Chapter 26 go to the countryside

Until now, we haven't had time to look at another place, which is not far from the Zhejiang countryside that is undergoing great changes: the city. It has always been a place that farmers yearn for, and "living the life of a city dweller" was once the dream of all farmers. There, commercial civilization has developed to a certain extent, and although the people there have their own troubles and worries, they still lead an urban life far superior to that of farmers.For so many years, farmers have been looking up at the city from afar with unattainable envy, where there is prosperity in their imagination.Even if there was a day when they entered the city cautiously, they walked hesitantly along the corners of tall buildings.

What can make these hesitant farmers no longer timid and inferior? If there is, it may only be a large circulation of commodities. In the initial planning stage of the professional market, the products sold in the market are quite rough, mainly for the rural consumer market.With the completion of primitive accumulation, township enterprises gradually began to innovate in technology and equipment, which also brought about the upgrading of commodities.One day, the farmers suddenly discovered that the clothes produced by the city people were not as gorgeous and fashionable as theirs, and the performance of the machines used by the city people may not be as advanced as theirs.

So, there is that eagerness to try. "Go into town and sell our wares." So, riding on the strong horse of the market, farmers in Zhejiang looked around proudly and began to gallop between urban and rural areas. In the autumn of 1994, Hangzhou, known as "paradise on earth". A very interesting phenomenon has attracted widespread attention from the local news media: Reporters found that every weekend, Hangzhou citizens who are accustomed to lounging in the city boarded minibuses one after another and headed north.When they came back, they were all beaming, and most of them were wearing a brand new leather jacket.

The place they went to was a rural county called Haining, more than 100 kilometers away from Hangzhou. Haining is close to the mouth of the sea, and there are no large grasslands and pastures, but Haining is an important town for China's leather manufacturing industry.Since the mid-1980s, the township leather enterprises in Haining have developed rapidly, and there are as many as 2,000, with an annual output of more than 10 million leather garments.Among the first 18 domestic companies approved to list the "Genuine Leather Mark", Haining accounted for 9 companies, exactly half of them.With such strength, farmers in Haining took away the title of "Hometown of Leather Clothes in China" from Inner Mongolia, Qinghai and other provinces.

In 1992, Haining people set up a market on a barren grassland, and within a year, they achieved a brilliant performance with a turnover of 1 billion yuan. The reputation of Haining leather clothing spread to Hangzhou.At that time, leather clothing was becoming the most fashionable high-end clothing among urban youths.However, some people who have been to the Haining market occasionally find that the price of leather clothes there is one-third cheaper than that in the city. A leather jacket costs at least a thousand yuan, and a third of the price is not a small sum.The news spread ten or ten times, and finally set off a wave of Haining fever.A reporter from the Evening News calculated that after the autumn of 1994, every weekend, there were more than 1,500 foreign vehicles in the Haining market, the daily turnover exceeded 10 million yuan, and the daily passenger flow was nearly 20,000.Among them, more than half of Hangzhou customers are mainly retail buyers.

Carloads of city people came and brought more city people.The professional market that has always only flourished in the countryside has begun to beckon to the city. Faced with that charming smile, the city people finally couldn't stop it. In contrast to the city people fleeing to the countryside, the country people marched into the city. . In the spring of 1991, Liu Yongfang, a 42-year-old farmer from Wenzhou, came to the northern suburbs of Hangzhou alone. He brought with him a gadget that was still very rare at that time: a mobile phone. He can make calls to any place in the country anytime, anywhere, which is not without novelty in the eyes of the city people who receive him.

Surrounded by a group of city people, he stood in front of an open space, next to a national road leading out of the city.He drew his hand in a big circle and said, I want to set up a communication equipment market here. Liu Yongfang has been engaged in the distribution of communication equipment for many years. He knows that the urban area of ​​Hangzhou and the nearby counties and cities such as Fuyang, Yukang and Lin'an are relatively concentrated production bases of cables and communication equipment in China. Countless supporting and assembly companies rush here every year. to purchase, but there is no distribution market.At that time, there were thousands of professional manufacturers of communication equipment in China, and the communication industry was growing at a high rate of 25% per year.

How come no one thought of eating such a large piece of market fat? Liu Yongfang invited experts from Zhejiang Architectural Design Institute to do market design, and Hangzhou Urban Construction Company to do civil engineering and decoration. Only half a year later, a Hangzhou communication market covering an area of ​​25 mu was bustlingly opened.It is an octagonal three-story building with an investment of more than 7 million yuan and a total of 300 business rooms. The glazed tiles are shining in the sun. His investment has clearly paid off. In 1994, people accidentally read the name of this "dark horse" in the list of top ten professional markets in Zhejiang Province.That year, the turnover of this market was as high as 2.44 billion yuan, becoming the seventh largest professional market in Zhejiang Province, and also the largest communication equipment trading market in China.

Just as countless urbanites naturally go to the countryside of Haining to buy noble leather clothes, now, when people in suits and leather shoes rush to this market founded by farmers in Wenzhou to choose their representative "big brother", they may also be early. Just get used to it. In fact, this habit itself is a metaphor for an exciting leap forward. Data from the Zhejiang Provincial Bureau of Statistics show that in 1991, there were only 105 professional markets for daily necessities and industrial accessories in major cities in the province, but by the end of 1996, there were as many as 240 such markets in Hangzhou alone, most of which were The founders of the market are farmers from the suburbs of Hangzhou, Jinhua, and Wentai.

Market is no longer an unfamiliar word to city dwellers.And this lesson was given to them by the country people.