Chapter 27 Zhijiang organic silicon: technology wins

Silicone, an industry that is not well known to everyone, is closely related to our lives. In modern cities, there are many buildings with different styles. The buildings represented by glass curtain walls are leading the trend of modern architecture.But the glass curtain wall is a "time bomb" hanging over the city. Since the curtain wall is not connected by any mechanical fasteners, it is only firmly connected to the metal frame by structural glue, so if the silicone used in the glass curtain wall Substandard structural adhesives can have dire consequences.This endows the silicone industry with high requirements and high thresholds.It is understood that in 1997, the area of ​​glass curtain walls completed in my country exceeded 5 million square meters, and the consumption of silicone structural adhesives reached about 4,000 tons, of which more than 90% were provided by international companies such as General Motors, Dow Corning, Henkel and Rhône.Almost monopolized the domestic silicone structural adhesive market.Hangzhou Zhijiang Organosilicon Chemical Co., Ltd. (hereinafter referred to as "Zhijiang") led by He Yongfu has borrowed 500,000 yuan in 1995 and now has an annual output value of 300 million yuan and a market share of 30%. .From an obscure private small enterprise, it has become one of the three major enterprises in the national organic silicon industry, recognized as a key enterprise in the industry by the Ministry of Science and Technology, and listed as a high-tech enterprise in Zhejiang Province.The Golden Mouse brand silicone series products created by it have become the first national well-known brand in the silicone industry, and are sold well at home and abroad.Let us trace the development history of Zhijiang.

In 1995, He Yongfu, already an accountant, had a job with an annual salary of 50,000 to 60,000 yuan in the Xiaoshan Finance Bureau. This was already envied by many people at the time, but when he saw that most of the structural adhesives and sealants used in China were from the United States, When importing from Germany, he couldn't help it anymore. According to He Yongfu's current words: At that time, he had a sense of mission and determined to revitalize the national industry, so he continued to do it without hesitation.But at that time, there was no equipment, no technology, and a shortage of funds. It was not easy to produce such a high-tech product.Without production equipment, it would cost a lot of money to buy new machines, so we had to buy old machines to refit.Without scientific and technological strength, it is not easy to produce products, so He Yongfu took advantage of the National Organic Silicon Conference held in Chengdu and rushed to Chengdu. He invited Professor Ni Hongzhi, a recently retired organic silicon expert, to come out of the mountain, and invited him to Xiaoshan, a hot land, to make plans together. Daye, Professor Ni was going to visit his daughter in the United States with his wife, but he was moved by He Yongfu's sincerity, and even more moved by his sense of mission to revitalize the national industry.In the end, at the age of 60, he came to Xiaoshan from Chengdu without hesitation. Under extremely poor conditions, he worked day and night with He Yongfu and the others, and developed the company's first product - neutral silicone for several months. glue.

After that, "Zhijiang" successively developed JS-6000 one-component silicone structural adhesive, JS-8000 two-component silicone structural adhesive, etc.The company launches new products almost every year, with increasing variety and continuous optimization of performance.By 2003, a total of six categories of products came out. On the basis of silicone series adhesives, successfully developed and put into production insulating glass polysulfide adhesives, epoxy resin stone dry-holding adhesives, chemical anchoring adhesives and polyurethane foam gap filling adhesives and other products , Extended to industry, automobile, electronics, electrical appliances and other fields.This makes "Zhijiang" quickly become one of the enterprises with the most complete product varieties and the largest scale in the domestic silicone rubber industry.The diversification of high-end products, stable and reliable quality and performance also make Zhijiang's products sold at home and abroad, and "Golden Mouse" has become a famous brand. At the end of 2004, "Golden Mouse" brand silicone sealant was adopted by the key supporting construction projects of Beijing 2008 Olympic Games.

"Technology is the primary productive force", which belongs to the high-tech silicone industry. Technology has increasingly become the biggest driving force for the development of enterprises. Occupying the commanding heights of technology is particularly critical to the success of enterprises.It is not an exaggeration to say that He Yongfu loves talents like his life and seeks talents and thirsts for talents. In the early stage of his business, he was short of funds. The expertise and hard work of forgetting to eat and sleep have made great contributions to the successful trial production of "Zhijiang" silicone glue, making "Golden Mouse" "higher than Tiangong's test" compared with similar products produced in Europe and America.For professional talents, He Yongfu is also "the more the better", he spares no expense, and has successively introduced technical elites such as Liu Ming, Zhong Wende, and Tao Xiaole.After the introduction, He Yongfu created a relaxed, warm and comfortable environment for these experts.Housing issues, vehicle issues, experimental equipment issues, and test site issues were all considered comprehensively.Liu Ming, the executive vice president of the company, Zhong Wende, the vice president, and Tao Xiaole, the director of the technical center, all said: the enterprise has built a platform for us, so that we have the opportunity to display our talents, and we should dedicate our intelligence and wisdom to the enterprise.

The current "Zhijiang" can be described as a gathering of talents.The company has more than 200 employees, and the proportion of scientific and technological personnel is as high as 25%.Even if they are marketing personnel, they must be college students majoring in macromolecules, organic chemical engineering and other related majors.He Yongfu attaches great importance to his own learning. He also entered the largest management training institution in Zhejiang—Zhejiang Zhongke Productivity Management Training Center Enterprise President EMBA Seminar to study. He not only studied by himself, but also arranged for Liu Ming, Zhang Xu and other corporate executives entered the EMBA training class of Zhejiang Zhongke Productivity Management Training Center for further study and recharging.There they learned the latest management concepts and met many excellent corporate executives. He Yongfu highly praised Peter Drucker, the world's management guru. Drucker's management concepts have benefited him a lot. He said, "I'm just a stage setter. I set up a good stage, so that more people can perform more and better shows, produce more stars, and temper more high-quality goods."

"The four fully-automatic silicone glue production lines imported from Germany by Asians with international advanced level, our 'Zhijiang' monopolizes three, and one in Japan. There are only 6 fully-automatic x-kv multi-component static mixing lines in the world system, our 'Zhijiang' has one." He Yongfu said proudly.High-tech investment has become a magic weapon for "Zhijiang" to compete with the world's top similar enterprises.The second-hand equipment at the beginning of the business is now quietly lying in a corner of the warehouse. However, in order to introduce these equipment, He Yongfu argued with some technical authorities and business veterans, because each of these equipment costs several million. Equipment utilization is still unknown, the risk is too great.But He Yongfu insists that only first-class equipment can have first-class products.Facts have proved that Ho Yong-fu is right.After the operation of the new equipment, the product quality has reached the international advanced level, which has greatly enhanced the brand image of "Zhijiang" products.Even Professor Ni, who was the most vocal opponent at the time, admires He Yongfu's courage when he mentions this matter now.

He Yongfu believes that a successful enterprise does not depend on the size of the scale, and sometimes excessive scale expansion may even endanger the development of the enterprise. For enterprises, only by constantly looking for the largest profit zone in the market can they remain invincible, and high-tech The use of water is a "secret weapon" for "Zhijiang" to maintain its eternal youth. Up to now, "Zhijiang" has always been guided by high technology, "borrowed brains" from higher scientific research institutes, introduced the world's advanced production lines, and participated in the formulation of national glass curtain wall engineering technical specifications... "Zhijiang" is innovating Continue to grow and develop, becoming a leader in the industry.

He Yongfu often goes abroad, and asked why: firstly, not for sightseeing, and secondly, not for discussing business with customers. The top 100 enterprises feel the international atmosphere, make their own concepts in line with international standards, and use international practices to guide the behavior of enterprises. The equipment of "Zhijiang" is synchronized with the world, and the thinking of "Zhijiang" must be synchronized with the world. In the second half of 2002, "Zhijiang" recruited first-class domestic experts and scholars in the field of organosilicon materials to participate in the project declaration of "Preparation and Application Research of Special Organosilicon Sealing Materials". In August 2003, He Yongfu got the news that the subject declared by Zhijiang was officially included in the "863" high-tech plan project after several layers of screening.From genome research, cloning technology research to nanotechnology research and application, the "863" plan is almost synonymous with cutting-edge technology research and development.It is extremely rare in the history of the "863" program that a private enterprise hosts a national cutting-edge scientific research project.It is reported that the elimination rate of the "863" plan projects declared that year was as high as 87%. There are more than 300 R&D centers competing with "Zhijiang", including famous universities and research institutes such as Tsinghua University and Fudan University. .However, after several layers of screening, in the final round of evaluation, the topic of "Zhijiang" stood out and became one of the 39 projects officially approved by the Ministry of Science and Technology in the field of special functional materials technology. The only remaining fruits of the "863" plan.

Industry insiders commented on the significance of the project as follows: If the "Zhijiang" project is successfully developed, it will have a profound impact on China's sealant market, and the existing sealant market structure will be reshuffled. "The characteristic of our products is adhesion, which has a great cohesive function. Because of the cohesive function of the adhesive, it creates value for customers and provides a beautiful living space for human beings." "The core concept of our Zhijiang is to create Value, condense to achieve the future!" He Yongfu said.