Chapter 9 Lecture 08 The Economics of "Soldier Assault"

●Do you know how much Xu Sanduo's salary is? 900 yuan.So why does he love his job? ●Why are you moved?Is he stupid?Stupid! ●If you want to find a person like Xu Sanduo in your company, you will never find it! Today I want to talk about a topic that everyone cares about-TV series.There seems to be little reason for the show to succeed.Comrade Xu Sanduo, the protagonist, is ugly, short, unattractive, and unattractive. He basically has the shortcomings that a man should not have.But this TV series is so popular, this phenomenon is worth our deep thinking. Before telling Xu Sanduo's story, I want to talk about other feelings.How can the Supergirl phenomenon be explained?We have seen a lot of media criticism of the Supergirl phenomenon, saying that our society, especially young people, are superficial, eager for quick success, and always hope to become famous, such as Li Yuchun and Zhang Liangying.Both of them have shortcomings, one looks like a man, and his singing is not good; the other has spots on his face.But they all became famous overnight.

Is it really that simple?Can the public be treated that way?If the general public is so eager for quick success, why is it that only the second issue of Supergirl is the most popular, and the first and third issues are not popular?In the last two weeks, I was invited by China Mobile to give lectures to their VIP customers in Jiangsu.When I arrived in Changzhou and Suqian, I found a strange phenomenon.Before I came, China Mobile invited a troupe to perform.You have never heard of this troupe. It is called the Liqiu Repertory Troupe.Similar to the premiere of "Lust, Caution", no one saw their performance on the first day.But since then, the theater has been continuously full, and all the audience have tears in their eyes.

What is the performance of the Liqiu Repertory Troupe?It tells a tragic story of a Shanxi merchant.The hero Ma Hongtao organized a huge family business, but in the end he couldn't escape the fate of failure.But before he was completely defeated, the old lady handed over a golden key to the head of the family, saying that there was still some property in the vault.What she said next surprised me. I thought she would say to invest the money abroad, but in the end she said this, hurry up and return the money to others with these properties!Because our ticket number can be reversed, but integrity cannot be reversed.

What a "integrity cannot fail"! Today in 2008, who still talks about integrity?The business ethics drama with honesty in command actually brought tears to the eyes of every audience. This phenomenon deserves our attention.So today I'm going to talk about the performance of the Liqiu Repertory Troupe and the Supergirl phenomenon together.I think it's a combination of the latter two.Why can it impress so many people?This involves the essence of culture and art, because they show the aspirations of the contemporary people.The more a literary and artistic work can express the thoughts and painful experiences of the contemporary people, the more it can resonate with them.

So what did you say? what did you say My opinion is different from the reviews on the Internet.Not only did I watch the whole show, but I also read all the comment posts about it.I feel that none of these posts have captured the essence of the problem.Xu Sanduo is a vagrant who basically doesn't have any of the conditions needed to succeed.His father had no expectations of him since he was a child, and called him "the turtle son".The army came to the village to recruit soldiers, and the village head's son Chengcai, articulate, strong, tall and handsome, and the son of a cadre, was easily selected.But what about Xu Sanduo?He has no merits, weak physique and sluggish spirit, but he was chosen on an occasion where he shouldn't be chosen.Who gave him this chance?It was his first monitor, Shi Jin.Squad leader Shi violated the military regulations, not only drank the wrong alcohol at his house, but also selected a person who did not meet the military standards in all aspects.

After Xu Sanduo entered the barracks, compared with his talents, his performance was extremely poor, and his actions were not standard.But Comrade Xu Sanduo showed all the advantages that we have always admired in the history of Chinese culture. What advantages?Honesty, loyalty, helping colleagues, never complaining.More importantly, he did everything he should do very well.After the recruit training, due to his poor performance, he was assigned to an outpost on the border. There were 4 soldiers there. After Xu Sanduo went there, he found that they were gambling.They didn't fold the quilt according to the rules, anyway, they were dawdling every day.But Xu Sanduo is different. Every day, he runs according to the prescribed time, kicks, and even helps his comrades fold the quilt.His approach was of course disgusted by everyone, why?Because he violated the unspoken rules, in this border post, you should do things that are sluggish, you should drink, you should sleep anytime and anywhere, and he dared to challenge the authority.In the end, Xu Sanduo went to pave the road by himself because of an unintentional remark from the squad leader, "Go and pave the road."He did everything that needed to be done.

Is he stupid?Stupid.Would we do such a thing?Won't.But why are we moved?From the perspective of the general environment, over the past 30 years of reform and opening up, we have undoubtedly made great achievements in economic development, but economic development has also brought about negative effects. The most important point is that the social atmosphere has deteriorated.This is also the background for General Secretary Hu Jintao's "Eight Honors and Eight Disgraces". To give you an example, do you still remember how experts and scholars in the Mainland criticized state-owned enterprises?They say that state-owned enterprises cannot develop because the property rights are not owned by the managers themselves.Some experts and scholars put forward a theory based on this, called popsicle theory.What is the popsicle theory?State-owned enterprises are not owned by the managers themselves, so they are not well managed.It's like a popsicle will gradually melt. Instead of letting it melt completely, it is better to give the whole popsicle to the boss of a state-owned enterprise, that is, MBO, also called manager buyout before it melts.Turn the state-owned enterprises into private enterprises and the bosses themselves, and these bosses can manage the state-owned enterprises well.This is the basic idea of ​​state-owned enterprise reform, which has led to the privatization of a large number of state-owned enterprises.

I would like to ask all the guests here, if the company is not your own, can the manager not manage it well?Do you know that such a simple wrong thinking has completely destroyed the ethics and morality of our Chinese nation for five thousand years and the standards for judging right from wrong, good from evil, and evil from evil?Who are the real victims?It is our private entrepreneur. When the scale of private enterprises is small, the husband and wife can manage them well.But once the scale of private enterprises increases, I would like to ask these private entrepreneurs, do you need to hire vice presidents, managers, section chiefs and employees?Of course you do.Let me ask you again, is your enterprise owned by your employees?of course not.Then let me ask you again, since it is not theirs, can they not manage it well?Until today, our private entrepreneurs have discovered that it is impossible to find an employee like Xu Sanduo in the company.Because employees are planning for themselves, and the enterprise is not their own, how can they manage it well.Have private entrepreneurs encountered employees stacking quilts in the company?Have you ever encountered an employee helping other employees to fold quilts?Have you ever met an employee who is as persistent as Xu Sanduo and acts in accordance with the regulations?of course not.So today, our private entrepreneurs all have the same complaint, what complaint?That is, employees do not think for the boss, and the boss cannot find good employees.

You may not have a deep understanding of the company's situation, so let's talk about China's catering industry.Whenever we go to a restaurant to eat, we find that the waiters basically never love their jobs.As soon as the guests entered the restaurant, they said "Welcome" with a stiff expression; when the guests ordered, they asked indifferently; And after finishing the work, she still looked unhappy; when the customer finished paying and walked out of the restaurant, she still said with a straight face, "Thank you for coming."When did these waiters love their jobs?The restaurant is not their own, so why should they work for the boss?Even if they do a good job, so what?Who makes money?The boss makes money.And how ridiculous is this phenomenon now?Many restaurants never think of reforming from the personnel aspect, but always do superficial work.Eight ladies in red clothes stood on two sides. As soon as the guests came in, they would say "Welcome" to you mechanically. Every time, I was shocked, as if they were scolding me. Why?They don't have Xu Sanduo's spirit.

The waiter might think, why should I work for a restaurant?Why should you love this job?Besides, the salary is not high, only 900 yuan.But do you know what Xu Sanduo's salary is?It is also 900 yuan.So why does he love his job?Because that's what he should do.Waiters, you should learn from Xu Sanduo and do your job well. In management, this is called fiduciary responsibility.Our reforms over the past 30 years have been in the direction of marketization.We have learned a lot about the capitalist system, so what is the essence of capitalism?Is it democracy, parliament, the constitution, or liberalization of the private economy?All wrong.The essence of capitalism is fiduciary duty.In restaurants in the United States and Europe, the sense of responsibility and love of work of the waiters are different from our waiters.They think it's right to do a good job, and our waiter thinks it's right to do a bad job.

Why do I say that?It can be seen in the way our company rewards employees.In addition to the salary of 1,000 yuan, employees who perform well have performance bonuses.What does this mean?Employees generally do not work well, so when he does a good job, he is given a bonus, which is actually encouraging employees to slow down.This kind of thinking is completely opposite to that of foreign countries and is wrong. Why are our employees not serious about their work?Shouldn't he love the country, the nation and his own job?This is where we should review today.US President Kennedy once said to the American people: "Don't ask what the country has done for you, but think about what you have done for the country." If this sentence is applied to today's China, it will not work.Also, we all know two great men in America—Bill?Gates and Buffett.They are the pacesetters and pioneers of capitalism, and they are best at making money.What is their state of mind?When U.S. President George W. Bush announced that he would reconsider the abolition or reduction of the estate tax, the two even published full-page advertisements in American newspapers, opposing the president's proposal.Why are they against it?You must know that they are capitalists. If their inheritance tax can be exempted or reduced, their children will be the biggest beneficiaries.It turned out that they believed that the president's proposal would make the next generation reap something for nothing, which would seriously affect the future development of the United States.What is the founding spirit of the United States?It is the country that creates a fair and just competition environment for the people and prevents the next generation of Americans from breeding the habit of getting something for nothing.Why are they doing this?Because they believe that this is the responsibility of an entrepreneur - not to seek profits for their own descendants, but to work hard for the prosperity of the country and the nation. To sum up, you will find that we have not learned the essential spirit of capitalism-fiduciary responsibility for so many years.Each of us is a victim of this absence.If you are an entrepreneur, the feeling will be deeper.Xu Sanduo represents the call of our generation for this kind of morality.Entrepreneurs hope to hire employees like him, who are stupid, ugly, and silly, but willing to work, able to do their jobs well, and love their jobs.It is calling for the fiduciary responsibility based on honesty.This is my first interpretation of it. Xu Sanduo works hard wherever he goes, helping his friends and colleagues, but never framing others, always keeping other people's interests at heart.This is the hero our time calls for!But if the series had only such a simple theme, it wouldn't be possible to make a splash.Not only does it call for a fiduciary duty of integrity, but it also has a second meaning, which is that, like the Supergirl phenomenon, it reveals the lack of opportunities for success in our society, and the desire of young people to do so.Young people living in today's society lack opportunities.I would like to ask college graduates, can you afford a house after you graduate?Can you find a job?Can I get married and have children?Can you create a great business and make a lot of money like a successful entrepreneur?cannot.This is what happens to young people. Our economy is indeed very successful, but the chances of success are very small. How do you express the sense of loss of young people who lack opportunities?You know, since Xu Sanduo was a soldier, he had no chance of success at all.First of all, Squad Leader Shi completely violated the organization's regulations and made an exception to enlist him in the army, allowing him to succeed where he should not have succeeded.Then, due to his poor performance in the Red Three Company, he was assigned to serve in the frontier outpost.But it was because he did something stupid - paving the road, that he was appreciated by the head of the regiment and transferred to the No. 7 Steel Company.He succeeded where he shouldn't.After arriving in the Seventh Steel Company, due to his stupidity and substandard movements, his performance was very bad, and his comrades hated him, but in the end he succeeded again.During the exercise, because the sniper, his fellow villager Chengcai, was shot by a soldier of the Blue Army and "died", he was anxious about his friend's failure, and even forgot his own life and death, and ran all the way to chase the sniper of the Blue Army hand.The blue army sniper could have "killed" him with one shot, but seeing Xu Sanduo's stupid appearance, he couldn't bear it.Unexpectedly, this idiot actually caught the sniper later.The sniper is Yuan Lang, a lieutenant colonel in the special forces of the People's Liberation Army.He admired Xu Sanduo very much and asked Xu Sanduo to join him, but Xu Sanduo was unwilling to go.What happened later was that the Seventh Steel Company was disbanded, and Xu Sanduo guarded the barracks for half a year.Then Yuan Lang gave him another chance. With the help of his comrade-in-arms Wu Liuyi, he passed the exam and became a special soldier of the special forces.In the special forces, he still performed poorly, but the continuous encouragement and support of his comrades made him finally successful. At the end of the show, we find out that he didn't become a great soldier or officer, nor a great entrepreneur, just a corporal non-commissioned officer.However, we have noticed that from Shi Jin to Yuan Lang, these characters have given us a signal: Xu Sanduo's success is due to the opportunities given by the organization, and he is just a special example under the pressure of this era.If the organization didn't give him a chance, he might still be farming. What does it mean for Xu Sanduo to move forward step by step in the army?It represents the aspirations of young people of our generation for the future.Because the future life path is too difficult, each of us hopes to meet class monitor Shi Jin, Gao Cheng, Yuan Lang, and hope that others can promote us.But such opportunities are too rare, Xu Sanduo is just a special case.And that's why Supergirl is such a hit.I don't fully agree with the media's criticism that young people are impetuous. This kind of analysis is too simplistic.Where is the problem?Let me tell you that the chances of success in the real society are rare.We young people see their success and it kindles a fire in us that yearns for opportunity, for success.But this fire of desire is extinguished after being ignited, it will not last, it is only a temporary vent in the heart.And this is the reason why the attention of the future Super Girl competitions has gradually decreased.If any TV station shoots another "Xu Siduo", probably no one will watch it, because Xu Sanduo has already vented the depression in your heart.In the end, let me tell you, what is the spirit of culture and art?That is, culture and art should reflect the psychological plight of contemporary people. Liqiu Repertory Troupe and Supergirl are two very peculiar cases, but I have made a summary of these two phenomena.What is wrong with our society today?That is, we live in a society where there is a lack of fiduciary responsibility, a lack of opportunity for success, and that's why serials are socially popular.The play reflects two phenomena and two absences in our society.Before the show ends, invite live guests to ask questions. Audience: Hello.You just said that our society lacks fiduciary responsibility.What I want to ask is, if there are so many problems in our society, who should be responsible for it?Why are there so many problems? Lang Xianping: This is a very good question.Who is to blame? In 2004, when the state-owned enterprise reform was discussed, I was one of the protagonists, and almost the so-called economists across the country stood on the opposite side of me.I have been hailed as the voice of the employee group, and they are the voice of the interest group.But no matter what, we have come to this point today, and experts and scholars who put forward wrong ideas are responsible. We didn't hear them mention fiduciary duty.They just want to profit for themselves, regardless of whether others live or die!Let me give you an example. The local government thought that the state-owned enterprise was inefficient and the social burden was too heavy, so it simply sold it to an entrepreneur.Entrepreneurs demolished the factory when they got it, then built tall buildings, and laid off all employees.Then they sold the building again, and all the money they earned went to their own pockets, but the social costs had to be borne by the whole society.Is this the so-called reform?This completely runs counter to Xu Sanduo's spirit. Why does our public opinion allow such selfish reforms to exist?This is the result of wrong ideas put forward by experts and scholars for more than 20 years. During the discussion on state-owned enterprise reform in 2004, the reason why I was able to get the support of many ordinary people was because I emphasized the spirit of Xu Sanduo, that is, state-owned enterprise owners should manage their enterprises well.I said at the time that once the boss of a state-owned enterprise is allowed to trample on state-owned assets, he will dare to trample on private-owned assets in the future.If the fiduciary duty of integrity disappears, how can private entrepreneurs rest assured of the professional managers they employ now?Therefore, we cannot allow the bosses of state-owned enterprises to trample on state-owned enterprises, otherwise, the moral concepts and standards for judging the whole society will disappear.And these desires in the hearts of the common people are released through the Liqiu Repertory Troupe and the stories of Xu Sanduo.I very much agree with these phenomena, and I have been saying that the truth lies in the people.And my responsibility is to reverse this erroneous view and regain the ideas we need. and Audience: Hello, Professor Lang.America has it, we have it.Forrest Gump is a spiritual product under the American cultural background, and Xu Sanduo is a spiritual product under the Chinese cultural background. Can you analyze the differences and similarities between the two?thanks. Lang Xianping: Very good.The influence in the United States is indeed great, but it is not the same as the influence in China.Although both involve war, and A-Gump, like Xu Sanduo, is also a fool, A-Gump doesn't know how he succeeded. Americans regard this film as a movie, and it is a reflection of American culture.American culture has higher requirements for fiduciary responsibility than ours, so I think the influence in the United States is not as great as in our country.It reflects the call of our generation.At the same time, I would like to use this to talk about success.Cheng is Xu Sanduo's fellow villager, the son of the village chief, handsome and smart.But he was the opposite of Xu Sanduo, he was selfish and even forgot his days in Gang Qilian.He seems to be very similar to the selfish people in our state-owned enterprise reform, but the torture he suffered in this film is even more than Xu Sanduo.This plot processing gives the viewer an incomparable pleasure.However, no matter if it is a stupid person like Xu Sanduo or a smart person like Chengcai, if they are not given a chance, they will not be able to succeed.Because the history and culture of the United States are different from ours, the movie does not have such a profound meaning. Audience: Hello, Professor.People like Xu Sanduo, although no one supervises him, and people around him are attacking him, but he still sticks to his responsibilities.I think this phenomenon is very worthy of social reflection.Here, I would like to ask a very sharp question. If a person does good deeds like Lei Feng we learned back then, who will praise him?Who will promote him? Lang Xianping: Your question is very pertinent.In response to this question, I would like to express my personal opinion.When it comes to Lei Feng, everyone is familiar with him. He is a model Communist Party member.So what is the difference between Xu Sanduo and Lei Feng?Although he is uglier and stupid than Lei Feng, what he does is a living Lei Feng.But it is fundamentally different from what you said.Why doesn't our government publicize such good people and good deeds on TV media?I tell you, this is because the elite and the truth are among the people.Xu Sanduo has moved so many people, he is a Lei Feng, this has reached a consensus today, and there is no need for the Communist Party to propagate it anymore.But Xu Sanduo's spirit is different from Lei Feng's spirit at that time. Lei Feng's spirit was strongly promoted by the government, and everyone should learn from him, but what did we learn in the end?Today we don't need the government to tell us what to do, because truth and justice are in our hearts, and we all know what to do is right.Because of this, we will cry bitterly when we watch the performance of the Liqiu Repertory Troupe, and we will be moved when we watch it.The promotion of Lei Feng's spirit is from top to bottom, while the promotion of Xu Sanduo's spirit is from bottom to top, and the latter deserves our attention because it is the voice of the common people. Audience: Hello, Professor Lang.Please analyze in a relaxed tone, if Xu Sanduo, Cheng Cai, Shi Jin, Gao Cheng, Yuan Lang and other story characters are placed in real-life teams and companies, can they still play their roles well?What occupations are they suitable for? Lang Xianping: Good question.Someone once asked me, aside from the spiritual impact and ideological shock that the show brought us, could we talk about corporate management based on Xu Sanduo's life experience.They only see the superficial phenomena of things, that is, how to use them to manage enterprises, but they don't have a deep understanding of the essence of things.I want to give a blow to those who are eager for quick success.Don't think about the protagonists in the play in real life, because these protagonists are all tragic. For example, Squad Leader Shi stayed in the army for 7 years, but he still retired.He is only a first-class non-commissioned officer, and he cannot take away his experience in the army.Therefore, in the past 7 years, although he has paid a lot for the army and promoted many people for his own ideas, in the end there is almost no reward, so we should not put Squad Leader Shi in the enterprise for inspection.People like them are not talents, but employees that our company really needs!If employees can do every job well like them, can the company grow stronger?Let me talk about another topic. Labor wages in our country are low, but labor costs are very high. Why?Workers lack professionalism.Therefore, the several characters in the image, a common quality they show is to strive for perfection and do every step of the work well.This is also an inspiration for our business management. Audience: Chengcai pursues fame and vanity, while Xu Sanduo chooses to do meaningful things. The values ​​they pursue are different.Inspired by this TV series, in this impetuous society, what do you think we young people should pursue? Lang Xianping: I don't have such a simple understanding of Chengcai and Xu Sanduo.On the surface, they seem to be talented and have completely different personalities from Xu Sanduo, one is opportunistic and the other is hardworking, but they almost include all the personalities of young people.In today's society, no matter which one of these two people you are, you can't succeed unless you get the opportunity.I think this is the most painful, just like Xu Sanduo, without Yuan Lang's attention, he might have returned to the fifth class as a guard. Audience: Hello, Professor Lang.What do you think of the spirit of "never give up, never abandon" in Gang Qilian? Lang Xianping: Very good. What does the spirit of "never give up, never abandon" mean to us young people?I am a professor.Recently, the parents of many students found me through various channels and talked with me about their children's education.They want their children to study hard and get admitted to Tsinghua University and Peking University. Only then can they let their children fall in love.Today I want to talk about the way parents educate their children through the six words "don't give up, don't abandon". I think the person who can express these six characters most vividly is a talent.He worked as a squad leader in a frontier outpost, and his life was very difficult.He wanted to go to a higher place, so he went to the exam and got the first place.But because of his improper attitude and selfishness, he returned to the outpost. However, he did not give up, but continued to reflect on himself.Later, Gao Cheng gave him another chance, and he entered the special forces again.But because of Chengcai's bad performance before, Yuan Lang didn't like him.But he succeeded in the end.The process of becoming a talent from enlisting in the army to being affirmed by Yuan Lang at the end is a process of "never give up, never give up". Xu Sanduo's success is also a process of "never abandon, never give up".These six words have been perfectly reflected in these two people. What reference does this have for our real life? The essence of "don't abandon, don't give up" is that success in life does not depend on temporary victory, but on continuous accumulation.We must never stop moving forward because of temporary success.Because, the final victory belongs to the strong, what is the strong?A person who knows how to accumulate his own life experience is called a strong person.As for the education of our children, we should reflect accordingly. Like my oldest son, he is bad at school and I don't care at all.I told him that success depends on continuous accumulation in life.In the end, I found that although he was not good at school, his career developed very well. The reason for his success is that he has been experiencing hardships, learning, and accumulating life experience since the third year of high school.But if we only use "never give up, never abandon" to describe Xu Sanduo's spirit, it is not enough.The success of Xu Sanduo and Chengcai is a long process of accumulation, thanks to their spirit of excellence and unremitting efforts. Of course, I have to add.Today, although unremitting efforts are what you should do and the only thing you can do, whether you can succeed or not depends on whether others give you a chance.If others don't give you a chance, then we can only do what we should do - wait.In the end, I hope that everyone here will do what you should do step by step, "don't give up, don't give up", cherish every effort you make, and love your past experience.Thank you guys and see you next time.