Under the clouds, on the ground, running Wang Lifen Two days ago, I received a call from Ma Yun. He said that he did not want me to advertise his book on TV, which would not be conducive to the project "Win in China", because the task of "Win in China" is to build players , let the players succeed, the judges are just people who help the players succeed, and say that he knows who he is, what he wants to do, and where he wants to go. After putting down the phone, I was moved and admired.I was moved by his love for "Win in China", and admired the few words he said later.Because the following few sentences almost sum up all the pursuits of a person's life, and they are also the words I often ask myself. These few sentences are the most important problems in life. Obviously, Jack Ma's answer to these questions is very clear.

Looking around, there are too many people who don't know who they are, and of course they don't know what to do best, and they don't know where to go.Understanding these three questions requires the highest level of wisdom in life. The theme song of "Win in China" is named "On the Road".This means that everyone is on the road, but many people on the road cannot figure out the above three problems, and it is certain that they cannot find a road to success. Jack Ma in "Win in China" is already very familiar to everyone. He is a person who is familiar with the road of entrepreneurship and can use the most acupuncture language to express both concretely and abstractly for specific entrepreneurial cases.At this point, it is not difficult to come to this conclusion after watching Jack Ma in a few episodes of "Win in China".Therefore, Jack Ma, who is a judge, does not need me to repeat it here. What I want to talk about is the Jack Ma I perceive when dealing with me, a more three-dimensional Jack Ma.

Reason with passion: The conflict between reason and emotion is the most fundamental conflict in human beings. It is difficult to grasp when to be more rational and when to be more passionate in the process of doing things.The greatest pain of human beings is the conflict between reason and emotion. As an entrepreneur, Ma Yun is supposed to use rational economic thinking, but he is full of passion, but this passion rarely escapes his rational framework. The passion he carries makes him With the continuous driving force of entrepreneurship, his rationality appears to be affectionate and righteous, and his statements are reasonable.His language expressions are especially contagious with passion, but this passion firmly serves the theme he expresses, and this passion is not sensational, but something that is sustainable and always hidden.I have seen the ambition and passion of many people, but it is not easy to maintain a relatively constant temperature for a long time, especially in rainy or hail weather.A few years ago, Ma Yun told me that when he came to Beijing in 1995, he sometimes slept on the floor of others. When he left Beijing, he said with tears in his eyes: Beijing, I will come back again.From this sentence, I can imagine the passion in his heart to be recognized and eager to succeed.Countless people have shed tears and made oaths in the face of setbacks, and the passion for success has swelled in their hearts, but few people have turned this passion into a series of feasible and rational plans and implementation paths. Jack Ma has done it.He once said that short-term passion is worthless.Whenever I hear this sentence, I think of the passion with which he said it when we had coffee together, and think of his rock-solid rationality under the passion.

Rich but not the image of a rich man: As the chairman of the board of directors of Alibaba, Ma Yun should be rich, but I never feel that he is a rich man.This can be felt not only from his casual clothes, eating and drinking, but more importantly, his inner positioning of himself.He once clearly expressed the role of money for entrepreneurs. He said that money is the army of enterprises. In peacetime, the army does not fight, but there must be an elite army, otherwise the consequences of a war will be disastrous.That is to say, in Jack Ma's eyes, money is firstly to cope with large-scale operations, and secondly, it is the need for the survival and development of his company.In fact, money is a good and bad thing. Many people can't get through the barrier of money, especially after they really have money. The temptation is beyond the imagination of a person without money.I have seen a lot of people burst out with an irresistible desire for the so-called aristocratic lifestyle after they have money.In fact, China's reform and opening up has only been 30 years old, that is to say, even people in their 20s or 10s can easily find memories of poverty in China.So whenever I see the aristocratic feeling of some so-called rich people, I feel funny on the one hand, and on the other hand, I think people lose their memory too easily.Also, in today's China, even in the most prosperous places, traces of poverty can be seen everywhere.Therefore, I always feel that the best way of life suitable for China's national conditions is modern, concise, bright, clean and fashionable.Anything fake aristocratic is really out of place.It takes three generations to complete the nobility, and we haven't even gone through one generation, so of course we are a fake nobility.Of course, it is not too much to pursue in this direction in the first generation. Everyone has the right to use their wealth in their own way. However, in an environment where the gap between rich and poor is so huge, and a poverty is only yesterday's memory Appearing in the image of a rich man will only make more people disagree. In a kind of silent resistance in the hearts of the public, he will lose what he should have, and get what he shouldn't have.Ma Yun, on the contrary, appears as an entrepreneur with a sense of social responsibility and dedication. There is no trace of artificiality, hypocrisy, or vanity that many people cannot hide.This image not only connects the mental journey of many ordinary people, but also inspires people's sincere respect for him.Sometimes I think that when people complain about the circumstances of their success, they are partly responsible for the circumstances.

The choice of means must be subordinated to the purpose: for Jack Ma, creating value and benefiting society are his goals.All in all, it is finally recognized by society and respected by people.The building of a successful company requires a path, and the process of realization requires means.In his mind, the use of means must be subordinated to the purpose.The clarity of this is astounding.The reason why I say this is because I know that there is some maintenance of a glamorous image that needs to be done at the cost of losing self-esteem in the process.For the sake of their goals, these people often put their goals aside, or lose them in the process of realizing them.And Ma Yun's strings are very tight.

Feet on the ground, heart in the distance: the former refers to the down-to-earth spirit, and the latter refers to the vision.The reason I mention this is because too many people have good ideas, but you find that after a few years, those ideas are just ideas, and very few people have put the ideas into practice.Ma Yun said that if the concept is not implemented in action, it is just a pile of waste paper.He said so, and he did so.Fifteen years ago, when he was fascinated by the Internet and was called an Internet madman, he realized the Internet dream with a company with a mythical name like Alibaba.But he didn’t stop there. His frequent international contacts, his eagerness to learn, his cutting-edge thinking, and the launch of his latest Ali Mama made him stand at a height that ordinary people can’t reach and look forward to his path. .In fact, it is not easy for people who have their feet on the ground and their hearts are far away, and those who can combine the two are even rarer.

I don’t know if the above four dimensions convey a three-dimensional image of Jack Ma.Of course, Jack Ma still has a long way to go. The bigger the tree, the stronger the wind that blows him.But in any case, this is the image of Jack Ma in my mind so far. In "Win in China", Ma Yun's comments on the entrepreneurial cases of real players mobilized the bits and pieces of his past entrepreneurship. He connected these bits and pieces, and systematically summarized the players, which also resonated with the audience. This is the charm of Ma Yun in "Win in China", which is the charm of a judge.And what I write is the charm of a person who has been successful and wants to be more successful, and to have the latter, especially in a developing country, the above points are one of the pillars needed for a successful building.

Finally, in order to let everyone have a visual perception of Ma Yun, the title of this article is "Under the Clouds, On the Ground, Running".The reason why I use this title is because the image of a horse and running have always been connected together.