Chapter 7 Chapter 2 Who will realize the big dream first

One day in 1979.Moonlit night. A large truck coming from the north was speeding. At this time, it had passed the Yangtze River and entered the territory of Yongkang County in the Central Zhejiang Basin. Maybe it's the day-to-day Mercedes.The driver was already extremely tired, and the gravel road in Yongkang was not smooth. Finally, in Qiaoxia Village near Fangyan, a famous mountain in the south of the Yangtze River, only the car "boomed" With a sound, he turned over on the side of the road. This is a very common traffic accident. Early the next morning, when the farmers in Qiaoxia Village got up and went out, they found a truck overturned on the road, and the driver was gone.There are about four or five tons of coke that was turned upside down on the ground.

Several young people took a dustpan, swept the coke into dozens of piles, and then started selling it on the side of the road.Unexpectedly, the business was very good. Many small hardware factories in towns came to buy it, and it was sold out in just a few days. The business is so good, those young people have to use their brains.A few days later, some people went to the north. Carloads of coke were transported to Yongkang again. This time, they did not pass through the border, but were specially bought by farmers for distribution. Gradually, the coke of Qiao F became famous in the neighboring counties and towns, and became a very lively distribution center. It was listed in 1984, and the name was Yongkang Coke Market.

One day in 1978, around autumn. A pair of dejected Shan brothers planned to return home from Henan.They worked so hard on cotton for a year, and after deducting food, lodging and pocket expenses, they only earned a round-trip fare, so they naturally didn't feel much better. On the way to the train station, they hurried past the gate of a state-owned button factory. Suddenly, my brother saw a lot of discarded buttons at the corner of the corner. "Anyway, I'm going home empty-handed. It's better to pick it up, maybe I can make some money." My brother muttered.My brother thought about it, it made sense.But they don't have sacks on hand, what should they do?As soon as the younger brother rolled his eyes, he quickly took off a pair of cotton wool trousers, tied the two trouser legs with a rope, and the buttons slammed into them.

Their hometown is Qiaotou, Yongjia County, Zhejiang Province, which is a small village surrounded by mountains in the south of Zhejiang Province.As soon as the Shan Brothers' button stall was set up, it was sold out within three days.Brothers a little money.The net profit was 156 yuan and 8 cents, which was more than their profit from playing cotton for a year.So, I rushed to Henan immediately, and brought another sack of buttons. Soon, more and more people rushed to Henan, Jiangsu, Guangdong, and places with many button factories, and there were more and more buttons on the bridge... A few years later, this place became the largest in Southeast Asia. Button market.

One day in 1979, I can't remember what time it was. A farmer surnamed Ye is staggering unsteadily on the dirt road in Jinxiang, Cangnan County.He drank two more glasses at his brother-in-law's house. At this time, he was dizzy and flustered. When he reached a big wall, he finally couldn't help but vomited it all out with a "wow".His mouth was bitter and sour after vomiting, he grabbed a piece of newspaper casually, tore off a piece of newspaper, wiped his mouth, crumpled up the rest, stuffed it into his pocket, and continued walking. The next day, when he sobered up from the wine, this Old Man Ye was doing his little hardware work all over the place.At noon, he was sitting at the door to enjoy the coolness, he fumbled in his pocket, and found half a newspaper that he had torn off last night, he could read, and started reading it bored.

Suddenly, his eyelids twitched, and a piece of news attracted him.It was a "Letter from Readers". A teacher from a normal university in Hunan wrote to the editorial office to reflect that at that time, the college entrance examination had just resumed in China, and the enrollment of major colleges and universities had increased sharply, and the demand for school badges had increased sharply. Many colleges and universities Therefore, a new school badge cannot be issued. Isn't the school badge just a piece of aluminum knocked on?His hands were itchy immediately, so he wrote a letter to the teacher according to the address in the newspaper, saying that he could supply as many school badges as he wanted immediately.

A week later, a reply came, asking for 2,000 pieces, making according to the picture, and paying for the sample. The fact that the Ye family made the school badge spread throughout Jinxiang that night, and soon orders were sent from this small village to major colleges and universities across the country. In 1982, school badges and plastic meal tickets made by Jinxiang people accounted for 50% of the total national demand. The country's largest aluminum-plastic sign market was born in such a noisy way. If the big truck hadn't overturned in Yongkangqiaoxia Village on that moonlit night; if the Shan brothers hadn't carried the buttons on their trouser legs from Henan in that dejected autumn; Drunk, did not move down the newspaper... To this day, some people are still making such assumptions and asking such questions: Then, the coke market in Yongkang, the button market in Qiaotou, and the aluminum-plastic sign market in Jinxiang , will it still appear?

This kind of question has almost raised the bar.But honestly.There are indeed too many such accidents among the countless fortune-telling legends in the Zhejiang market. With so many accidental events, people can't help but ask: Why? Is God especially favoring Zhejiang people? Or are the market nerves of Zhejiang people born particularly developed? More than one truck transporting coke was overturned. Why didn't a coke market be "overturned" elsewhere? That pile of colorful buttons had been lying in the corner for more than a day, why was Shan Brothers alone "reporting" a button market?

Everyone has read the "Letter from the Reader". Why did the old man from Jinxiang "read" a market for aluminum-plastic signs in China? A bigger "why" is: Why did the resource-poor and remote villages of Zhejiang have the earliest market sprouts, and then developed into the largest professional market group in China? Behind so many "chances", is there just another group of "chances" piled up, or is there a long and profound "necessity" surging?