Chapter 37 Three Market Models

Now, let's take a look at the market once rejected by the farmers - Shaoxing China Textile City.Its today is reflecting each other with Yiwu Small Commodity Market. If you ask the same question as Yiwu market: "How big is the textile market?" Perhaps no one can answer it, because it seems that there is no need to answer it.For China's and even the world's textile industry, the significance of Shaoxing's textile market has completely exceeded the scope of turnover, and it has become one of the most important spokesmen for this industry. In the past, many people had a fairly common view on the rural professional market, thinking that the products traded in this kind of "vendor market" must be low-priced primary products or small commodities for the rural market. It must also be some light and small processing enterprises with low technical content.However, Shaoxing Textile Market shows people a completely different new development trend.

One-third of the chemical fiber fabrics currently used in the country are distributed through this market.What is more competitive is that the largest and most advanced light textile industry group in Southeast Asia has grown up around it, with an annual industrial output value of more than 40 billion yuan.In terms of such a huge economic equivalent, there is no domestic market that can match it. There is a strong interaction effect between today's textile market and the textile industry group.The emergence of this trend has given the professional market a new meaning of life: ——The development of the market has promoted the innovation and progress of the industry. "The market has come to the doorstep", not only has the local chemical fiber products in Shaoxing have sales channels, but also many manufacturers from inside and outside the province have entered the market one after another.In the fierce market competition.Whoever has advanced technology will have a market advantage.As a result, a "technical transformation fever" quietly emerged in the light textile enterprises here. In just a few years, Shaoxing's light textile industry has gone from iron-wood looms to shuttle looms to water-jet looms and air-jet looms. The "triple jump".

The progress of an industry has promoted the upgrading of the market.In the past, the products traded in the light textile market were mainly medium and low-grade fabrics. With the industrial progress brought about by technological progress, the light textile products traded in the former market not only have a large variety, but also are refurbished very quickly. The popular time difference and quality difference of products from Hong Kong, Taiwan and other places are shrinking day by day.The gentrification of market-traded products not only attracted well-known domestic textile enterprises and merchants to enter the market, but also attracted the attention of international textile traders.

——Common development creates a new market pattern.With the rapid development of Shaoxing's light textile industry, enterprises' demands on the market are increasingly diversified.Relevant local departments have followed this trend. In recent years, in the construction of professional markets, they have not engaged in simple and repetitive superposition, but have worked hard on the further specialization of the market. In February 1994, a family occupied land in Qianqing Town, 12 kilometers away from Keqiao Textile City. The 15,000-square-meter large-scale textile raw material market was officially opened. In the first phase of investment promotion, more than 300 merchants from inside and outside the province entered the market. The market turnover exceeded 3.2 billion yuan that year, showing a strong market development momentum.In the next few years, textile machinery markets, regenerated silk markets, decorative cloth markets, clothing markets and cotton textile markets were successively established around China Textile City.The emergence of this chain market group has constituted a new pattern of Shaoxing textile market.

In short, it is precisely because of the formation of industrial linkages that the light textile market has become the fastest growing market in China in recent years. Perhaps such a statement seems too boring. But everything that happened in the Shaoxing market is too difficult to describe in literary language.The new economic implication it embodies is enough to make the best economic experts ponder over and over again. This is an established fact: when many places in China are keen to "enclose land and attract investment and build markets", farmers in Zhejiang have begun to pursue higher levels, and they have created one after another open, orderly and Unique new market system.And all of these, no matter mature or naive, have extremely valuable reference significance for the future trend of China's bazaar-type commodity professional market.

Judging from the current situation, three major development models have emerged in Zhejiang's professional market. One is the Yiwu model. It takes the small commodity professional market as the leader, and through the improvement of various factor markets and the cultivation of market networks, it has brought the market's distribution function into full play. One is the Shaoxing model. This kind of professional market is linked with the local industry and forms a considerable industrial group.In this process, the function of the market has long been more than simply "digesting local small commodities", but connecting with modern large industries to form the advantages of regional economy.It should be said that in the long run, this model is more viable.

In Zhejiang, there are many markets that are rapidly rising relying on local industries, such as the woolen sweater market in northern Zhejiang, the hardware market in central Zhejiang, the communication market in Hangzhou, and the shoe leather market in Wenzhou. Markets have followed a similar trajectory.In the woolen sweater market in northern Zhejiang, there are more than 4,000 related enterprises in two cities and five counties around it, forming an industrial group with the highest intensity of woolen sweater production and sales in China.In Wenzhou, the prosperity of the country's largest shoe leather market is also closely related to the 7,000 shoe leather manufacturing factories around it.

The third type is the Hangzhou model that we have not yet had time to comment on in detail. Not long ago, many merchants in Hangzhou City were still talking about the "infighting" among each other.And it seems that overnight, hundreds of market groups with remote sites and poor facilities popped up around them.Faced with the continuous impact of these markets, the "business tycoons" were a little caught off guard. In fact, in the past three years, the market's challenges to shopping malls have been pressing harder and harder. In 1994, Wenzhou businessmen boldly broke into Hangzhou and established the Sijiqing clothing market; almost at the same time, manufacturers from northern Zhejiang took advantage of the "Puyuan wool sweater craze" Yu Zang to enter Hangzhou to establish the Bund wool sweater market.The two markets were an instant hit.Since then, many clothing, home appliance, furniture and other markets have been opened one after another, which has divided up the "commercial cake" that was originally unnecessary.By the beginning of 1997, the total number of markets in the urban area of ​​Hangzhou had exceeded 240.

The phenomenon of "market challenging shopping malls" happening in Hangzhou is really rare among many cities in China. In this regard, the bosses of many big shopping malls turned from indifference to attention, and from attention to panic, some even made corresponding price cuts.In 1995, there was even a sensational "yellow card incident" because of this. At that time, a large refrigerator manufacturer in Hangzhou set up a special counter in the Zhejiang home appliance market, and its sales volume was close to that of major shopping malls.As a result, four shopping malls reached an offensive and defensive alliance, requiring the company to immediately withdraw the refrigerator from the market, otherwise the four shopping malls would expel its products.

Unexpectedly, after repeated weighing, the company still chose the market.The abnormal sanctions imposed by the mall also caused an uproar in public opinion. This turmoil was finally resolved in the debate.However, the footsteps of the market are getting closer. In the past two or three years, the professional market has implemented the strategy of "dividing the whole into parts", eating away the original business share of the shopping mall piece by piece.First the furniture section, then the major appliances section, then the food section, then the clothing section, and then the leather goods section... The shopping mall, which always regarded itself as the boss, was finally exhausted by the professional market.

The phenomenon of "markets surrounding shopping malls" that is happening in the city of Hangzhou provides the following enlightenment: due to the backwardness of the city's commercial structure, farmers who have completed primitive accumulation can directly graft the operating model of the professional market to the city. In terms of the body of commerce, it promoted the reform of the latter while developing itself. In fact, these professional markets that have participated in penetration and encirclement have broken through the years of isolation between urban and rural areas, and have evolved from wholesale markets rooted in rural areas to warehouse-style supermarkets in the fringes of urban and suburban areas. And this is the third model of professional market development. In this great era where the development of the socialist market economy is the main theme, the expansion and extension of the professional market is far beyond people's imagination.Like a huge octopus, it vigorously extends its tentacles in the ocean of the modern economy, and at the same time absorbs and integrates the surrounding organisms. This is a new type of economic form with incomparable stretching power. It is not only grafting dazzlingly with the original village economy, but even with the existing urban economy. The reason why today's professional markets in Zhejiang have become a model for the national market is not only because of their advantages in scale, but most importantly, these markets have formed a powerful industrial chain effect and have fundamentally changed It destroyed the human environment and economic structure of dozens or even hundreds of square kilometers around. In fact, the professional market is taking.This unique posture has become a dazzling part of the process of rural Zhejiang moving towards modern industrialization. In this regard, people have seldom noticed so far.