Chapter 13 11

◎ For e-commerce websites, the so-called customer first is simply to make their members earn money. This does not mean that members have 5 yuan in their pockets, and then we take one yuan, but to help customers Turn the money in your pocket into 500 yuan or more. At this time, members will be very willing to give you 50 yuan. ◎ There must be three prerequisites for business cooperation: first, both parties must have the interests to cooperate, second, they must have the willingness to cooperate, and third, both parties must have the intention of sharing and co-prosperity.All three are indispensable.

◎ No matter what you do, you must not have utilitarianism in your mind.If a person thinks about RMB in his mind, sees dollars in his eyes, and spits out pounds in his mouth, then such a person will never truly put the needs of customers first. ◎ We will not change us because of the media, reviewers, analysts and any expert comments, we will only change because of customers. ◎ We firmly believe that whether it is the new economy or the old economy, there is one thing that will never change, which is to provide customers with real services.It is impossible for a website to continue to grow without a valuable service.

◎ The Internet will enter the era of "networkers" from the era of "netizens" and "netizens".Alibaba has a mission, which is to bring the Internet into the era of online business. ◎ The biggest difference between us and our competitors is that we know what they want to do, but they don't know what we want to do.There is no need for everyone to know what we want to do. ◎ The shopping mall is like a battlefield, but the shopping mall is not a battlefield. On the battlefield, I can live only if you die, but in the shopping mall, if you live, I can live stronger.

◎ I want to throw both firecrackers and bombs.Throwing firecrackers is to attract the attention of others and confuse the enemy. Throwing bombs is my real purpose.However, I'm not going to tell you when I throw firecrackers and when I throw bombs.The game is to be false and real, so that you can be happy.If you feel pain in the game, it means that you have chosen the wrong way to play. Player resume Feng Zhigang, male, born in 1977, holds a master's degree. entries Funeral service chain enterprise.Funeral consumption is a kind of emotional consumption and spiritual consumption. The work of this enterprise is to meet the psychological needs of "life dignity" and "eternal value" at the "last moment" of life, so that the deceased can obtain a perfect death, and the living can perceive Strength, a better grasp and appreciation of life.

Site briefing "Win in China" Season 2 Promotion Chapter 5, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Ma Yun: I think this thing is very interesting and novel.I think it's very interesting. I think it's a bit like a funeral consultant? Feng Zhigang: It's not a consultant, it's practical operation. Jack Ma: For example, if something happened to a family, what specific services do you provide? Feng Zhigang: Let me introduce the process. The customer calls us, and we come to collect some information in the shortest possible time, and present this information through a special person.We provide a one-stop service, such as applying for a death certificate first, canceling the account after obtaining the death certificate, and then applying for the funeral certificate. Only with the funeral certificate can you make an appointment with the funeral home, including choosing a place for burial. The customer is It's not that I want to build a mourning hall. Where is the mourning hall, whether it is at home or outside, we provide one-stop service.We have only one principle, he only needs to tell us what we need, and we will do the rest.

Jack Ma: Interesting.What do you think will be the most difficult, and which link is the most difficult? Feng Zhigang: The most difficult thing in the company's operation process is that I have no experience in operation, especially the chain brand.This is the reason why we are interested in VC, which is part of it, but more importantly, everyone will make this bigger together, which will give us great support in managing the brand. Ma Yun: What kind of employees will be engaged in this job, what kind of qualities will they need, and what is the recruitment method? Feng Zhigang: There is a major in Sichuan that specializes in funeral culture education. I think this is for us, because it is completely close to our culture. I am still very interested in them, and I will choose these people in the future.For the other part, the key is to have individuality in this business, to help customers retain some memories that are worth remembering, to reflect humanity, to have a common idea on this, and to go to a higher goal with us Walk.

Jack Ma: I would also like to ask, your friend has done marketing at Siemens and Founder. So far, what suggestions do you have? For example, if you start this thing from training, what is the marketing plan? Feng Zhigang: He also proposed the marketing plan.We do an experiment, that is, to open one or two first, and to see what the process is like. After all, we have never done it before. We have clarified the entire management manual, the entire process, and how to meet the needs of customers. Time can form an easy-to-reproduce version, and then extrapolate.And we have plans to launch this thing in the Nanjing market.

Feng Zhigang: This survey is meaningful. Our survey is not about selecting services. We have 13 service psychology items that we are not sure about. We will implement some specific items for him through the survey.Investigation mainly plays such a role. Ma Yun: You are right. Investigation is meaningful only when this happens. Otherwise, if you take a watch, will you use it after you die?Then no one can bear it. Ma Yun: I asked my colleague a question. Now that the time goes back to the Tang Dynasty, you are allowed to bring three things. Which three things do you bring? Feng Zhigang: If there are gold bars to bring, the second is to bring some books, and the third is to bring the current small gifts to give.

Jack Ma Comments Host (Wang Lifen): Jack Ma, are you satisfied with the preliminary funeral design? Ma Yun: It's okay. I think this is a description that requires 30 seconds after all. Everyone is watching and it's not easy to do, but I think this is quite meaningful.I think that if you die, in addition to someone crying, you have to let people learn and remember something in the future. This is still a very meaningful thing. Ma Yun: Contestant No. 18 (Feng Zhigang) Your project is very interesting and unique, but this project has a long way to go. I chose you. This is also a charity. Although it is a business plan, it will do well as a charity. Better because this is facing life and death.I ask you, who is your competitor?Your biggest competitor is traditional thinking and traditional culture, so it will take you a long time to convey a new culture, new etiquette, and understanding of modern life.I think it is very difficult to keep going and change the culture, but it is not impossible. 15 years ago, when I was working on the Internet and e-commerce, many people wondered why people would buy clothes online, but now more and more people are doing it.

A first-rate idea, third-rate execution, I would rather like a first-rate execution, third-rate idea. Site briefing "Win in China" Season 2 Business Practical Part 2, judges: Niu Gensheng, Zhu Xinli, Ma Yun. Red team members: No. 3 Li Shuwen, No. 6 Chen Wei, No. 7 Dou Dahai, No. 8 Feng Zhigang Blue team members: No. 1 Han Xiaobing, No. 2 Mou Wenjian, No. 4 Zhang Hua, No. 5 Xia Ni, No. 10 Li Haiyong Commercial War Mission It is the China Milk Love Action - Mengniu Love Milk Charity Sale.This is also the continuation of the concept of passing on the stick and starting a prairie fire proposed by the contestants of the first season of "Win in China" in the Mengniu Milk Public Welfare Action. In 2007, more companies joined our milk love action. This time, each team has 5,000 yuan of activity funds.Specifically, it is to hold a milk charity sale for two impoverished primary schools. Every time a box is sold, the contestants will get a love card.Mengniu sent out a carton of love milk in the name of consumers. At the same time, partners of the love action will also provide various resources to poor primary schools. Consumers, clearly recognize the love action partners.Use the activity funds effectively, and then see which team can donate more love milk within the specified time. Of course, all of this must abide by the general rules of the competition.

Jack Ma Comments As for No. 10 (Lee Hae-yong), I think you may represent the other two who just went down.If you find that the whole team is getting more and more tired and fragmented, there must be something wrong, but I haven't seen you really raise these problems and make adjustments.Of course, I was very surprised to see that in the materials and throughout the training, you all mentioned that you all listened to the captain. Since Xia Ni is the captain, we respect the captain.But if you find that the situation is wrong, if you don't bring it up, the whole team will be hindered.So this should be reminded that the team members must not let the captain fail, and they must not let anyone in the team fail. This is the so-called team spirit.Another thing, I don’t really like a person who keeps saying that I should go down. Although you may feel that you should go down, you should also feel that there are people in this team who are doing worse than you. Point out Worse people are still very important and responsible to the team, of course not with personal emotions.I think you're still doing a good job. As for Han Xiaobing, I always think that a first-rate idea needs a third-rate execution. I would rather like a first-rate execution and a third-rate idea.An unplanned and inoperable idea sometimes only makes everyone more and more painful, so to some extent, there should be less creativity.We must constantly remind everyone not to think indiscriminately.Today I am not the captain. Of course, it is fortunate that you are not the captain either. If you were the captain, you would make the whole team work harder.But I feel that you want to make yourself happy and make the team happy, but sometimes being too creative can make the team sad.So, I think you should pay attention to this in the future. If people around you think that you are either useless or don’t know what you are doing, one person may say that you are not convinced, two people may say that you are not convinced, and many people are saying Sometimes, you have to reflect on yourself, there must be something wrong with you.This is my opinion. Player resume Wu Peng, male, born in 1970, majored in foreign affairs and diplomatic English. entries Using American high-tech electric vehicles as a new media tool, we will create media operation channels in areas with high advertising value across the country, and provide domestic and foreign advertisers with a super-valuable media platform for advertising. Site briefing "Win in China" Season 2 Promotion Chapter 7, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Ma Yun: I was very happy watching you on TV, I felt silly. Wu Peng: Because I am riding, if I find a very beautiful girl to ride, the effect will definitely be good. Jack Ma: It’s better to be a beautiful woman like this. Wu Peng: Yes, beautiful women add cars.Coupled with the beauty effect, the advertising pictures that come out of this product are very attractive.To use another analogy, the NBA and the American college cheerleaders are all beautiful women with very sexy clothes, so they attract a lot of attention, including the company's logo on the arm. Jack Ma: Is it better to have beautiful women, or better cars, or more beautiful women plus cars? Wu Peng: My first feeling is that the car is powerful, because if you put a celebrity and a car here, then I think the car will be more attractive than the celebrity. Ma Yun: Let me tell you, I went to Switzerland to participate in an exhibition 4 or 5 years ago. There was an old lady who led a big dog. The dog wore a lot of colorful clothes.I was curious on the first day, but I felt silly the next day. There is actually only one dog in Switzerland.Your car is imported from outside, and the traffic police may not let you drive it. The advertisement requires coverage. Where is your coverage? Wu Peng: As I just said, our channels are in exhibitions, campuses, shopping malls, and corporate roadshows. I believe that all activities will be concentrated in a fixed space. There will be a table or a space. Our cars will be here to provide on-the-spot services to people. Ma Yun: When I watched TV, I saw you stepping on a car. This car was reported on TV. It was popular in foreign countries, but it didn’t become popular in the media at all, and it didn’t become popular in China.Your car has no gas pedal, no brakes.But, what's the difference between having a gas pedal and not having one, what's the difference between having a brake and not having one, and what's in it for your car? Wu Peng: First, it is high-tech. Jack Ma: High-tech? Wu Peng: Yes, high-tech products. Ma Yun: Its high-tech content means that it does not require brakes or accelerators? Wu Peng: It is controlled by the center of gravity of the human body.No need to refuel or anything, just stand on the car, don't walk with your feet, just use the center of gravity to control. Jack Ma: It's like a skateboard played by a child. Wu Peng: Second, the technical content must be high. Ma Yun: You spent 100 million US dollars on high-tech products without accelerators and brakes. It was very popular in the United States last year, but then this product almost disappeared in the United States. Are you the sole agent in China? Wu Peng: Let me introduce this product. It was developed in the United States in 2002 and entered civilian use in 2003. At the very beginning, Amazon auctioned off this car for more than 60,000 US dollars, which caused a sensation. Moderator: What Jack Ma means is that this high-tech is of little significance. Your car is not selling the car itself. You can push a small board around the bicycle to achieve this function. Is that what you mean? Jack Ma: Yes. Shi Yuzhu: Your car costs 50,000 yuan, and his small board costs 500 yuan. Wu Peng: But consumers' recognition is different. Jack Ma Comments Contestant No. 26 (Wu Peng)’s project is unreliable. Maybe our time is too short, but I still appreciate your passion and dedication. I feel that you are more like a sociologist. It’s good to organize group work and organize activities. I think this The lack of some commercial awareness in the project may be the fault of Jiang Nanchun again.After watching Jiang Nanchun, everyone thinks that Jiang Nanchun's independent venture into the commercial advertising model is the favorite thing for entrepreneurs. He loves to do this thing so much, not because of someone else's words or inspiration, but because entrepreneurs want to do it. good it, love it.You said, you will take 20% of the 10,000 yuan profit to reward that person's efforts, even though that person didn't complete the work or something, but I think we should pay for the results and applaud the process, you worked hard I applaud Applause, I invite you to eat and drink, but if there is no result, there is no result. The reward must be paid for the result, and the applause is for the process. Player profile Xu Hongfeng, male, born in 1972, master degree, major in clinical medicine, management science and engineering. entries Zhejiang Saierdi Medical Testing Center, a professional medical testing institution, integrates first-class doctors, first-class teams and first-class services through early detection, early diagnosis and early treatment, and takes about 5 years to form a China Cancer Forecasting Network covering the whole country. Site briefing "Win in China" Season 1 Promotion Chapter 1, judges: Xiong Xiaoge, Wu Ying, Ma Yun. live playback Ma Yun: Your last company was established at the end of 2006, right? What was the rhetoric, ideal, and sense of mission of establishing that company? Xu Hongfeng: At that time, I mentioned four words called "financial wisdom and win-win", because many people have very active ideas. We hope that this idea will be known to more people through an active platform. I need to communicate with more people, so as to spread I think this will be of great help to the tumor detection center. Jack Ma: Have you fired any employees? Xu Hongfeng: No employees were fired, because we only have three employees, and the consulting company does not need more employees. My future work principle is also to streamline the administration. Ma Yun: Regarding your execution ability, what I want to ask is how do you turn your rhetoric into a system and implement it to your employees, so that your employees can do it with the same passion and generosity as you do every day? Do you have any specific methods? Xu Hongfeng: I first learned from Mr. Ma on this point. I think that some things such as passion and appeal are innate. In terms of sense of mission and career, it is only an evolutionary process to implement it into rules and regulations. We must first rely on passion , the belief in doing business, or a strong sense of mission, everyone is united.As for the rules and regulations, I believe it is also necessary. This issue is an important study for me. I first learn from Mr. Ma to fully mobilize the enthusiasm of the team. Jack Ma: What was your previous boss's bad comments about you? Xu Hongfeng: The bad thing is that sometimes you are stubborn in doing things. Although sometimes you are right, you shouldn't be stubborn. Ma Yun: Before you came, did you tell your team that you would participate in this competition?Do they have confidence in you? Xu Hongfeng: They have confidence in me. Ma Yun: After you went back, you suddenly told them that you were dying, what would you say? Xu Hongfeng: It doesn’t matter. Brothers, although I didn’t pass the exam in Beijing before, I still have to do it when I come back, because we are already on the way. In fact, our team is friends for many years, and we happen to complement each other.I am an attending physician myself, and a friend is the director of the investment department of a group-type listed company. He has been in charge of overseas departments and is very proficient in stocks. The other is an IT director, because I believe there is a saying called IT technology will bring a revolution to China's medical industry. I hope to use IT advantages to build this company from a high starting point. Jack Ma: What do you think is the most objection to running a business like yours?What do you think are the three things you hate and oppose most in running a business? Xu Hongfeng: The first point is dishonesty, because I believe that the medical industry must be honest. Doctors are always responsible for patients. A word of yours may affect his life, at least for several years.The second point I am most opposed to is too exaggerated, especially in front of patients, because a doctor needs to be prudent. The last and most objection is that a person has no sense of responsibility.People must always have a sense of responsibility, because I feel that when everyone chooses a career or an identity, he must have a foundation to settle down. I have been fighting in the health industry for so many years, and I have accumulated a little bit. I always hope to go back and do something Decent career, and can last a lifetime, let my daughter go to school and say, dad is a dean, or something, thank you! Jack Ma Comments Contestant No. 3 Xu Hongfeng I think your eloquence is very good, and your logic is really good in all aspects.In fact, many people's questions are because they answered all the right ones.But because of your answer about actual combat later, I think I agree very much, so I vote for you. Quality is not just a team, it is also a culture, a system, and a whole set of things. Player resume Wang Liwei, male, born in July 1973, college degree, major in business administration. entries Selling Pu-erh tea.Grasping the advantages of Puer tea that is only produced in China but is world-renowned, and now that the consumption boom of Puer tea is rising, use a mature business model to complete the experience between Puer tea and consumers at the point of contact. Site briefing "Win in China" Season 2 Promotion Chapter 4, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. Jack Ma Comments Let me talk a little bit, and my peers can hear it here. There is no secret about quality and quality. I say that the quality is very good. But quality is not just a team, it is also a culture, a system, and a whole set of things. Others can imitate your face, but not your ideas.