophy is good, but don’t tell yourself how good my philosophy is. Then you will quarrel endlessly. People who can quarrel with you agree, but you can’t quarrel. There will be opinions. Always think of your opponent as very strong, even if he is very weak, you have to think of him as very strong.

Site briefing The first game of the second season of commercial combat, judges: Niu Gensheng, Zhu Xinli, Ma Yun. Red team members: No. 2 Mou Wenjian, No. 4 Zhang Hua, No. 6 Chen Wei, No. 10 Li Haiyong, No. 3 Li Shuwen Blue team members: No.8 Feng Zhigang, No.7 Dou Dahai, No.5 Xia Ni, No.9 Qian Jundong, No.1 Han Xiaobing Commercial War Mission The first competition is to complete the task entrusted to you by Mianmiantong Group, which is to do a promotional activity for their product Love CLICK, and create a slogan for the event, so that more people can understand Love CLICK and learn to use Love CLICK, you guys To mobilize everyone to vote for your team through love CLICK, each team has a fee of 3,000 yuan.This activity focuses on examining your understanding and expression of product concepts.The influence of the event and your organizational ability, teamwork, and efficiency of fund use will account for 60% of the weight, the slogan will account for 20% of the weight, and the number of votes will account for 20% of the weight. Under the premise of observing the general principles of the competition, especially the most restrictive rules, do not use the original resources.

Jack Ma Comments You guys went very well early on.When everything goes well, there must be times of adversity.Always think of your opponent as very strong, even if he is very weak, you have to think of him as very strong. This is what is often said when the business world makes mistakes.The few mistakes I made were not being able to see, look down on, fail to understand, and not keep up. First, I couldn’t find my opponents anywhere. Second, I looked down on these people at all. Third, I couldn’t understand how they got up. Can't keep up with others.I think your team just made these mistakes. You think your opponents are inferior to you, and you think you know the market and customers very well.But in fact, what you said is quite right, you lose by underestimating the enemy, I think everyone must pay attention in the future.So teammate No. 5 (Xia Ni) I also want to talk. During my speech, I noticed that you are more self-centered. As a leader, you should be others-centered and customer-centered. You can’t say what I did They are all right, and others may be wrong. No. 1 (Han Xiaobing) Mr. Niu spoke very well at the time. Have you ever wondered why many people in the team did not take you seriously.

Today I think the number 9 (Qian Jundong) should go down.When others talk, many people will mention you.Because they feel the same with you and without you, it is important that you ask yourself what unique value you can create and what you can contribute to others in this team.Because from the last game until now, we are all watching, we are all paying attention to you.I want to ask you what value you can create for the team, and when you will be able to take on the responsibility of leadership, so in terms of these issues, I think the number 9 (Qian Jundong) should go down today.In fact, I think player No. 9 (Qian Jundong) was the one who was most likely to enter the top 5 out of our 10 players.Of course, I suddenly recalled that Shi Yuzhu commented on you and said that one day your congregation will betray their relatives, and it is better to have today than to have it in the future.You are still very young. Today, you are not let down because you take responsibility, but because you are the captain. In the whole process of strategy, implementation, execution, and team, you have made many mistakes. Although others may be wrong, There are all kinds of problems, but I think there is no way as the captain, you should go, and I hope you will always remember the lesson of today, don't give up.So I think, you, and of course many entrepreneurs, are willing to admit mistakes, but unwilling to take responsibility, and taking responsibility at this time will win a lot of respect.

Charity must be implemented in a commercial plan and in a commercial form, so that charity can go a long way. Player profile Liu Enxia, ​​female, 38 years old. entries "Sunset is red" vitality health care center. Site briefing "Win in China" Season 2 Promotion Chapter 5, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Liu Enxia: I had this idea five or six years ago.I've seen older people, including my mother, live lonely lives.Every time I leave home, I feel very sad to see her lonely, with nothing to do except eat and watch TV.I hoped to find a group for her so that they could live happily, but the timing was not right.On the one hand, the concept of old-age care had not been developed at that time, and on the other hand, the parents of the only-child generation had not retired at that time, so the opportunity was not suitable.Now the time is ripe, because the parents of the first-generation only child are approaching the retirement age, and they all have the need to provide for the elderly.Centralized elderly care will help everyone improve their quality of life. This is a business opportunity, and it is definitely not a charity.

Ma Yun: This matter is very meaningful. How many do you plan to build? Liu Enxia: I want to build one in 9 months, and in the next 3 to 5 years I want to make it similar to Home Inns. Jack Ma: It takes 3 million to make one. Liu Enxia: Yes. Ma Yun: What is your main expenditure of 3 million yuan? Liu Enxia: Upfront decoration costs, half-year or one-year rent. Ma Yun: How long will it take to make a profit after investing 3 million yuan, and how long will it take to reach a balance of payments. Liu Enxia: Balance of payments is achieved in about 8 months a year. Jack Ma: What is the profit margin?

Liu Enxia: Because of the value-added services, it can reach about 50%. Jack Ma: If you were allowed to bring three things back to the Tang Dynasty, what three things would you bring? Liu Enxia: I want to take care of people, first of all with my parents, children and my wife. Ma Yun: You can only bring one. Parents, children, and lovers can choose one. Liu Enxia: Can only choose one?I may take children.Then I might take the TV with me. Host: To see "Win in China"? Jack Ma: What else? Liu Enxia: With my mobile phone, I still need to contact me now in the Tang Dynasty. Jack Ma Comments

From the perspective of the project, you are more like a charity than a business.But I think, on the contrary, charity must be implemented in a commercial plan and in a commercial form, so that charity can go a long way. You are a good propagandist, the market positioning is very accurate and clear, but I have not heard a specific plan.Many people have told me about projects for nursing homes and orphanages, but they failed in the end because of the lack of an implementable business plan.To do it sustainably, there must be a business plan to support it.Your income does not necessarily come from the payment of the elderly, and sponsorship is also an aspect.Some people hope that their parents are good, and other parents are also good. He may sponsor more. This is the trend in the future, and there are many organizations that may sponsor.Most importantly, I don't see a business plan factor in your project.

◎ We cannot seek inspiration. ◎ Alibaba’s Six Meridians Excalibur is Alibaba’s values: Integrity, Dedication, Passion, Embracing Change, Teamwork, and Customer First. ◎ Many impossible things can become possible if you look upside down. ◎ Masayoshi Son and I have the same point of view. A third-rate idea plus a first-rate execution level is more important than a first-rate idea plus a third-rate execution level. ◎ Sometimes it is better to implement a wrong decision than to be indecisive or have no decision. ◎ Only find methods for success, not reasons for failure. ◎ Any entrepreneur will not wait for the environment to improve before doing any work. Entrepreneurs are improving the environment under the existing environment. What is the use of complaining?Today, failure can only be blamed on yourself, or everyone fails, and now someone succeeds, and you fail, you can only blame yourself.Just a word, even if you are unlucky, you are wrong.

◎ My favorite is the person who has no moves. Those who really have moves are not masters. Innovation is to combine the stick method with the knife method and the knife method with the whip method. ◎Be pragmatic. What is clear in theory is often not necessarily achievable in practice. ◎ Alibaba is not planned, but done "now, immediately, immediately". Player resume Mou Wenjian, male, born in 1971, undergraduate, major in Chinese language and literature education, major in journalism. entries Non-white ceramic bathroom.Combining traditional Chinese ceramic technology with advanced western modeling technology, realize the combination of practicality and artistry, the combination of Chinese and Western, ancient and modern, and realize the innovation of products and technology. Site briefing "Win in China" Season 2 Promotion Chapter 2, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Ma Yun: I want to ask if there is an investment of 10 million yuan, you just thought that everything is ready and you only owe Dongfeng. What is your Dongfeng? Is it 10 million yuan? Mou Wenjian: If it develops normally, it will be fine. My gross profit level is very high, but it is true that money is needed for rapid development. Ma Yun: How do you spend 10 million yuan?How to invest? Mou Wenjian: About 5 million will be used for the construction of new production lines, including R&D, because my R&D and design costs are very high. I hope that one day I can invite designers from Italy, Spain, and even Japan to help me design.There is no such industry in our country, and about 3 million is mainly used in the market, because I have rich resources in the domestic building and sanitary ceramics circle to quickly realize my channel construction.But channel construction costs money, and it is useless without money.In addition, there are about 2 million basic expenses, such as administration. Ma Yun: Now you can introduce to me the organizational framework of the company. Mou Wenjian: I have a design center in Hong Kong and a design center in Shanghai, mainly for graphic effect design. I don’t need him to understand craftsmanship, you just know what colors are popular in the world, and you can use them for me.In Shanghai, it is impossible to make some exaggerated tones. I mainly do technology research and development. I have to pass this on. I dare not put my design center in Shanghai into it. The real process development is separate, that is, he doesn't know what I'm doing, this is one piece.Another thing is that the structure of normal marketing and sales companies is the same. My company is now in Shanghai, and there are local business departments in Shanghai. This is such a model. Ma Yun: You have been here for 6 years. What is the biggest crisis in your company in the past 6 years? Mou Wenjian: I have experienced a lot in the past six years. Six years ago, I was a reporter from Xinhua News Agency.It was more than two years ago that I really started my own business. I think I am a very idealistic person with a sense of responsibility and a strong sense of mission. Ma Yun: The question I ask is what is the biggest crisis? Mou Wenjian: I was about to say.I have been in Marco Polo for two years, I am mature, I need to do it myself, but I have no money, what should I do, I met very few bathroom ceramics in this circle, Shanghai is the most difficult to do in the country market. Jack Ma: What do you think will be the biggest risk in the future if shareholders invest in you? Mou Wenjian: Maybe I need to be more restrained. My advantage is that I am very confident, but self-confidence sometimes becomes a kind of stubbornness, so it may be better to use the system to restrain me. Jack Ma Comments Regarding No. 7 (Mou Wenjian), I chose you. I think you are more mature, and the project is also relatively mature. According to Mr. Shi, the risk of your project is relatively small. I also think your sense of mission, ideal, and dream All are good, I hope you can stick to your ideals, no matter whether someone says it is abroad or someone says it is domestic, you will prove yourself after ten years of persistence.Of course I have one more suggestion, and one caveat.One suggestion is about cross-industry competition. It is best to use legal provisions to regulate the running of your employees. The most important thing is to let your employees and cadres understand the training and training of professional ethics, so that they really understand what is called professional conduct.Nowadays, many companies and many people are willing to jump to competitors. I am not willing to hire a person who often jumps between competitors, or someone who comes to me from competitors. It is also difficult for him. I asked him why Do, how does he answer me, I am sorry for the original colleague who answered me, and he is sorry for me if he does not answer me, this is a professional ethics. Of course, there is a warning, you don't have time to pay the 120,000 tax, if you find that it is the reason for the account, check the account clearly.Paying taxes is a must for every company. If you don’t pay taxes, you will be found out one day, so this is my warning. I don’t want the company I invested in to be shut down by the Industrial and Commercial Bureau.