Chapter 37 Figures in corporate history: Wang Hai, a trickster

As a person in corporate history in 1995, I chose Wang Hai.I should have known Wang Hai around that year, when he was invited to various places to crack down on counterfeiting. At that time, he was a very shy young man, wearing a pair of very dark sunglasses all day long, and he would do whatever the media arranged for him.Later, I didn't care about this person any more, and it wasn't until this time when I wrote the company history that I found out what happened to him later.I am very happy to see a growing Chinese youth.He wants to be an NGO, a deputy to the National People's Congress, and wants to propose bills he cares about.When I wrote his story, I felt a little moved in my heart.

Wang Hai is the No. 1 "troublemaker" in the Chinese business world.This young farmer from Qingdao enjoys such a "title" very much. He said, "unscrupulous people are relative to profiteers." In the mid-1990s, China’s consumer goods market was rampant with counterfeit and shoddy products, and merchants advertised everywhere. The gap between product quality and commercial credit was staggering. In 1994, the government promulgated the "Consumer Rights Protection Law". Article 49 reads: "Where a business operator commits fraudulent acts in providing commodities or services, it shall increase compensation for the losses it suffers at the request of consumers. In the previous civil law, the best result for consumers to buy fake goods was to return the goods at the price, but now they can double the compensation.The appearance of Wang Hai is related to this clause.

On March 25, 1995, Wang Hai bought twelve pairs of fake Sony headphones priced at 85 yuan at Longfu Building in Beijing, and then directly complained to the Dongcheng District Industrial and Commercial Bureau, demanding that the mall double the compensation.Law enforcement officers asked him, "Do you know that the earphones are counterfeit?" Wang Hai replied, "Of course." The People's Daily learned of this new incident and took the title of "Troublemaker?Smart consumer? " issued a press release on the topic, and as a result, a pot exploded all of a sudden, with both supporters and opponents insisting on their own opinions.Wang Hai got excited. He went to 10 shopping malls in the capital to buy counterfeit goods, and then asked for double compensation. After 50 days, he actually got nearly 8,000 yuan in compensation. At the end of November, the China Consumers Association held a symposium on "stopping fraud and implementing double compensation". Wang Hai, who was "traveling around the capital to claim compensation", was invited as a "mystery guest".At the symposium, government officials, legal experts and business executives discussed "Is Wang Hai a hero in cracking down on counterfeiting or a "troublemaker", "Is he a new type of consumer or is he taking advantage of legal loopholes?" In the conjecture of some participating experts and officials, this is a "scheming young man who makes his fortune only by making money from bad tricks". When Wang Hai, who has a round baby face and a baseball cap, suddenly appears , When he sat on the podium in a daze, many people laughed out loud. Wang Hai read an article "My Confusion" drafted for him: "... I am very confused, do I Is a thing that is beneficial to the country and the people wrong? In March of the following year, CCTV launched the first impromptu talk show "Tell the Truth". The host Cui Yongyuan immediately thought of this famous "troublemaker". Wang Hai wanted to be on the show, but at that time there were already The merchant threatened to "destroy Wang Hai". He was worried that it would be unsafe to appear on TV. Second, after being on CCTV, salespeople all over China knew what he looked like, and no one dared to sell him anything. Cui Yongyuan gave He came up with an idea and said that makeup could be done. Wang Hai was put on a wig, a beard for singing, and a brown mirror. When he looked in the mirror, even he could not recognize himself. When he entered the studio, he saw Wu Gaohan, Director of the Complaints Department of China Consumers Association, Wang Hai called "Teacher Wu". When he came out, he said that it was too sad that Wang Hai had to wear makeup to make his appearance. Wang Hai felt that makeup was too fake, but wearing sunglasses was quite safe. Since then, he has always worn a pair of sunglasses in public appearances.

Of course, Wang Hai's unscrupulous actions did not stop in Beijing. He quickly went to various places in Nanjing, Changsha and Hangzhou to "buy fake claims". Most of the people who invited him were local media. They followed Wang Hai closely and carried out lively follow-up reports. .As a result, wherever Wang Hai went, the business community fell into a panic. Some merchants proposed "fire prevention, anti-theft and anti-Wang Hai", and some shopping malls distributed Wang Hai's photos to salespersons, asking them to "remember this appearance." ", and designed a standard question and answer to deal with him politely. When some shopping malls found out that Wang Hai came to buy fakes, they either made excuses not to sell them, or deliberately issued unclear invoices.After the news of his visit to Guangzhou was exposed, the bosses of several major local shopping malls held an emergency meeting to study countermeasures. Everyone agreed on the caliber and countermeasures. Wang Hai bought fake goods worth tens of thousands of dollars there, and all the merchants agreed that they would not pay or refund. , forcing him to go to court.

Wang Hai speaks slowly, and he is naturally a very thoughtful person. Although he does not have a high degree of education, he seems to be very good at planning his life. At the end of 1996, he took advantage of the opportunity to establish Beijing Dahai Business Consulting Co., Ltd., and his anti-counterfeiting business has since entered into a corporate operation.Dahai Company began to accept the entrustment of enterprises to crack down on counterfeiting.His first business was to help Guangdong Aidele Company crack down on counterfeiting.The company is the manufacturer of motorcycle tail boxes and helmets with the largest sales volume in Southeast Asia, but there are 300,000 to 500,000 counterfeit products on the market every year, and the company has spent more than 3 million yuan to fight counterfeiting.In desperation, Wang Hai was invited to join in the fight against counterfeiting.Wang Hai traveled to more than 10 cities from east to west, and helped "Aidele" close down more than 40 counterfeit dens.Wang Hai's "commercialized anti-counterfeiting" naturally caused a big debate in the public opinion, but he said frankly, "We can be used as gunmen, if you ask us to hit him today, he can ask us to hit you tomorrow. Doing so can not only promote industry self-regulation, but we can also get profits from it, and ultimately benefit consumers." His bottom line is two, "as long as the evidence is solid, as long as there is no violation of the law." In 1998, Dahai Company investigated a When investigating the counterfeit drug case, I learned that there is a serious problem of venereal disease fraud.So Wang Hai sent salesmen to Hefei, Changsha, Chengdu, Taiyuan, Chongqing and other places to investigate.It was discovered that a family that sold rat medicine on the streets of Xiuyu Town, Putian County, Fujian Province, "cooperated" with hundreds of well-known medical institutions from all over the country, and developed into a nationwide "Venereal Disease" by bombarding it with overwhelming advertisements. "Diagnosis and Treatment" group makes huge profits of tens of millions of yuan every year from venereal disease patients.Wang Hai revealed in the media that the "Zhan family" of venereal disease doctors defrauded patients of their money. At the same time, he reported the illegal behavior of the "Zhan family" to the Ministry of Health.Some people estimate that this will save consumers from losses of 2 billion yuan per year. In December 1998, to commemorate the 20th anniversary of reform and opening up.CCTV filmed the feature film "20 People in 20 Years". Wang Hai was selected together with Zhang Ruimin, Wu Jinglian, Li Ning, Wang Shi, and Chen Zhangliang. During a recording of the program, economist Wu Jinglian inscribed "Market Scavenger" on the book he gave him. .

Wang Hai's crackdown on counterfeiting is becoming more and more professional.He once assisted the Tobacco Monopoly Bureau in banning the largest counterfeit cigarette den in Beijing, seized 555, Hongtashan and other counterfeit cigarettes worth 2.8 million yuan; assisted Zhejiang Technical Supervision Bureau in investigating and dealt with the country's largest counterfeit valve case, worth more than 4 million yuan; assisted the Industrial and Commercial Bureau in cracking down The largest counterfeit liquor den in Beijing, with an annual output of nearly 20 million yuan of counterfeit liquor.He also cooperated with a law firm in the United States to act as an agent in cracking down on counterfeiting of world-renowned poker cards and bicycles in China.Even rock singer Cui Jian drew Wang Hai's attention when he wanted to carry out anti-piracy and anti-lip-synching campaigns. In 2004, he made another amazing move. As a new resident of Beijing, he announced that he would run for the Chaoyang District People's Congress. To this end, he hired two college students from the Beijing Broadcasting Institute to serve as his campaign assistants and spread them everywhere. The proposition of serving voters.The result of the election was of course unsuccessful, he said, "The result was what I expected. I did not become a formal candidate, and the starting point for the election was not equal to that of other candidates. But I will still run after five years, but the Before the election, I will submit proposals for revisions to the Election Law to the National People's Congress and other legislative departments, because the election law is obviously lagging behind." People have to look at this Qingdao youth with admiration.

After that, Wang Hai was invited to participate in a research group entitled "Community Autonomous Governance", which was funded by the National Philosophy Fund. He once drafted the "Legislative Bill on Property Management", which was signed by 31 deputies of the National People's Congress Afterwards, he submitted it to the National People's Congress. He also went to New York to investigate the operation mode of non-profit organization NGO. After returning to China, he actually organized a non-profit organization to recruit volunteers to serve the public interest. This organization established an anti-fraud website. Daily warnings of various commercial frauds and dishonesty are issued to prevent consumers from being deceived. At the same time, we will collect and verify clues of various frauds and monopoly infringements in the society, and report and expose them to relevant departments.

From a young "troublemaker" to a "rights protection expert" with the spirit of public service, Wang Hai has walked all the way, as if everything is taken for granted.