Chapter 4 Chapter 3 Entrepreneurial Plan, Think Twice Before Acting

Almost all textbooks on entrepreneurship emphasize how important a business plan is.Indeed, a detailed entrepreneurial business plan is the vane for entrepreneurs to grasp the development of the enterprise, and they can evaluate the completion of tasks in the operation process at any time based on this.For entrepreneurs who want to raise funds, a complete and convincing business plan is even more essential.Therefore, as a road map to realize the entrepreneur's creativity and vision, the role of the business plan can be said to be a matter of life and death. Entrepreneurs must keep in mind "think twice before acting" when formulating it.

The ancients said: Forewarning makes things stand, not forewarning leads to failure.Entrepreneurship is by no means a risk-free gold panning operation. Any entrepreneur should have a detailed business plan before investing, be prepared to deal with difficult investment strategies, and plan ahead in order to stay calm.Many entrepreneurs rashly invest in starting a business based on their own "experience", which is too risky.Experience is not equal to plan, experience is only a summary of the past, and plan is an outlook based on experience.In the case of insufficient funds, the business plan is particularly important.

Successful Business Plan - TCL On the screen is a vigorous black horse, running on the boundless wilderness... "Because of our commitment, we will never turn back and never stop; because of our dream, we will fight for the day and night; TCL-achieve the world".This film and television advertisement of "Ma Yu Pian" shows the development trajectory of TCL Group in the past 20 years, and represents the spirit of TCL that is always forging ahead; the poetic passion composes the movement of its proud growth. An important experience of TCL's rapid growth over the years is the corporate plan. TCL subdivided the national market in a planned and step-by-step manner, gradually built a nationwide marketing network, and achieved success in market battles one after another.The competition of enterprises is actually a competition of efficiency, that is, a comparison of input-output ratio per unit time. "Speed" is one of the key factors, which drives the operating efficiency of enterprises.It is difficult for an enterprise without speed to survive in the modern competition. The development of TCL has encountered numerous "fierce battles", most of them can respond at a relatively fast speed, and then seize the initiative.This all requires prior business planning, without which maybe things would not have gone so smoothly.This is also the saying in the business war that "if you foretell, you will stand; if you don't forewarn, you will lose".

The process of starting a business successfully is a journey of accumulated steps and even thousands of miles, without a plan is impossible. TCL has grown from scratch, from small to large, and its unique innovative development model, business philosophy, diversification strategy, and corporate culture have attracted the attention and discussion of batch after batch of economic and management experts and scholars. After 20 years of ups and downs, without a perfect and exquisite plan, it is obviously not feasible.After you have a plan, you must implement it carefully based on "now", and focus on the path you are taking.Formulate a reasonable business plan and implement it in a down-to-earth manner, the company's ability to resist risks will be much stronger, and the possibility of entrepreneurial success will be much greater.

Through the content of the above section, I believe everyone has understood the importance of business planning.Successful entrepreneurship should be based on a rational plan. Those entrepreneurs who do not have a clear entrepreneurial purpose and do not have a good business plan have very little chance of success.However, a perfect business plan, of course, is not so easy to formulate.It requires entrepreneurs to propose a product and service with market prospects, and complete around the product and service.A complete, specific, and in-depth entrepreneurial plan should focus on specific strategies, goals, plans, and actions, describe the company's entrepreneurial opportunities, and put forward action suggestions.Moreover, the business plan formulated should be clear and easy to understand for a non-professional.

The perfect plan achieves the dream of wealth Wang Qiben is a nurse in a hospital, and often participates in the maternal and child care training organized by the hospital and has obtained a qualification certificate.Once she went to Beijing to help relatives take care of new mothers who were confinement, but found a big business opportunity.A fellow villager who works in the Maternal and Child Health Hospital told her that she usually comes into contact with many pregnant women every day, and found that most of them are "new immigrants" in Beijing, because the mother's family and her husband's family are too far away, and the elderly cannot come to Beijing to take care of them. So they can only rely on themselves and their husbands.However, due to the lack of knowledge of perinatal care and experience in caring for newborns, young couples have a lot of headaches, and some people even suffer from postpartum depression because of fear.

Hearing this, Wang Qi suddenly had an idea: There are tens of thousands of pregnant women in Beijing every year. If they open a small hotel by themselves to provide professional nursing services for "confinement" for those pregnant women who have no relatives around, There will definitely be a big market! I have an idea, but is it feasible?So she began to run non-stop in the obstetrics and gynecology wards of major hospitals in Beijing, conducting market research.Wang Qi asked some young mothers whose hometowns are out of town: If there is a spacious and hygienic place where mothers and babies can be taken care of without the help and intervention of family members, would you be willing?As a result, many pregnant women said, if there is such a good place, we will go there right away!Now that Wang Qi had the bottom line, she began to seriously formulate her business plan.

After reading her business plan, Mr. Ma, who runs a hotel from his hometown, thought it was feasible, so he contracted some of his rooms to her as a "confinement room", and she provided professional supporting services, while the hotel provided daily necessities at a slightly lower charge. , The room rent is also cheap.In this way, the first confinement hotel in Beijing - New Mommy Confinement House was established. On the day the advertisement was published in the newspaper, she received more than 30 consultation calls, and soon welcomed the first pair of customers.Because her nursing is very professional and the environment there is warm and comfortable, new mothers feel very relaxed and happy during the confinement period.Through word of mouth among the mothers, Wang Qi's "Yuezi Hotel" gradually became famous in just over half a year.

But as the business grew, problems arose one after another.For example, rights and responsibilities, customer-level issues, etc.So Wang Qi began to formulate a business plan again. For all mothers who stay in the "Yuezi Hotel", she must indicate the mother's dietary taboos and division of responsibilities in the contract signed with her, so that accidental disputes can be effectively avoided. At the same time, in order to attract high-end customers, she believes that "Yuezi Hotel" should provide more scientific and professional services.For this reason, she deliberately hired several retired gynecologists and professors with high salaries as her professional consultants for guidance.At the same time, according to the different spending power and nursing requirements of customers, Wang Qi divides the charging grades into ranging from 5,000 yuan to 13,000 yuan.The charges are different, and the "stars" of the service are also different.If the fee is 10,000 yuan, not only will there be a 24-hour escort, but the baby will also use high-end milk powder, high-end diapers, etc...

She also combined the profession of nursing with nutritionists and health nurses, designated those with comprehensive knowledge as "senior nurses", and conducted pre-job training. Senior nurses were not qualified to serve as nurses until they passed the exam. Mothers who come here for "confinement" make care plans.The nursing plan also includes eliminating the remaining congestion and exhaust gas in the body of the mother after giving birth, regular use of equipment and facilities, and allowing mothers to contract the uterus and pelvic cavity during the confinement period.

Considering that urban women still bear the pressure of their careers and have high requirements for body shape recovery, Wang Qi also specially placed fitness balls and body shape restorers in the rest area for mothers who are about to return to the workplace to restore their body shape.After the number of pregnant women reached a certain number, she also hired professional weight-loss coaches to assist these mothers to regain their figure... Soon, Wang Qi had booked more than 300 rooms in the entire hotel, and there were hundreds of people under him.Not only are Beijing white-collar workers taking confinement here as a fashion, her "Confinement Hotel" has also attracted a large number of foreign women working in Beijing! A business plan is to an entrepreneur at least what a map is to a tourist.The entire process of formulating a business plan is also a business simulation experiment for entrepreneurs.During this process, entrepreneurs will discover many problems and design solutions to them.Moreover, with the implementation of the entrepreneurial process, the details of the entrepreneurial plan should also be adjusted accordingly.A practical plan can not only enhance the confidence of entrepreneurs, but also win the trust of financiers, allowing entrepreneurs to gain a competitive advantage. Entrepreneurship is an activity of fighting physical strength, but also an activity of fighting mental strength.As the saying goes, shopping malls are like battlefields.Entrepreneurship, a arduous systematic project, is no less difficult than waging a "war".As the so-called good fighters do not fight unprepared battles, entrepreneurs must also make various preparations before starting a business.The more prepared you are, the more likely an entrepreneur will be successful.Especially in the current situation of increasingly homogeneous products and fierce market competition, the entrepreneur's knowledge and strategy will largely determine the success or failure of the venture. Li Ka-shing's Way to Success In the late 1970s, Li Ka-shing, who had just grown into wings, began to make ambitious plans to compete with the powerful and established British-funded consortia that enjoyed various privileges.After years of accumulating strength and careful planning, Li Ka-shing first aimed at Qingzhou Yingclay Company, a subsidiary of the old British consortium Swire Pacific. He secretly bought a large number of Qingzhou Yingclay stocks, and finally got a seat in this cement company with the longest history and the largest scale in Hong Kong. The throne of the chairman of the company's board of directors.Not only that, but he was always thinking about how to swallow the elephant of Hutchison Whampoa Group. "Hutchison" belonged to the well-known British bank HSBC. At that time, the management was not good and the profit was not good. HSBC was secretly looking for a competent operator. In September 1979, HSBC voluntarily ceded 22.2% of the shares of Hutchison Whampoa to Li Ka-shing's Cheung Kong Enterprises Co., Ltd., making Cheung Kong the holding company of the "Hutchison" enterprise group.This news caused a sensation in Hong Kong and caused the stock market to soar, because this is the first time in Hong Kong history that a Chinese-funded consortium has eaten up a British-funded consortium. A situation in which the consortium and the British-funded consortium divide the world equally has initially taken shape. Defeated British Land Company and annexed "Hutchison Whampoa".Li Ka-shing wielded the magic wand of fund-raising and acquisitions with ease and ease, and carried out a series of acquisitions. In 1986, the Li Ka-shing consortium took advantage of the low oil price period to acquire 52% of the controlling stake in Husky Petroleum Company. In early December of the same year, Li Ka-shing personally spent HK$10 million to acquire a 4.9% stake in the London-listed Clough Petroleum Company. In June 1988, Li Ka-shing turned his expansion goal back to the Asian region, which was taking off, and established his position as the leader in the real estate industry. The most successful thing about Li Ka-shing is that he is good at judging the situation and strategizing. "Struggling and winning thousands of miles away" is not only a portrayal of successful military strategists, but also an image description of legendary stories of wealthy people.Whether it is a successful life or a successful enterprise, one must have the overall situation in mind, be far-sighted, be good at planning, and be targeted.If you want to start a business successfully, you must have such a great talent and plan, and you must constantly cultivate the wisdom of strategizing and winning thousands of miles away. When you want to create a future better than the present, how do you make sure you have a well-thought-out plan?In fact, you only need to think about how to answer the following three questions: What does the bright future I desire look like?How should I plan for such a future?What should I do to achieve my goal? As long as these three questions are answered well, you have drawn a beautiful blueprint for the future.Life is like this, and so is entrepreneurship.Future development planning is the basis for an enterprise to form its core competitiveness, and it is also the key to its sustainable development.The purpose of formulating an enterprise development plan is not only to clear the fog ahead, but also to respond to changes in various contingency factors of the enterprise. Let's plan the future again Merck's CFO, Judy Leuvent, joined the company in 1980. When she became Merck's chief financial officer in 1990, she had become the most powerful woman in corporate America. First female CFO. But in the fall of 2004, Leuvent encountered the most chaotic experience of her long tenure at Merck: employees gathered around the company building, afraid that they would not get their paychecks; Litigation cases have also fallen into an unprecedented public relations crisis.This outstanding chief financial officer, but also a highly innovative leader, has survived this financial crisis with enthusiasm, courage, perseverance, and vision. In the first half of 2006, the company's profits exceeded expectations.Just as important as the bottom line, she started "talking about the future of the company. From 2005 to 2006, we were planning for the future. The exciting thing is that we have a very good business model. In 2004, I was very excited." Distressed, because at that time I was envisioning the future of the company. No matter what happens, we have the necessary capital to grow the way we want." Her persistent efforts led her to start planning the vision for the future. Her reasoning is: "The vision is very important to the leadership of the company. The company needs to listen to the vision planning and have confidence in this planning. The facts of the past few years have taught us that most employees stay in the company. Merck is because they have full confidence in the company's vision and our welfare system, while individual employees feel a little anxious because they were very confused at the time and wondered, "What kind of impact will the company's changes have on me? Why should I stay?" In the company? Where is the future opportunity?’ Quite frankly, everyone wants to be part of a profitable business, a thriving business.” Vision planning is very important for entrepreneurs, and it is also a powerful weapon to impress venture capitalists and unite people.With a plan for the future, the future of the enterprise will have a development direction, and entrepreneurs will have a goal to strive for.Moreover, in the process of starting a business, when there are major changes in the development environment of the enterprise, it is even more necessary to strengthen the research on the future planning of the enterprise, and adjust or re-formulate a practical and feasible strategic plan for the development of the enterprise. This is the reliable way for the steady development of the enterprise. When entrepreneurs make a good business plan and design a blueprint for the future, they don't have to act immediately.For the sake of prudence, it is best to evaluate whether your business plan is feasible.Because effective plans are more convincing, you must ensure that your plan is practical, so you need to answer the following questions: Can you clearly describe your entrepreneurial idea in words? Do you understand the industry you are in? Have you seen this approach used by others? Will your ideas stand the test of time? Is your vision for yourself or for someone else? Do you understand what the potential rewards are? If you can answer the above questions clearly and firmly, then your chances of success in starting a business will be very high, and you can start preparing for starting a business. The successful development of a business is inseparable from an effective plan In 2003, when people in the industry exclaimed that "the era of meager profits for desktop computers has arrived", and when people watched one company after another disappear, Tsinghua Unigroup decided to enter the desktop computer business "inappropriately". More than a year has passed, and Li Zhiqiang's efforts have not been in vain.Unisplendour PC has completed the road of similar manufacturers for 3 to 5 years. In the case of insisting on sales without credit, the sales volume exceeded 160,000 units, the inventory cycle was 23 days, and the average time of funds in transit was only 2.5 days. Miracle". The birth of this miracle is not accidental, it comes from careful planning.Before deciding to enter the PC field, Li Zhiqiang had considered it over and over again, and he decided to wield his "technical sword" to attack the "homogenization of the same price" of notebooks.In his plan, Ziguang Notebook's industry-oriented and user-oriented must be equally important, and products are specially customized for each specific user group.Therefore, several new members have been added to the Ziguang notebook family: those specially designed for women, specially designed for students, specially designed for business people, specially designed for those with high-end needs... While Ziguang’s desktops, notebooks, scanners, intelligent transportation, intelligent buildings, channel distribution, and medical electronics were bustling with activity, Li Zhiqiang had a new inspiration of “consolidating advantages and integrating resources”—leading Ziguang to venture into the mobile phone industry . Of course, Li Zhiqiang knows that it is unrealistic for Tsinghua Unigroup to start from "zero" production base, but he is not afraid, he also has a careful plan.In the first step, he joined forces with Compal, a giant mobile phone manufacturer from Taiwan, to establish a Ziguang Haitai mobile phone production base in Tianjin.Compal authorized an order of 1 million mobile phones to Ziguang, and Ziguang's first batch of 1 million mobile phones will be exported overseas.At the same time, Tsinghua Unigroup also has in-depth cooperation with Korean mobile phone design companies, and recruited more than 100 elite backbones from Motorola, thus forming a large team for Tsinghua Unigroup's mobile phone production. Tsinghua Unigroup's "untimely" entry into desktop computers, the development of Tsinghua Unigroup's notebooks, Tsinghua Unigroup's entry into the mobile phone industry, and the smooth sailing of Tsinghua Unigroup's development are all inseparable from the effective and perfect corporate plan at the beginning.Therefore, as an entrepreneur, you cannot rely entirely on your own imagination at the beginning of your business, but must formulate an effective and appropriate business plan, and constantly improve and analyze the business plan.This detailed and thoughtful plan is more plausible and convincing than any grand imagination.