Chapter 13 Chapter Thirteen Super Imitation Charm Japanese Money Making Story

The customs and character traits of the Japanese, which are quite different from those of other nations, have been fully reflected in the Japanese businessmen. Shrewdness, trustworthiness and good at controlling emotions are their most obvious characteristics. The most prominent feature of Japanese businessmen is shrewdness. It is not unreasonable for people to call Japanese businessmen "flexible elves and economic animals".Countries that have trade relations with Japan are all over the world, and Japan is almost a country with a surplus. Its foreign exchange reserves have long ranked first in the world, and now it has exceeded 800 billion US dollars.

Shrewd Japanese businessmen can always understand the characteristics of various markets, so they are masters in manipulating the market in business activities, and they are big winners all the way from North America to China.Except for Jewish businessmen, it is difficult for other businessmen in the world to take advantage of Japanese businessmen. Japanese businessmen attach great importance to credit and pay attention to "words must be done, actions must be resolute". When dating, they seldom miss appointments. If there is an unexpected situation, they must do everything possible to notify the other party in advance.In communication, words and deeds that make the other party distrust rarely appear.

The Japanese are introverted, and generally do not show their feelings. They usually speak in a low voice, and their speech is reserved. Therefore, when talking with each other, the Japanese often do not express their meaning directly, but prefer to use other expressions to express their feelings. idea.This way of expression makes it difficult for outsiders to figure out his thoughts.This brings certain advantages to their business. Instant noodles have been called the greatest food of the 20th century. In 2003, the output value of instant noodles in the world reached 14 billion US dollars. The inventor of instant noodles is Momofuku Ando, ​​a Japanese known as the father of instant noodles.

More than 30 years ago, Momofuku Ando opened a Nissin Foods company in Osaka City that mainly processed and sold food.He has to take the tram back to Ikeda City where he lives every day after get off work.Near the station, Ando often saw many people crowded in front of restaurants, waiting to eat hot noodles. At first, Ando didn't care about this common phenomenon.But over time, Ando thought: Since noodles are so popular, wouldn't it be good for me to do noodle business?This is obviously a potential business opportunity worth exploring.Because you need to wait in front of the restaurant to eat hot noodles, it is time-consuming and laborious, which is very inconvenient.In addition to eating dried noodles, it is time-consuming and lacks condiments, resulting in unsatisfactory taste.So Ando Takumi: If you can create a kind of noodles that can be eaten with boiling water and have a taste, they will definitely be welcomed by people.

So Momofuku Ando began to trial-produce the new food in his imagination. After three years of struggle, Momofuku Ando finally succeeded.In just 8 months, 13 million packs of instant noodles were sold.As a result, Ando also jumped from the manager of a small company to a wealthy businessman with a lot of assets. The reason why Ando is successful is that he is good at discovering people's potential needs from ordinary life phenomena, and strives to produce products that satisfy customers' needs. In the 1950s, Akio Morita, the founder of Sony Corporation, made a subjectivist mistake.However, he can correct his mistakes and change his sales strategy decisively, which brought the company out of an embarrassing situation.

In 1950, Sony Corporation of Japan developed the first-generation tape recorder. Akio Morita couldn't help but believe that as long as a new product such as a tape recorder is delivered to customers, let them watch and listen, orders will fly like snowflakes. Come. In fact, on the contrary, since the Japanese are very unfamiliar with tape recorders, although they find tape recorders interesting, they are reluctant to spend money in their wallets to buy them. It took a lot of effort to sell them, but it was still an embarrassing situation. .For this reason, Akio Morita couldn't eat and couldn't sleep well. The question he had been thinking about day and night was how to sell the tape recorder quickly.

Once, a senior government official visited Akio Morita's home and inadvertently talked about the lack of professional talents such as stenographers in almost all government departments, which greatly inspired Akio Morita.The next day, Akio Morita brought a tape recorder to the court to sell it door-to-door, guiding stenographers how to use the tape recorder, and the result was a great success. Then, Morita Akio put the focus of sales on the school.At that time, Japan was still under the occupation of the US military, and learning English was very popular.Learning English requires not only reading and writing, but more importantly speaking and listening.At that time, there was a shortage of English teachers, and the function of the tape recorder could just play the role of half of the English teachers.Students just use the tape recorder to listen to the tape, and then use the tape recorder to practice repeatedly, which can make up for the shortage of foreign language teachers.The successful demonstration of tape recorders in foreign language teaching in schools quickly expanded the use of tape recorders to all schools across the country.After leading sales again and again, Sony's tape recorder quickly opened up the market and became a hot item in the market.

If you want your products to sell well, you should pay attention to guiding consumers' consumption trends, especially when new products are launched. Make money 36 counts and draw from the bottom of the pot: Lost to its power, but to eliminate its momentum, against the image of the lower and the upper. In terms of strength, you cannot defeat the enemy, but you can disintegrate its momentum.Use softness to overcome rigidity to turn the weak into strong. In the military, dredging from the bottom is a way to fundamentally weaken its combat effectiveness.In economic competition, it is manifested as resolving the principal contradiction.In dunning activities, it is manifested as trying to control various situations on which the debtor depends for survival, so as to coerce the other party to repay the debt.In the face of stubborn renegades, it is not necessary to confront them directly, but to find ways to threaten, weaken or even eliminate the fundamental conditions on which they depend for survival and development (such as stopping the supply of key components, main means of production, etc.), forcing them to submit, obediently complete The "coin" belongs to Zhao.

It is common for stores to sell at discounts, even half-price sales, and no one will make a fuss. However, have you heard the story of daring to sell at 10% off and still make money? In July 1973, the Ginza Department Store in Tokyo launched such a sensational sales promotion: starting tomorrow, all products in the store will be discounted 10%, the third day will be 20% off, the fourth day will be 30% off, and the fifth day will be 40% off. 50% off on the 6th day, 40% off on the 7th day, 30% off on the 8th day, 20% off on the 9th day, 10% off on the last day. Selling goods at a 10% discount, this kind of loss-making business was unheard of, so many people thought that the owner of the department store had something wrong with his head.

But the actual situation of store sales is that there were not many customers who came to the store in the first two days, and they only came to look at the products and then left. From the third day onwards, customers continued to visit, and on the fifth day when it was 40% off , Customers flocked like a tide and began to snap up until all the products were sold out. There were very few products that were actually sold at 10% or 20% off. Why does this "10% off sale" sales method still make money?Because as long as the discount reaches a psychological price that suits them, customers will buy it.What's more, customers are afraid that their favorite products will be taken away by others, so they will never wait until the 10% discount to buy.

Merchants dare to use this trick because they know that it is impossible for customers to unite and confront the merchants. The seemingly suicidal sales method has greatly stimulated consumers' desire to buy. 20 out of 36 strategies to make money Fishing in troubled waters: Taking advantage of the chaos, benefiting the weak and having no master.Then, let Xiang Hui enter the banquet. Taking advantage of the internal chaos of the enemy, taking advantage of his weakness and lack of assertiveness, he follows me, just like a person eats and rests according to the weather. Good at engaging in "spoiler tactics" during business negotiations in order to fish out of troubled waters.The method of the scrambled egg tactic is to babble indiscriminately at first, confusing the other party's thinking and exhausting energy, and making a simple negotiation very complicated.Then take advantage of the other party's poor mentality to force him to make a decision in order to achieve his goal.The key to the victory of the disruptor is to confuse the other party and make the other party unable to compare certain things for a while. In the current international market, there is a Japanese cigarette called "Wanshifa", whose total sales volume has occupied the second place in the world.What is amazing is that this kind of cigarettes gradually opened up the market through operating at a loss. Wanshifa Cigarettes is a "losing" business in this way: its boss looks for agents in major cities in the world, and then sends two copies of this brand to some famous local doctors, lawyers, writers, entertainers, etc. through the agents on a monthly basis. Cigarettes, and stated that if the other party thinks it is not enough, they can still be satisfied.And every few days, the agent will send a form to solicit opinions on this kind of cigarette. When the other party becomes addicted to this kind of cigarettes, the agent will stop sending them, and the addict will have to spend money to buy Wanshifa cigarettes.In this way, this brand of cigarettes began to establish an image in the upper class, and smoking this brand of cigarettes has almost become a symbol of noble status. As a result, people in the western market competed to buy it so that its sales increased day by day.Wanshifa Cigarettes started from giving away all their money, and finally achieved the goal of super large profits. The market popularity of a new commodity is definitely not high, and there are few consumers. In order to open up the market, it is necessary to sell at a reduced price or even give it away for free. Japan's Toyota Motor Corporation manufactures cars, but in the early 1950s, they spent half of the funds to start a car school. Why didn't Toyota do business? It turned out that the sales volume of Japanese cars was still very small at that time. In order to tap the potential demand for cars in the society, Toyota, with a capital of only 1 billion yen, did not hesitate to spend 420 million yen to open the largest Japanese car school in the East. This abnormal behavior, which is contrary to the norm, is considered by many people as not doing business properly, and has been sharply criticized by the company.However, the company's management expert, Kamiya Shotaro, thinks, "Just like production must be invested first, sales must be invested first. If we only try our best to tap the needs of the current society, the company will immediately go to a dead end. If we consider 5 years, 10 years In the long-term situation after the next year, even if the immediate interests are sacrificed, it will not hesitate." Later facts proved that Kamiya’s opinion was correct. The drivers and salesmen trained by the automobile school knew both technology and sales, and became active backbones in the front line of sales, which greatly promoted the increase of automobile sales. In business, you have to look far to go far, not to take one step at a time. The owner of a famous brewery in Denmark broke a pedestrian's leg while driving. The victim was a Japanese from afar.The Danish boss said: "I'm so sorry! How should I compensate you?" The Japanese said: "When I get better, let me go to your brewery to watch the door and have a good meal." He was very happy to hear that the Japanese was not looking for trouble, and he said cheerfully, "Heal your injury quickly, and watch the door for me when you are well." So, after recovering from his injuries, the Japanese became the guard of the brewery.The Japanese are very serious about their work and carefully check the goods entering and leaving the factory, which has won the trust of the workers. Many of them often go to the guard room to have a rest and chat when they are free. Three years later, the Japanese guard saved some money and resigned to return home. The Danes never had any doubts about him. In fact, this Japanese is a big boss in Japan, and he came to Denmark to covet the brewing technology of the world-renowned brewery at that time.But the brewery at that time had a high degree of secrecy, and casual visits were not allowed.He walked around the brewery for 3 days and there was nothing he could do.Later, when the boss drove out, he deliberately caused the traffic accident and became a guard. In the past three years, he took advantage of his work and tried every means to finally master the raw materials, equipment and technology of the factory.He sacrificed a leg in exchange for world-class beer brewing technology.After returning to China, he successfully opened a large-scale brewery. "People don't harm themselves, self-harm must be true", bitter tricks are very deceptive.Of course, bad luck in business doesn't have to be just physical self-mutilation. Each enterprise has its own business and technical secrets. Once these secrets are obtained by competitors, it will bring disastrous consequences, so the current enterprises pay great attention to confidentiality.But the scary thing about the Japanese is that they can get the information they want just based on some clues revealed in the public newspapers and materials, and after careful analysis. In the 1960s, China had just built the Daqing Oilfield, which was kept secret at that time. Many people in China did not know its address, but the Japanese knew it.What they rely on is the public information about Daqing collected here and there.The Japanese saw the photo of Wang Tieren on the cover of the China Pictorial, wearing a big cotton skirt, braving the heavy snow. They guessed that it might be in the north of the three northeastern provinces, otherwise there would not be such a heavy snowfall.When they saw a report in the "People's Daily", Wang Jinxi went to Majiayao and said, "What a big oil sea, we will throw China's backward hat into the Pacific Ocean."From this, they also know that Majiayao is the center of Daqing. I found the address, when will the gas be released?They were right. In 1964, Wang Jinxi attended the third National People's Congress. The Japanese said that there must be a lot of fuel, and if there is no oil, Wang Jinxi cannot be a people's representative. Then, based on a photo of the drilling tower in the "People's Daily", they calculated the approximate diameter of the oil well from the posture of the handle on the drilling floor, and then calculated based on the diameter of the oil well and the government work report of the State Council, and calculated the national oil The output minus the original oil output is the oil output of Daqing.On this basis, the Japanese quickly designed oil equipment suitable for China's situation.When China solicited designs from all over the world, the Japanese were ready, and the negotiations were successful soon, and we made a lot of money. The reason for the difference between the rich and the poor is not capital and technology, but whether there is a smart mind. Make money 36 counts and 21 golden cicadas get rid of their shells: Preserve its shape and set its momentum; friends are not suspicious, and they will not move in disorder.Sunda stops Gu. Preserve the original shape of the position, create the momentum of still defending in place, so that the friendly army will not doubt it, and the enemy will not dare to attack rashly.When the enemy is confused, shift the main force covertly. After the long winter period, the cicadas crawl out from the ground, their whole body is yellow and translucent, and they are commonly called "golden cicadas".The golden cicada climbs up the trunk or branch, rests quietly, and begins to metamorphose.There is a crack in the back of the golden shell, and the new cicada crawls out from the crack, and the cicada flies away after the wings are plump;The business really can't go on, the clever boss is "good at defeat and never perishable", carefully planned and arranged skillfully, and escaped at the smallest cost. Money is a good thing, everyone loves it, what effect will it have if a paper money is printed on the quilt we sleep every day? Once, a clothing manufacturer named Shengjing Saburo had a sudden inspiration. He thought: "There is no one in the world who doesn't like colorful banknotes. Many people see money and dream of it. Although they can't have many banknotes for a while, if they are stamped Sleeping on the quilt of banknotes may turn around one day, and the dream will come true. The quilts of banknotes will make people have this fantasy. The hope of the day is at hand.” Therefore, Shengjing Saburo developed a banknote quilt called "Fat Cai Le". This new product is so interesting that it immediately became a favorite bedding for money fans when it came into the market. The quilt is a big addiction to dreaming. No one knows whether the dreams of those buyers of bills and quilts will come true, but everyone knows that Shengjing made a fortune as a result. Earning money from people who want to make money is a shortcut to making money. Make money 36 count twenty-two close the door to catch thieves: The enemy is trapped.Peeling, there is a disadvantage. For a weak enemy, it is necessary to surround and annihilate it; for an enemy who is dying, it is very disadvantageous to chase from behind. To deal with small groups of enemies, we must surround them and destroy them.If you let it go away, it will be extremely unfavorable for pursuit. To catch thieves behind closed doors refers to the strategy of encircling, gathering and annihilating weak enemy forces.If the enemy is allowed to escape, the situation will be very complicated.Many shopping malls play promotional cards, attracting a large number of consumers with "special price" products that are far lower than customers' psychological prices. This is a typical "closed door to catch thieves".As long as consumers come in, can they only buy specials?Will buy some other ones too.The most important thing is that when consumers enter the store, it is of course impossible to go to other competitors. What best represents faithful love, in Japan, is not a rose, but a kind of shrimp that has become a "mummy". In Japan in recent years, there is a new kind of wedding gift that is very popular.Its name is "Join the Old and the Same Cave", and it was introduced from the Philippines by a trader. The purchase price is only 1 US dollar, but the selling price is more than 260 yen. Such huge profits not only do not discourage people, but make people scramble to buy them. This "together with the same nest" is actually a pair of male and female shrimps, which are native to the Philippines.Its survival characteristics are very strange. They drilled into the rocks with gaps since they were young. When they grow up, they can no longer get out of the gaps, so they spend their whole life in pairs in the gaps, and complete the course of their lives. , And become a dried "mummy". This kind of thing can be said to be everywhere in the place of origin, and no one considers its economic value at all, but after traveling across the ocean, it becomes worth a hundred times and becomes an expensive item.In particular, this kind of "single-and-death" shrimp is considered to be a symbol of eternal happiness for the couple. It is very suitable as a wedding gift and has become a hot commodity in Japan's high consumption boom. Give ordinary things a meaning that can be recognized by consumers, and its value will increase by N times. First love is the best memory in the deepest part of people's memory. Everyone has a kind of attachment and a little sadness for their first love that has passed away. One day, Kenji Umoto, a young man in Osaka City, Japan, saw a scene on TV: a celebrity met his first lover by chance decades later.The two love each other, and they keep talking.The warm atmosphere is really touching.For this reason, Ben Xianer had a lot of imaginations: How many passionate lovers were forced to separate from each other because of family environment, accidents, or outbreaks of war? Warm up the warmest first love and old dreams. So, Youben Xianer started the business of "finding your first love for you".His company was called "II Service Company", which used the I in the CIA and the I in the FBI, which means "search and intelligence".The pronunciation is also "love love", which makes people think of love and love when they hear it. Such a name can stimulate people's romantic feelings, which is really wonderful. Before the opening of the company II, the advertisement of "finding your first love for you" was published in "Yomiuri Shimbun" and "Mainichi Shimbun". As a result, there were more than 100 business deals on the day it was published, and an average of about 70 per day after that, with an average of 1 The monthly turnover is as high as more than 6 million yen. Does Company II only find first loves for people?No, benefactors who took care of you before, friends from school days, former comrades-in-arms, relatives and friends whose whereabouts are unknown, etc., are all within the service scope of II Company. But Mr. Youben did not say the boring "find someone for you", but a very loud and interesting slogan "find your first love for you". The phrase "find your first love for you" will make people energetic and overjoyed at first sight, and business will come to your door automatically in an endless stream. Being able to discover and satisfy the potential needs of people's spiritual world is also a business opportunity that can generate a lot of money. There is a restaurant in Yokohama called "Arima Canteen". The appearance is very ordinary, the interior decoration is simple, the quality of the dishes is average, and the price is not advantageous.It would be too costly to renovate and decorate the restaurant, cutting corners would offend customers, and lowering prices would not make any money, so the boss had no choice. In desperation, the boss called a meeting of all the employees in the store to come up with ideas and find solutions.An employee suggested: "Parents will always meet their children's requirements. If children can bring their parents to eat, wouldn't the business prosper?" Yes, we should make decisions on children!The boss had a brainstorm and came up with an idea. Three days later, "Arima Cafeteria" presented a paper apron to each child brought by the customer, with some strange animals painted on it, which made the children extremely happy.They brought the paper aprons home, which made relatives, friends, and neighbors' children very jealous, and they also brought their parents to "Arima Canteen" to eat. When shooting a man, shoot a horse first, and when capturing a thief, first capture the king.Perhaps this metaphor is not appropriate, but doing business is to grasp the most critical factors. Nanao Shimamura, who is currently the director of Shimamura Sangyo Co., Ltd. and Pill Pharmaceutical Co., Ltd., created a unique "original price sales method" when he first started his business, and achieved great success because of it. When Qixiong Shimamura started the rope business, he first bought in large quantities 45 centimeters of hemp rope produced by the hemp rope factory at a price of 5 cents, and then resold them at the original price to paper bag factories in Tokyo.After a year of this kind of business without profit but loss of money, the reputation of "Shimamura's ropes are really cheap" began to spread far and wide, and orders for ropes came from all over the place.Then, Shimamura went to the ordering customer with the shopping receipt and said: "Up to now, I haven't earned you a penny. If I continue to serve you like this, I will only go bankrupt." The customer was moved by Shimamura's honesty and willingly raised the delivery price to 50 cents. At the same time, Dao Cun negotiated with the manufacturer of the hemp rope factory and said: "You sold me the rope for 5 cents each, and I have been selling it to others at the original price, so I got so many orders now. If this is not profitable And if the loss-making business allows me to continue, it will have to wait until it closes down.” Because of the large sales volume of Daocun, the hemp rope factory also promised to supply him with only 40 cents and 5 cents for each piece of hemp rope. In this way, Shimamura can earn 1 dime for each rope. Based on the daily delivery volume of 1 million pieces at that time, the daily profit is 100,000 yen.Only two years after starting the business, Shimamura has become a famous entrepreneur all over the world. Integrity management is the most basic requirement of a businessman, but Shimamura Qixiong gave us a good inspiration on how to let partners see their sincerity. 36 strategies to make money, 23 long-distance and short-distance attacks: The shape is forbidden, and the benefit is obtained by the near, and the harm is separated by the far.Get up and down. When restricted by geographical conditions, it is beneficial to attack the nearby enemy, but it is harmful to attack the distant enemy by crossing the near enemy.The fire burns upwards, and the water flows downwards. This is a situation where we and our neighbors are at odds. The method of "distance-distance and close-attack" was originally used as a diplomatic and military strategy, which was to form alliances with distant countries and make enemies with neighboring countries.Doing so can not only prevent the neighboring countries from changing in time, but also make the enemy countries be attacked on both sides and unable to compete with us.Businessmen use the method of "distance and close attack", which is specifically manifested in planting more flowers and less thorns.Paying powerful friends is the first priority, and avoid making enemies on all sides.Although Liu Bei has the ambition to be a hero, he can take it easy when he wanders around like a lost dog when his foundation is not established. This is a traditional compulsory course for modern enterprises. Ordinary coffee is only 100 yen a cup, but there is a coffee shop in Tokyo, Japan, which suddenly increased the price by 50 times, and launched a 5,000 yen cup of coffee for the first time. Is the boss too black-hearted to make huge profits?Could it be that they are selling jade nectar from heaven?No!Anyone who has reluctantly spent money to taste the 5,000 yen cup of coffee knows the truth: doing this kind of business is actually not very profitable. It turns out that the cup that holds this coffee is expensive and luxurious, and it is an authentic French product.After drinking the coffee, the clerk wraps it up and gives it to the customer.What about the coffee itself?It is prepared by the famous chef hired by the store with a high salary. The taste is pure and delicious. In addition, there are many factors such as the palace-like decoration inside the store and the maids dressed in ancient palace costumes who treat you like an emperor.It makes customers who are good at calculating feel that a cup of coffee at 5,000 yen is completely worth it, so a cup of coffee at 5,000 yen sells very well. However, since the profit is not much, why does the store owner still do this business?It turned out that the owner of the shop, Mori Motojiro, was very sober: the purpose of opening a shop is to make money!The introduction of high-priced coffee that makes less money is just an honest bait, mainly to attract more customers to taste cheap drinks such as coffee, juice, and soda that cost 100 yen per cup.The real profit comes from the latter not the former! Expensive and less profitable coffee, started the brand of the coffee shop.Therefore, customers feel that the place is genuine and luxurious.Therefore, not only are they generous, but also frequent patrons, and those with poor pockets will occasionally come to take care of the store's business. The boss's way of making money is to make money quietly in business that is not concerned by customers. In people's minds, factories are rows of fixed buildings, but the Japanese made the factories mobile, and because of the mobile factories, they obtained excellent economic benefits. Brazil has a large forest coverage and is rich in wood, so the paper industry is very developed.However, in recent years, due to the rapid development of urban construction, land prices have soared, and manufacturers have been troubled because they cannot find cheap and ideal land for factory buildings. A company in Brazil wants to build a pulp mill with an annual output of 260,000 tons, but it has been delayed for this reason.After learning about this situation, a Japanese construction company came to Brazil to discuss the construction of a large pulp mill and said that the company was willing to undertake the construction. The Brazilian said: "Land is scarce and expensive nowadays, so this matter has not yet been finalized." The Japanese said: "Don't worry about the land, the company will consider it together and include it in the construction cost." "Oh, I didn't expect your company to be in the real estate business. Is the location of the factory suitable?" "Very suitable." The Japanese replied, "It is close to the timber producing area..." The Brazilian immediately interrupted the Japanese and said, "It is close to the timber producing area, we will not consider it. It is located in a remote place, a large primeval forest , the land price is of course cheap, but who wants to work there? Besides, it’s so inconvenient to transport the products to the sales place.” The Japanese said with a smile: "Please listen to my words. The factory building is close to the place of production and the place of sale, and it can change regions constantly, so you can go wherever you want. In fact, it is floating." "Floating factory?!" The Brazilian was even more surprised. The Japanese stated exactly what he had conceived.It turned out that his pulp mill was a workboat.Taking advantage of Brazil's developed water conservancy conditions, it is possible to drive to the vicinity of the forest to obtain materials for production, and to sell the finished products at the sales place. The workers live and work on the boat and travel to and from various places, just like traveling. When the boat is being repaired, they You can go home to reunite with your loved ones.Not only does it not need to buy land at a high price, but also it can be conveniently transported, and it can also make workers live with a special charm. The Brazilians immediately adopted the Japanese suggestion, and a floating factory on the water was quickly built.The factory is built on a 45-meter-wide, 230-meter-long, 16-story floating platform with a draft of 14.5 meters and is pulled by two 16,000-horsepower tugboats.This kind of floating factory works very well, and the economic benefits are quite considerable. The Japanese were able to turn a "dead" factory into a "living" factory, because their minds were alive and not dead. 36 strategies to make money and 24 false ways to attack Guo: Between the two, the enemy is intimidating, and I am using the power.Sleepy, do not believe what you say. For a small country between the two big countries of the enemy and ourselves, when the enemy threatens it to surrender, we should immediately send troops to help, so as to take the opportunity to expand our power. In the modern activities of doing business to make money, the key to the strategy of "falsely attacking Guo" lies in "learn from famous teachers".For example, when communicating with consumers, one must have a good statement and excuses to win the trust of the people.At the same time, it is necessary to grasp the degree of activity during the event, to downplay the commercial atmosphere as much as possible, and not to push blindly for the immediate benefit.This method not only solves the problem of consumer trust and the problem of enterprises becoming famous, but also can obtain a good image and market performance. Putting travelers in rooms that look like big drawers is how the box hotel business is booming in Japan. Who doesn't want a single room when they're out in a hotel?However, the price of a single room is high, and there are relatively few single rooms in most hotels, so it is extremely inconvenient for tourists to stay.In response to these needs of tourists, a kind of "box hotel" has emerged in Japan in recent years. The room of the "Box Hotel" looks like a cuboid box, 2.25 meters long, 1 meter wide, and 1.2 meters high. The whole body is made of metal skeleton and fiberglass.Some are placed in a single layer, and some are placed in two layers, neatly arranged, very beautiful and elegant. Small but complete. The "room" site is small, but it has a variety of living and entertainment equipment, such as color TV, air conditioner, stereo, desk, mirror, lamps, radio alarm clock and control panel.People living in it don't have to worry about being wronged at all, and it's more comfortable than living in an ordinary room. The "box hotel" has many advantages, such as simple structure, low construction cost, less land occupation, and less energy consumption, so the room price is low.In particular, it can ensure that each resident can enjoy a small world that is completely his own, free from external interference, and not worried about being stolen, so it is very attractive to mobile customers with poor pockets. There is a "box hotel" called "Mitaka Daiichi" in Tokyo, which covers an area of ​​only 240 square meters, but can accommodate 70 tourists every night, and the business is booming, and it is full every night. No matter what business you do, as long as you can meet the needs of the market, you can make money. 36 tricks to make money and 25 tricks: Change the formation frequently, pump out its strength, wait for its self-defeat, and then take advantage of it and pull its wheels. Change the lineup of the allied army frequently, draw the main force of the allied army lineup, wait for it to fall by itself, and then take the opportunity to annex it.It's like dragging the wheels and the car can't run. Guangdong's traditional famous dish - "Stealing beams and replacing pillars" is made by removing the bones from the middle of the chicken wings with soy sauce, and cutting the strips like wing bones with yam, inserting them into the chicken wings and firing them.Consumers are definitely not fools, they "steal" and "exchange" the same thing. If the value for money is excellent, they will definitely be recognized by consumers. As the saying goes, "doing business must be shrewd and kind." Hourglasses can also make a lot of money. This is the story of Japanese businessman Quansuke Nishimura.Before the clock was invented, the hourglass was a tool for keeping time. It was a container filled with sand, which allowed the sand in the container to flow down slowly to calculate the time.This method of timing is now extinct, and hourglasses have become children's toys. Quansuke Nishimura is a businessman who manufactures hourglass toys. Because novel children's toys emerge in endlessly, few people care about simple hourglass toys.Seeing the decline of his own industry, Nishimura Quansuke sighed. Japan's telephone timing method is the same as that of other countries. It is calculated every 3 minutes. The caller can't and is not easy to grasp the time. Often, one more word will exceed the billing standard for one time.If there are not enough coins, it will be very troublesome to make a public phone call. This social phenomenon inspired Quansuke Nishimura to marry the hourglass and the telephone.He designed a small and unique hourglass, equipped it on the telephone, and it is estimated that the sand can be drained every 3 minutes. Can accurately grasp the time, but also feel that it is not a lot of fun.Therefore, this kind of hourglass is very popular among people. Once it was launched on the market, the monthly sales volume reached more than 30,000 pieces, and the company of Nishimura Quanzhu was able to come back to life. After a commodity has a new function, it has a new value, so diverting the use of the product is also a way of business and a way to get rich. 30 years ago, electric fans all over the world were black, bulky and monotonous.Later, when Toshiba put "flower clothes" on electric fans, it got out of the business dilemma.So, how did the electric fan change from black to color?You might not believe it, but it came from an employee's rationalization suggestion. It turned out that black electric fans all over the world were in a slow-moving situation that year.As one of the largest home appliance companies in Japan, Toshiba Electric Company is also in trouble. Its 14 large warehouses have a large backlog of electric fans and their materials, which cannot be processed.From the chairman Ishisaka down to the ordinary employees in the whole company, there is no one who is not frowning. Just when everyone was at a loss, an ordinary employee suddenly approached the big boss Ishizaka and suggested frankly: "I think that with the improvement of people's living standards, people's requirements for products have gradually changed from practical to beautiful. Because we did not understand and adapt to the requirements of consumers, the sales of electric fans were unsalable. If we reformed the color and style, changing the black color to a beautiful color, and changing the style to be more beautiful, our company's production will definitely be able to go beyond Trough." After listening to his words, Shisaka suddenly realized, and couldn't help patting the employee on the shoulder repeatedly, and said full of praise: "Good! Good! Good! Your method may be the best choice to break the deadlock in sales!" Just do it.In the summer of the following year, Toshiba Electric Company launched a modified color electric fan to the market, and people were immediately overwhelmed by its attractive color and beautiful shape.Within a few months, tens of thousands of units were sold.积存的产品经改装后全部销售一空，新出厂的产品更是供不应求，东芝电器公司收到了巨大的社会效益和经济效益。 老板不一定比员工聪明，合理化建议往往能够改变老板的经营思路，打开财富的大门。 赚钱36计廿六指桑骂槐： 大凌小者，警以诱之。刚中而应，行险而顺。 强大的慑服弱小的，要用警戒的方法来诱导它。适当的强硬，可以得到拥护；行事艰险而不会有祸患。 “指桑骂槐”，是一种指甲骂乙的骂人术，情绪发泄术，旁敲侧击术。在环境、身份、礼节等多种因素的限制下，骂人者想骂某人，又不便直接骂，便另外找个对象来骂，让被骂者感到在挨骂，但没有被指名道姓，又不能站出来对着骂。在三十六计之中，“指桑骂槐”则已超出了骂人之外，演变成为一种杀鸡儆猴的威慑手段，通过消灭弱小来震慑其他的对手，从而达到不战而屈人之兵的目的。在现代经商中，使用本计，对强大的一方来说，可以用警戒来震慑弱小的一方，以警诱之。 铅笔虽小，但只要用心去做，做出一点名堂来，一样可以做成大生意。 香港中档铅笔市场，原来一直为日本克丽牌铅笔所占领，1960年，内地的中华牌铅笔开始打入了香港市场，由于价廉实用，受到香港广大学生和中下层公务人员的欢迎，销量逐年提升。到了1975年，内地铅笔占香港市场87％的销售量，而克丽牌铅笔基本上退出了香港市场。 由于香港经济持续增长，生活水平有了较大的提高，人们购买物品不再只着眼于价廉实用，还注重商品外表的美观。日本厂家分析了这一变化后，在20世纪70年代末期，克丽牌铅笔重新以新品种、新款式卷土重来。 克丽牌铅笔一是品种繁多。仅从形状上分，就有圆形，椭圆形、三角形、四方形、星形、六角形，以及玩具型、细杆型、特长杆型等；二是在杆面装饰上做文章，改进油漆性质与工艺，上四五道漆就等于内地的上十几道漆。而且花纹精细、线条清晰、光洁度高、色彩鲜艳。同时杆面图案适时变化，如香港播放“外星人”电视电影时，外星人图案的克丽牌铅笔立即上市。三是将原来的大包装改为小包装，适合香港人的购买习惯。四是每季都更换一批货号，上市一批新产品。 这些措施使克丽牌铅笔形成了大阵势，琳琅满目，应接不暇，消费者选择余地很大，博得了香港人的喜爱。由于内地的铅笔没有及时地采取应变对策，到1983年，香港的铅笔市场又几乎全是克丽牌的天下了。 一棵普通的树难以吸引人的眼球，但是一旦开满了五颜六色的鲜花，就会增加无穷的吸引力。这就是克丽牌铅笔成功的原因。 做生意可以分成本大利小、本小利大、一本万利几种情况，但有没有无本万利的生意呢？Of course there is!这就是国外许多代理商专门做的买空卖空的生意，他们不需要资金，不需要设备，只要一间办公室就够了。 日本有位颇有名气的无资金赚大钱的代理交易商角荣，他就是做无本万利的生意赚钱的。他的经营办法其实很简单。譬如，有人要卖某处山坡上的树木时，他就前去找买主，一找到，他就跟买主接洽：那座山上的木料价值有100万日元以上，主人现有意以80万日元脱手，请你把它买下来。2个月内一定保证你赚一成。超出一成利润时，超出部分由我所得，如果赚不到一成时，我可以赔你一成的利润。 这样，角荣就让有钱的商人将它买了下来，买好之后，角荣就代买主销售，而且他往往以高于买价两成的价钱脱手。对买主来说，两个月就有一成利润，比一年的银行储蓄利息多得多，而且有保证，安全可靠，因此找买主并不困难。 这项代理交易的方法，需要眼光准确、信息灵通以及社会信用才能办得到。有眼光才能保证赚钱，有信息才知道哪里有生意，有信用才会有买主。你只要有诚意并勤奋，这项事业就可以日益壮大。角荣本来一无所有，经过10年的努力，已成为一次能营建几百栋房屋的着名实业家了。 代理交易都不是搞实业的，实质就是利用信息卖钱，是一种获利匪浅的推销术。 一个技术、资金、经验什么都没有的人怎样才能做成大生意呢？日本大都不动产公司创始人渡边正雄给后来者做了很好的示范。 渡边正雄原是一个小商人，所赚的薄利仅能够勉强维持一家日常的生活，他当然不安于这种状态，想闯出一番大事业来。他的目标盯在不动产的生意上，可是他既无资金，又无经验，更无门路，怎样才能经营不动产呢？想来想去，他来到大藏不动产公司，以不要报酬为前提当一名业务员。 在公司工作期间，渡边拼命学习，拼命工作，掌握了大量的业务知识，取得了很多的经验和信息，工作很有实绩，比那些有学历有经验的人干得还要好。当公司准备正式聘用他的时候，渡边却离开了公司，自己去独立经营不动产了。 渡边辞职后，千方百计地筹集了一些资金，在东京大都新区租了一所43平方米的平房，开始经营地产生意。开业之初，有人来向渡边推销土地说：“一个地方有几百万平方米的高原，价格非常便宜，你有意购买吗？” 这个信息，渡边在大藏不动产公司任职时就知道。董事长认为那里地处偏僻，没有电气，没有自来水，甚至没有道路，更没有其他公共设施，是个人迹罕至之地，尽管价格便宜，但仍是个赔本生意，所以不同意购买。其他的房地产公司，同样对这块地不感兴趣。 但是，这个时候凭借行业经验颇为老道的渡边明白：这块土地照目前的形势看，确实不值钱，但发展的前景十分广阔：在那块荒芜的土地上，曾建有日本天皇的别墅，既然天皇都看中的地方，普通百姓难道就没有这种眼力吗？ 于是，渡边毅然决定将几百万平方米的土地全部购进，资金不够，就采取分期贴息付款的形式来逐步偿还。亲友们劝阻他说：“你买这种荒地有何用处呀？况且你立脚未稳，是冒不得任何风险的！到时候还不了债可是要进牢房的！”渡边胸有成竹地说：“正因为那须高原无人购买，才会价格便宜，正因为人所不欲我才敢为呢，要是跟在人家的屁股后头转，我哪有实力与他们竞争呢？” 到了20世纪60年代，日本的经济高速发展，很多人手里都有了余钱，他们不喜欢都市环境的嚣杂，想在乡间建立别墅。渡边迎合了人们的心理，把几百万平方米的土地分为道路、公园、农艺园、建筑用地等多种项目，分别向各类用户兜售了出去。到他销售了80％的土地时，已经有了利润，于是他就在剩下的20％的土地上，建造了成批的别墅群，在报纸上和电视台上做广告，大力宣传这些别墅与天皇的别墅毗邻，以满足人们提高身价的欲望。本来，人们就想在乡间拥有别墅，既然能与天皇的别墅毗邻，正是他们求之不得的，经过3年时间，那须高原变成了公共设施齐全的现代化别墅城市。 渡边在大藏不动产公司学到了行业经验，由此他抓住了一个机会，赚了数百亿日元，使得他的大都不动产公司也成了日本着名的大企业。 从业经验是创业者必备的东西，如果没有，就得像渡边正雄那样，先去老老实实地学习。 赚钱36计廿七假痴不癫： 宁伪作不知不为，不伪作假知妄为。静不露机，云雷屯也。 宁可假装不知道，而不行动，不可假装知道而轻举妄动。要沉着，不要泄露一点机密，就像迅猛激烈的云雷，在冬季藏入地下般的平静。 假痴不癫，重点在一个“假”字。这里的“假”，意思是伪装。装聋作哑，痴痴呆呆，而内心里却特别清醒。“假痴不癫”之计，用于商业经营之中，常常是经营者为了掩盖自己的企图，常以假痴来迷惑众人，宁可有为示无为，聪明装糊涂，不可无为示有为，糊涂装聪明。 人死之后，是否还能将东西邮递给他人呢？can!日本一家“天国”邮政公司就经营这种业务。 日本一些自知不久于人世的老人，想在寿终正寝之后，还能让子孙或亲朋好友继续收到自己寄去的生日贺卡、礼品或信件，于是，就可以把信件或礼品准备好，交给这家公司，由其负责将这些东西存进银行保险库，在死者指定的日期里寄出。 当然，邮寄这种信件的费用是相当高昂的，一封平信需支付69美元，另加25％的保险费，以便在收信人万一变更住址时用来调查新地址，因为这种信一旦寄不出去，是无法退还给寄信人的。 日本人口老龄化问题日趋严重，65岁以上的老龄人占了人口总数的41％。“天国邮政”公司正是看准了这一趋势，才推出这个独一无二的新服务项目，而且生意很兴隆。 做生意没有禁区，没有固定模式，只要遵纪守法、不违背伦理道德，什么都可以做。 一张办公桌、一部电话，再租一间教室，因为退休而感觉无聊的日本人竹山一夫就是靠这几样东西发财的。 竹山一夫将赚钱目标定在了腰缠万贯的有钱人身上，怎样才能赚到富翁口袋里面的钱呢？他经过调查，决定办一个“企业讲习班”。 于是，竹山一夫在东京银座租了一间教室，自己仅用一张办公桌和一部电话，成立了“东京企业研究所”，聘请的7名教师都是国内着名的教授或学有专长的知名人士，所招收的学生亦都是大企业的管理人员或未来的经理和董事长。 第一期开学只有30名学生，但所收的费用却颇为可观：每人每期学费为50万日元，而且每期只有半个月时间。扣除房租、广告费用及教授们的薪金，竹山一夫每个月可赚1000万日元。 这只是一个开始，接踵而来的学员更多，要事先登记、排队，等上几个月的时间才能上课。由于着眼点极佳，竹山一夫财运亨通，不花本钱而获利甚丰，而且人们都以进他的企业研究所学习为荣，竹山也成为了一个企业界的知名人物。 只要创意好，让有钱人乖乖地将钱掏出来，不是很困难的。 今天，石英表早已飞入寻常百姓家，引导着钟表新潮流，然而这项技术却是日本人从瑞士人的实验室“盗”来的。 第二次世界大战之后，“世界钟表之乡”的瑞士垄断世界钟表产量的十分之七，换得的外汇近1亿美元。在1954年，瑞士钟表工程师赫泰尔就在实验室里研究石英技术，他向瑞士当局写了一份报告说机械表已经到了极限，不要再大力发展了，而石英技术方兴未艾，当时石英技术还鲜为人知，瑞士决策者无人相信它能压倒几百年来称霸世界的瑞士机械表技术，更何况目前没有人肯放弃这种优势和利益，所以根本不予理睬。 日本人得到这个消息之后，认为石英技术虽然还有许多重大的技术问题没有解决，但毫无疑问，它代表现代钟表发展的方向。日本很难在短期内在机械表生产方面超过瑞士，而在石英技术方面，他们有条件、有信心闯出一条新路来。于是，日本企业通过种种曲曲折折的渠道，弄走了瑞士实验室的石英技术，再组织力量在此基础上进行新的开发和研制。 “十年不鸣，一鸣惊人；十年不飞，一飞冲天”。结果，一种用石英晶振作为时源，用微型电池作为动源的全新钟表技术公布于世。它走时准确（每日误差仅0。5秒，为机械表的1／60），价格便宜（为机械表的1／10～1／5），防震、防潮性能都比机械表好，所以一下子吸引了成千上万的消费者。仅1987年一年的时间，日本钟表企业就一连打垮了瑞士178家钟表商，爬上世界钟表大王的宝座。 与目光长远的人相比，鼠目寸光的人不知道会丧失多少财富。