Chapter 54 26. China's e-commerce develops rapidly

China's e-commerce is developing rapidly, and its development speed is getting faster every year.In China, the market for online sales is huge.All Chinese brands, like those large international companies, have settled down on the Internet.Here is the world's largest Internet trade market! From 2009 to 2010, online sales increased by 60%.According to Chinese media reports, the online trade volume was 410 billion euros in 2009 and 260 billion euros in the first quarter of 2010.The total turnover generated in China is even higher than in the US! China's Commerce Minister Chen Deming, a staunch supporter of e-commerce, said: "Those who don't have credit cards and prefer to shop in the traditional way will not be able to imagine the benefits of e-commerce."

The rapid development of China's Internet economy has provided an impetus for Chinese e-commerce companies to formulate more far-reaching development strategies and further strengthen their positions in the Chinese and international markets.Chinese companies are taking new steps to develop their own products to diversify the market. For example, the well-known e-commerce company Jingdong Mall (360buy.com) has expanded its business scope from selling electrical appliances, computers and office supplies to the field of books.The website provides more than 100,000 books in seven categories, including art, social science, economics, management, education, test preparation, science and technology, life and children.

JD.com (360buy.com) This website is the largest business-to-customer company (B2C) in China.According to the third quarter China online sales data released by iResearch: JD.com's turnover exceeded 11.2 billion euros for three consecutive months, accounting for 35.6 percent of total Internet retail sales.Its decision to enter the book market reflects the company's diversification strategy. According to the analysis of industry professionals, e-commerce companies have ushered in a new world, and they are full of confidence in their future development.Business development in the wider field is inevitable.

China is the largest Internet market in the world!One-third of Chinese Internet users shop online. These companies will have more success in the future.According to the needs of consumers, they will expand their business in various fields and create new services. Business-to-business (B2B) e-commerce is also firmly established in China and around the world.Alibaba Group, founded by Jack Ma, has become indispensable in the market.This website lists the online products and needs of various companies around the world.Whether in China or around the world, Alibaba has become one of the indispensable intermediaries between companies, buyers and sellers.

Big brand companies in China or in the West have started to step into the e-commerce era, such as Armani, Sephora, Apple, Wal-Mart and so on. In the "customer-to-customer" (C2C) market, China's first e-commerce platform is Taobao, which has an 80% market share: in 2009, 200 million pieces of clothing and 6,000 mobile phones were sold on Taobao. The development of the fourth-generation communication technology will bring about major changes in people's consumption patterns. In 2009, 60.8% of Chinese Internet users (233 million people) surfed the Internet through mobile phones.