Chapter 94 Postscript

The reason why Peter Drucker said that he is "not very respected in academia" is that he is different from most management scientists and theorists. .In the postscript to the book "The Concept of the Corporation" republished in 1983, the most famous "bystander" in the business world further elaborated that management is actually a discipline of diagnosis and treatment, and it is necessary for clinical medicine to be tested. It is not whether the treatment method is "scientific", but whether the patient recovers. When I was writing in 2001, I kept using Drucker's words to encourage myself.It is positioned by the publishing house as "so far the only MBA-style teaching plan about the failure of Chinese enterprises", but its writing method seems to be non-business school style. Six years later, the business case writing of Chinese companies has become quite prosperous and has become a common practice. In almost all university business schools, any teaching of failure cases involving Chinese companies will become one of the most important recommended readings.This was something I never expected.

When creating "Big Defeat II", I no longer had to face "professional doubts", and the greater challenge came from the description of the case itself.In many years of corporate research and case studies, I deeply know that there is no so-called "correct answer" for all business stories. Any business story may have multiple endings, and the one that actually appears in the end is often full of problems. all kinds of chance.Therefore, for latecomers, what we need to care about is "what is correct", rather than rushing to give "scientific answers".Therefore, the responsibility of the writer is to record the facts of what happened inside as clearly and in detail as possible without emotion.

In order to fulfill this responsibility, during the writing process, I went to Guangdong, Tianjin, Xinjiang, Sichuan, Shanghai, Jiangsu, Zhejiang and other provinces and cities for on-the-spot research, interviewed as many relevant parties or relevant persons as possible, and consulted these corporate cases related information.At the same time, I would like to thank many colleagues in the media industry who are working hard on the front line of the news. In many important corporate failures, they recorded a lot of precious on-site materials as the first witnesses and conducted in-depth research and thinking. He established an ancient work ethic, and preserved the first-hand knowledge of China's business progress with a sense of work responsibility full of independent spirit.In the process of creating "The Great Defeat II", I referred to the books of the following authors: "Red and Black Kelon" by He Zhimao, "Investigation of Gu Chujun" by Chen Lei, "Change in Kelon" by Li Guohua, "500 Kelon Revolutions" by Duan Chuanmin Tian, ​​Tang Lijiu's "Deconstruction of Delong", Wang Yunfan's "Captor", Li Delin's "Delong Inside Story", Zhao Long's "The Truth about Delong", Li Jianjian's "Strategy of Delong", Xu Mingming's "Three Nine The Fall", "Top Review" by He Zhongping and Yang Zhihong, "The Ups and Downs of Jianlibao" by Ding Xiuhong and Lin Yougang, "Interpretation of Sunco" by Zheng Aimin, and "Investigation of Tieben" by Xu Shousong.Readers who are more interested in the failure cases in this book can purchase the above books, which will provide more detailed content.

I would like to thank Professor He Zhiyi.As the most important promoter of Chinese company research and enterprise management case base construction, he has always given enthusiastic support to my work.With his permission, some cases in this book were first published in "Peking University Business Review". I have quoted many academics and entrepreneurs in this book.These scholars and entrepreneurs are Professor Wu Jinglian, Professor Zhang Weiying, Professor Zhou Qiren, Professor Lang Xianping, Professor Zhao Xiao, Editor-in-Chief Hu Shuli, Editor-in-Chief Niu Wenwen, Editor-in-Chief Qin Shuo, Mr. Lu Guanqiu, Mr. Wang Shi, Mr. Rong Hai, Mr. Guo Guangchang, and Wang Wei Wait, sir, I want to give them a special thanks.Any misinterpretation of the meaning of the quotation shall be entirely borne by me.

Thanks to Zhejiang People's Publishing House for their love for this book.An unknown detail is that the title of the book was inspired by Lou Xianjun, the president of Zhejiang People's Publishing House.Thanks to lawyer Xu Zhihui, who has been "escorting" me since 6 years ago. Finally, of course I would like to thank the two most important people in my life—wife Shao Bingbing and daughter Wu Shuran.Like all my works, Shao Bingbing is the first reader of this book, and she always thinks that I have done a good job without principle.And Wu Shuran, who was in the fourth grade of primary school, once asked me: "You can write so well, why don't you write lyrics for Jay Chou?"