Chapter 32 Rebirth in "Cleaning up"

As a key anti-counterfeiting area, Zhejiang's markets and farmers have been caught in embarrassing situations time and time again. One year, a young farmer in Zhejiang designed a sample of a resident ID card and posted it to the relevant state departments for ordering.He claimed to have mastered a full set of technology for printing ID cards and could mass-produce them. If such an order form had been sent from somewhere else, perhaps the relevant government officials would have laughed it off.However, the reply address of this young farmer was Cangnan Jinxiang, the famous hometown of trademark printing. The nerves of the civil servants suddenly became tense:

It used to be a famous counterfeit trademark distribution market. Immediately, a report was submitted to the superiors. After learning about the matter, the public security department attached great importance to it and quickly set up a task force to investigate it as a serious case of forged documents. Our Jinxiang farmer, who was eager to make a fortune, made a mistake if he didn't pay attention. Fortunately, the leaders of the Wenzhou Municipal Party Committee learned the details and immediately negotiated with the higher-level public security department. They believed that this was the reckless behavior of the young farmer who did not understand the law, and it should be distinguished from intentional forgery. Education matters.

A false alarm. However, in a false alarm, people saw countless pairs of suspicious eyes staring vigilantly at the Zhejiang market and Zhejiang farmers in the market. Today, several years later, we have to be grateful for the nationwide "clearance" of counterfeit and shoddy phenomena in those years. It was during such "clearance and suppression" that Zhejiang's professional market was reborn in a completely new way. "At that time, we really wiped away our tears and continued to work. We knocked out our teeth and swallowed them in our stomachs." The same shoemaker Wang Yuejin, in 1991, he founded Bali Leather Shoes Factory, and made the world's largest leather shoes and shoes so far. The smallest leather shoes.He showed us the certificate of recognition from Shanghai Guinness Book of Records.

The revival of Wenzhou leather shoes also began at that time.The Footwear Industry Management Association was established, strict industry management rules were drawn up, new brands came out one by one, and new equipment and technologies were introduced. The reputation of Wenzhou shoes is improving day by day. After all, consumers will not despise or favor any one. In September 1993, the selection of "China's first shoe industry king" sponsored by China Quality Inspection Association was announced. In the announced list, people were almost surprised to read the names of Wenzhou leather shoes one after another:

Among the top ten "shoe kings", there is the Kangnai brand of Wenzhou Great Wall Shoes Company; among the three "honorary shoe kings", there is the Bali brand of Wenzhou Bali Leather Shoes Factory; among the twelve "golden shoes" , there are Wentai and Gilda from Wenzhou; among the "recommended products", there are Fleet, Crown, Shuaite, Dafusheng, Sailang, White Shark, and Conch from Wenzhou. Among all the brands on the list, Wenzhou has the most leather shoe brands.This year, the output of Wenzhou shoes reached 38 million pairs, accounting for one-seventh of the country's total sales, exceeding 40% of the output in the previous heyday. In 1995, a Beijing agency conducted a survey and found that Wenzhou shoes were selling well again in the Beijing market. On average, six out of every ten Beijingers wore Wenzhou shoes.

Let's talk about the electrical market in Liushi. After experiencing the heavy blow in 1990, many people believed that Liushi must be "unstoppable" now.However, the people in Liushi stood up unsteadily. Thousands of small family workshops were banned, business owners began to gather, and set up new electrical appliances factories in the form of shares, which were much larger than before. Farmers in the area also invested 8.55 million yuan to build a total area of ​​23,300 square meters of industrial estate. In the second year after the clean-up and rectification, 53 products of 22 companies in Liushi passed the inspection of the National Low-voltage Electrical Product Testing Center, and received 77 production licenses for low-voltage electrical and electronic products issued by the Ministry of Mechanical and Electrical Engineering.

Get up wherever you fall down. Liushi people are riveted in the market of low-voltage electrical appliances. With the improvement of quality, Liushi quickly became lively again.Today, 33 enterprises in Liushi have obtained the production license of low-voltage electrical appliances from the Ministry of Mechanical and Electrical Engineering, which is more than any province, city, or autonomous region.The Ministry of Aeronautics and Astronautics of the People's Republic of China has also begun to purchase accessories from the Liushi market for the manufacture of rockets and satellites. In January 1994, Wenzhou City took the lead in putting forward the slogan of "Quality-based City" in the whole country. The Municipal Party Committee and Municipal Government proposed that cadres who do not grasp quality cannot be the top leaders.For enterprises engaged in counterfeiting and shoddy enterprises, the name of their legal representatives will be published in the newspaper, if they cannot register and operate enterprises in Wenzhou within a thousand years.

During this period, a comprehensive "encirclement and suppression" of counterfeit and shoddy products was in full swing throughout Zhejiang. January 25, 1994 was an important day in the history of Zhejiang's crackdown on counterfeiting.On this day, fires were ignited in 47 cities, prefectures, and counties across the province. A total of 170,000 counterfeit cigarettes, 95 tons of fake wine, 260 tons of inferior food and tonics, and 150,000 pieces of illegal printed materials were destroyed, with a total value of 36 million yuan.This is the largest concentrated anti-counterfeiting operation in Zhejiang Province since the founding of the People's Republic of China, which shows the determination of the whole province.

According to statistics, in the last three years, relevant departments in Zhejiang Province dispatched a total of 330,000 people, seized 27,000 counterfeit and shoddy cases, including 1,500 major cases, and destroyed nearly 3,000 counterfeiting dens, with a total value of more than 300 million yuan. The chaotic water tends to be clear. The ghosts began to disappear in the sunlight.