Chapter 6 4

Player profile Zhou Handong, male, born in 1978, undergraduate, majoring in international economics and trade. entries 520 Pet Marriage Network, takes pet marriage as the entry point to create the most authoritative pedigree certification system and pet market price system in China. Site briefing "Win in China" Season 2 Promotion Chapter 10, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Zhou Handong: Hello everyone, we need to innovate in everything. Pet marriage is also an innovation and a feature. As Mr. Shi said, it is a marketing method to let everyone know about our GOGO520 and Zhou Handong. This is one of them. , and then through popularity and entry, it involves pet industry-related industries.Second, we are an authoritative organization to make people in the same industry move towards standardization.Third, the same profit model as Zongma Koubei.com, develop pet members, experts and points services, and we also get high returns from them.Fourth, the pet market has a certain potential. We created a wuyou.com, which is a B2B model. Through large-scale procurement, it provides one-stop wholesale services for cooperative merchants and creates the myth of Gome.Finally, I would like to say that I am passionate about doing this pet marriage. I firmly believe that with my support for this industry and the guidance of the judges and teachers, I will definitely be able to find our blue ocean and make my own contribution to the Chinese pet industry. Thanks for your due contribution.

Jack Ma Comments Ma Yun: Actually, I think your performance just now was quite good, because this is a problem that any young person will have under this kind of pressure, which is normal.I am a pet lover and a dog lover myself, and on behalf of all pet lovers I would like to express my gratitude to you and personally want to support your project.I think whether this project will choose you or not, I believe that if you persist, you will definitely have a chance.Pets are a good market. I see passion and innovation in you.But I think it is not enough for entrepreneurs to have passion and innovation. It needs a good system, system, team and good profit model.In fact, I have been paying attention to your profit model in the past two days, including the process you just mentioned, you did not make the entry point of profit model well.I think the construction of the pet network, it will definitely have a future, but you need to complete the first phase and then enter the second phase.At present, if you have not made it in the first stage, the funds of "Win in China" will not invest in such a concept and such a small website. I think this is my favorite among so many entries. Innovative project, I killed it myself, but I will support you to move forward.

Host (Wang Lifen): Ma Yun said he would support you to go forward, why don't you ask what kind of support? Ma Yun: I think I will introduce friends in their circle to him, including myself, and give him some support in website construction, because now I help them build the largest pet website in China, and maybe I can help him do some work. Player profile Ye Jiehui, male, technical secondary school. entries Sports Supermarket creates a network service brand that provides a supply and demand platform for sports and leisure items, integrates various sports items across the country, and allows consumers to obtain information and services more efficiently and conveniently.

Site briefing "Win in China" Season 2 Promotion Chapter 10, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Ma Yun: If you get 5 million now, what will your company look like in 3 years? Ye Jiehui: If there is a capital injection of 5 million, I will first establish a platform for all sports venues in Guangzhou. Some venues can be invested in, and some venues can be integrated into one resource through a chain network. A considerable scale can be established in Guangzhou. The consumer network has become a platform with a dominant market share. Jack Ma: What do you think your company will look like in three years from now?

Ye Jiehui: Three years from now, in my plan, at least I will have my own venue in each sports venue, led by this project, and these projects are a network that supports each other. There may be side projects in it, and there may be A very complete industrial chain, including the current favorite projects, all related emerging projects outside, can be said to extend it to other cities, at least this platform will be established in Shanghai and Beijing. Jack Ma Comments Contestant No. 25 (Ye Jiehui), I think, just now Xiong Xiaoge talked a lot about what you have. We have seen some morals and qualities that an excellent entrepreneur and an excellent entrepreneur should have.But still the same sentence, we feel that your project feels like a business, not a unique enterprise, and it is difficult to see a unique enterprise. This may be a bit similar to your style of doing things.Projects sometimes lack a kind of dream and imagination. What will your project look like in 3 years and 5 years? After we heard it, we didn’t hear you say that this thing is optional. I may find many such projects in Guangzhou and across the country. project.But your spirit of never giving up, repeated battles and repeated defeats, these things are worth learning for many people.The lack of dreams in the project itself, and your own lack of vision and dreams made us unanimously choose to eliminate you.But I will let my friends from Guangdong, and more than 600 of my colleagues come to your place to play basketball and sports, because this is a good place for activities, thank you.

Everyone likes you very much now. Mr. Xiong said just now that the sports industry in China is just like the Internet a few years ago. It has not yet started, or it has just begun to sprout. There are huge opportunities here, and you should set your own ideas. More beautiful, better strategy, including the executive team, this opportunity is very great.Because many people are asking these questions, no one dares to do it in a down-to-earth manner. You have done it in a down-to-earth manner, but you have not watched the development of the industry, and the opportunity is very good. Player profile

Zhang Li, female, undergraduate, media major. entries Beijing Gubeikou Historical Entrepreneurship Industrial Park.Cooperate with the government to complete the planning integration and operation. The business model is the combination of tourism industry and modern entrepreneurship. The tourism industry is mainly repair and development, and the supporting construction and operation behind it. The creative industry is mainly Gubeikou film and television dramas and Great Wall Pivot online games and The embodiment of tourism online. Site briefing "Win in China" Season 2 Promotion Chapter 3, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun.

live playback Shi Yuzhu: I would like to ask about a few specific projects.First, how big is your investment? Zhang Li: The investment of the entire project should be calculated in billions, probably more than 500 million. Shi Yuzhu: You won the first place this time, which is enough for you. Zhang Li: You are very right. My team and I regard this project as a seed. This seed was discovered 3 years ago, and during these 3 years, we used our limited funds, our passion, our social resources and our wisdom to give this seed nourishment and sunshine.Then I think the 10 million will be a seed gene, using 10 million to leverage hundreds of millions of projects.

Ma Yun: How do you use 10 million to mobilize 500 million investment? Zhang Li: For the 10 million we call the seed fund, it is roughly arranged in this way. First, this park is a two-tier category, including a tourist resort area and an industrial area.We need a high-quality internationalization plan.Although we have a plan, I think a really high-quality plan is very necessary for future investors and the future market. There will be part of the investment, and I think we will not begrudge this aspect input.Second, we have been working on this project here for three years, and we have been thinking about it. Our development ideas include our positioning of the project, some predictions about the market, and adjusting our own thinking. We have done a lot of work.Regarding the business planning of this project, I think our team has not done enough and it is not perfect.Including me standing here today, in addition to hoping to get financial support, I also hope to get a platform.There are more than one billion viewers in the country. If there is one person who agrees with our team and continues to cooperate with us, no matter what the result is today, I will be successful.

Ma Yun: Then your main profit model, that is, what is your main income?If you invest 10 million or 500 million, where will your income come from? Zhang Li: On the one hand, our profit model is the traditional tourism income - tickets.There is also tourism and shopping, which is very well digested in the ancient town. Ma Yun: Do you need to buy tickets to this town? Zhang Li: It is not only an industrial park, but also a resort area. Tickets are part of it, including the comprehensive income of tourism, including the several elements mentioned just now, probably like catering, accommodation, and entertainment.Our current plan is to build supporting facilities outside the ancient town. In this way, the protection of the original ecology of the ancient town and the protection of the environment will be a better guarantee.Tourism income is only one aspect. On the other hand, I think it will be in the creative industry just mentioned. Since it is an industry, from its scale, from the productization and marketization of resources, such as the distribution of film and television dramas, this is part of it. income.There is also our online game, online and offline interaction, because the online charging part may not be very obvious, but it may bring other income to tourist attractions, which may be very significant.In addition, the exhibition, training, and film and television bases just mentioned will have certain income.When not shooting, or while shooting, you can also invite the audience and tourists to experience.We will mass-produce typical and very special things in film and television dramas, and tourists may buy them because they have a spirit.

Ma Yun: Do you feel that you are doing what the mayor should do? Zhang Li: After three years of investment and operation in Gubeikou, our team hopes to find a breakthrough through the platform of "Win in China". In the whole operation process, the early stage relies on money and a sense of mission.There is one thing you do in your life that is related to the Great Wall. Everyone has a deep understanding of the Great Wall. It is a symbol of Chinese culture and spirit. They think it is very meaningful, and in terms of resources It is also very good, facing the market in Beijing.Why did you do it for 3 years?We have never had the prospect we imagined when we set out, no matter the connection with the market or the connection with the capital market.So we are also thinking about this role. In the process of cooperating with the government to promote this matter, we feel that it is impossible for this project to be separated from the government, and it is unrealistic to completely rely on the government.So in this process, we are also thinking about integrating this enterprise, its resources, and its more business models into a business, so that we can truly achieve what we said at the beginning with the government. Jack Ma: What are your responsibilities in this process? Are you the CEO or assistant to the mayor? What responsibilities do you have now? Zhang Li: I think from the past to the present, I may have been taking on a responsibility, that is, the role of a company CEO. Jack Ma: CEO? Zhang Li: Yes.Although I am the executive deputy general manager, because my partner is also a cultural businessman, he has a lot of time to spend on other cultural undertakings. This project has been invested in for 3 years without profit, so we have to live on our own. Jack Ma: You are in charge of the corporate culture of an enterprise group. How do you take charge of the corporate culture? Zhang Li: Maybe we need to talk about it, that is to say, the judges may also ask later, since I am starting this business, why did I leave for a year in the middle. After two years of doing this with my partner in 2003, I felt extremely helpless.Because of my personal ability and the resources of our team at that time, I felt that there was a lot of pressure to undertake such a large project.Maybe I don't have particularly big ambitions or goals, but I feel that if this opportunity is given to me and this responsibility is given to me, I will not be able to face myself if I don't do it well.I chose to study. I went to the MBA training class. There was a classmate who had a company in Hebei. He happened to work in a very remote town for many years. The benefits were good, but in terms of corporate culture, there was basically nothing. We reached an agreement that I would take part-time job during this year's study to help him develop the corporate culture. At that time, I was working with the workers in the courtyard of the chemical group, and I mentioned three corporate slogans at that time: " Create value, enhance value, and share value", I think it is a very suitable concept for our company.I also worked as the editor-in-chief of an internal company magazine called Kaiyue People. Every issue is contributed by ordinary workers. I also write the first words of the magazine, including the latest decisions of the company, including the thoughts of the workers below, Including some memorabilia of the enterprise, some good and some bad disclosures.It is the first time for an enterprise to have such an internal magazine, and according to the workers, it is very good.I brought it today, and I don’t think it’s very elegant, and it’s limited from a literary point of view, but it reflects the situation of our factory, as well as a series of work such as employee handbooks, business cards, and outdoor advertisements. Jack Ma Comments Contestant No. 9 (Zhang Li) Xiong Xiaoge and Shi Yuzhu both talked about it. I think you are very good at telling stories.I have read your brochure and listened to your talk about the club. If you just talk about the club, I will be very interested.I asked you how to make money. The more money-making models, the more you have no models. In fact, the best model is the simplest.We entrepreneurs always remember that the vision of the whole country must win locally, and the vision of a whole town is the success of small shops. Only by going forward step by step can we have this opportunity.When starting a business, I suggest that everyone should do the easiest thing to do well, the easiest thing to do, and don’t pick a particularly big one.Enterprises always do what they should do, and don't do what the government should do, it will be very tiring.I feel that your personal quality is very good, especially in the market, but you don’t necessarily have to do the whole plan setting. I need some suggestions. When the story is very beautiful in the future, it will fall to a very small point. How do you do it? , you can only move forward after you are done.You also said that entrepreneurs need to communicate with capital. Entrepreneurs must first communicate with customers and themselves, because your project is capital, and it is difficult for capital to communicate with you.Because you are too big, I guess Shi Yuzhu has the ability to leverage 10 million to 500 million.My idea is to learn to communicate with customers. After customers use your products, capital will find a way to communicate with you. Player profile Lin Tianqiang, male, born in 1970, master's degree, major in finance. entries Reintegrate the film and television production and distribution industry chain with new media technology and new business models, rationally allocate investment risks and monopoly profits to each link, and match benefits and risks, so that Chinese historical and cultural resources and film and television production elements can be effectively utilized. Site briefing "Win in China" Season 1 Promotion Chapter 4, judges: Xiong Xiaoge, Wu Ying, Ma Yun. live playback Xiong Xiaoge: What I said earlier was nonsense, but it is actually a short film company.I understand, you want to make a short film, a different film than now, a new film company. Lin Tianqiang: I want to explain what is called new film, because film is art, but it is an art guided by technology, film is business, a business guided by technology, film is politics, and it is an ideology that technology spreads. Xiong Xiaoge: Your short films are distributed through different channels than new films, through mobile phones, the Internet, etc., because your final income is paid by people who watch movies. Is that what you mean? Lin Tianqiang: Yes. Xiong Xiaoge: Your previous step is a bit like an RND research and development institution, a bit like a development company, right? Lin Tianqiang: Yes. Jack Ma: It doesn't seem to be the case. Xiong Xiaoge: He said so. Ma Yun: I guess I heard it wrong too. I am very curious because I happen to be the director of Huayi Brothers. I am very interested in movies. I am not a director. They are most afraid of you telling the next movie.These people don’t even talk about it, but you still have a blog to get people to participate, so will anyone still read the story? Ma Yun: I went to the cinema to watch a story I knew, to see if they acted well? Ma Yun: This stuff is similar to other directors, director Feng Xiaogang discusses it. Everyone adds some stories in a daze, and we make them up after going back. How is it different from your new film? Lin Tianqiang: Our new film changes the traditional industrial chain. We can't let the film become a random thing that beats the head, and let the film become a process.Many creative and smart netizens, those who are highly educated and love movies are willing to participate in movie planning. Ma Yun: It feels like "Party A and Party B" is as lively once. Lin Tianqiang: Not necessarily "Party A and Party B". We now have a project with the Enterprise Research Institute of the Development Research Center of the State Council and a university.I’m also making a new movie. I talk about management through movies. Our movies cost so much money, and so many smart people try their best to please you, to make you happy, and to make you acquire knowledge. It’s much better than business schools. These offerings from me will do just fine. Ma Yun: It is not easy to train a star, but it is easy to train a master of business administration, just like Zhang Ziyi. Lin Tianqiang: It's called venture capital, and we choose a few people. Ma Yun: You sign a contract with them, and I will pay one million to make me famous. Lin Tianqiang: You will definitely be famous. Jack Ma: Apart from the blog you just mentioned, how does the new movie network platform help your new movie? Lin Tianqiang: On the Internet, I have established a new movie supermarket, and we have a digital copyright online direct sales or online distribution.For example, for a newly-released investment movie, such as "Lord of the Rings IV", now I have a movie clip downloaded, and others say that I have to watch it. The movie theater is far away, and there will be a sign next to it, and a little sign can be done through UIP. Buy tickets, sell them immediately, and earn revenue.Not only movie tickets, but also game cards, such as audio discs, such as books. Ma Yun: Is this kind of thing advanced? Lin Tianqiang: Technology is never advanced. The key is whether it is a business or not. The key is whether we can produce products. Ma Yun: How do you make money with this thing?Who pays? Lin Tianqiang: After selling the tickets, there is a share from the movie theater, mainly relying on movie tickets to collect money.There are many other products related to the film industry. Jack Ma: Tell me the three things that make you the most money? Lin Tianqiang: Books, audio discs. Ma Yun: Did you hear that, this story is different from ours, there are books and audio discs. Lin Tianqiang: It's all related to movies. Ma Yun: The money that can be collected is a little bit. Lin Tianqiang: I can accumulate a lot.I'm glad you don't fully understand the business model now, but it's dangerous for you to imitate me. Ma Yun: Just because I don't understand, you think it is a good model. Lin Tianqiang: But I can do it. Ma Yun: I want to do education, agriculture and environmental protection in the future.I watched movies when I was young, so investing in movies is a kind of education. I hope that the companies I invest in can make good movies and TV series, which will help Chinese education. I am purely like this. Jack Ma Comments I think Lin Tianqiang committed a big taboo. You can't explain your model clearly, and I don't know, but I can definitely do it.I meet a lot of people like this, I don't know how to do it, but I can definitely do it.This is very taboo, you have to make it clear that the best model is often the simplest thing.It is especially important to seek simplicity and simplicity when starting a business. We are most afraid of someone saying that I have a chance to lay an egg. This chicken may become the golden chicken of Oscar. .Your model should be single, simple, and be able to explain clearly. Don't be afraid that others will copy it. Others don't necessarily want to do this thing as much as you do.Excellent company models are single, and complex models often have problems, especially for start-ups.So I think I am very optimistic about the prospects of the film industry. Now the entire Chinese film market is more than 300 million yuan. Just like China's economic growth, it has great prospects and room for development. Player profile Wang Yang, male, born in 1982, bachelor degree, major in economics and trade. entries The second generation of waiting hall media, with the growth of regional economy and the development of cities, second-tier cities and third-tier cities are respected by merchants. As a kind of urban infrastructure, the waiting hall media can well avoid policy fluctuations. It also provides a great convenience for the general public to travel. Site briefing "Win in China" Season 2 Promotion Chapter 5, judges: Xiong Xiaoge, Shi Yuzhu, Ma Yun. live playback Ma Yun: Shouldn’t there be bus shelters on the pedestrian street? Wang Yang: Cities are different from cities, we have them there. Xiong Xiaoge: How much does one cost? Wang Yang: For the cost of one, let me show you the renderings.The cost of such a two-yuan advertising board is about 50,000 yuan per piece.There are about 30,000 single units like this. Xiong Xiaoge: Thank you. Moderator: Okay, Jack Ma. Ma Yun: I think the name of the second-generation bus shelter is very interesting.The first generation was under the pole.It's a concept.If you need funds the most, then the entry barrier will be very low, and others will enter very quickly. How do you think you will deal with competitors entering this field? Wang Yang: This question can be answered from two aspects. The first aspect is that I have work experience in a large group, that is, TOM Outdoor. I am very fortunate to participate in this process and learn valuable things during the process.Part of our team is from the TOM website outdoors, and our entire set of processes quickly occupied this resource.Then there is the problem of funds. When I go back, I originally planned to mortgage my real estate and use money to build it.I have served large customers in large groups and have good cooperative relations, so my customer base is very large. Ma Yun: You have been on TOM website for less than a year. How did you build a large number of customers?These customers have followed you within a year. What is unique about you? Wang Yang: That’s actually the case. During the time I was working on the TOM website, I was engaged in media work, that is, developing new media. After this period, I worked as an assistant to the general manager. After that, TOM Group acquired Harbin Airport’s outdoor Advertising is a project I went to contact him.So I have experienced the whole process.So have that experience.We are linking with Feien Company. He has no media of his own. As long as your media is good, he will definitely do it. Ma Yun: Let me ask you how you established it within 11 months. You just said that you are negotiating, acquiring, and working as an assistant to the general manager. You will be in Dalian for a while, and Changchun for a while. How do you build these customers? Wang Yang: We have a customer file. We used to be in sales, and we called and visited one by one. This is because our TOM Outdoor Group is the largest group in China, with a huge customer base and the best media. Clients choose the best clients. Jack Ma: Why did you choose the advertising industry?Because you are an athlete, how can you be in the advertising industry? Wang Yang: That's right. Athletes and the advertising industry are not necessarily related, but my company is Changchun Degao Sports Culture Media Co., Ltd. I like sports, so I have sports and culture.Getting in touch with the outdoor market is a very accidental opportunity. Before I joined TOM Group, I worked in sales at a golf club.I have always been interested in sports, and I found that there are about 100,000 advertisers across the country doing this, and basically 50,000 are engaged in outdoor advertising.I analyzed why there are so many people engaged in it, because its profit is very high. Ma Yun: Because of the high profits, you chose the advertising industry? Wang Yang: Yes.There is also a famous saying that if you are not the president, you must be an advertising person, so I chose the vice president, thank you. Ma Yun: Have you noticed that you change jobs every year? You just said that the people who come out of your industry are all from TOM. Your industry keeps going in and out. These people are all from your industry. Will it take your customers away? Wang Yang: It is indeed a problem in the industry. Job-hopping between industries is a common phenomenon in the advertising industry.This is what I think. We have a common business. After it grows bigger in the future, my first goal is to sell outdoor advertising as a commodity because of limited funds. When I get cash, I will give you a part of the shares. To stabilize the morale of the army.As for what will happen in the future, it depends on the individual's development direction and needs. Ma Yun: What is the clear goal of your company in the future? Generally, advertising companies will sell it when they grow bigger. Will you sell it? Wang Yang: Yes, it will definitely be sold. Ma Yun: Under what circumstances will it be sold? Wang Yang: If the price is right, and whoever gives me the most money, I will sell it. Ma Yun: Let me ask you, under what conditions can your company be sold?What kind of conditions are met? Wang Yang: That's right. I plan to develop a thousand bus shelters, covering five provinces and ten cities. If this scale is reached, I can talk to Mr. Xiong. Ma Yun: Talk to Mr. Xiong, why? Wang Yang: In fact, this is very big. It is not necessarily acquired by media groups, but also by venture capital. Ma Yun: When do you estimate that five provinces and ten cities will be achieved? Wang Yang: If there is no outside help, relying on our own development, I think it will take five to six years to reach such a scale.Baima once talked to me about this matter. He was interested in acquiring it, but in the end he did not agree to it in substance.Because my chips are too small, my price can't go up, so I put this aside in advance. Jack Ma Comments First of all, to answer the question just now, that is, whether to choose projects or people.I think projects and people should not be contradictory. Excellent projects must have suitable people, and excellent people must also have suitable projects, and then add the right time to succeed. So when I choose, I must choose from this person and this Project, and whether it is the right time to look at the problem.Sometimes the project is good, but the people are not good, and sometimes the project is immature.Someone once asked me a question, asking whether I like a competent person or an obedient person, and I said yes, he must be capable and obedient, because obedience itself is a performance of competence. Contestant No. 17 (Wang Yang) You have great potential, but your project has entered a red ocean, a field that is full of competition almost everywhere. As far as the venture capital project "Win in China" is concerned, there is no doubt that it is not suitable for you to invest in this project.My suggestion to you is to find a local strategic investor as much as possible, and a strategic investment with resources is more appropriate.In addition, I have seen many excellent qualities in you, such as execution ability, self-confidence, and clear goals. You have all the qualities that a soldier should have. Of course, I have also seen that sometimes the goals are too clear. When you build a company, you have to consider good value before selling it.If you think about selling at the beginning, you may go astray. This is a piece of advice for many people in the 80s, you have to have time for everything. People in the 1980s should not compete with people in the 1970s and 1960s, but compete with people in the future and the 1990s, so that you have the possibility of winning.For people in the 1960s, learn from people in the 1970s, but for the future, you have to compete.People don't have to build primitive accumulation from the very beginning, they should move forward, because I have seen many outstanding people who are too utilitarian at the beginning.Here's my advice to people in the 80s.