Chapter 4 Nine qualities of the richest man

They are a group of legendary people.They are low-key, calm and round, like gold coins with different shapes but similar functions.They are all incredibly rich, and in the eyes of most people, that wealth can only be consumed in imaginary ways.They are called the "richest man", and every country has one, and only one.But in real life, it is not shocking, on the contrary it is extremely common.Here are nine qualities that the "richest people" possess. The most basic quality of the richest people is low-key, and sometimes this quality is even unbelievable. In 2004, the total assets of the Albrecht brothers in Germany reached 41.1 billion U.S. dollars, and their elder brother Karl became the third richest man in the world with 23 billion U.S. dollars. People found that the latest interview about the two brothers was in 1953, and the latest published The newspaper with their photos was published 16 years ago. The only thing everyone knows is that their elder brother Carl is now 83 years old, and his younger brother Theo is also 81 years old.

Spain's richest man, Amancio Ortega Gona, is another old European man who puts himself in a cover.The rich man who has the second wealth in the fashion industry in the world has never appeared in front of the media. People can only find two photos about him in the newspapers, and these two photos show a fat Ortega They were wearing the same clothes. Among the vast majority of the current richest people - especially in continental Europe, low-key and silent personality seem to be their common character traits.Contrary to what many people imagine, they often do not settle in metropolises like London and Paris, but live in some unknown small villages and cities all year round.They almost never attend star-studded parties or carnivals, although many of these extravagant events are organized or paid for by their companies.They also seldom appear in business events such as the "Fortune Forum" and the annual meeting of business leaders in Davos. The world seldom hears them preach their wealth wisdom, or write books for themselves-"without words" It seems to be an unwritten "tradition of the richest man". Rockefeller, the richest man in the United States at the beginning of the 20th century, strictly forbade his descendants to write a biography for him in his will.They just piled up their wealth figures day by day in obscurity, letting the glittering money block any curious light from them.

Along with understatement comes simplicity and frugality in life.Kamprad, the richest man in Sweden who was once thought to be wealthier than Bill Gates, is the founder of IKEA.He spent his life building a formidable furniture chain empire.This is how he was described: Kamprad never lacked a flashy look. He didn't have fashionable clothes, expensive watches or luxury cars, and he always traveled economy class when he traveled.He would be very annoyed if the company booked him something expensive.For working lunches at IKEA headquarters, he would pay with bills from his wallet.He likes to drink, but it doesn't have to be expensive, a bottle of cheap whiskey can make him more happy, he will drive around in an old Volvo car, or take the bus to the vegetable market to find cheap vegetables...

The frugal life of Premji, the richest man in India in 2004, is equally astonishing: the richest man who lives in Bangalore, India, has to bring detergent and a travel iron even during business trips, because he has to wash it himself clothing…… As public figures, the richest people are often in the core areas of most concern in various countries, so their words and deeds are also particularly benchmarking, especially emotional issues.The reason why Sheri Arison, the richest man in Israel, became the target of media attention happened to be because of her attitude towards marriage, because in the 47 years she just passed, she became the wife of 3 men, and each experience brought All she was given was pain. In the end, she could only live alone in the United States, far away from Israel, and was abandoned by everyone.

Cheri Arison is a special case in the richest tribe. Most of the others strictly abide by the basic morality of emotion.Among all the richest people, only five have had two marriage experiences, and most of the rest have been married once.The stability and harmony of the family seems to have always been the prerequisite for the gradual advancement of wealth.Liliane, the richest woman in France who owns L'Oreal, often tells her friends that a happy marriage that lasted 50 years is the greatest wealth in her life. Compared with wealth, marriage is more meaningful to a woman. "Monopoly is the only source of huge profits."This Jewish commercial law seems to have remained valid so far.

From the end of the nineteenth century to the middle of the twentieth century, through marriages or transactions with the political power, countless giants owned the monopoly rights of mines, railways, ships, and major agricultural products, thus bloodily completing primitive accumulation and becoming the richest man in a country.With the improvement of the national system and the progress of commercial civilization, this path of getting rich is becoming more and more impossible.Among all the richest men today, the only ones related to resource-based monopoly are probably only two. One is the Oppenheimer family in South Africa. Hongsen Ho, he took control of the local gambling industry.

The richest people in other countries, without exception, maintain an absolutely dominant market share in their respective main industries through the means of complete market competition, forming another sense of monopoly benefits.Bill Gates, the richest man in the United States, basically controls the desktop systems of computers all over the world. The richest man in Italy holds 80% of the national commercial TV market share. The richest man in Australia controls 80% of the magazine market in the country. The richest man in Canada monopolizes newspapers and periodicals. The new richest man in India owns 6% of the world's annual steel production.

Except for the Asian region, among the richest people in Europe and the United States, almost none of them is a diversified consortium.On the contrary, globalization in a professional context is a popular trend. In the past two decades, the strategy of globalization has made some traditional companies that are not outstanding leap out of reach. Heineken was originally a Dutch company on the verge of bankruptcy. In 1971, Freddie Heineken became the company's president. He had the foresight to foresee the emergence of a unified European market. A European beer company that survives across borders, today, Heineken is already the beer enjoyed by people from different countries in the world.

Similar to Heineken, Sweden's IKEA, France's L'Oreal, Spain's Zara, Japan's Suntory, including South Korea's Samsung, have achieved a generation of hegemony because of timely and long-term adherence to the transnational strategy. When a person has money that may not be spent in a few lifetimes, what else is he worth pursuing?The answer: some abstract, metaphysical value.Feedback to reality is some good deeds that return to human nature.Of all the richest people, more than half are the largest philanthropic givers in their countries.Bill Gates has announced that he will donate all his assets to charitable funds after his death, leaving only 10 million US dollars for each of his three children.Liliane, the richest man in France, is now 83 years old, and for most of her husband's death, the only thing she was keen to do was to run a foundation named after her father and husband, which is now a donation from France One of the foundations with the most...

This seems to be an irreversible regression in the evolution of money. As Rockefeller said in his will, "It is a disgrace to die rich." Therefore, most of the rich will give back their lifetime wealth to society in their later years , and that money is taken from society. The media has always played a special role in the evolution of wealth.On the one hand, through media reports, entrepreneurs become well-known public figures, even idols.But at the same time, there are many cases in the world of wealth that have been ruined by the media, such as Shi Yuzhu in China.And another rich man in Asia is also facing this kind of confusion now-the richest man in Israel, Sheri Arison, who was once the big owner of the Lakers O'Neal, took over a large amount of wealth from his father, but did not inherit his father's wealth. Modesty, especially in her dealings with the Israeli media, she chose confrontation.The result was that she eventually had to leave Israel.

Fighting against the media has no good end, but cooperating with the media has tasted great benefits.Among the richest people in 21 countries, at least three are directly related to the media. They are Italy's Silvio Berlusconi, Australia's Kerry Parker and Canada's Kenneth Thomson.In the wealth jigsaw of these richest men, the biggest piece is the wealth of the news media they control. Keep an "appropriate distance" from politics In the course of historical evolution, wealth and politics are often inextricably linked.Khodorkovsky relied on Russia's "economic privatization" movement to amass a large amount of wealth, and at the same time established his political ambitions. After Yeltsin stepped down, he even proposed the goal of running for the presidency, which could only be sacrificed in the end. By. Today, there are only a few richest men who are overly ostentatious and enthusiastic about the government's public affairs, and Italian Prime Minister Silvio Berlusconi is a rare political star among the richest men.Despite his success, since his entry into politics, the judiciary has reportedly launched dozens of investigations into his business activities, drafted 87 legal documents against him and his business interests, and made visits by judicial officials to other countries. There have been more than 470 family business offices, and more than 1,500 court hearings have been held on him alone.This may be the main reason why most of the richest people choose to keep a proper distance from politics.