Chapter 47 6. Sister Feng’s acquisition policy

On the second day, Shunzhi held a banquet, and invited Wei Xiaobao, a member of the Daqing Group's investigation team, and Shuang'er, the secretary. The abbot of Qingliang Temple also attended the reception, as well as the company executives Ake and Aqi.During the banquet, the guests and the host had a very happy relationship. Wei Xiaobao conveyed the greetings from the chairman of Daqing Group to the old abbot, and presented him with a pair of expensive ivory combs. He takes it. The old abbot is a person who has seen the world, seeing that Wei Xiaobao is not very old, he pretended to ask: "Manager Wei, what project is Director Kang of your Daqing Group working on recently?"

What Kangxi was busy with, Wei Xiaobao really didn't know, even if he knew, he couldn't tell, so he said with a smile, "Enterprise, what else can I be busy with? It's just those things." The old abbot laughed Laughing, the topic changed: "I heard that your Daqing Group recently acquired Shenlong Island. How about the process in between, can you tell us about it?" "This..." Wei Xiaobao put down his wine glass, "We are still discussing this project, how is the current progress, I can't say a word or two clearly." Shunzhi interjected: "Has Kangxi grown taller? Does he still suffer from beriberi?"

Everyone ignored him, all eyes were on Wei Xiaobao, only to hear the abbot say with a smile: "Manager Wei, I heard that you have done research in Shenlongdao Company, after the Daqing Group read your research report, and They sent a project manager named Shi Niao to Shenlongdao Company, where they messed up, and now all the employees of Shenlongdao Company have resigned." Wei Xiaobao groaned secretly in his heart, and replied: "Old abbot, do you think, if this rumor is true, is it possible that the Daqing Group spent so much money to acquire Shenlongdao Company just for the purpose of disbanding the company?"

"How is it impossible?" the old abbot replied, "This process is just like the acquisition of Jia Rui's company by Sister Feng of Daguanyuan Company. The purpose is to hide rival brands and free up market space." "Grand View Garden Company?" Wei Xiaobao was stunned, "Where is this company? Why have I never heard of it?" The secretary Shuang'er on the side pushed him and whispered: "Don't make a fool of yourself, you don't even know? Then It is a monograph on management written by a business management expert named Cao Xueqin drinking oatmeal a few years later." Wei Xiaobao gave Shuang'er a white look: "This is really funny, the book will be published a few years later, how do I know now?" The old man The abbot laughed loudly: "Speaking of the management and operation of the Grand View Garden Company, I really know it all too well!"

Large companies have the advantages of large companies. The advantage of large companies is that the market development efficiency is extremely high. Every time a new project is launched, from initial project approval, market research to research and development, trial production, advertising strategies and distribution of goods to the market through marketing channels, this A process is extremely fast. But small companies also have the advantages of small companies. The advantage of small companies is that they avoid the cost of market development in the early stage, adopt a follow-up strategy, and follow behind the big companies to eat away at the market. It can grow rapidly when the market is in a downturn, and it can also avoid excessive losses when the market is depressed.

However, large companies face a mature market. The cost is too high, from a huge management team to countless workshop assembly lines. Once the market enters a recession, the company's operations will decline rapidly. The Grand View Garden Company managed by Sister Feng, It is such a large economic entity. When the market demand was at its peak, Jia Rui, one of the innumerable directors of Daguanyuan Company, also opened a small company outside, adopting a market-following strategy, and asked Daguanyuan Company to cultivate the market for him. The opportunity to launch its own brand has formed a certain negative impact on the operation of Daguanyuan Company.

Sister Feng, who was under the pressure of management, was very annoyed by Jia Rui's behavior, so she approached Jia Rui for a solution.Jia Rui warmly welcomes this. After all, running a company requires a lot of pressure. If Sister Feng is willing to buy his company, it will be a good thing. However, the two business executives of Jia Rui Company, Crazy Monk and Lame Road, firmly opposed this merger and acquisition plan. They believed that it would be difficult for Jia Rui's company to get a fair evaluation in this business operation, and whether Daguanyuan Company now has Sufficient cash to pay Jarry is also a question.

But Sister Feng gave Jia Rui a beautiful promise. If Jia Rui allows her to take over the company, she will provide a certain time to arrange an opportunity for him and her to study business management together.However, Jia Rui has always been coveting Sister Feng's beauty, so he agrees immediately after hearing this, and hastily signed an asset transfer contract with Sister Feng regardless of the opposition of the management. After Sister Feng took over Jia Rui's company, she immediately stopped the production of the original corporate brand, and quickly covered the market with Daguanyuan's products, and the so-called promise of arranging two people to study corporate management alone has not been fulfilled.This situation made Jia Rui unacceptable, so he went to Sister Feng several times to argue, but Sister Feng refused to see him.

Seeing that the brand he cultivated with painstaking efforts was hidden by Sister Feng, and his company was maliciously managed by Sister Feng, heavily in debt, and its profits declined rapidly. He asked Sister Feng, and Sister Feng agreed to negotiate with him, and made an appointment at the back corner gate of the Daguanyuan Company. When the time came, Jia Rui came to the place and waited bitterly for more than an hour, but there was no sign of Sister Feng. She was sulking alone when she heard the sound of the door. When she looked up, she saw a garbage-sweeping handyman holding a bucket of sewage into her face. When it was splashed over, Jia Rui couldn't dodge in time, and was drenched in the water.

The company fell into the hands of Sister Feng, and she was teased by Sister Feng again. Jia Rui fell ill in a fit of anger. At this time, master planners Mad Monk and Lame came to advise Jia Rui. They made a project to take the company back again. The proposal was placed beside Jia Rui's bed, and he wanted to study it carefully after Jia Rui recovered from his illness. Sister Feng soon found out about this matter, so she pretended to go to visit the doctor, but quietly stole the project proposal, made destructive changes to the proposal and put it back where it was.When Jia Rui recovered a bit, he took the proposal and studied it, and found that the proposal was not feasible at all. In a panic, his illness worsened, and he never got out of bed again.

After telling the story of Jia Rui and Sister Feng, the abbot sighed and said: "In many cases, the reason why a large group company acquires a small company is not because the small company is profitable, but because the small company occupies a certain market and has a fixed income. Consumers, these consumers have even formed a certain degree of loyalty, and only by eradicating the brands of small companies from the market can the products of large companies enter at a lower cost and occupy the market.” After saying this, the abbot gave Shunzhi a meaningful look.Shunzhi rolled his eyes, he didn't know what to say in this situation, so he just kept silent.