Chapter 98 Syndao 97 Borrowing the Chicken and Laying the Egg

Essence of business ethics: There is a saying: "Buying a ship is worse than building a ship, and borrowing a ship is worse than buying a ship." Many smart businessmen in Wenzhou started their business from scratch, relying on the "borrowing a ship to go to sea" and "borrowing chickens to lay eggs" A recipe for making money. In Wen Shang’s view, people who are good at borrowing external power can always successfully borrow other people’s strength, money, wisdom, fame and even social connections to expand their brains, extend their hands and feet, and improve their ability to make money.It is the so-called borrowing the light of others to illuminate one's "money" journey.

A poor man went to a rich man's house to beg for food.He first asked to dry his clothes on the stove of the rich man's house. The servant thought it would not cost much, so he agreed.While baking the clothes, the poor man asked the cook to give him a pot so that he could cook a pot of "stone soup".The cook had never heard that stones could be used to make soup, so she agreed curiously.In the process of cooking the "stone soup", the poor man asked the cook to add some seasonings to the soup, including oil, salt, peas, mint, coriander, and minced meat.Finally, the poor man threw the stone outside and drank the broth deliciously.

This story can give people a lot of inspiration: In a sense, this poor man is the organizer of social resources, cleverly borrowed, making "stone soup" into a delicious broth, drinking it to satisfy hunger.In shopping malls, whoever can be a smart user of social resources can drink that delicious "stone soup". In Wenzhou, many businessmen have used their wisdom to drink their own portion of "stone soup". In the 1950s, a pair of Wenzhou brothers traveled thousands of miles to Sao Paulo, Brazil in search of a way to get rich.Once, my eldest brother traveled to Porto A Legre, the capital of Rio Grande do Sul, and when eating in a restaurant, he found a delicious Italian broiler.He had a full meal, and at the same time, he also found out that this Italian broiler is a famous meat dish, which is very popular among the local people.

It can be said that "there is no place to find when you break through the iron shoes, and it takes no effort to get it."The eldest brother didn't care about the trip, so he rushed back to Sao Paulo to discuss with his younger brother how to raise Italian broiler chickens. After some discussion, the two brothers thought that this business would be very promising, but they had no funds, so how could they afford to run a chicken farm?He ran around asking for money for several days in a row, but there was no way out.In his hard thinking, the younger brother suddenly had an idea and came up with a clever plan to borrow chickens to lay eggs.

According to the method of "the most ingenious borrowing", the two brothers planned and organized a mutual aid association, which is essentially a form of cooperative, recruiting people from their acquaintances, neighbors, and co-workers to join.They demonstrated and explained the future and profits of this kind of chicken farm to the members of the mutual aid association in detail, and persuaded them to invest, promising that once they invest, the principal and interest invested will not only be returned on time, but will also be paid. A better dividend would be paid, since the money raised by the mutual aid was used to start a promising Italian broiler farm.After the two of them promoted hoarsely and went here and there to lobby, although not many people participated, they finally raised $10,000.

With this ten thousand dollars, they set up a chicken farm in the suburb of Porto Alegre, named "Aviba Farm".Today, the brothers' business supplies 1.8 million chickens a week and generates $165 million in annual revenue from this business alone. With the development of the chicken industry, the wealth of the brothers continued to increase. They took advantage of the momentum to expand their business, and successively set up four trading companies with an annual turnover of US$200 million. In Wenzhou, every household has investment awareness, but if you want to invest and start a business, what should you do if you don’t have money?It seems that Wenzhou people are born to do business, and nothing can trouble them. The now-famous "Farmer's City" in Longgang Town is also a miracle created by "borrowing chickens to lay eggs" and "creating something out of nothing".

In Wenzhou, the founder of Longgang Town, Chen Dingmo, has become a legend. With his wisdom and tenacity, he created an amazing myth of Wenzhou people's entrepreneurship. In 1984, Chen Dingmo was appointed as the secretary of the town committee of the newly planned Longgang Town, responsible for building Longgang Town into a town worthy of the name.And the power assigned to him by his superiors was nothing more than seven cadres who volunteered to follow and a start-up fee of 3,000 yuan. 8 people, 3,000 yuan to build a peasant city, is simply a joke.But Chen Dingmo insisted on relying on his great wisdom and courage to do it.

The impression of Longgang Town at that time was that it was a winding and potholed old street, with dilapidated farmhouses on both sides of the street, and a large tidal flat and a gurgling Aojiang River ahead.Everything here needs a remodel. But at that time, Chen Dingmo had already had an idea of ​​this future peasant city in his mind. He personally drew a detailed map through visits and investigations. But blueprints are just blueprints. No matter how beautiful a city is drawn on paper, after all, it is something drawn on paper, and it needs to be built.But how to build it? To build a city in Longgang Town, it will cost 5 million yuan to build roads, water supply, and sewage, not to mention the buildings drawn on paper.Chen Dingmo has no money and no one, so he raises funds from the villagers in the village. Regardless of whether the villagers are willing or not, even if they are willing, there is nothing they can do now. Not to mention Longgang, the whole Wenzhou was still poor at that time; counting on the government to allocate funds, Not to mention that there is no such huge expenditure in the government plan, even if the government is willing to pay, it may not be the year of the monkey.

In this regard, Chen Dingmo came up with a clever plan of "borrowing the chicken to lay the egg". In 1984, a "Decision to Open Longgang Town to the Outside World" was published in the local newspaper, next to the planning map drawn by Chen Dingmo.There are 8 preferential policies announced, and the slogan of "the land is not divided into east and west, and people are not divided into north and south, whoever invests will benefit, whoever pays will build houses, encourage people to enter the city, and jointly develop".Chen Dingmo led 7 cadres to form 4 propaganda teams, took the blueprints, and went to 12 districts and towns in the county to continue publicizing.Soon, with the help of the publicity campaign, a Longgang craze was created, and many merchants took advantage of this craze to come.By the end of August of that year, more than 2,000 farmers had applied to settle in Longgang Township within one month. Chen Dingmo quickly gathered 1.2 billion yuan of funds handed in by farmers as fundraising funds. The city also began to rise from the land of Wenzhou like a dream.In return, Chen Dingmo gave the coming merchants the right to use the land.

At this time, many people murmured in their hearts: According to the constitution, all land is state-owned, and private persons are not allowed to buy or sell it.Chen Dingmo raised funds to build the city based on a blueprint. Isn't this an open sale of state-owned land?Isn't it illegal to do this? Then, the investigation team entered the town, and then there was a serious conversation with the superiors. Today, raising funds to build development zones is already a common development model, but in Wenzhou 20 years ago, this approach was extremely risky, because at that time the policies were relatively rigid and people had no brains. Come around this corner.

Chen Dingmo was the first person to turn this corner. Years later, when he summed up his approach at that time, he said that the resistance to China's exploration of the road to market town construction mainly comes from traditional concepts.Once the road was paved, it was much easier than imagined. In any case, the peasant city was built after all, and it stands in front of people's eyes until today.Facts speak louder than words. When a vibrant modern industrial park replaces the dilapidated and quiet Jiangcun, there is no need to argue about it, because the comparison between the advanced and the backward has a strong persuasive force. For this reason, people today sincerely He sighed deeply: The "empty city strategy" played by Chen Dingmo back then was really amazing. Like a magician, his hands were originally empty, but when the emptiness flickered, he ended up with everything in his hands. In fact, many business people in the world are also good at borrowing chickens to lay eggs, going public through backdoors, and borrowing boats to go out to sea, just like the shrewd Wenzhou businessmen.Moreover, every time you borrow, you will expand your wealth several times.Those who seek wealth must know the mystery of "borrowing".The American shipping tycoon Lovig is relying on his own "borrowing" work to embark on the road to riches. When Lovig was a child, he borrowed money from his father to buy a diesel motor boat that had been shelved for a long time, repaired it, and contracted it to others.As a result, in addition to paying off his father's money, he also made a profit of $500.This incident had a profound impact on little Lovig, and made him understand the importance of "borrowing" to people who have nothing.This point was repeatedly used in his later career. Lovig, who is in his thirties, is always in debt and often encounters bankruptcy-like difficulties.He really wanted to do something, but at this time he didn't have enough funds.So he had a strange and extraordinary idea. Lovig leases his only old tanker to oil companies.Since he had no guarantor, he "borrowed" a considerable amount of loan from Chase Bank of New York, taking advantage of the oil company's good reputation. After Lovig got the loan, he bought the freighter he had always wanted, and then modified it to make it more capable of shipping.With the new tanker, Lovig still chartered it out, collected the rent himself, borrowed a sum of money, and then bought better ships... In this way, Lovig's business expanded step by step.And he will always charge more in rent than the loan.When he pays off a sum, a tanker becomes his personal.In this way, Lovig owned more and more ships, but no one would have thought that he was a penniless person at first. In the end, Lovig became the owner of six of the largest oil tankers in the world, while he was also doing business in industries such as tourism, real estate and natural resource development. In the eyes of the world, the so-called success in business is not just to implement one's own ideas, but to skillfully use other people's wisdom and money to create another career. There is a saying in China that goes, "You can't eat poorly, you can wear endlessly, you can use endlessly, and you don't plan to be poor forever."In the view of Wenzhou people, the key to whether a person can truly become the master of wealth is not how much capital he currently owns, but whether he has the ability to operate.A person who is good at making money should be a person who knows how to "borrow money to make money, and small money to make big money" and the principle of wealth multiplication.