Chapter 94 SynTao 93 enters the profit zone

The essence of business: Where there are big profits, there are Wenzhou people. They are good at moving things, and they often act quickly with the momentum of snakes swallowing elephants. Wenzhou people speculate in real estate and state-owned enterprises, as long as there is a large profit field, they are all their targets. Expeditions to Shanghai and Hangzhou in the east; Guangzhou and Shenzhen in the south; Chongqing and Chengdu in the west... For many years of fighting, Wenzhou's army of real estate speculators was invincible and invincible, winning the "property market hype name".

They wander around with huge sums of money, they are good at team fighting, they are generous, and they often spend a lot of money on real estate. They are the terrible "Wenzhou Real Estate Speculators".Over the years, no matter where the Wenzhou real estate speculators go, they will buy houses with a lot of idle funds in their hands, and then sell them at a higher price soon. The banknotes fell into the hands of Wenzhou people. As a result, when many local people saw Wenzhou people buying houses, they would exclaim loudly: "The wolf is coming." Indeed, Wenzhou real estate speculators are really scary to many people. Sometimes in their eyes, "buying a house is like buying clothes". This is the view of a girl named Zhou Fang in the "Wenzhou real estate speculators group".

Zhou Fang, a 24-year-old ordinary Wenzhou girl who started out as an insurance company, did not know the relevant professional knowledge, nor did she make any serious calculations. , real estate speculators, and independent "group" real estate speculators, within a few years, the 29-year-old is already worth millions. This is the legendary story of Zhou Fang, a member of the "Wenzhou Real Estate Speculators Group", one of the "fuse wires" that led to the country's strengthening of macro-control on the real estate industry. In 1999, Zhou Fang, who worked as an insurance company, accumulated more than 100,000 yuan in cash. At that time, she thought that instead of depositing the money in the bank, she might as well invest it.But at that time, she didn't have much idea about real estate speculation. She just saw that many rich people made their fortunes from real estate, so she participated in a real estate fair with the attitude of giving it a try.

In the first real estate exhibition that Zhou Fang participated in, Zhou Fang took a fancy to a project called Jiajing Garden, which was located in Wenzhou New City, and the location was very remote.But Zhou Fang still bought a few apartments. Her idea was that almost all the old urban areas of Wenzhou had been built, and the urban areas would definitely develop into new ones. At that time, Wenzhou did not have many residential communities, and this community had a relatively large area. , The shape is also very beautiful.Zhou Fang made a fortune from the small trial.After that, she would go to any housing exhibitions and promotion meetings, leave a message, and the real estate agency would take the initiative to call her.At the beginning, she only bought and sold in Wenzhou, and after successfully building three or four apartments, she began to develop abroad.

She once said: "I'm actually very emotional when investing in real estate, just like a girl buys clothes. I buy it based on my feeling and like it." At that time, Zhou Fang didn't have much capital, so she chose to invest in some with a lower starting price. Kunshan, Jiangsu is Zhou Fang's first out-of-town real estate project. In 2001, housing prices in Wenzhou were soaring. Zhou Fang heard from a friend: "The houses in Kunshan are beautiful, but the housing prices are very cheap, less than 2,000 yuan." So Zhou Fang came to Kunshan and soon discovered the advantages of real estate in Kunshan: It is close to Shanghai, with good greening and many Taiwan-funded enterprises. At that time, the house price in Kunshan was only between 1,800 and 1,900 yuan, and the house price in Shanghai had already started to rise at that time.So, Zhou Fang and her friends bought a whole building at once.Later, each suite earned at least 20,000 yuan.

After winning the first battle in Kunshan, Zhou Fang started to lead a group of 20 or 30 real estate speculators, and started his career in the Southern and Northern Wars. Beijing, Shanghai, Qingdao, Hainan, Chongqing, Chengdu... basically a few of the country's Been to all big cities. Up to now, Zhou Fang has worked on more than ten real estate projects. Zhou Fang feels very happy about the life of real estate speculation. She can go to other places to look at houses and go sightseeing. No wonder some people say that real estate speculation is a kind of happiness for Wenzhou people. Life.

But the outside world has different views on these happy real estate speculators. Some people call them angels and heroes, while others say they are devils and heinous sinners. Those who love it say: "Business opportunities depend on discovery. Also under the socialist market economic system, why do Wenzhou people keep catching new business opportunities, while many people turn a blind eye to them? Only when more and more people catch China's market economy will be more prosperous when the capacity for business opportunities is improved." Those who hated it said: "Wherever the Wenzhou home buying group goes, the housing prices will rise all the way. For the local people, it will greatly increase the cost of buying houses. Yes, people in Wenzhou have a serious phenomenon of hoarding and vacating real estate and shops after buying a large number of them. In some shopping malls and commercial streets, there are some shops that cannot find landlords and are idle all year round, which directly affects the overall operation and image of the shopping malls.”

For this reason, Hu Hongwei said that, whether it is positive or negative, at least one thing is certain about the various statements of the Wenzhou real estate speculators group. Whether it is speculation, its behavior undoubtedly belongs to the scope of pure economic man. This is in line with the entrepreneurial history of almost all Wenzhou people for more than 20 years: personal wealth makes life better for themselves and their families. Wenzhou people like to tell the truth. He does not deny his strong desire to get rich, and never considers himself a person of noble character." Indeed, there is an intriguing phenomenon in the current heated public opinion: Wenzhou people are still speculating in real estate, they just listen carefully, ponder, make money at the same time, and find ways to make themselves still make money under the changing climate.This is the people of Wenzhou, one of the most sensitive business groups at the forefront of China's economy. They are hateful and cute, respectable and scary.

They are Wenzhou people who are like a mystery, which people can't guess and explain! People in Wenzhou seem to be able to speculate in everything. They fry coal, oil, real estate, and artworks. The most amazing thing is that Wenzhou people can make a fortune by frying anything, any fire, and anything. In the eyes of Wenzhou people, good Business can be speculated, and a lot of money can also be speculated. Now, Wenzhou people who hold huge sums of money are starting to focus on state-owned enterprises in Beijing. In February 2006, more than a dozen well-known private enterprises from Wenzhou came to Beijing in a group. State-owned enterprises—including downstream enterprises of light industry, high-tech enterprises and cultural industries.This move has aroused people's strong concern. Could it be that bold Wenzhou people want to go to Beijing to "speculate state-owned enterprises"?

Wenzhou people are a group of people who are good at investing and taking risks. They like to seize the commanding heights when doing business. The behavior of Wenzhou people to seize Nanjing Road and Yabao Road is a good illustration of this characteristic. For Wenzhou people who want to do great things, Shanghai and Beijing are the places they favor, especially Beijing, the capital of the motherland. In this regard, a senior person from Wenzhou said: "It is an extraordinary honor for Wenzhou entrepreneurs to invest in Beijing." In a sense, it can be said that this time Wenzhou enterprises have accepted the warm invitation of the "Beijing Equity Exchange" (Northern Stock Exchange) to organize a delegation to Beijing.

From December 12th to 16th, 2005, in order to better promote the third reform of state-owned enterprises in Beijing, introduce advanced management and operating concepts from other places, improve the operating mechanism of enterprises, and truly lead enterprises to the market, Beijing Equity Exchange ( hereinafter referred to as), in Hangzhou, Xiaoshan, Ningbo, Wenzhou and other places with developed private economy in Zhejiang Province, an unprecedented "commodity exhibition" was launched, including more than 180 public offering projects of state-owned enterprises in Beijing, high-tech companies and financial asset packages . "We hope that more Zhejiang entrepreneurs will pay attention to and participate in the restructuring of state-owned enterprises in Beijing. Wenzhou businessmen with rich management experience are very welcome." Faced with more than 100 private entrepreneurs in Wenzhou, Yang Gan, executive vice president of Beijing Equity Exchange, said These words aroused the lofty passion of warm businessmen with the complex of entering Beijing. The projects that aroused the strong interest of Wenzhou people include a group of well-known enterprises such as Beijing Road and Bridge Corporation, Urban Construction Group, Materials Corporation, and Sanyuan Group, as well as several well-known time-honored brands in Beijing, involving real estate, manufacturing, hotel services, and cultural industries. Wait for more than a dozen industries. For the Wenzhou people who have long been envious of the "capital" fat, this promotion meeting naturally aroused their strong interest. The whole promotion meeting was full of people. There are more than 100 seats on site, and more than 20 chairs have been added, and there are still people standing on site to participate in the meeting.It can be seen how interested private enterprises in Wenzhou are in entering Beijing. Regarding the enthusiasm of Wenzhou private enterprises for the reform of Beijing's state-owned enterprises, many people outside are exclaiming that Wenzhou people can speculate in coal, real estate, and art, and this time they must come to Beijing again to "speculate in state-owned enterprises". When Wenzhou enterprises enter Beijing, they are regarded as a scourge, and they are unavoidably afraid and worried. In a special report of "Wenzhou Weekly", it was written: "Many people have questioned whether Wenzhou businessmen investing in state-owned enterprises will raise prices as before and make short-term profits after the bottlenecks in real estate and coal. Just take away the funds? There are even more people who are worried that Wenzhou businessmen may use their corporate land for commercial housing development in places where every inch of land in Beijing is expensive.” In this regard, Zhou Dewen, president of the Wenzhou Small and Medium Enterprise Development Promotion Association, known as the "Wenzhou Think Tank", said that Wenzhou's private enterprises want to invest in Beijing's state-owned enterprises. .He once said to a reporter from the Shanghai Securities News: "Why did the Wenzhou coal speculation group and the Wenzhou real estate speculation group appear? It is because businessmen who have completed the primitive accumulation of capital cannot find good projects for long-term investment and can only engage in short-term investment. Speculation. One way out for private capital in Wenzhou is the restructuring of state-owned enterprises across the country, and good companies like Beijing are more attractive. Wenzhou real estate speculators and coal speculators can completely speculate in equity.” In addition, investing in Beijing is also a very good way for many private enterprises in Wenzhou to break through their own development difficulties and strive to become bigger and stronger. "Investing in Beijing will solve problems such as the urgent need for external expansion and insufficient motivation for sustainable development, and it can also improve the image of Wenzhou enterprises." A Wenzhou entrepreneur said so. At the same time, Zheng Zhirong, director of the well-known Zhongchi Consortium Investment Co., Ltd., frankly expressed the urgent need for investment in Beijing. He said that Wenzhou's economic development has fallen into the embarrassing situation of lack of people, land and electricity, and Wenzhou used to rely on profits. China's light industry also faces fierce market competition, so they all hope to enter high-tech industries with high technical barriers, transfer the competitive pressure on low-end industries, and obtain good returns. Beijing's strong technical capabilities are Wenzhou entrepreneurs are very eager. "The water in Beijing is so deep..." An entrepreneur from Wenzhou said, implying that there are some places in Beijing that are very unusual compared to other places. Beijing is the capital of the motherland and the center of politics, economy and culture of the country. , high-tech, high-tech industries are dense, and there are a lot of talents, hidden dragons and crouching tigers. From the words of Wenzhou merchants, we can feel that Wenzhou private enterprises are under some pressure and concerns about entering Beijing. Although judging from the attitudes of both the "Northern Stock Exchange" and Wenzhou's private enterprises, it is true that Lang is affectionate and his sister is interested, but when Wenzhou's capital enters Beijing smoothly, there are still many problems to be resolved urgently, the most critical of which is Differences in culture and perceptions. Wenzhou people have always paid attention to "better to be the head of a chicken than to be the queen of a cow". Therefore, on the issue of "controlling rights", Wenzhou entrepreneurs generally require controlling rights. However, among the many good projects launched by Beijing state-owned enterprises, there are many It is seldom required that the original shareholders still hold the shares after the introduction of new investors. In this regard, Yu Wenpin, President of Wenzhou Xingle Group, clearly stated when talking about the issue of controlling shares, "The revolution is not complete, so don't make a revolution at all." Therefore, in his opinion, unless there are particularly good projects that can be discussed in the long run, he will definitely ask for controlling shares .Zhou Dewen, president of the Wenzhou Small and Medium Enterprise Development Promotion Association, also explained: "We Wenzhou people have the character of 'rather be a chicken head than a queen', but some projects do not allow investors to hold shares, which is somewhat contradictory to our style. " In fact, from the perspective of Wenzhou entrepreneurs, if they only buy part of the shares and have no right to speak in the new company, then they cannot use a series of enterprise management methods used in Wenzhou.In that way, the corporate funds they invest seem to be donating blood for the reform of state-owned enterprises.In the eyes of shrewd Wenzhou businessmen, this is an uneconomical deal. Secondly, a series of specific issues such as employee placement, manpower management decision-making methods, and work style still need to be further negotiated and adjusted.Wenzhou businessmen are psychologically prepared for potential operational risks, and they themselves said: “For uneducated entrepreneurs in Wenzhou, managing a large group of senior intellectuals is also a challenge to their own cultural quality. " Although conflicts and contradictions exist objectively, Wenzhou businessmen are still very confident in investing in state-owned enterprises in Beijing, firstly because they have capital and secondly because they have experience. So, how much private capital has Wenzhou accumulated?According to "Wenzhou Weekly", "By the end of 2005, the total savings of Wenzhou residents was more than 100 billion, corporate deposits were more than 100 billion, and private loans were more than 40 billion. The authoritative statistics of Wenzhou's foreign investment capital in 2003 It is already more than 100 billion. That is to say, the current private capital in Wenzhou is at least 340 billion or more.” Such a large amount of capital, of course, Wenzhou people will not sit idle, and seeking investment in Beijing is naturally a good choice. In addition, the magazine also said that private enterprises in Wenzhou had participated in the restructuring of state-owned enterprises as early as five or six years ago.A Wenzhou businessman named Zhu Leping was the first to eat crabs. As early as 1989, he annexed a state-owned enterprise with more than 200 people at that time - Wenzhou Hydropower Equipment Factory, becoming the first person in Wenzhou's history to annex a state-owned enterprise. Since then, in 1999, Renben Group has merged Hangzhou Bearing Factory, a large national bearing factory with a history of 40 years. At that time, it aroused widespread attention, and CCTV's "China Report" column also reported on it.Weng Yiming, chairman of Hangzhou Bearing Group Co., Ltd. said: "At the time of the merger, the factory had suffered serious losses. After participating in the restructuring, it turned losses into profits. The factory's benefits have improved, and the benefits of employees have improved, achieving a win-win situation." The relevant person in charge of Delixi Group People said: "In addition to merging Hangzhou Xizi Group, they also participated in the development of the western region and merged many state-owned enterprises in Xinjiang and other places. At present, the merged companies have turned losses into profits and solved the problem of reemployment for more than 6,000 laid-off workers." It is precisely based on this series of brilliant achievements and strong capital that Beijing is optimistic about Wenzhou, and Wenzhou also loves Beijing.I believe that in the not-too-distant future, Wenzhou people who are daring to do so will perform wonderful stories on the big stage of Beijing and create miracles that attract the attention of the world. Let us wait and see!