Chapter 83 Xinxin observes the "professionalism" of the former research institute of the second university

In today's global economic circle, people who ignore China's existence have almost disappeared. However, as the British "Financial Times" columnist Martin Wolf worried, "Maybe the China that everyone is talking about today is another country." ".Those who blindly cheer for China or try their best to belittle them either have ulterior motives or do not have a "responsible shoulder".Relatively speaking, we are more willing to hear some constructive voices. As the only scholar in Asia to enter the world's top 10 international management master rankings, Kenichi Ohmae was once the proponent of "China's collapse theory", but after flying to China 50 times, he is now the proponent of the theory of China's economic prosperity The most active advocate.He once mentioned repeatedly: "The most important issue for the world in the next 10 years is how to get along with a strong China." threaten.

In the future competition, the wealth of enterprises -- Kenichi Ohmae said that the same is true for countries -- does not come from natural resources, but from human intellectual energy, which is very different from the industrial age and the era of mass production.For example, in terms of resource (energy, manpower, and material consumption) industries, Japan, with a per capita GDP of US$35,000, will certainly not be able to compete with China, India, and ASEAN. This requires Japan to change from its successful traditional model.Such an exposition is also instructive to the growing Chinese enterprises.

Among all the curious, Kenichi Ohmae's observations may be more realistic than those of European and American scholars who are separated by oceans. After all, he has experienced the entire process of Japan's economic take-off and is one of the most important private planners.As a Ph.D. in atomic physics graduated from the Massachusetts Institute of Technology, he led McKinsey Japan from the 1980s to 1995.The "Yixin Villa" he founded is known as the cradle of "the new generation of business and political leaders".He is too familiar with the twists and turns and hardships that a country must go through from poverty to prosperity, and an industry from start to maturity.

"After 20 years of development, is it time for Chinese companies to find their own direction?" The question that excited Konosuke Matsushita and Kaoru Ino more than 30 years ago has finally come to Chinese companies today.Kenichi Ohmae, who has experienced all the glory and troubles, is obviously more likely to see the cycle of history than others: "In the previous development period, Western companies have set a benchmark for the backward companies to catch up. We know which direction we should work hard, but now , we have chased to an unfamiliar intersection, and it is up to us to decide the direction.”

So, are Chinese entrepreneurs ready to decide their own direction? In 2006, Chinese publishing houses introduced Kenichi Ohmae's new book "Professionalism". The title of the book seems to refer directly to Chinese companies.This is a book on entrepreneurial professionalism. Kenichi Ohmae predicted at the beginning: "Sooner or later, the power of the expert class will increase and shake the Japanese industry." This book is quite different from some of his previous works. , as Kenichi Ohmae said in the preface: "The purpose of writing this book is not to make predictions, but to emphasize the methods of cultivating experts." The importance of professionalism to entrepreneurs in the E era.It took him a long time to form these concepts. In fact, when he was interviewed in Shanghai in 2006, he had inspected China and Chinese companies from this perspective.

"There are so many opportunities in China that it is difficult for Chinese entrepreneurs to focus on a certain field and make outstanding achievements in that field." In that interview, Kenichi Ohmae said, "But concentration is the only way to make money. Approach. Coca-Cola concentrates on making Coca-Cola and becomes a leader in the world's consumer goods field; Toyota focuses on making cars and becomes the most profitable company in Japan. Entering an industry, specialization first, and then globalization, this is the only way to make money." In the past few years, the discussion of "basket and eggs" has been rolling among Chinese entrepreneurs, but the fact we have seen is that almost all successful companies have embarked on the road of diversification.In the next few years, we can easily predict that those companies that think they have completed primitive accumulation will enter the following fields one after another--automobile, real estate, hospital, finance, education and insurance industries, but how many of them will Be a pro and have no way of knowing it.

Kenichi Ohmae’s new point of view is that in the fierce competition facing the future, the only way for a company or individual to survive is to be professional, and any entrepreneur’s self-training must be carried out in the direction of expertise.The management scientist who led McKinsey Japan in his early years provided a new set of evaluation and training tools for this purpose, including improving leaders' "prediction, imagination, discussion, and ability to adapt to conflicts."Kenichi Ohmae said that my advice to Chinese entrepreneurs is to focus on a small field and strive to be the strongest in this field. It will take time, but this is not in line with Chinese culture.

What is Chinese culture?Is it Qin Shihuang's "big unification"?Is it Tang Xuanzong's "illusion of prosperity"?Or a Genghis Khan-style "staking enclosure"?Ken Ohmae, who hesitated to speak, gently hung a question mark outside the words. "Chinese companies must find the source of future profits. Profit comes from strength, not just lower costs. While reducing costs, you must strive to do better. In order to do better, you must have your own technical know-how Otherwise, it is easy for others to imitate, and the result of competition is to be forced to keep reducing prices.” This is a piece of logic that hardly needs to be demonstrated, and people who have a little knowledge of economics will probably not object to it, but when it is studied from a long time ago When the Japanese management guru spoke every word, it sounded like a terrifying sense of fate.