Chapter 5 Chapter 5 Thinking determines the way out Thinking innovation can make money

It is said that knowledge changes destiny, but in fact, knowledge alone cannot change destiny!The income gap between a rich man and a poor person can be tens of thousands of times. Is their knowledge also different by thousands of times?What's more, don't many people who claim to be rich in education still live in poverty all their lives?And an illiterate who can't read a word can still be worth hundreds of millions.Where does their money come from?It comes from the mind!Money is drilled into the pockets of people with brains, as the saying goes, "the head is empty and the pocket is empty, but the pocket is full when the head turns around."

If a person can innovate in thinking, think about what others dare not think about, and act for what others dare not do, he will be able to discover business opportunities that others turn a blind eye to.In this way, can the banknotes continue to roll into the pockets?Therefore, brand-new thinking is the foundation and starting point of life transformation, and the first prerequisite for making money. Times are advancing, society is progressing, yesterday's truth may be false today.If a person's body has entered the information age, but his mind is in the industrial age, he will be like a body without a soul. How can he conduct himself in the world and make money in business?Therefore, thinking must keep up with the pace of the times, and the mind needs to be constantly updated.

"A new concept, ten thousand taels of gold", is the same for any business, as long as you are willing to use your brain and innovative thinking, garbage can also be turned into gold.In the seemingly small and ordinary market, you can see unlimited business opportunities and create unlimited wealth! In the center of Brussels, the capital of Belgium, there is a unique "coffin bar" in the world.As the name suggests, the bar is full of coffins, which is extremely scary.But what is puzzling is that this creepy bar has a lot of guests and a booming business. From the outside, the "Coffin Bar" is no different from ordinary bars, except that the entrance is a dark and narrow passage with some black and gold colors, and the store is full of the atmosphere of a funeral parlor.There are wine cabinets with three coffins, white wreaths, somber purple and red lights, and mournful dirges.Customers here generally use "skull glasses" to drink beer, and more than 20 special cocktails also have shivering names such as "devil", "zombie", "vampire's kiss" and so on.In short, what I saw and heard here is all frightening.

This bar is busiest especially on weekends and is often packed.Under the dim light, the customers staggered and danced along with the mourning and music. Some drunks cried loudly. When there were no seats to sit, they took advantage of the wine to lift the lid of the coffin and sneak into it, hugging each other. The "zombies" in the coffin drank freely, venting their depression. Simon, the owner of the "Coffin Bar", explained the psychological state of the customers in this way. He said: "This is another world with a strange atmosphere. Customers were really hesitant to drink from a skull-like glass at first, but they were curious. Driven by the heart and stimulated by the brave spirit, people are used to this atmosphere, so they rush to patronize." It seems that the bar owner has the ability to grasp and adapt to the customer's psychology, and he has arranged an extremely terrifying environment ingeniously, so this bar In just 3 years since its opening, customers have spread all over Europe.

The Coffin Bar satisfies some people's psychology of seeking excitement and curiosity, and many customers come here with the mentality of being afraid, thinking, and loving. The sixth of the six realms of entrepreneurship and wealth: success depends on persistence: After waiting for a long time, the car still hasn't arrived, just keep waiting, keep waiting... The difficulty is whether you can bear all kinds of mental tests during this process.Maybe someone will not understand, maybe someone will ask you, maybe you are also wavering in the decision-making, but the important thing is that the result of this approach can definitely wait.Because the car will come sooner or later, it is public transportation after all.A process that seems simple and simple, most people will not do it.

This is the spirit of not giving up until the Yellow River. With this spirit, success is a matter of time. As the saying goes, put it to death and then live.Persist in your own persistence and embrace your own brilliance. Everyone must have used a pencil with an eraser head, but who combined the eraser with the pencil?He is a poor painter in America, but he is not poor after combining eraser and pencil. In the past, there was a painter Lippman who lived in poverty in Florida, USA, and his only pencil was sharpened short.One day, when he was concentrating on painting, he couldn't find the eraser. After a lot of effort, he finally found it, but after the picture was erased, he couldn't find the pencil again.For this reason, he was very angry, and tied the eraser and pencil he found together with silk thread.

When Lippmann focused on the escaped pencil and eraser that he subdued, a kind of idea suddenly came to his mind, and he thought to himself: "Why don't I invent a pencil with an eraser?" So, He cut a small piece of thin iron and fixed the eraser on the head of the pencil, which became a very practical drawing tool. At the same time, Lippman thought that many painters would be angry because they could not find the eraser. When he got a fever, he felt that his invention should be turned into a commodity. Later, he declared a patent, and quickly resold the patent right to RABAR pencil company, and got a transfer fee of 550,000 US dollars. At that time, 550,000 US dollars was an astronomical figure for him.

Many people would say that similar gizmos are very simple, but since it is so simple, why didn't I think of it earlier? Can a mouse be sold for money?How much money can be sold?There was a small business owner with great business skills, who used a mouse as the capital of his business, and finally made 200,000 copper coins. One day, he picked up a mouse on the street, and decided to use it to do business for capital.He gave the mouse to a drugstore, and with the money he bought a little syrup, and filled a pitcher with water.He saw a group of gardeners making wreaths coming back from picking flowers in the woods, and he gave the gardeners water with a spoon to drink.Put a little syrup in each spoonful.

After the gardeners drank, each of them gave him a bouquet of flowers.He sold the flowers, and went to the garden the next day with syrup and a pitcher.On this day, the gardeners gave him some flowers before he left.Using this method, he soon accumulated 8 copper coins. One day, there was a storm, and the imperial garden was full of dead branches and leaves blown down by the strong wind. The gardener didn't know how to remove them.The small business owner went there and said to the gardener: "If all these broken branches and fallen leaves belong to me, I can clean them up." The gardener agreed and said: "Sir, take them all!" He gave them sweets among the children, and in an instant, they helped him pick up all the broken branches and leaves, and piled them up at the gate of the imperial garden.

At this time, the royal potters were looking for firewood for firing the royal tableware.Seeing this pile of firewood at the gate of the imperial garden, he bought it from the young man and transported it away.On this day, the young man got 16 copper coins and 5 kinds of tableware such as water pots by selling firewood. Now his copper coins add up to 24. Then, he came up with another idea.He set up a water tank not far from the city to supply drinking water to 500 lawnmowers.The mowers said, "My friend, you have been so kind to us. What can we do for you?" "I will ask you to help me when I need it!" he replied.

He wandered about and met a land merchant and a water merchant.The land merchant told him: "Tomorrow a horse dealer will bring 400 horses into the city." Hearing what the land merchant said, he said to the mowers: "Today, please each of you give me a bale of grass, and, in my Before the grass is sold, you don’t want to sell your own grass, can you?” They agreed and replied unanimously: “Yes!” Then they took out 500 bales of grass and sent them to his home. After the horse dealer came, he went all over the city, but couldn't find any fodder, so he only got 1,000 copper coins to buy the young man's 500 bales of grass.A few days later, a waterway merchant friend told him: "A big ship has entered the port." He came up with another idea.He spent 8 copper coins, temporarily hired a car with attendants, and came to the port with a high-sounding appearance. He used his ring seal as a mortgage to order the entire ship's cargo. Then, he set up a tent nearby, sat inside and told his attendants: "When merchants come to ask for an audience, you have to notify them three times before you can introduce them." About 100 Polonai merchants heard that the merchant ship arrived and came to buy goods, but the answer was: no more for you.The whole ship's cargo was contracted to the big merchant.After hearing this, the merchants went to him. The attendants informed the merchants three times before letting the merchants enter the tent. Each of the 100 merchants gave him 1,000 copper coins to obtain the right to share the goods on the ship, and then each gave him 1,000 copper coins to obtain the ownership of all the goods. Due to the skillful operation of the small business owner, in a short period of time, with a mouse as the capital, he obtained 200,000 copper coins and became a well-known wealthy businessman. This story may be fictitious, but the shrewd mind and brand-new thinking of businessmen are worth learning for everyone, not just businessmen. Glasses seem to be a special product for humans, but there is no surprise, and now someone is wearing glasses on chickens, and they are very fashionable contact lenses.Is the chicken suffering from myopia?The answer is no, of course, just because the chickens don't like to fight and bicker after wearing contact lenses. Since ancient times, chickens have instinctively liked to pick and provoke each other. Before they were contained and tamed by humans, this aggressive instinct was to compete for the "emperor".When humans started to raise chickens, the fighting temper of the chickens made the chicken farmers annoyed.Not to mention the chaotic non-stop pecking sound, the consequences of one or both due to fighting are usually as high as 25%, which is enough to make chicken farmers sigh. This kind of internal friction in the chicken family has naturally become a heart disease for chicken farmers.A few years ago, an egg farmer in California, USA found that the fighting mortality rate of his chickens had dropped suddenly. After examination by a chicken doctor, it was found that the chickens were suffering from cataracts and eye diseases.Why do chickens suffer from cataracts and reduce the death rate in fights?The egg farmer was very puzzled.The doctor told him the reason: after the chicken suffered from cataract, his vision became blurred, he couldn't see the opponent clearly and became "disgusted" of fighting.Since they don't want to kill each other, the mortality rate of chickens will naturally decrease. In addition, the hens also calmly lay eggs and grow meat due to the reduction in fighting.After hearing the doctor's explanation, the egg farmer came up with an idea logically: wouldn't it be better to let all the chickens suffer from cataracts?However, if you want a chicken to suffer from cataracts, it doesn't!So, the egg farmer thought again: Is there any way to artificially make chickens suffer from cataracts?Both the egg farmer and the chicken doctor thought about it. Later, inspired by the fact that people wear glasses to correct their eyesight, they came up with a solution for chickens to wear contact lenses.They wear pink contact lenses for the chickens, of course not to catch up with the trend or to make the chickens showy, but the pink color makes the chickens no longer feel so bright and irritating when they see blood, so it can be effective Try to suppress the aggressive desire of the chickens that gets excited when they see the red blood.The pink contact lens has become a hot new product for chickens because it can ensure that the mortality rate of chickens drops from 25% to 5%. Selling thermal underwear to people on the equator, selling refrigerators to Eskimos, selling combs to monks... these are all successful sales cases, as long as you think creatively, anything is possible. This is also a fictitious idea, but the authenticity is not important, what is important is the inspiration the story gives us. It is also a vendor who sells beans. If the beans can be sold, it is of course best to make money directly.What if the beans are unsalable?Don't just think of selling at a reduced price, or taking it home and eating it yourself. So, how many selling methods are there? First of all, you can consider retting the beans into douban for sale. If the douban can’t be sold, then marinate the douban into tempeh. Secondly, you can grind the beans into tofu and sell them. If the tofu is accidentally made hard, you can sell it as dried tofu; if the tofu is accidentally thin, you can sell it as tofu flower;If the tofu can't be sold, put some salt, seasoning, etc., put it for a few days, and sell it as stinky tofu.If it still can’t be sold, let its long hair rot completely, and sell fermented bean curd instead. Finally, you can let the beans germinate into bean sprouts and sell them as bean sprouts; if the bean sprouts can’t be sold, let them grow up and sell them as bean sprouts; .Moreover, in order to sell well, it was given a very fashionable name: Cardamom Nianhua. What if I can't sell anymore?Then transplant it into the soil again, irrigate and fertilize, weed and plant. After three months, the beans can be harvested again, and then sold.Maybe then there will be an opportunity. What if it can't be sold anymore?No way?There are already so many ways, I believe there is always a way to make money! The Five Dummies' Laws of Acquiring Wealth: 1. The Law of Ideas: Don't let go of every novel idea.In life, we experience every day that novel ideas and ideas often flash, and there are huge business opportunities hidden in these ideas. 2. Law of Action: Never hesitate.As the saying goes: "The opportunity is never to be missed, and the time never comes." When you are timid, the huge wealth is slipping away from your feet. 3. The law of reputation: reputation is priceless.Reputation is the most important thing in doing business. A good reputation can win business, and customers with strong brands will take the initiative to come to the door. 4. The Law of Profit: What you give is what you get.In the business world, companies always use this signboard when promoting to the outside world: users are God, and customers are our parents.That is to say, you must first provide them with good service and high-quality products in order to obtain huge profits. 5. The Law of Development: Create a good environment for yourself.Networks are wealth, the more friends you have, the better your business will be. There used to be such a joke: In the same street in London, there lived three tailors.One tailor’s signboard reads “London’s Best Tailor”, another’s signboard reads “England’s Best Tailor”, and the third signboard reads “Best Tailor in This Street.” In Xi’an, there are similarly interesting signs . An old man named Wang Jingyu opened a snack bar in Xi'an. The east side of the snack bar is "Shanghai Restaurant", and the west side is "Shanghai-style snacks".Sandwiched between two "Shanghais", there are everything from big dishes to snacks. Before the old man's snack bar opened, there were reverse challenges of "geographical advantage" and "human harmony". The smart old man Wang gave his snack bar a simple and funny name: "Good Snack Bar Next Door".Seeing this unique name, people look around and find that the facades on both sides are high-grade and the products are high-grade, and his small shop is strangely shabby in the middle.This amiable and lovely name has a great appeal to customers. This snack bar sells popular snacks such as jelly, cold noodle, and porridge. They are high-quality and cheap, and everyone who eats them loves them. When people walk out of the store, they often say in unison: "The next door is really good, and this place is not bad!" "The next door is good" He became famous and made a fortune, but he still insisted on his true nature, selling his "honest" food. Old man Wang used his wit on the quality of the food. The signboard of the small shop is cleverly using the left and right shops to advertise itself, so it is lively and interesting. Hong Kong will always be a highly competitive place.Everyone is dreaming of getting rich, but there are very few people who can really get rich. The people who really get rich are those with shrewd minds and long-term vision, such as Tsang Xianzi, the tie king. In Hong Kong in 1974, colorful flags of "big price reduction" hung all over the streets, and labels of "30% off" and "20% off" abounded.Even so, customers still rarely spend money, and the market is very depressed. At the beginning of its opening, Goldlion Co., Ltd., which specializes in ties, under the plan of the chairman Zeng Xianzi, went against the grain and raised prices to sell ties.In this regard, peers talked about it, and they all laughed at their ignorance of current affairs.However, Mr. Zeng believes that the price reduction of ties is only affected by the economic downturn in Hong Kong.Since Hong Kong generally wears suits and ties and pursues famous brands, there is still a large demand for ties in the market.At this time, the method of "reverse price adjustment" will not only have a market, but will also be extraordinary and eye-catching, which will help to build a reputation and create a brand.As a result, Goldlion ties, which had been raised in price, not only sold well, but also created a famous brand product in the international market. What everyone pays attention to must be guarded, and it is difficult to break through; what is ignored by everyone, it is easy to take advantage of the gap.This is true whether it is military warfare or commercial warfare. "Investment God" Buffett's financial habits: Bill Gates once said frankly, "Basically, I am also a Buffett fan."What is this financial habit that fascinates Microsoft President Bill Gates and is known as the "God of Investment"? 1. Put all your eggs in one basket.Buffett believes that investors should put all their eggs in one basket, as Mark Twain suggested, and then take care of it. 2. Do not do business if you are not familiar with it.There is an old saying in China that "do not do business if you are not familiar with it." Buffett has a habit of not doing unfamiliar stocks, so he will always only buy stocks in some traditional industries, and will not touch those high-tech stocks. 3. Long-term investment.Some people have done statistics, Buffett's investment in each stock has not been less than 8 years.Buffett once said: "Short-term stock market predictions are poison, and they should be kept in the safest place, away from children and those investors who behave like children in the stock market." Concealing the sky and crossing the sea is the first of the 36 strategies. This strategy is widely used in business operations, because its advantage is that it does not show any traces, and people are "deceived" unconsciously. There is a company that produces monosodium glutamate, with excellent products and exquisite packaging, and its turnover has increased continuously for 10 years, with an annual growth rate of 10% to 20%.But in the 11th year, the performance of the company stagnated, and it remained the same for the next two years.As a result, the company manager held a high-level meeting to discuss countermeasures. In order to increase the sales of MSG, the boss once asked all employees: everyone must propose more than one solution in the near future.Therefore, various departments such as the sales department, publicity department, and manufacturing department have begun to conceive various tricks, including attractive advertisements such as "bonuses" and "gifts", and even changing the shape of the container for MSG. A young female employee was very upset because the deadline was up and she still didn't have a good idea.She was eating at home that day. As usual, she picked up the jar of seaweed spices, but because of the damp, the spices blocked the hole and couldn't pour it out, so she used a toothpick to make the hole bigger. The problem It was fixed immediately. At this same moment, her inspiration came. She thought that the opening of the inner lid of the MSG could be enlarged. If people didn’t pay attention, they would feel that it was still the same when using it, which inadvertently increased the consumption of MSG. .As a result, she was rewarded by her boss for the ingenious idea of ​​increasing the flap.After the product was put on the market again, the sales of MSG quickly increased. A small change often leads to unexpected results.We often live in a habit and use inherent thinking to solve problems.In fact, as long as you stretch your thinking, you will see many opportunities. Tanks are the main weapon of land warfare, but a Ukrainian businessman used tanks as cattle to plow the fields and made money from it. When the former Soviet Union disintegrated, there were many redundant military equipment in the CIS countries, and many of them were outdated products, especially tanks.How to deal with these cumbersome tanks has become a headache for the authorities. The boss of a Ukrainian company changed his mind and immediately bought these tanks at a very cheap price.What are they buying tanks for?It turned out that the boss came up with the idea of ​​converting the tank into a utility tractor.Based on a retired medium tank, they changed the turret to a cockpit, and the cannon and machine guns to plows and rakes.This "tank tractor" is more powerful than the most powerful tractor in the CIS, and the price is half of the tractor. After the launch of this new type of tractor, it was immediately welcomed by many farmers, so they rushed to buy it. In the eyes of ordinary people, tanks and tractors are each a concept, one is used for combat and the other is used for farming.But the boss dared to break through the stereotype of thinking and gave the tank a new purpose. There are many unsatisfactory things in life. If you can change it, it may attract a business opportunity. This is how the health toothbrush was invented. Kato Shinzo, an employee of Japan's Lion Toothbrush Company, has to drive to work every morning. Although he feels sleep deprived and dizzy, he still has to get up on time, close his eyes, wash his face and brush his teeth in a hurry. One day, he noticed that his gums bleed when he brushed his teeth. He remembered that this was not the first time. He used to brush his teeth like this often. He changed a few toothbrushes, but there was still no change. Break in two.Turning around and thinking again, what's the use of being angry?Toothbrush factory owners still make toothbrushes that make your gums bleed, unless you don't use them.Teeth have to be brushed, why not produce health toothbrushes? Kato, who was full of innovative spirit, turned his anger into joy and thought to himself: "Why don't I complete this invention? This invention must have a big market." Therefore, Kato fell into the thinking of inventing a health toothbrush that does not make gums bleed , He thought of many ways to solve the bleeding gums, such as changing the toothbrush to softer bristles, brushing slowly, etc. Later, he thought: "Yes, is the tip of the toothbrush bristles as sharp as a needle?" He used Looking at it with a magnifying glass, he found that the tip of the bristles was square, contrary to his expectation.So he used his brain further and came up with a plan to grind the tops of the bristles into a round shape. After testing, it was indeed effective in preventing gum bleeding when brushing his teeth. Kato's anger turned into a very valuable idea, and the company readily adopted his invention, making the improved Lion Health toothbrush a very good seller. Don't get angry about the common and inconvenient phenomena in daily life, but think about how to solve the problem. One of the tips for self-employment: Really being a profitable and successful boss requires hard work and wisdom.Below, on the basis of summarizing the experience of predecessors, combined with the characteristics of contemporary social development, we have summarized the tips for individuals to start their own businesses and become rich: 1. Minimize the amount of start-up capital, don't borrow money, don't invest in family savings, the business you plan to start with existing ideas and your personal talents and expertise, and only need a little cash. 2. Learn to sell yourself. As a small business owner, people buy you, not your product. 3. Be generous to customers, and new businesses should not charge customers too much.Sometimes, you have to catch a big fish with a small fish. 4. At the beginning, it is best to provide products or services directly from home. Everything starts from a small scale and gradually expands. In the late 1980s, denim clothing began to land in the inland of my country and became the most fashionable new product in the Chinese clothing market.With the new products of denim clothing one after another, a kind of trendy denim clothing that is broken but not broken actually leads the trend. Those handsome men and women don't wear decent clothes, but wear patched, ripped denim clothes and pants with cloth hanging upside down at the sides and feet.That utterly fashionable air often makes passers-by ask each other: How did the jeans become like this?People simply wonder if there is something wrong with the designer's brain. In fact, this is the deliberation and psychological work of experts in new product development ideas. Modern people don’t wear denim clothes because they are looking for gold, nor are they required to resist the wind and cold.Many people buy denim clothing mainly for the "cowboy style" and the pursuit of "cowboy culture".Therefore, only by developing according to this consumption psychology can we meet what we need and what we like.It is this kind of innovation with the connotation of "broken" that makes those people who have a consumption psychology of seeking novelties and special features fall in love with "patched denim clothes" and "ripped jeans" at first sight. However, this kind of denim is not broken but not broken, and the product has nothing to do to consumers in terms of function, performance or service.Fashionable styles, fit specifications, high-quality fabrics and fine workmanship are the main reasons to attract consumers. The soul of the product lies in innovation, and the mystery of innovation lies in guessing.From the novelty of denim clothing, we can get such a feeling. In 1964, the famous car king Iacocca launched a new product for Ford Motor Company - "Mustang" brand sedan.In less than a year, Mustang cars have become popular throughout the United States, and Mustang car clubs have been established in various places.Why are Mustangs so popular? In 1962, shortly after Iacocca became general manager of the Ford Motor Company division, he planned to produce a new car that would be popular with customers.After analyzing the entire automobile marketing environment, he learned that the birth rate surged after World War II. Tens of millions of babies have now grown up, and young people between the ages of 18 and 35 who are eager to buy new cars account for half of them.Based on this information, Iacocca foresees that in the next 10 years, the main target of car sales will be young people. After establishing the object, Iacocca carefully considered the psychology of young people. They bought cars not just for transportation, but for the pursuit of novelty and fashion. Out of this consideration, Iacocca put forward the design requirements for new cars: model It had to be distinctive, recognizable, it had to look like a sports car and more than a sports car, and it had to be designed to reflect the bohemian personality of a new generation of Americans. Iacocca also took great pains in naming the new car. At first the new car was called the Falcon Special, and then someone wanted to call it the Jaguar.Iacocca thought neither was ideal.Later, someone came up with the word "Mustang", and Iacocca thought it was an exciting and authentic American name.Because the Americans were very impressed by the name of the Mustang fighter jet in World War II, using "Mustang" as the name of a new car can not only show the performance and speed of the car, but also suit the unruly personality of the Americans. The next job was to set a price for the Mustang.In Detroit, Iacocca invited 52 middle-income young couples to the Ford showroom to evaluate the new car and asked them to estimate the value of the new car. Almost all of them valued it at $10,000, and said that they already had a car at home and would not buy it again. kind of car.When Iacocca announced that the price of the car was within 2,500 US dollars, they were very surprised, and they all said that they would buy this new car that can show their status and status. After studying the psychology of consumers, Iacocca set the price of the car at $2,368. Finally, they adopted a variety of sensational promotional methods to make the "Mustang" a success, and orders came in a stream. 418,812 vehicles were sold, setting a sales record for Ford; within two years, it created a net profit of 1.1 billion US dollars for Ford. Innovation must be established on the basis of investigation and research. Only in this way can innovation be realistic and achieve good results. Tips for self-employment 2: 1. From the first day, all computerization, typewriters and manual work methods are no longer competitive in the current market. Correspondence, accounting, marketing, documents, and sales are no exception.Computers are required from day one of business. 2. Working long hours and returning home to work that does not generate income. 3. Love your customers, always talk to them politely, and try your best to satisfy them.The best way to advertise for small business owners. 4. Continue to work hard even if you are not successful at the beginning, and never give up. Success is often on the other side of failure. 5. Do business alone. When starting a business, avoid inviting others to partner. 6. Arrange leisure time, vacation makes people happy and happy.Forget about business for a while, and work more efficiently. In modern society, the division of labor is very fine, and it is hoped that "professionals" will do everything, so there are professional bridesmaids. When Hua Na was in college, a good friend of her sister got married. Since the bride was already in her 30s and there were dozens of tables for the banquet, she wanted to invite three bridesmaids.The bridesmaids are required to be unmarried girls, but in rural areas, most of the girls at Hua Na's age are already married, and they couldn't find a suitable bridesmaid for a while, so my sister asked Hua Na to help. Being a bridesmaid for the first time, Hua Na found it fresh and interesting, but also very tiring.At the wedding reception, the maid of honor has to follow the bride all the way.After the banquet, the bride gave her a 200 yuan red envelope. Later, when Hua Na watched a Hong Kong TV series, she discovered that there were professional bridesmaids in Hong Kong wedding dress companies.This gave her a reminder that many modern women are busy with work, have few friends, and are not young when they get married. Sometimes it is not easy to find a young unmarried girl as a bridesmaid.And young girls may not have the experience of being a bridesmaid, and they will be in a hurry at the wedding, and the bride may be required to take care of the bridesmaid.As a result, Hua Na had a bold idea: let herself be a professional bridesmaid. Just do it, Hua Na posted a post on a local website, saying that she has experience as a bridesmaid, knows how to make up, and the reward for being a bridesmaid is 100 yuan.Not long after, someone called her to be a bridesmaid. On the day of the wedding, Hua Na learned from the experience and lessons of being a bridesmaid for the first time, and asked the bride to prepare cosmetics, which can be touched up during the wedding.He also told another bridesmaid that she must have some snacks before the banquet, otherwise she would have to starve at the wedding banquet.After the wedding, the bride is very happy with her. The more times she has been a bridesmaid, the more experienced Hua Na will be.Being a bridesmaid is also getting more and more mature.There are many procedures for a more grand wedding, and sometimes the master of ceremonies will miss one of them due to negligence, and she will immediately remind her; whether the bride’s makeup has fallen off or whether she needs to wipe off sweat, she should also pay attention to it at all times, so that the bride is beautiful from beginning to end bright. This novel way of making money not only allowed Hua Na to make money, but also gave her the idea of ​​starting a wedding company, recruiting more professional bridesmaids, and becoming her own boss. The things that used to help each other among relatives, friends, and neighbors can also become a kind of career.Don't think there's anything wrong with it, as long as you do something beautiful, others will be grateful for paying for it. Xia Yi, a Chu opera actor in Yingcheng City, Hubei Province, makes a living by "crying" for others, and is honored as a "crying artist". He made money by "crying" and established his own mourning team. After Xia Yi's old mother passed away, he couldn't help but feel sad when he thought of his mother's widowhood in her early years and the painstaking efforts to bring him up for decades, and cried loudly in front of her mother's spirit.Because he likes to sing the crying voice in Chu opera on weekdays, and because of his deep affection, he cries in a very orderly manner, making people cry like listening to a heart-breaking Chu opera, and all the relatives and friends who came to the funeral said he cried well . Later, the father of one of Xia Yi's classmates passed away, and Xia Yi went to mourn.The classmate was the only child of his parents. Because of the excessive grief of losing his father, he was so anxious that his voice was so hoarse that he couldn't speak and couldn't cry aloud.The local custom is to cry loudly after death, otherwise, the deceased will become dumb in the next life.When the classmate saw Xia Yi coming, he asked him to mourn for him as a filial son.Xia Yi couldn't stand the entreaties of her classmates, so she reluctantly agreed. So, Xia Yi put on the filial piety clothes, put on the filial veil and began to cry.Crying and crying, he thought of his mother, couldn't help it, and the crying was full of appeal, making all the guests present teary.Everyone praised him for crying well and being loyal enough. After Xia Yi finished crying, a guest wrote down his phone number, saying that his mother was dying and wanted to invite him to cry to exaggerate the atmosphere.Xia Yi hastily refused.Xia Yi's classmate enlightened him and said: "Your technique of 'crying for mourning' is so good, and the bereavement family urgently needs it. Why can't you change your mind and take 'crying for mourning' as a career? What's more, opera comes from life. Crying in a 'crying cavity' is equivalent to using opera to serve life." Therefore, Xia Yi decided to update her concept and take "crying for mourning" as a serious matter.For this reason, he simply suspended his job without pay, recruited more than a dozen people to start a band, and his wife Chen Huafang also resigned from her original job.Since then, the husband and wife have specialized in "crying and mourning". After hard work, no place that Xia Yi and his wife have been to is dissatisfied, because in addition to their real and touching crying, the tunes and crying words are also comfortable to listen to.Therefore, their reputation for "crying for mourning" is growing, and sometimes they receive several invitation calls a day, and those people are honored to invite them to "cry for mourning". There is no distinction between high and low in the way of making money, obeying the law, not violating ethics and morals, and eating according to one's ability is a good job! Go to a clothing store to buy clothes. Ordinary clothing stores will not change the style for consumers.However, a clothing store turned a profit by simply changing clothes for customers. When a clothing store in Shandong was suffering from poor sales, the manager Zhang Shizhen took the department staff out of the office to conduct wholesales in person, stand at the counter, and listen to the voices of customers. Once, Manager Zhang witnessed a middle-aged woman buying clothes.The woman tried this one, the bust was too tight, tried that one, and the length was too long, the proportions were always wrong.At the end, she said regretfully, "If you change it, you can accept it with a little more money." This sentence shocked Manager Zhang.That's right, the clothes are imported from other places, and the consumers are in Shandong.一般山东人的身长和胸围不太适合穿外地服装。要是添几把剪子，置几台缝纫机，把柜台上卖不动的衣服拿来改一改，兴许是条路子呢。 回家时，老张看见农民把用抽水机抽上来的水用一节尼龙管引到了路的另一侧，水源源不断地流进了麦田。这一常见的现象此刻却使张经理很受启发。他想，如果像农民引水那样，在卖货的基础上，再搞一点儿加工修理，不也能打开销路吗？第二天，他们就推出了替顾客改衣服的服务，结果，没出一个星期，积压的服装全部卖完了。 这次成功使他们的思路更清晰了，利用商业信息灵通的优势，办一个“接力型”的服装厂，专门拾遗补缺，修修改改，岂不更好？ 经过短促的准备，一个小型服装厂很快成立了。这个接力型服装厂建立时间不长，已经显示了三大作用。—是改造库货，净化库存。有一批男装，是从上海进的货，开始还有销路，后来逐渐卖不动了，甚至降价20％，也无人问津。稍加修改后，很快销完。二是依样画葫芦，保证供货不断档。对于销得快的服装，一时调不进货来时，征得厂家的同意后，照样子去做，弥补一时的短缺。三是满足特殊需要，为特殊体型的消费者订做服装。 开业后的接力型服装厂，短短的几个月，就为商场库存减少损失5万多元，加工服务获纯利6万多元。 墨守成规、一成不变是创新思维的最大敌人，必须转变思维，开拓新思路。 这个世界没有永远的垃圾，莫要轻视垃圾，只要肯动脑筋，垃圾也能变成黄金。 20世纪20年代，有一位欧洲神父到山东传教。有一天，他走过一户人家，看见有妇人在梳头，一路梳一路有头发掉落在地上。神父顿时灵机一动——对！这是一门极好的生意啊。 神父的家乡在工业革命后，纷纷成立工厂，厂内女工都须佩带发网，以免长长秀发被卷入机器中去。此外，发网还成了女工的装饰品。因此，发网在欧洲不愁销路。当时假发还未发明，神父的如意算盘是，将掉的头发拾起来，再编织成发网运销欧洲，岂不是财路一条？ 于是，神父开始收集落发，再教导商人把头发编织成美丽的发网，运到欧洲销售。脱发，不过是垃圾而已，想不到落到神父手中却成了“宝”。 凡事动动脑筋，创意便生、财源便来。不怕口袋空空，只怕脑袋空空。 成就富翁的十条赚钱规则： 赚钱的方法多种多样，只有你想不到，没有你做不到的。当然，做生意也要掌握一些规则： 1.做生意从小做起，不要因小而不为。 2.从挣几元钱开始，目标先定得低一点，增加成功的胜算。 3. Continuously improve your service and technology, continuously expand your business channels, and continuously increase your potential customers. 4.要善于利用发散性思维。 5.要有坚定的信念，一件事只要有三个人认同，就值得去做。 6. Delegate power when it is time to delegate power without doubting the employment. 7. Control the cost to every penny and increase the profit to the limit. 8. Indomitable will to fight. 9. Entrepreneurship requires good ideas and good at discovering business opportunities that others do not pay attention to. 10.准备到了已经有一半的把握时，就要开始去做了，十全十美的准备是不可能的。 在餐厅进餐的顾客，除了吃的需要外，还要感受气氛。而特色餐厅仅有特色菜是不够的，罗马尼亚有一个绿林好汉餐馆很值得借鉴。 这家绿林好汉餐馆位于布拉索夫市郊的密林中，在简陋的草木棚上，高高悬挂着“绿林好汉餐厅”的招牌。 餐馆的建筑布局全部模仿古代绿林好汉的宿营、就餐的房屋。整个餐馆设在一个草棚内。草木棚以石垒基，四周墙壁用浑圆的树干拼合而成，大大小小的野鹿头骨、角叉挂满四壁。餐厅中央放着一只古色古香的炉灶，桌子全用竹木钉成，椅子上铺着兽皮。顾客一进来，就仿佛踏进古代绿林好汉的房子。 更有趣的是，餐馆伙计们个个身穿翻毛皮衣，手持明晃晃的钢刀，腰上插着古式手枪，完全是一副当年绿林好汉的打扮。顾客们在这样的环境和气氛中进餐，品尝着当年绿林好汉们吃的野味、山货，让那些拿刀枪的人供自己差遣，别有一番情趣。 因此，绿林好汉餐厅开张以来，一直顾客盈门。而且，想在这里吃上一顿，必须提前一个星期订座。 人们都有追求新、奇、乐的欲望，现在的农家乐餐厅遍布于各大小城市，就是这个原因。 人不小心跌倒了，怎么办？哲人说，总要抓一把土在手中。意思就是在失败后总得有收获。 有位名叫李波的茶叶商人，有一次他押运一大船茶叶到非洲去出售。在航海途中，突然遇到很大风浪，船因满负荷，在风浪中产生倾斜，有沉没的危险。李波与船上大副等水手商量，大家一致认为只有减轻船上的载重才不会受沉没的威胁，也就是要李波牺牲茶叶，把它丢进大海。经过权衡后，李波同意接受此方案，但他想法要从中得到一点儿补偿。 于是，李波指示水手们尽快在每箱茶叶的包装上写上“李波茶叶”几个字，然后才推入大海。数百箱茶叶被抛下大海了，但此损失却为李波的今后发财引了路。 这航船到非洲遇险之事很快在世界上的各种主要报刊报道了，其中都大写特写李波这一举动精明地挽救了轮船。这不但让各大保险公司、银行、客户知道了李波的高尚，那数百箱漂浮在大海上的茶叶也成为极好的活广告，李波把这次不幸变成大幸，从此，有许多客户纷纷向其订购茶叶了。 聪明的商人在挫折、困境，甚至是失败中，往往会因势利导，化腐朽为神奇，变坏事为好事。 创业者找资金的九条守则： 创业者应当了解投资人需要什么，以下九个方面的问题通常是投资人做出判断的依据： 1.企业定位清晰而与众不同，明白自己卖什么。 2.简明地执行摘要。请按顺序说明下面这几方面：市场团队、财务、技术。 3.明白创业的正当性。清楚地回答投资人：你为什么要做？为什么由你来做？ 4.多承担风险。请记住，投资人不会愿意承担比你更大的风险。 5.清楚企业的远景与经营模式。让投资人明白你能提供好的产品与服务。 6.明确竞争力。告诉你的投资人竞争者在哪里，核心竞争力是什么，找到解决方案。 7.兴趣相投且结构完整的团队，要展示团队具有能打赢这场仗的能力。 8.留住顾客。为投资人解释，要使顾客体验到价格以外不可替代的价值。 9.精算市场，用较精确的数据说明市场占有率和损益平衡时间。 美国密执安州有一个具有100年历史的酒店，以100年前古色古香的陈设和“原汁原味”的服务吸引着众多的顾客。顾客来到这里是为了感受一下一个世纪前美国的风貌。来过酒店的人，都会觉得不虚此行。 该酒店有着286间维多利亚时代建筑风格的房间，有着世界上最古老、最长的酒店长廊。在长廊上漫步，满眼是充满“古味”的景色，人们会仿佛觉得是穿过时光隧道而回到了过去。更有趣的是，当旅客一进入酒店，就换上酒店的服装，那当然也是100年前的款式。这家酒店一律不使用汽车作为交通工具，而是使用一个世纪前的那种古老的马车，游客本来是来渡假的，没有什么着急的事要办，坐马车当然比坐汽车更富有韵味。至于那马车的装饰和车夫的服装打扮，也会引起顾客种种的怀古思绪。 现代人只是从书本上和电影里领略过“古味”，所以，做几天“古人”确实有很大的吸引力，该酒店里的种种陈设与服务，正好满足了现代人“复古”的愿望。 该酒店深深地吸引着世界各地的游客，甚至像历届美国总统罗斯福、杜鲁门、肯尼迪、福特等大人物也曾光顾过这家酒店。 这种酒店会像陈年的佳酿一样，时间越久越有吸引人的魅力。 小老板的创业大忌之一： 1.忌坐门等客。经商不跑不活，商品市场瞬息万变，商品交流讲究时效性，坐门难见客。只有跑动，才能得知市场信息，找准时机，方能盈利。 2.忌没胆量。只要有七分把握便可行动，余下的三分把握靠你争取。遇事下不了决心，错过时机不得利，经商中十拿九稳赚钱的事是不多的。 3.忌商品越贵越不卖。商品不可能只涨价不跌价，贵到一定程度，只要赚钱便卖，无论赚多赚少都要满足，若坐等高价，十有八九要吃亏。 4.忌把钱存起来。赚了后不愿再投入，把活钱变成死钱，只有得寸进尺，不断扩大经营规模，发展壮大自己事业才能更上一层楼。 5.忌好高骛远。看不起小本小利，想一口吃成胖子，这样永远也富不起来。只有从小到大，慢慢积少成多，一步一步地走，最后才能爬上财富的顶峰。 智利圣地亚哥有一家“动物餐馆”，这家餐馆非同一般的地方在于，除了厨师和收款员外，其余的“工作人员”均由训练有素的各种动物充当。 这些“工作人员”恪守职责，态度热情，不会“以貌取人”“看人下菜”，对所有来宾都一视同仁。顾客来到这里，感到温暖、舒服，确实体验到了“宾至如归”的感觉。 当顾客来到“动物餐馆”，刚进门就会听到一声清脆悦耳的招呼：您好！welcome!那是两只鹦鹉在迎客。接着，会走过来两只身穿西服的金毛猴。它们殷勤地将顾客的衣服接过去，挂到存衣室去。一只长耳犬摇头摆尾地走了过来，递给顾客菜单点菜。不一会，一只毛猴跳跳蹦蹦来送菜了。它托着一只盘子、上面放着顾客所需要的酒菜，不仅端送无误，而且彬彬有礼。当毛猴收走了杯盘，金毛猴会送还顾客的衣帽……动物充当“服务员”，十分的新奇和有趣，因此来这里就餐的顾客一天到晚就没有中断的时候。 就冲着看看动物是如何待人接客的这一点，该餐馆的顾客也会络绎不绝的。 现代人浪漫，度蜜月的方式也很多，但再前卫的人也没有在货车上度蜜月的吧？一家货运公司居然开展了这样的业务。 得克萨斯州的宾客桑斯货运公司为了扩大知名度，曾经在广告宣传上煞费苦心，但是效果不佳。因为货运这种枯燥无味的内容对于娱乐第一、消费第一的美国平常百姓来说，简直就是对牛弹琴。无奈之下，他们找到了广告界的一位朋友，请他出谋划策。 这位朋友说，广告内容的设计最好能与美国人的日常生活相关。于是，他们想到了结婚，这是普通人最感兴趣的事情之一。后来，公司与当地着名报纸协商，在一篇关于本地夫妇旅游结婚的报道的顶栏处做了这样一个广告：本公司开展一项新业务，让新婚夫妇在货车上度蜜月。 广告登出的第二天，立刻引起了读者的抨击：谁想出来的馊主意？新婚夫妇在货车上面度蜜月？ 还有谁，就是那个宾客桑斯货运公司！ 虽然这项业务没有开展起来，但没关系，因为从此这家公司名声大振了，这才是他们要的效果。 贷款是需要信誉的，而信誉是一点一滴建立起来的，如何加速信誉的建立呢？ 28岁的阿克森在纽约律师事务所工作。面对众多的大富翁，阿克森不禁对自己清贫的处境感到辛酸。这种日子不能再过下去了，他决定要出去闯荡。What's the best way?左思右想，他终于想到了借贷。 第二天，阿克森就找到一家银行的借贷部经理，声称要借一笔钱修缮律师事务所。在美国，律师是惹不得的，他们人头熟，关系广，因为在法治的国家里，律师有很高的地位。因此，他“抵押”律师的身份贷到了1万美元，而且利率还很优惠。 走出这家银行，阿克森又进入了另一家银行，在那里存进了刚刚才拿到手的1万美元。完成这一切，前后总共不到1个小时。之后，阿克森又走了两家银行，重复了刚才的手法。 这两笔共2万美元的借款利息，用他的存款利息相抵，大体上也差不了多少。只几个月，阿克森就把存款取了出来，还了债。 这样一出一进，阿克森便在上述4家银行建立了初步信誉。此后，阿克森便在更多的银行玩弄这种短期借贷和提前还债的把戏。而且数额越来越大。不到一年光景，阿克森的银行信用已十分可靠了。凭着他的一纸签条，就能一次借出10万美元了。 信誉就这样建立起来了。有了可靠的信誉，还愁什么呢？ 不久，阿克森又借钱了。他用借来的钱买下了费城一家濒临倒闭的公司。20世纪60年代的美国，正是做生意的好时光。8年之后，阿克森成了大老板，拥有资产1。5亿美元。 创业需要资金，没有资金寸步难行，一分钱困死英雄汉的故事多得很。但没有资金不要紧，只要有点子就可以，因为点子能变出资金的。