Chapter 36 Section 5: The successful transition from human flesh steamed buns to peach blossom steamed buns

Wu Song spent a month writing the plan.It is not so much writing as it is creating.He found valuable information: Sun Erniang's father, Sun Daoyuan, used to add some nectar to the flour when making steamed buns; in spring, sometimes peach blossoms were used as a substitute for nectar.Therefore, Wu Song had a sudden inspiration and named this steamed bun with unique formula "Peach Blossom Steamed Bun".It is also planned to set up a special enterprise called Taohua Mantou Co., Ltd.When he submitted the plan to Sun Erniang and Zhang Qing, the couple's eyes lit up. Peach Blossom Mantou is an idea with great market value.Cui Hu of the Tang Dynasty wrote in a poem: "Last year and today, in this door, the peach blossoms on the faces of the people are red. The faces don't know where to go, but the peach blossoms are still smiling in the spring breeze." Whenever people see the peach blossoms, they will start to think of it Love, youth and an immortal face.Traditional Chinese medicine has proved that peach blossoms contain a variety of vitamins and trace elements, which can dredge meridians, expand peripheral capillaries, improve blood circulation, and have therapeutic effects of digestion, smoothness, beauty and beauty.

Wu Song plans to make Peach Blossom Mantou into a chain restaurant, not only operating Peach Blossom Mantou, but also Peach Blossom Porridge, Peach Blossom Tea, and Peach Blossom Wine.Peach Blossom Porridge has the effects of promoting blood circulation and moisturizing skin, nourishing qi and unblocking milk, enhancing muscle beauty, nourishing the body, resolving stasis and regenerating newborns, especially suitable for lactating women.Peach blossom tea can remove freckles and whiten, and has a good effect on removing facial pigment, dark spots, age spots and improving skin tone.Peach blossom wine is suitable for young men and women. Drinking it can be pleasant, prevent diseases, and beautify the skin.Peach blossoms can also be made into pills, which have good effects on dark complexion, acne, acne, and butterfly spots caused by stagnation of liver Qi and stagnation of blood, and can also be used for the treatment of women's dysmenorrhea and migraine in men and women.

There is no doubt that as soon as the idea of ​​peach blossom steamed buns is put forward, it immediately presents an exciting brand personality.Sun Erniang finally decided to close Wuhongyuan, dismiss the sisters who were in business, and devote herself wholeheartedly to the entrepreneurial activities of Taohua Mantou.Wu Song also designed an image spokesperson named "Peach Blossom Sister" based on Sun Erniang.Although Erniang Sun's complexion was a bit dark, with a little powder and rouge, she was able to make up a peach-like pink and delicate makeup.Sun Erniang later had an elegant name different from the dominatrix, and she was called "Peach Blossom Sister".

The human-flesh steamed buns in folklore have now become a valuable news resource.Wu Song created a series of advertisements titled "The Truth About Human-Flesh Steamed Buns", telling everyone that the so-called human-flesh steamed buns do not describe women's breasts, but describe the deliciousness and nutritional value of peach-blossom steamed buns.These well-designed advertisements became a news event that caused a sensation in the society, and produced a shocking power of integrated marketing communication. There is also the question of pricing strategy.Peach blossom steamed buns are only slightly more expensive than white flour steamed buns, which can not only show its unique value, but also meet the purchasing power of ordinary citizens.In this way, attractive products—product, convenient channels for customers to buy—place, promotional means to induce customers to buy—promotion, competitive prices—price, 4P are all in place.For a time, peach blossom steamed buns became famous, and the production and sales were booming.

Sun Erniang has also successfully realized the transformation from human flesh steamed buns to peach blossom steamed buns. She has opened more than 20 chain stores in Mengzhou and several nearby counties in one go, and plans to enter Tokyo and Hangzhou with great ambitions. "Vegetable Garden" Zhang Qing used to open a noodle soup restaurant, so his management experience will come in handy.As for the business spirit of "serving like a whore", it is also an important topic for training employees. By the end of the year, the company was very profitable.Sun Erniang specially celebrated Wu Song's achievements and praised him for his versatility in both civil and military affairs. He is not only a hero who fights tigers, but also a master of planning.Asked who he learned marketing planning from, he didn't answer, but inexplicably recalled Ximen Qing's smiling face and voice in his heart.

Mr. Zuhua said: The material for this chapter is selected from the twenty-seventh chapter "Her Yasha Sells Human Flesh on Mengzhou Road, and Zhang Qing Meets on the Cross Slope of Wudutou". I have listed several meanings of "xiahai" in the previous article.Abandoning politics and going to business is called "going to the sea", and abandoning goodness to become a prostitute is also called "going to the sea". Is this a coincidence?But what is the difference between a businessman's flirtatious laughter and the scheming of making money and profit?Here, the human-flesh steamed buns on the breasts of prostitutes are used as the subject matter, and the commercial spirit advocated by scholars is humorous.Thinking that there are businessmen who are transcendent, they must laugh.There are those who are brooding, but they just fall into the humor.