Chapter 21 Section 5 i Decade
From 2000 to 2010, it was a decade of disasters and disasters for the American economy.The United States has experienced two economic crises, the first was the crisis caused by the bursting of the Internet bubble in 2001-2002, and the second was the second largest financial crisis in history caused by the real estate subprime mortgage crisis in 2007-2009.Coupled with the drag of the two wars, the U.S. economic development in this decade was the slowest decade after World War II.However, this decade was a golden decade for Apple.It even overshadowed another star company, Google.Although Google has also been outstanding in the past ten years and has surpassed Apple in terms of revenue growth, Apple is even better in terms of capital returns.From Google's listing in 2004, by the end of 2010, the stock's return was 7 times, from $85 to $600 per share.In the same period, the return of Apple stock was 21 times, from $15 to $320 per share (see Figure 3-1).
Apple and Google share price comparison
Since Apple's new generation of products all start with the letter i, we might as well call this decade the i decade.The first was the iMac—Apple's new computer, but its halo was far less than that of other latecomers in the i family. The iPod (and corresponding iTunes software and Apple Store) was Apple's first non-computer success. In 2001, the first year the iPod was on the market, there were only 130,000 users; ten years later, at the end of 2009, the number of users of this product increased to 250 million. While the iPod brought huge profits to Apple, it subverted the entire music recording industry. In 1999, the global music CD sales were 40 billion US dollars, 10 years later in 2009, CDs almost disappeared, and the entire music market (including iTune) also shrunk to less than 20 billion US dollars due to the effect of the iPod, because the iPod made music become very cheap.
After the iPod changed the music market, the iPhone disrupted the communications industry.Making mobile phones was originally the business of companies like Motorola and Nokia, not computer companies.However, as the importance of signal processing in mobile phones gradually decreases, or these technical difficulties no longer exist, the purpose of making calls is gradually becoming less important; the requirements for functions and the demand for Internet access are rising, and smart phone manufacturers have begun to rise.The earliest representative of smart phones is Canada's Blackberry (Blackberry), which once monopolized the smart phone market, followed by Nokia.Their smart phones have basically not got rid of the frame of the mobile phone, and the function of Email is added to the mobile phone, but it is better than the traditional mobile phone.
However, when the smartphone was in the hands of Jobs, it was completely different.At that time, I was fortunate to witness and try this revolutionary product for the first time.Honestly, this is the best phone I've seen.It goes beyond an ordinary mobile phone plus iPod player, and it also has the main functions of a complete, networked computer and ordinary TV.The following paragraph is the first time I introduced the iPhone on Google Blackboard.
The experience of checking emails and surfing the Internet with it is different from using a normal mobile phone.As for other cool features, there have been many reports in various news, so I won't repeat them.Although its price of 600 US dollars is a bit expensive, but according to the rule of halving the price of electrical appliances in 18 months, the iPhone is likely to become a popular mobile phone in the future, and become Apple's new growth point after the iPod. It will even impact traditional mobile phones. industry.
4 years have passed and my prediction has been fully confirmed.It sells for only $200 in the U.S., and has already been embraced by many.It is indeed Apple's main growth point from 2007 to 2009.More importantly, it completely upended the mobile phone industry.Nokia's market outside China has faded, and Motorola, Sony Ericsson, and Samsung have capitulated, ditching traditional cell phones entirely and switching to smartphones. The popularity of the iPhone among Chinese college students and white-collar workers is already very high, so I don't need to explain it further.By 2009, users of the iPhone and its sister product, the iPod Touch, had downloaded 2.5 billion apps of all kinds.
In 2010, Apple launched the very popular iPad touch tablet computer.It has an 8-inch display, no keyboard, and is very lightweight, about the size and weight of a 200-page book.It can surf the Internet or use various application software through touch input text and instructions, so some people say it is an enlarged iPhone.But it is also disruptive to the PC industry, so it has become an important part of subverting the entire PC industry ecological chain (WinTel system).Functionally speaking, the little iPad can replace 90% or even more of our needs for personal computers.And because of its convenience, we prefer to use an iPad over a desktop computer or even a laptop on most occasions.I can boldly predict that sales of personal computers will decline in the future, and today's computer companies will have to follow in Apple's footsteps and shift their focus to various touch-enabled tablets.As a result, Microsoft will gradually lose its leading role in the IT industry.
If we compare Apple's products ten years ago with the current products, we can easily find that Apple is no longer a pure PC manufacturer, because it has a large number of products similar to home appliances, such as iPod, iPhone and iPad.Therefore, some experts believe that Apple is transitioning from a computer company to a home appliance company. In 2007, Apple's official name was changed from the original "Apple Computer Corporation" to "Apple Inc."However, these products are different from traditional home appliances. Everything gives people a refreshing feeling.To be fair, every product Apple makes today is not its original: before the iPod, MP3 players were already "bad street"; But, although unsuccessfully.However, Apple has made every product to the extreme, largely because Jobs has reached a state of proficiency in combining technology and art, and so far no second person in the world has achieved this.If you want to ask what is innovation, this is innovation!Today, Apple has become a fashion brand.
Over the past thirty years, Apple has experienced a process from peak to trough and back to the top.Its rise and fall coincides exactly with the ups and downs of its founder.From the birth of Apple to the development of Macintosh, it can be considered as its first development period. The appearance of Macintosh made it stand on the top of the wave ahead of Microsoft.In the intervening nearly two decades, Apple has been almost forgotten.Fortunately, its artist-like innovative soul is not dead, and has been reborn and sublimated after the return of its founder.Jobs gave two words to young people, always eager, great wisdom is like a fool (Stay Hungry.Stay Foolish), and I am willing to share with you.
Apple and Google share price comparison
Since Apple's new generation of products all start with the letter i, we might as well call this decade the i decade.The first was the iMac—Apple's new computer, but its halo was far less than that of other latecomers in the i family. The iPod (and corresponding iTunes software and Apple Store) was Apple's first non-computer success. In 2001, the first year the iPod was on the market, there were only 130,000 users; ten years later, at the end of 2009, the number of users of this product increased to 250 million. While the iPod brought huge profits to Apple, it subverted the entire music recording industry. In 1999, the global music CD sales were 40 billion US dollars, 10 years later in 2009, CDs almost disappeared, and the entire music market (including iTune) also shrunk to less than 20 billion US dollars due to the effect of the iPod, because the iPod made music become very cheap.
After the iPod changed the music market, the iPhone disrupted the communications industry.Making mobile phones was originally the business of companies like Motorola and Nokia, not computer companies.However, as the importance of signal processing in mobile phones gradually decreases, or these technical difficulties no longer exist, the purpose of making calls is gradually becoming less important; the requirements for functions and the demand for Internet access are rising, and smart phone manufacturers have begun to rise.The earliest representative of smart phones is Canada's Blackberry (Blackberry), which once monopolized the smart phone market, followed by Nokia.Their smart phones have basically not got rid of the frame of the mobile phone, and the function of Email is added to the mobile phone, but it is better than the traditional mobile phone.
However, when the smartphone was in the hands of Jobs, it was completely different.At that time, I was fortunate to witness and try this revolutionary product for the first time.Honestly, this is the best phone I've seen.It goes beyond an ordinary mobile phone plus iPod player, and it also has the main functions of a complete, networked computer and ordinary TV.The following paragraph is the first time I introduced the iPhone on Google Blackboard.
The experience of checking emails and surfing the Internet with it is different from using a normal mobile phone.As for other cool features, there have been many reports in various news, so I won't repeat them.Although its price of 600 US dollars is a bit expensive, but according to the rule of halving the price of electrical appliances in 18 months, the iPhone is likely to become a popular mobile phone in the future, and become Apple's new growth point after the iPod. It will even impact traditional mobile phones. industry.
4 years have passed and my prediction has been fully confirmed.It sells for only $200 in the U.S., and has already been embraced by many.It is indeed Apple's main growth point from 2007 to 2009.More importantly, it completely upended the mobile phone industry.Nokia's market outside China has faded, and Motorola, Sony Ericsson, and Samsung have capitulated, ditching traditional cell phones entirely and switching to smartphones. The popularity of the iPhone among Chinese college students and white-collar workers is already very high, so I don't need to explain it further.By 2009, users of the iPhone and its sister product, the iPod Touch, had downloaded 2.5 billion apps of all kinds.
In 2010, Apple launched the very popular iPad touch tablet computer.It has an 8-inch display, no keyboard, and is very lightweight, about the size and weight of a 200-page book.It can surf the Internet or use various application software through touch input text and instructions, so some people say it is an enlarged iPhone.But it is also disruptive to the PC industry, so it has become an important part of subverting the entire PC industry ecological chain (WinTel system).Functionally speaking, the little iPad can replace 90% or even more of our needs for personal computers.And because of its convenience, we prefer to use an iPad over a desktop computer or even a laptop on most occasions.I can boldly predict that sales of personal computers will decline in the future, and today's computer companies will have to follow in Apple's footsteps and shift their focus to various touch-enabled tablets.As a result, Microsoft will gradually lose its leading role in the IT industry.
If we compare Apple's products ten years ago with the current products, we can easily find that Apple is no longer a pure PC manufacturer, because it has a large number of products similar to home appliances, such as iPod, iPhone and iPad.Therefore, some experts believe that Apple is transitioning from a computer company to a home appliance company. In 2007, Apple's official name was changed from the original "Apple Computer Corporation" to "Apple Inc."However, these products are different from traditional home appliances. Everything gives people a refreshing feeling.To be fair, every product Apple makes today is not its original: before the iPod, MP3 players were already "bad street"; But, although unsuccessfully.However, Apple has made every product to the extreme, largely because Jobs has reached a state of proficiency in combining technology and art, and so far no second person in the world has achieved this.If you want to ask what is innovation, this is innovation!Today, Apple has become a fashion brand.
Over the past thirty years, Apple has experienced a process from peak to trough and back to the top.Its rise and fall coincides exactly with the ups and downs of its founder.From the birth of Apple to the development of Macintosh, it can be considered as its first development period. The appearance of Macintosh made it stand on the top of the wave ahead of Microsoft.In the intervening nearly two decades, Apple has been almost forgotten.Fortunately, its artist-like innovative soul is not dead, and has been reborn and sublimated after the return of its founder.Jobs gave two words to young people, always eager, great wisdom is like a fool (Stay Hungry.Stay Foolish), and I am willing to share with you.