Chapter 15 Section 4 This is an era of flickering

In the spring of the following year, Wang Lun, the owner of Liangshan Industrial Company, was named an outstanding farmer entrepreneur by the county.At the award ceremony, he made his first public speech on the theme of "Ideology and Wealth", which won a lot of applause.After the meeting, the county also published his speech in a magazine, calling on entrepreneurs throughout the county to learn from him. After Lin Chong finished reading the magazine, he turned to Zhu Gui and said, "Look, what our boss said is so good! Put your own thoughts into other people's heads; put other people's wealth into your own pockets—this is business. What a wise saying!"

Zhu Gui replied: "What is the wise saying? Put your own thoughts into other people's heads; put other people's wealth into your own pockets—isn't that a liar?" As mentioned earlier, Zhu Gui is the director of the Market Information Center, and he is known as "Hulu in the Dry Land". "Hulu", also known as "Hulei", is another name for crocodile.The crocodile was originally the overlord in the water, but if it is on dry land, it will lose its prestige.Because Yu Yu can't achieve success, Zhu Gui's living conditions are very problematic, and he always likes to say some shocking words of yin and yang.

"Cheat?" Lin Chong laughed honestly, "Using our boss's words, that's not cheating, it's wisdom." "Wisdom?" Zhu Gui called out, "Don't waste the word 'wisdom'!" Lin Chong was speechless.He knew that Zhu Gui was right, but his heart was full of entanglements because of it.What should he do?This is his time, and people have become accustomed to regard cunning as wisdom, shamelessness as cultivation, and vulgarity as fashion.Many evils in the world have also been put in a rationalized package.He even had to admit that the five-step sales method, which he regarded as the standard, was undoubtedly a fraud.

But he changed his mind and thought again, although the five-step marketing method is a fraud, after all, it meets the needs of consumers. From this point of view, it also has an indispensable economic value, right?Alas, how can we make it clear what is right and wrong in the world?Looking at the sunset outside the window, Lin Chong's head has become a mess of wontons. In addition to "deception" and "wisdom", he suddenly remembered a popular buzzword - "fudge".What is "Flicker"?I can't find its meaning in the dictionary, but when I think about it carefully, it probably means "to please or deceive people artistically".The beauty of this word is: first, it has a very absurd comedy color; second, no matter whether it is deception in good faith or malicious deception, it can be called "flicker"-in this world, no matter good or evil, whether right or wrong, as long as In the era of interest and competition, using this word can well satisfy people's psychological needs for vaguely dealing with good and evil, right and wrong.

This is an era of business, and it is also an era of fooling around, so another shopping mall proverb called "duanzi" was born, saying: "A company fooling customers is called marketing, a boss fooling employees is called training, and a man fooling women is called flirting. A woman fooling a man is called seduction, and a man and a woman fooling each other is called love." Alas, this time, for the first time, how can you "fool"? "Oh! No!" Lin Chong said to himself in his heart, "I have never fooled my love!" He gave his heart to the woman he liked.In those days of living together, she was so gentle, virtuous and assertive.He really loved her, even though she was someone else's woman now, he still loved her irresistibly.He doesn't complain at all, he doesn't think she has done anything wrong, and he agrees with her theory of "value and exchange value".He only complained that his own value was too low. In front of a strong competitor like Gao Yanei, he had no choice but to admit defeat.He must constantly improve his own value through unremitting struggle.As a man, his exchange value is to regain the love of the woman he likes.

He suddenly remembered a story told by the "green-faced beast" Yang Zhi.The story goes that there is a Jingyanggang in Yanggu County, and there is a hotel in Jingyanggang, which operates a kind of self-brewed grain wine.There is a poem that says: "Mo Xiao's farmhouse wine is muddy, and there are enough chickens and pigs to attract guests in good years." Who knows that although this wine is brewed by the farmhouse itself, it is very fragrant and mellow, and it is also quite strong, which is called "the fragrance of the bottle".The owner of the store set up a POP advertisement in front of the door. The slogan of the advertisement is also well written, which is called "Three bowls but no hill".Traveling merchants spread the praises everywhere, and it has become a well-known specialty.

Lin Chong thought that advertising is indeed a very interesting art of deception.Unlike sales promotion, if advertising is done well, more efficient "sales promotion" can be achieved. Mr. Zuhua said: The materials for this chapter are selected from the twelfth chapter "Collecting and Falling Grasses in Bolin, Liangshan".Regarding Luocao, Baidu Encyclopedia has two explanations: 1. Fleeing into the mountains and forests to become a bandit is the so-called banditry. 2. The sun falls when a baby is born.Describe Jia Baoyu's attire: "A long life lock and a name talisman are hung on the neck, and there is also the piece of precious jade that was picked up when the grass fell."

As a scholar, I am often confused by the profoundness of traditional Chinese culture.Even every Chinese character can be regarded as a think tank worth exploring.For example, the word "grass", how can it be explained?There are plants that are thriving; there are grass with humble destiny;Just thinking about it, thinking about it, I started to draft in my heart. Suddenly I remembered an idiom called "Kusama seeks to live".Fleeing into the mountains and forests to become a robber is also called "Kusama Survival".When a baby is born, this is also "Kusama seeks to survive".What I can understand is that the end of the hero, the grass is the bandit, nothing more than to seek another new life like a baby.But what I find hard to understand is that babies are originally angels, and when they are born, they fall into the grass. Could it be said that the human world is a world of robbers who obey the law of the jungle?

Somewhat similar to the story of Lin Chong who fell from the grass and turned into a bandit, those entrepreneurs who forge ahead in the market are often regarded as reckless heroes.However, the environment of starting a business is like the birth of a baby.Either die young or continue to grow up, vigorous vitality and the difficulty of survival coexist, anxiety-provoking uncertainties and hopeful possibilities coexist.Thinking about the story of Chinese private enterprises, it undoubtedly started from these possibilities.