This series of "Cases" is very special. We have compiled some of the most famous "President Review Books" in the Chinese business circle in the past 15 years.Let us learn "review" together. These presidents who wrote the "review book" are a special group.Their specialness lies in their past successes; their specialness lies in their past failures; their specialness lies in the sense of urgency of some of them: their businesses are doing well, but they are prepared for danger in times of peace and issued a warning. same voice.Their voices can be summed up in two words: review.

Representatives of this special group are: Zhang Shuxin from Yinghaiwei, Wu Bingxin from Sanzhu, Jiang Wei from Flying Dragon, Song Ruhua from Top, Yang Rong from Brilliance, Gu Chujun from Greencool, Tang Wanxin from Delong, Li Dongsheng from TCL, Haier’s Zhang Ruimin, Ren Zhengfei from Huawei, Feng Lun from Wantong, and Ren Jinsheng from Xiansheng. Their review was profound and shocking. They reviewed: "We are the ones who make the most mistakes in this industry" (Zhang Shuxin), "I did not train a good successor for Brilliance" (Yang Rong), Delong's six mistakes (Tang Wanxin), on the "13 ways to die" of private enterprises (Shi Yuzhu), the 20 big mistakes of the CEO (Jiang Wei), "I am not a qualified CEO" (Song Ruhua), Huawei's winter will come sooner or later (Ren Zhengfei ), Haier is walking in the fog (Zhang Ruimin), why are we so mediocre (Ren Jinsheng)...

These are the faces we used to be familiar with. Some of them founded companies that once dominated the market. Some of them once led the business world, but they only left behind in the 30-year history of corporate development in China. After reaching a common ending of failure, their figures gradually blurred as they passed by in a hurry.Among the entrepreneurs doing the review, there are still some who are completely different from the above losers. They either fail and make a comeback; There are still some special cases. Their corporate governance is very good, but they still reflect on it. With the emergence of a good business environment, I expect my company to be able to stand firm in the face of risks like those international-level outstanding large companies, and to achieve sustainable and rapid development.

Through research, we may be able to discover the genes of their failures, such as: the failure of the political and business game, the trouble of original sin of entrepreneurship, and the lack of professionalism, etc., but their voices are worth stopping and listening to. This is because, compared with the living environment of their enterprises at that time, today, our entrepreneurs are also facing various difficulties, such as the shortage of resources, the rise of raw materials, the pressure of inflation, the instability of the stock market, and environmental pollution. Intensification and many other external factors that restrict the development of enterprises, and these also test the thinking and decision-making of enterprise leaders at any time.It can be said that Chinese entrepreneurs and Chinese companies are not as beautiful as they seem.

It is also under this circumstance that we brush aside the dust and revisit the self-examinations made by a group of entrepreneurs who were once brilliant and are still active-their reflections and examinations are enough to shock us and enough to Draw the attention of every business operator, and even take it as a warning.Therefore, we hope that our entrepreneurs can face the current situation and development of the company through reviewing their reviews, and re-examine ourselves, what have we done, whether what we have done is good enough, and what else we have Areas that need to be further improved, which areas require us to think carefully, are we ready for the strategy to be implemented in the next step?

Whether you are an "entrepreneur rookie" who has just started, or a "senior businessman" who has gone through more than ten or even more than 20 years of business history, at this moment, let us stop and listen to the voice of self-criticism.