Chapter 56 Sunco is the homonym of "Sunshi"

In March 1994, Sun Hongbin stood in front of Liu Chuanzhi again.He was released more than a year early because of his good behavior. At this time, his face was much thinner, and his face was full of vicissitudes.He said: "At the beginning, I also had a kind of resentment towards Mr. Liu, but it gradually disappeared, and my view on the whole matter changed... If this matter is not done this way, how will it end? So I think In Sun Hongbin's mind, Liu Chuanzhi is the only person in the world who has appreciated him, and the only person he can turn to for help when he is desperate.Liu Chuanzhi's feelings for Sun Hongbin are even more complicated. He has always believed that he is a "rare person who can see the bottom line of the industry at a glance".Many years later, Liu Chuanzhi said to Ling Zhijun, the author of "Lenovo Wind and Cloud": "Actually, I thought about it later. After Sun Hongbin came to Lenovo, he didn't say that he must fight against anyone. He just wanted to form his own system. This is his independent kingdom, and no one cares about me." Faced with this young man who was once high-spirited but now extremely lonely, Liu Chuanzhi, who has always loved talent, couldn't help feeling compassionate, and he agreed to help Sun Hongbin start his new career.Before breaking up, Liu Chuanzhi said: "I never said who is my friend. Now, you can tell others that Liu Chuanzhi is your friend."

Sun Hongbin left Beijing and came to Tianjin with the 500,000 yuan that Liu Chuanzhi lent him.On the quiet Fifth Avenue in Tianjin, he rented a small courtyard facing the street, set up a small real estate sales agency company, and named the company Shunchi, which is a homonym for "Sun Shi".This is a man who has never lacked ambition. He must do a big career with his own deep brand. Sun Hongbin studied water conservancy in college, so he is professionally close to the real estate industry.In the conversation with Liu Chuanzhi, Liu Chuanzhi also predicted that the real estate industry is a promising industry, and promised to cooperate with Sun Hongbin to develop it.At the beginning of 1995, Sunco and Lenovo jointly invested and developed the Champs Elysees Community, but Sun Hongbin did not make any money from this project.One is because the construction area of ​​the community is only 10,000 square meters, which is a very small project; the other is that the property market in Tianjin is very light and almost unprofitable.Although Tianjin is a municipality directly under the central government, there are many large state-owned enterprises, which were in trouble in the middle and late 1990s, while private enterprises are quite underdeveloped.Therefore, the city's economy has been in a downturn all year round, and the consumption capacity of the people is weak. It is nicknamed "the end of the sky" in business.In this atmosphere with little water and shallow ponds, the ambitious Sun Hongbin often sighed that his life was not at the right time.In the first few years of starting a business, his company had only 20 to 30 people, which was actually smaller than the size of a Lenovo branch under him back then.After the project in the Champs Elysees community came to an unremarkable end, Sunco's main business was to be a real estate agency.Different from those small agency companies, Sun Hongbin always encourages developers to put in a lot of advertisements.The sales staff he hired are all college graduates, and they are very different once they are pulled into the market.His gambler-loving personality is fully revealed in his agency business.Sunco was the first agency company in Tianjin to try out buyout, and because of this, it quickly became famous among its peers in the city and made a good profit.

At the end of 1997, the Asian financial crisis broke out, China's economy was under great pressure, and starting domestic demand became the main strategic task.At this time, the real estate industry, which has been restricted in development but can drive huge consumption, suddenly received attention. In 1998, the state stopped the welfare housing allocation policy, and then the People's Bank of China promulgated the "Personal Housing Loan Management Measures", which canceled various restrictions on personal housing credit in the past, and allowed a number of commercial banks to enter the residential mortgage loan market.As a result, the housing demand that had been suppressed for many years was completely released, and China's real estate industry began to grow explosively.It was also in this year that Sun Hongbin, who had practiced in this industry for many years, got a project with a construction area of ​​140,000 square meters.It is said that he obtained a 200% return on investment, and the era of huge profits in the real estate industry has really arrived.

In August 2000, Tianjin held the largest land bidding meeting in history. Sunco defeated many state-owned real estate companies participating in the bidding, and won two of the three land plots at a price of 172 million yuan. .According to the regulations, Sunco had to pay the more than 100 million yuan in full within one month. At that time, many people in the real estate industry believed that it was impossible for "Little Sun" to get that much money.However, they really underestimated this amazing boy who had been in the market when he was in his 20s.He ran around day and night, lobbying everywhere, and turned in the funds on time.At the celebration, he choked up several times and burst into tears with excitement.

The dream moment belonging to Sun Hongbin has finally begun.In the next two years or so, relying on the prestige of winning the bidding, Sunco conquered the city and occupied the territory in Tianjin, and it was all-powerful.Sun Hongbin adhered to the strategy of intermediary agency and real estate development on two legs, and was the first to establish a large-scale intermediary chain store in Tianjin. From 2000 to 2003, he opened 60 chain stores one after another, covering almost the entire Tianjin market.Sunco also set up www.tjhouse.com, China's first Internet-based real estate service network. Sun Hongbin personally guided the development of an online transaction software, and all chain stores realized network connection and information sharing.In addition, he also drew on Lenovo's national marketing experience to establish a cascaded deployment control system, with chain stores as the central store, each residential property department as a cooperative store, and each community as a basic store to ensure the closest contact with housing sources. This is the "octopus model". .This octopus network makes Sunco far ahead of its peers in terms of real estate recommendation and customer resource development, and has established an unshakable market position.

In terms of real estate development, Sun Hongbin was exceptionally tough.China's real estate industry is an industry full of gray transactions. Behind many plots of land there is a disgusting game story, and various interests are entangled. Balance the relationship in the dirty whirlpool, mutual arbitrage.Sun Hongbin doesn't seem to be in the game, and most of his land is acquired through co-development and open bidding.At the bidding meeting, he was famous for his aggressiveness and unwillingness to back down when he took the land.A Sunco employee later recalled: "Every time we do a project, everyone thinks we are crazy and we are about to die, but we have survived." Although the cost of acquiring land is slightly higher, Sunco's projects always rely on promotion The hype has made it popular, and the advertisements it makes are as ostentatious and imposing as Sun Hongbin himself. Whenever a real estate is launched, it must be bombarded one full page after another. The words are often such as "use Blue covers Tianjin" or "Tianjin, look at me".This kind of yelling advertising model is looked down upon by professionals, but the market response is always very good.At the same time, Sunco is also superior to those state-owned real estate companies in terms of design and construction concepts.Relying on this powerful strategy of holding high and fighting high, although the price of Sunco real estate is higher than that of nearby areas, it is still welcomed by the citizens.

By the end of 2002, the fast-growing Sunco had developed a total of 30 projects in Tianjin, with a construction area of ​​several million square meters, accounting for 20% of the total real estate development in Tianjin.Its ratio is so high that only Sun Guangxin of Xinjiang Guanghui Group can compare with it in major cities - the latter accounts for 2/5 of the commercial housing development in Urumqi. Sun Hongbin has really reached a peak in his career.But in his eyes, Tianjin is obviously not all of his dreams.This ambitious man set his sights on a bigger world: the whole of China.