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Chapter 59 Section 1 Brands of World War II

top of the wave 吴军 1060Words 2018-03-18
The following picture was found from the US military website, and most readers should see this picture for the first time.However, everyone must be familiar with it, because this is the most classic image of the signal soldier of the US military in various media, especially in movies.This soldier is carrying Motorola's SCR300 backpack frequency-hopping walkie-talkie.It is a tunable high-frequency FM communication device, which weighs 16 kilograms and has an effective communication distance of about 16 kilometers.Sixty years ago, the Motorola brand spread to the world with the US military.

Motorola, formerly known as Galvin Manufacturing Corp, was founded in 1928 and named after Paul Galvin, one of the founders.It originally produced radios in cars, and Motorola was the brand of such radios.The first five letters of Motorola in the word Motorola indicate a car, and ola is a suffix that many American product names like to use, such as Coca-Cola CocaCola.Before World War II, the U.S. military had realized the importance of radio communication, began to develop portable wireless communication tools, and developed a walkie talkie (Walkie Talkie) SCR-194.But very bulky and not very practical.Some Motorola engineers participated in the research. In 1940, Motorola developed a radio that was actually used on the battlefield, which is the SCR300 in the photo above. In 1942, Motorola made persistent efforts and developed the "handy talkie" SCR-536.See below:

This super "big brother" weighs four kilograms, and has a communication range of one and a half kilometers in open areas, and only 300 meters in the woods.Even so, the communications equipment of the US military was much higher than that of other countries at that time.From this series of military equipment, it can be seen that Motorola is very strong in radio communication, and its frequency modulation technology and antenna technology are leading the world.At the same time, as a supplier of the US military and government departments, Motorola's products are very stable and robust (Robustness).This is to some extent the DNA of Motorola products.So far, many Motorola products are still like this.I often see this kind of report. In a car accident in the wilderness, everyone took out their mobile phones to call for help. In the end, only Motorola's mobile phone could make calls.However, many things are double-edged swords. Excessive emphasis on technology and quality makes Motorola's commercial flexibility far inferior to competitors such as Nokia and Samsung.

After World War II, Motorola became more and more famous as a brand. When people talk about wireless communication, they first think of Motorola.Until 20 years ago, Motorola had been monopolizing this market. From walkie-talkies and early mobile phones, that is, mobile phones, to the early 1990s, when it became popular in China, there was one in every city, and a row of BP machines in the waist of ten thousand yuan households.People even forgot the name of its company, Calvin Manufacturing Company, so the company simply changed its name to Motorola in 1947, which shows the popularity of Motorola in those years.This kind of thing is not uncommon in large companies. A few days ago, Panasonic also changed its name from the name of the founder Konosuke Matsushita to the name of the brand Panasonic.Of course this is off topic.

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