Chapter 41 "Chain" all over China

I have heard of chain supermarkets, chain fast food restaurants and even chain hotels, but have you heard of chain professional markets? A fact that is not known to many people is that since 1993, "China's No. 1 Market" Yiwu Small Commodity Market has established 13 sub-markets in China. Yiwu farmer Huang Yungui was the first direct participant in the sub-market, and his story is basically credible.His conversation started from the Xinhua Hotel in Urumqi mentioned earlier. Huang Yungui was one of the first batch of more than 20 people who set up a stall in Xinhua Hotel. "Around the 1990s, Urumqi had become a gathering center for Zhejiang merchants in the northwest, and Yiwu alone had 2,000 business households in Urumqi.

"The Xinhua Hotel has long been overcrowded. Due to the unusually cold winter in Urumqi, it is not suitable for open-air stalls at all, so those restaurants and hotels that are idle and deserted have become our targets for annexation. For a while, I was selected as a 'spotter'. , I don’t do any business all day long, just look for restaurants and hotels all over the city to talk to.” It was under the lobbying of Huang Yungui and others that some hotels became the second and third Xinhua Hotels.First, the Long March Hotel was "developed", then the Mass Hotel, and then the Second Guest House of the Xinjiang Military Region, and then the four hotels near the South Railway Station were all eaten up. For a while, "hotels and hotels turned into markets" became A topic of intense discussion throughout Xinjiang.

However, a hotel has at most 200 houses, and some have only 50 rooms, which is not enough for vendors to "nibble".In addition, the business flow is scattered in several places, not only does not form a scale effect, but the order is chaotic, and it has become the target of rectification by the local industry and commerce department. When a wanderer is in trouble, he asks for help from his hometown. At the end of 1991, a group of Yiwu merchants jointly wrote a letter to the Yiwu Municipal Government, hoping to set up a sub-market of Yiwu Small Commodity Market in Bird City. "I am also one of the letter writers, but I can't remember who was the first to say the good idea of ​​setting up a sub-market. Anyway, it doesn't matter who it is." Huang Yungui said.

Obviously, it was a hectic and exciting time. After Yiwu City received such a request for help, it was exactly what it wanted.Only one week later, the Yiwu Industry and Commerce Bureau and the self-employed workers' association of the small commodity market flew to Urumqi for specific negotiations.Zhejiang vendors in Urumqi are extremely enthusiastic: If Yiwu comes to open a sub-market, they are willing to donate money to help. A lumber factory on the verge of bankruptcy was chosen.This factory occupies a vast area, located in the outskirts of the city, with convenient transportation, not far from the railway station, it is almost a geomantic treasure for the market.

Urumqi also attaches great importance to the suggestions of Yiwu people. After all, from the prosperity of Xinhua Hotel, the local people have already felt that "running a factory is not as good as running a market".Soon, a market covering an area of ​​36,000 square meters rose from the ground.In fact, at that time, it was already a matter of course to set up a Zhejiang market in Urumqi.Yiwu people climbed up and shouted, and Dongyang and Wenzhou people who made a living in Wushi responded immediately. Huang Yungui still kept one of Yanfen's documents for raising funds to run the market.According to reports, at that time, in order to set up a market and other funds of 6.3 million yuan, the Zhejiang vendors who entered the market paid 4,000 yuan per household, and could enjoy the treatment of exempting booth fees for the first two years and an 18% discount on booth fees for the next ten years.

In this way, in the spring of 1992, the Urumqi branch of the Zhejiang Yiwu Small Commodity Market opened.There are 700 business rooms, 3,200 booths and 213 basement warehouses. "To be honest, I didn't think it was anything special at the time, and there were no high-ranking officials who came to cut the ribbon to give speeches." Huang Yungui said truthfully, "It was only later that I heard that it was the largest professional market in the entire Northwest and it is still there today." In the battle of Wushi, the victory in the first battle made the eyes of Yiwu people brighten.It has been said that it will radiate the whole country, but it has not been able to find a good "grasp". The sub-market model seems to be a wonderful move.

There are three wonderful points: First, there are 100,000 farmers in Yiwu who go out to do business, while there are at least two million farmers in Zhejiang Province who go out to do business, and their footprints cover more than 200 cities and regions across the country.If we can gather the energies of these people and recombine market resources, we will definitely be able to generate more powerful market energies; second, there are currently more than a thousand small commodity markets across the country, and the regional advantages of many markets have been established. Yiwu The market's position as a national distribution center is bound to be challenged.And through sub-markets, it can further promote large circulation and long-distance throughput, and increase the radiation of Yiwu market by ten times and hundreds of times; thirdly, give full play to Yiwu's "market brand" and export the experience of Zhejiang people running the market, which can not only Raising popularity is also a contribution to the development of the national market.

Soon, a China Small Commodity City Industrial Corporation was established, specializing in the selection and development of foreign markets. A tangible market net was opened, like the feet of an octopus, quietly stretching from east to west, north to south. Small whirlwinds of the market started in Zhejiang, blowing all corners of 9.6 million square kilometers, now.These small whirlwinds suddenly merged into a larger and more intense hurricane. Soon, the approaching, gigantic rumbling sound could be heard all over China. In Beijing, Yiwu Small Commodity Market opened in Tongxian; in Heilongjiang, Harbin and Heihe opened; in Inner Mongolia, Hohhot opened; in Gansu, Lanzhou opened;'

In Jiangsu, the Huaiyin sub-market opened; in Fujian, the Jianyang sub-market opened in Guangxi, the Pingxiang sub-market opened in Hainan, the Sanya sub-market opened in Sichuan, and the Guangyuan sub-market opened. Gathered up, truckloads of Zhejiang goods were delivered. During the process of site selection and construction, the expected scramble appeared.Everyone has seen that this is a godsend opportunity to improve the image of the local market and accelerate the development of the regional economy. Introducing Yiwu people is actually tantamount to bringing China's largest small commodity market to their doorstep.In one province, the provincial government held three coordinating meetings in order to determine the location, and the prefectures and cities refused to give in to each other. Some local leaders went to Yiwu in person to offer discounts, talk about advantages, and earnestly seek out in-laws.Regardless of whether it is in the northern border or the southern region, the opening of each sub-market has caused a sensation in the local area.

It can be seen from the selection of sites that Yiwu people have spent a lot of thought. Most of the cities they choose are the suburbs of cities or the capitals of a province, and some are border trade centers with great potential.Some of these markets are fund-raised according to the method of Urumqi, some are built by industrial corporations and leased out to business operators, and some are jointly built with local relevant departments. After inspecting the sub-market model of Yiwu people, an economist was deeply moved: Just when others just realized the magic of the market, Yiwu people have already developed the market as an industry.

By the beginning of 1997, the total annual turnover of these 13 sub-markets had exceeded 8 billion yuan, which was equivalent to one-half of Yiwu Small Commodity City and was similar to the turnover of the fourth largest market in the country. From "buying products from all over the country and selling products from all over the country" to "chaining products from all over China", the peasants in Yiwu have great courage.