The content of this issue of "Cases" is different from previous issues. Whether it is the content itself or the form, this issue of "Cases" is very special. The award-winning cases are compiled together. The selection of "China's Best Business Cases" was initiated by Peking University Case Center for the first time in 2002. The scope of selection involved the excellent business cases published by domestic mainstream financial media in that year. The selection committee composed of the editor-in-chief) will select and evaluate international excellent business cases, including the profundity and uniqueness of corporate events revealed by the case; the universality of corporate success or failure; the data and materials related to corporate cases. Integrity; whether it objectively reflects the views of all stakeholders; writing is fluent and vivid, etc.Finally, the award-winning works of the "Best Business Cases in China" of the year will be selected, and certificates will be issued to the award-winning authors of the cases, and the award-winning cases will be compiled and published, so that they can be further disseminated in the market.

As an important institution for domestic business case studies, the Peking University Case Center has retained this year's business case awards since the first selection. Over the past few years, many outstanding business case authors have won this honor. Cases are disseminated in various forms (published in collections, entered into business school case banks for teaching, etc.). Starting from the second half of 2007, the Blue Lion Financial Publishing Center, which is dedicated to publishing business cases, and the Case Center of Peking University have mobilized dozens of well-known domestic mainstream financial media to participate in the selection of "China's Best Business Cases" in 2007~2008. After multiple rounds of screening of the participating cases by the jury according to the selection criteria, 10 best cases and 20 shortlisted cases were finally produced.

These cases record the most important business activities and events that took place in China during the whole year of 2007 and early 2008. Among them, the dispute over the ownership of the joint venture between Wahaha and Danone of France has sparked in the past year. The controversy is the most extensive, and the offensive and defensive battle between the two parties is the most tragic, which makes this "transnational marriage" that seems to be beautiful but in reality completely broken. This classic case in the history of Chinese business will undoubtedly not be missed by the commercial media. " The article "Love and Hate Danone" published by China Entrepreneur magazine is a classic among many cases recording this incident. Interviews with Danone’s partners in China, such as Guangming, Mengniu and other enterprises, and Danone’s cooperation with Danone. From different perspectives, it interprets the layout of Danone, a multinational company, in China for many years and its behavior and way of doing things, thus writing a profound story. And a brilliant business case.In the past period of time, China's clothing industry faced the continuous appreciation of the renminbi, rising raw material and labor costs, shrinking export profits, and further fierce competition in the domestic market. A new type of clothing sales company shocked many domestic clothing industries. That is Shanghai PPG Company, which specializes in online men’s clothing sales. Mature online sales platform, relatively cheap price, sells men’s clothing through online sales and mail order, and thus rises rapidly. Even its sales within two years of its establishment have exceeded the sales achieved by Youngor, the leader of the traditional clothing industry, after 20 years of painstaking efforts. (At that time, PPG’s estimated sales in 2007 was 1 billion yuan, while Youngor’s sales in 2006 were only 870 million yuan), but more importantly, it did not have its own factory. It customized products from garment factories and outsourced Its own logistics, coupled with its own network and call center, has created a fast-response supply chain. Its inventory turnover days are only 7 days, and the average level of the same industry is 90 days.Strictly speaking, it is still only an "evolved" virtual company, but its appearance and performance have obvious impacts and vibrations on the entire traditional clothing industry. This situation was published in the magazine "IT Manager World" The award-winning case "Light Company" on the Internet is recorded.

In the past year or so, in addition to the Dawa dispute, the sudden emergence of light company PPG, Huawei’s acquisition of 3COM and other commercial events, due to the limited number of award-winning works, many excellent cases were not shortlisted. It was finally selected, and this time when it was published in the form of special content of "Cases", the editor further screened out 7 excellent cases to try to comprehensively record those business events with great influence that have happened or are happening, such as , there are many problems with the domestic automobile company Chery, and the question "How far can Chery go"; for example, for a diversified and comprehensive company, people often have doubts about Fosun's capital investment and business model , and "Question-Resolving Fosun" conducted an in-depth solution to this.Another example is that Suning, a domestic home appliance chain giant, gave up on the acquisition at the last moment after a year of close contact with Beijing Dazhong. Another giant, Gome, acquired Dazhong in just three days. Breaking the pattern of domestic home appliance chains, people will not only ask why Suning made such a decision, does it not know the consequences of giving up Dazhong and letting its opponents benefit?Then you may be able to find out the answer through "Behind the Withdrawal of Suning".

Professor He Zhiyi from Peking University once described the nature and role of business cases in the positive significance of business management in the preface of the book "Peking University Case Classics". He believes that the role of mass communication in cases is mainly based on The content property of the case.In a business-dominated society, the public's demand for content on business topics is increasing, and in-depth content and publications in the form of cases are becoming more and more popular.Chinese business managers all need to learn management theory, but business schools can only meet the needs of a small number of people, and many people learn management mainly from the mass media. Good media case reports can give people a good experience. Enlightenment, outstanding financial journalists have contributed a lot.The role of case studies mainly relies on teachers and trainers, but the role of commercial media cannot be ignored.

Therefore, no matter from the record and arrangement of China's business process, or from the case writing itself, the annual selection of "China's Best Business Cases" is a very valuable thing. Financial media and The active participation of business case authors will also provide richer content for many readers who need business cases. In this sense, this is also an important reason for us to publish the content of this issue of "Case".