Chapter 16 foreword

Readers who have watched the movie "Forrest Gump" starring Tom Hanks may still remember such a scene.Forrest Gump, who is foolish and blessed, finally held a piece of paper with the Apple logo on it and said, I bought the stock of a fruit company, and some people said that I no longer have to worry about money in my life.It was a movie in the early 90s, and the director picked Apple because its stock did go up tenfold in a few years. A few years ago, I was looking for a house in Cupertino, Silicon Valley, and I came across a neighborhood of office buildings and condominiums filled with colorful Apple logos with a bite out of them.There is the headquarters of Apple, the maker of the famous iPod and iPhone today.At that time, Apple was not in a good mood, and wanted to lease the office building to Google, which had just started to take off.Fortunately, the deal was not negotiated, otherwise, the small community would not be able to accommodate the two fastest growing companies today.

People born in the 1960s and 1970s may still have an impression of the world's earliest personal computer, the Macintosh.And people born in the 1980s and 1990s may have a deeper influence on the cool iPod.Apple was originally a cheap low-end brand, and now it has become a high-end fashion brand. These two seemingly contradictory aspects have been well combined by Apple's founder Steve Jobs.